Angel Therapy, a cannabis company with a focus on utilizing cannabis as a means of connecting with one's highest self, has announced its official availability in New York City. Marta Freedman, a creative entrepreneur known for her involvement with Dieux Skin and Air Milkshake, founded and owns Angel Therapy. Drawing inspiration from her beliefs in angels and energy, Freedman has created Angel Therapy as an extension of her brand, aiming to inspire others through her experiences.
The packaging aesthetic of Angel Therapy's cannabis products is definitely eye-catching, with the company embracing a light and ethereal color palette, soft graphics, and modern sensibilities. This style directly relates to Freedman's intention of inviting various aspects of her life into the randing—from connecting with the divine and coping with grief to nurturing creativity and deepening personal and interpersonal relationships.
Whimsically Branded Cannabis Products
Angel Therapy Announces Its Expansion in the NYC Market
Trend Themes
1. Whimsical Branding - The packaging aesthetic of Angel Therapy's cannabis products embraces a light and ethereal color palette, soft graphics, and modern sensibilities, creating a whimsical brand identity.
2. Holistic Cannabis Use - Angel Therapy focuses on utilizing cannabis as a means of connecting with one's highest self, offering a holistic approach to cannabis consumption.
3. Inspirational Branding - Angel Therapy aims to inspire others through Marta Freedman's personal experiences, incorporating beliefs in angels and energy into the brand.
Industry Implications
1. Cannabis - The cannabis industry can explore the disruptive innovation opportunity of incorporating whimsical branding to stand out in the market and appeal to a wider audience.
2. Wellness - The wellness industry can leverage the holistic approach of Angel Therapy to integrate cannabis as a tool for self-connection and personal fulfillment.
3. Creative Entrepreneurship - In the realm of creative entrepreneurship, there is an opportunity to create inspirational brands like Angel Therapy that combine personal experiences with unique aesthetics to captivate consumers.