Fast-casual restaurant chain SONIC Drive-In has announced the launch of its newest menu item: the 'Chophouse Cheeseburger.' According to the company, the new burger aims to combine "every steak lover's favorite flavors."
As a result, the Chophouse Cheeseburger features a premium 100% beef patty topped with melted American-style cheese, Chophouse aioli, and crispy onion rings. In addition, the burger comes served on a top-quality brioche bun. The new burger will be available to order starting August 29.
"At SONIC, we pride ourselves on offering a rotating selection of unique and unexpected flavors, and this latest innovation proves that you don’t have to sacrifice convenience for a totally craveable cheeseburger," said Mackenzie Gibson, Vice President of Culinary & Menu Innovation at SONIC Drive-In.
Onion Ring-Topped Burgers
SONIC Drive-In Unveils Its Newest Menu Item, the 'Chophouse Burger'
Trend Themes
1. Premium Menu Items - Fast-casual restaurants can explore the creation of premium menu items that combine and enhance the flavors of already existing products.
2. Rotating Selections - Creating a rotating selection of unique and unexpected flavors can attract customers and encourage experimentation with menu items.
3. Craveable Convenience - Innovation with convenience and taste can provide a competitive advantage in the fast-casual dining industry and increase customer loyalty.
Industry Implications
1. Fast-casual Restaurants - Fast-casual restaurants can explore the creation of premium menu items and a rotating selection of unique and unexpected flavors.
2. Food and Beverage Manufacturing - Manufacturers can focus on creating convenient and craveable products by combining popular flavors in new ways.
3. Hospitality - Hotels and resorts can reconsider their restaurant menus to integrate rotating and premium selections to enhance the overall guest experience.