Abuse Awareness Beauty Initiatives

YSL Beauty is showcasing its commitment to empowering women and raising abuse awareness through its three-year partnership with Women's Shelters Canada. Announced during International Women's Day and month, the Abuse Is Not Love program aims to raise awareness about intimate partner violence (IPV) while supporting survivors.

Partnering with Women's Shelters Canada, YSL Beauty will focus on amplifying the voices of survivors, with a special emphasis on youth communities, who are disproportionately affected by IPV. With IPV affecting 1 in 3 women globally, this initiative seeks to educate and empower individuals to recognize the signs of abuse and provide support to those in need. "Whether it's physical, sexual, psychological, or financial abuse, IPV comes with warning signs which can help save lives. The Canadian launch of the Abuse is Not Love program will continue to extend our global reach and support our objective of training and supporting 2 million people worldwide on the signs of
abuse by 2030. If we can all learn to recognize and understand the warning signs earlier on, it will be easier to step in, stop abuse and create a positive long-term social impact," said Juleah Love, Global Head of Brand Corporate Engagement, YSL Beauty.

Since its inception in 2020, Abuse Is Not Love has been instrumental in educating young people and supporting grassroots organizations worldwide. This ongoing commitment underscores YSL Beauty's dedication to creating a safer and more inclusive world for all. "Shelters support women and children fleeing violence. At Women’s Shelters Canada, we support the shelters. Our overall goal is to work as a unified voice to end violence against women. We are excited to be working with YSL Beauty to amplify these efforts focused specifically on young people, which will contribute positively to driving systemic long-term change," said Kaitlin Geiger-Bardswich, Acting Executive Director of Communications, Development, and Grants, Women’s Shelters Canada.