Canada Goose works in collaboration with Reformation on a new collection that is perfect for the winter and is prepared to turn heads. It has a thoughtful design and explores the results from its HUMANATURE platform, highlighting sustainable efforts including recycled and plant-based fibers as well as RDS, which stands for Responsible Down Standard sourced down.
It is meant to be worn between generations and every style has a unique interior lining that is detailed with a 'Loved By' label with blank lines to invite wearers to add their names. There are seven pieces in the capsule -- all of which are bold in design. The color palette features hues of red, blue, green, and yellow.
Luxury Statement Outerwear
Canada Goose and Reformation Join Forces on a New Collection
Trend Themes
1. Sustainable Outerwear - Expanding on sustainable fibers, such as plant-based fibers, and Responsible Down Standard (RDS) sourced down creates an opportunity for innovation in creating outerwear that is both stylish and environmentally conscious.
2. Generationless Clothing - The concept of creating pieces that can be passed down between generations can be further explored, allowing for outerwear to withstand the test of time and provide a sustainable solution to fast fashion.
3. Personalization - The invitation to add names to the 'Loved By' label on the interior lining opens up opportunities for personalization, making each piece of outerwear unique and special to the wearer.
Industry Implications
1. Fashion - Integrating sustainable materials and creating generational clothing in the fashion industry has the potential to reduce waste and improve overall environmental impact.
2. Textile Manufacturing - Manufacturing processes and technologies that prioritize sustainable materials and practices can be explored and perfected to cater to the demands of a more environmentally-conscious market.
3. Personal Accessories - The concept of personalization can be expanded upon in the accessories industry, allowing for unique and personalized items to be owned and cherished by individuals.