Los Angeles-based fashion imprint 100 Thieves introduces a look at its new Pokémon collection that is set to launch on February 10th. The brand joins the anime franchise with an expansive range of streetwear, outerwear, and more. It is led by the varsity jacket that is. made with the contributions of Golden Bear Sportswear. The beloved Pikachu is seen on a half-zipped sherpa pullover followed by a sleek black foundation.
Another notable piece is the nylon jacket with waterproof elements and triple layered build -- this is detailed with motifs nodding to Blastoise. Charmander enters the collection on a knitted cardigan accented with co-branded accents and Charizard is seen decorating a pair of corduroy pants. Rounding out the capsule are hoodies with emblems of Gengar, Venusaur, Blastoise, Charizard, and Pikachu.
Anime-Inspired Graphic Streetwear
100 Thieves Presents a Pokémon Collection of Apparel
Trend Themes
1. Anime-inspired Streetwear - The trend of anime-inspired streetwear presents a disruptive innovation opportunity in the fashion industry.
2. Nostalgic Collaboration Collections - The trend of nostalgic collaboration collections offers a disruptive innovation opportunity for brands to tap into established fan bases.
3. Character-based Fashion Capsules - The trend of character-based fashion capsules creates a disruptive innovation opportunity for brands to cater to niche interests in the market.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the trend of anime-inspired streetwear to attract a new customer base.
2. Collaboration Industry - The collaboration industry can leverage the trend of nostalgic collaboration collections to create unique and sought-after products.
3. Apparel Industry - The apparel industry can explore the trend of character-based fashion capsules to create limited edition collections that resonate with specific fan communities.