LEGO introduces the Icons Bouquet of Roses set, which is a building series that is perfect for the romantic ahead of this year's Valentine's Day. It allows adults to construct their own floral set to have a blooming range of roses at any time of the year.
The fresh florals are made up of a dozen red roses and to make it appear as realistic as possible, it comes in three flowering stages -- bud to a full blossom. It also features some sprigs of baby's breath for a tonal contrast and rises from a long green stem, which can be carefully placed in a vase. It is easy to assemble with six brick bags and separate instructions that come for each flowering stage.
Buildable Rose Bouquet Decor
LEGO Unveils the Bouquet of Roses Set of Delicate Decor
Trend Themes
1. Buildable Floral Decor - The LEGO Bouquet of Roses set taps into the trend of adults seeking creative and customizable ways to decorate their living spaces with realistic-looking floral arrangements.
2. Year-round Blooms - LEGO's Icons Bouquet of Roses disrupts the traditional concept of seasonal flowers by allowing individuals to construct their own everlasting bouquet that can be enjoyed throughout the year.
3. Realism in Construction - With its different flowering stages and realistic details, the LEGO set offers a disruptive innovation opportunity for those looking to create lifelike decorative items using building blocks and imaginative designs.
Industry Implications
1. Home Decor - The LEGO Bouquet of Roses set caters to the home decor industry, presenting a unique and customizable option for individuals looking to spruce up their living spaces with an elegant and timeless floral touch.
2. Creative Hobbies - The buildable floral decor trend presented by LEGO's Icons Bouquet of Roses set taps into the creative hobbies industry, offering enthusiasts a new and engaging way to express their artistic side while creating beautiful flower arrangements.
3. Construction Toy - As a construction toy, the LEGO Bouquet of Roses set disrupts the traditional notion of building blocks by introducing a floral theme, appealing to both children and adults who enjoy constructing intricate and realistic models.