Last month, a coffee lover holiday collaboration was revealed to consumers. The launch embodies the perfect gift for individuals who cannot go throughout the day un-caffeinated.
The coffee lover holiday collection is realized through "a powerhouse partnership" between celeb chef David Chang, Cometeer ("the frozen coffee you melt to make"). and heritage pottery makers East Fork. The kit contains a beautiful mug with a warm glaze color called Peachy Keen. This is an archived design for East Form so its revival is significant for fans of the brand. The mug first appeared in Summer 2021 in David Chang's Momofuku restaurants. The kit also boasts a selection of Dave's favorite Cometeer flash-frozen coffees, and a keepsake of holiday recipes.
Coffee Lover Holiday Collections
Cometeer, East Fork, & David Chang Launch a Holiday Collaboration
Trend Themes
1. Coffee Lover Holiday Collections - The trend of creating coffee-themed holiday collections is a disruptive innovation opportunity for companies who can collaborate with multiple brands to create unique and memorable gift sets.
2. Powerhouse Partnerships - The trend of forming partnerships between famous chefs, innovative coffee brands, and heritage pottery makers is a disruptive innovation opportunity for companies seeking to create unique and high-quality gift sets.
3. Flash-frozen Coffee - The trend of using flash-frozen coffee in gift sets is a disruptive innovation opportunity for companies looking to provide unique and convenient ways for customers to enjoy high-quality coffee at home.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of the trend of creating coffee-themed holiday collections by collaborating with famous chefs and innovative coffee brands to create unique gift sets that appeal to coffee lovers.
2. Pottery and Ceramics - The pottery and ceramics industry can benefit from the trend of creating coffee-themed holiday collections by providing unique and beautiful mugs that are part of the gift sets and appeal to customers looking for high-quality and memorable products.
3. E-commerce - The e-commerce industry can take advantage of the trend of creating coffee-themed holiday collections by providing a convenient and streamlined platform for customers to purchase these unique and memorable gift sets online.