The latest Celine store boutique is located on Paris' Rue Saint-Honoré, right in the heart of the city. It is full of brass and marble details along with furniture designed by Hedi Slimane, the creative director of the fashion house. The space takes over a 19th-century Haussmann building and connects right to a Celine Haute Parfumerie store. There are two floors and it recalls a 'vintage spirit' and a French elegance.
Celine speaks to the new space, noting that it was "Conceived as a timeless setting, the architecture of the boutique gives a sense of intimacy, precisely recalling old art deco perfumers' designs. The ground floor, dedicated to leather goods, fine jewellery and women's accessories, is structured around the ideas of French elegance and 'vintage' spirit."
French Modernism Luxe Retailers
The New Celine Store is Located on Paris' Rue Saint-Honoré
Trend Themes
1. Art Deco-inspired Retail Spaces - Luxury retailers can incorporate vintage art deco elements in their retail spaces to create a sense of intimacy and French elegance.
2. Two-floor Boutique Stores - Fashion houses can consider opening two-floor stores to provide customers with a more immersive and interactive shopping experience.
3. Connect Retail with Fragrances - Expanding retail spaces to include fragrance shops can attract more customers and increase sales for fashion houses.
Industry Implications
1. Luxury Fashion - Luxury fashion retailers can incorporate vintage art deco elements in their retail spaces to create a sense of intimacy and French elegance to attract premium customers.
2. Jewelry - Jewelry retailers can leverage upon the trend of two-floor stores to provide customers with a more immersive and interactive shopping experience.
3. Fragrance - Fragrance industry can collaborate with the fashion industry by opening their own retail stores within fashion houses to boost product awareness and increase sales.