Cult beauty brand Glow Recipe is expanding its fruit-forward skincare collection with the Cloudberry Bright Essence Toner, which is packed with Vitamin C to visibly brighten the appearance of dull, tired skin. This brightening treatment is beneficial for reducing the appearance of hyperpigmentation, as well as reviving dehydrated skin. The multi-tasking formula is touted as a serum booster that's meant to be used as the first step after cleansing to enhance the efficacy of all skincare products applied afterward.
Antioxidant-packed cloudberry concentrate is the star ingredient in this formula and it's joined by CoQ10, rice water and glycerin, as well as oat and vegan collagen amino acids.
This superfruit toner joins the viral Watermelon Glow PHA+BHA Pore-Tight Toner from Glow Recipe, which simultaneously supports hydration and pore tightening.
Concentrated Cloudberry Toners
Glow Recipe's Cloudberry Bright Essence Toner is a Serum Booster
Trend Themes
1. Fruit-forward Skincare - Expanding on the success of their Watermelon Glow toner, Glow Recipe introduces the Cloudberry Bright Essence Toner, leveraging the power of fruits to address specific skincare concerns.
2. Serum Boosters - Glow Recipe's Cloudberry Bright Essence Toner acts as a serum booster, enhancing the effectiveness of all skincare products applied afterwards, tapping into the growing demand for multi-tasking skincare solutions.
3. Hyperpigmentation Treatment - The Cloudberry Bright Essence Toner by Glow Recipe offers a targeted treatment for hyperpigmentation, visibly reducing its appearance, meeting the needs of consumers seeking solutions for uneven skin tone.
Industry Implications
1. Beauty - This expansion of Glow Recipe's fruit-forward skincare collection taps into the thriving beauty industry, where consumers are constantly seeking innovative products for their skincare routines.
2. Clean Beauty - With its use of natural ingredients like cloudberry concentrate and vegan collagen amino acids, Glow Recipe appeals to the clean beauty industry, addressing the demand for sustainable and eco-friendly skincare options.
3. Personal Care - As a multi-tasking toner that offers hydration, pore tightening, and hyperpigmentation treatment, the Cloudberry Bright Essence Toner by Glow Recipe caters to the personal care industry, providing consumers with a convenient and effective solution for their skincare needs.