Youth to the People and DedCool are partnering to launch the ‘Cosmic Release’ collaborative perfume. The Los Angeles-based companies initially joined in order to create a fragrance that embodies the identities of both Youth to the People and DedCool, and the result is ‘Cosmic Release,’ a perfume that boasts notes of violet, vetiver, and patchouli. The fragrance comes packaged in a clear bottle with a clean white cap, while ‘Cosmic Release’ is printed in minimalist black text across the front.
"What started as DM exchange between the two brand founders Greg Gonzales and Carina Chaz, about shared vision and values in the responsible beauty space evolved into an expressive olfactory experience that perfectly blends both brands into a balanced fragrance for all," A press release states.
‘Cosmic Release’ is now available at both Youth To The People and DedCool‘s websites.
Collaborative Violet Perfumes
Youth to the People and DedCool Share the 'Cosmic Release' Fragrance
Trend Themes
1. Collaborative Fragrances - Companies are partnering to create fragrances that embody the identities of both brands, presenting an opportunity to explore new scent combinations that appeal to a broader audience.
2. Responsible Beauty - The creation of perfume blends by like-minded brands underscores the importance of sustainability and ethical sourcing of ingredients, presenting opportunities for companies to innovate in this space.
3. Minimalist Packaging - A trend toward clean, simple packaging provides an opportunity for companies to present their products in an elegant and understated way, while still drawing attention to key details such as the product name and scent notes.
Industry Implications
1. Fragrance Industry - Brand partnerships and collaborations can help companies differentiate themselves in a crowded market, while presenting opportunities to develop new scent combinations and packaging designs.
2. Beauty Industry - In the age of conscious consumption, consumers are increasingly prioritizing sustainability and ethical sourcing, creating opportunities for companies to innovate in this space.
3. E-commerce Industry - The availability of ‘Cosmic Release’ at both Youth To The People and DedCool‘s websites highlights the importance for retailers to provide easy access and convenience for customers to purchase products online.