At Home is a home decor store and a valuable resource for consumers looking to decorate or furnish their space. As the result of a new initiative, the brand is launching a new buy-now-pay-later service for consumers looking to space out large purchases. The Pay Later initiative empowers consumers to evenly distribute payments over three months for one-time purchases ranging from $75 to $400 while ensuring no adverse effects on their credit score.
With the new service, consumers can avoid incurring interest charges, making it an attractive option for budget-conscious individuals. At Home also offers financing options by providing the At Home Insider Perks credit card. This credit card gives consumers a six-month financing period for qualifying purchases made at the retailer.
BNPL-Enabled Home Retailers
At Home Debuts the Buy-Now-Pay-Later Program for Qualifying Purchases
Trend Themes
1. Buy-now-pay-later Programs - Disruptive innovation opportunity: Develop a BNPL platform that offers flexible payment options for consumers making large purchases across various industries.
2. Budget-conscious Financing - Disruptive innovation opportunity: Create a financing solution that caters to budget-conscious individuals, enabling them to make purchases without incurring interest charges.
3. Consumer Credit Score Protection - Disruptive innovation opportunity: Build a service that allows consumers to make large purchases without negatively affecting their credit scores.
Industry Implications
1. Home Decor and Furnishing - Disruptive innovation opportunity: Integrate BNPL services into home decor and furnishing retailers to provide consumers with flexible payment options for decorating their spaces.
2. Retail - Disruptive innovation opportunity: Implement BNPL programs in various retail sectors to attract budget-conscious consumers and increase sales.
3. Fintech - Disruptive innovation opportunity: Develop innovative financial technology solutions that offer alternative financing options to consumers across different industries.