The Thanksgiving menu from Blue Apron features a wide range of recipe options so consumers can create a meal experience that suits their holiday plans and dietary concerns. Blue Apron's iconic Thanksgiving meal kit, which feeds up to 8 people, is back for the Thanksgiving season this year with updated versions of the traditional turkey feast.
Following up on the popularity of Blue Apron's vegetarian alternatives last year, the brand is presenting a whole vegetarian feast this holiday season that feeds up to 10 people and is dubbed the ‘Vegetarian Holiday Box.’ Finally, the brand is offering a ‘Holiday Ham Box’ which feeds up to 10 people and provides a non-traditional choice complete with a brown sugar-honey glaze ham and vegetarian side dishes for the whole family. Add-ons like sweet potato loaf cake and pancetta stuffing can also be purchased.
Blue Apron's 'Holiday Roast Box' will be offered beginning in late October.
No-Stress Holiday Meals
Blue Apron Unveils its 2022 Thanksgiving Menu for Easy Holiday Cooking
Trend Themes
1. Personalized Holiday Meal Kits - Meal delivery kit companies can offer personalized holiday meal kits to consumers with options for different dietary concerns and plans.
2. Vegetarian and Non-traditional Holiday Meals - There is a growing market for vegetarian and non-traditional holiday meals, with companies like Blue Apron offering whole vegetarian feast and holiday ham boxes.
3. Convenience and Time-saving Holiday Meal Options - Consumers are looking for convenience and time-saving holiday meal options, offering an opportunity for meal delivery kit companies to tailor their offerings to meet this demand.
Industry Implications
1. Meal Delivery Kit Industry - Companies in the meal delivery kit industry can capitalize on the trend for personalized and time-saving holiday meal options by creating customizable meal kits and offering delivery and discount options.
2. Vegetarian Food Industry - The vegetarian food industry can benefit from the trend for vegetarian holiday meal options by creating new, innovative vegetarian dishes, and marketing their products effectively during the holiday season.
3. Ham Industry - The ham industry has an opportunity to attract consumers looking for non-traditional holiday meals by creating new, unique flavors and glazes that not only cater to consumer needs but also stand out from traditional ham dishes.