Nguyen Coffee Supply draws inspiration from Vietnam’s cà phê culture by introducing the inaugural canned Vietnamese coffee cold brew, the Cold Brew: Classic Black. The ready-to-drink coffee takes the Robusta bean and brings it to a space of contemporary coffee that has strong Arabica notes.
Notably, it is made from entirely natural ingredients and has zero grams of sugar. It is packed with 220 m of caffeine and is only 10 calories per can. Every drink is also dairy-free and gluten-free, as well as being shelf-stable. It is made with only Robusta beans as the company directly imports the brans from Vietnam directly with the mission to support local farmers. It is now available for pre-order and plans to ship on August 11th.
Canned Vietnamese Cold Brew
Nguyen Coffee Supply Launches the New Cold Brew: Classic Black
Trend Themes
1. Ready-to-drink Vietnamese Coffee - Opportunities for further innovation in packaging and brewing methods to enhance the shelf-life and flavor profiles.
2. Natural, Low-calorie Cold Brew - Potential for increased demand for healthier coffee options, leading to more product launches with natural ingredients and low-calorie counts.
3. Robusta Bean Revival - Likely a shift towards the re-discovery of Robusta beans as a valuable and unique coffee source, leading to the increased planting and importing of Robusta beans.
Industry Implications
1. Coffee and Beverage - Brands can leverage increasing demand for ready-to-drink, healthy and natural coffee options with innovative product launches.
2. Export-import - Opportunities for trade and partnerships between countries that are coffee-producing and countries with strong coffee consumer markets.
3. Sustainability and Social Responsibility - Increased focus on supporting local coffee farmers and promoting sustainable practices that enhance product quality while protecting the environment.