Coop, the Swiss retail giant, has unveiled its Coop Finance+ super app, a strategic move aimed at providing its clients with convenient and customized financial services. This significant development is made possible through additiv's Embedded Finance platform.
Under this collaboration, additiv is positioned to offer Coop access to its cloud platform with a comprehensive focus encompassing banking, credit, insurance, and wealth management.
The Coop Finance+ super app takes a multi-pronged approach, with an initial launch that encompasses a range of financial services. This includes banking products, pension solutions, and payment transactions. Customers will now be able to open savings accounts, invest in retirement, and make online payments while enjoying exclusive benefits at Coop Supermarkets and Coop City warehouses.
Comprehensive Finance Management Apps
Coop Launches a New Super App with Embedded Finance
Trend Themes
1. Embedded Finance Services - Coop's new super app incorporates additiv's Embedded Finance platform, providing convenient and customized financial services to its clients.
2. Multi-pronged Financial Offerings - The Coop Finance+ super app offers a comprehensive range of financial services, including banking products, pension solutions, and payment transactions.
3. Exclusive Benefits Integration - Customers using the Coop Finance+ super app will enjoy exclusive benefits at Coop Supermarkets and Coop City warehouses.
Industry Implications
1. Retail - Coop's super app demonstrates how the retail industry can leverage embedded finance technology to offer enhanced financial services to customers.
2. Finance - The collaboration between Coop and additiv showcases the potential of embedded finance platforms in transforming the finance industry.
3. Technology - The launch of the Coop Finance+ super app highlights the role of technology in driving innovation and disruption within the financial services sector.