These video game branding examples range from secretive gaming campaigns to interactive billboards that respond to human contact. As millennials' love for technology evolves, brands are responding to this digital connection through niche marketing campaigns that feature a stimulating and interactive component.
In addition to connected billboards and interactive bus shelters, other standouts include branded contest apps that fuse competitive gaming with lucrative promotions and prizes. Other favorites range from social media gaming ads that blend a popular platform's interface with a commercial or targeted ad -- Snapchat's recent Call of Duty ad is a great example of how a digitized marketing strategy can be used to target the platform's tech-savvy users.
Next to public billboards and social media-fuelled video game branding, some other ways that brands are making an impact include gamer-approved business cards and realistic video game trailers that immerse viewers into a virtual world.
15 Examples of Video Game Branding
15
Video Game Business Cards
This Business Card Acts as a Mobile Video Game
14
Digital Bus Shelter Advertisements
This Augmented Reality Ad Immerses Commuters in a Video Game
13
Mind-Controlled Gaming Billboards
Mindpong Uses Interactive Billboard Advertising to Beat Cancer
12
Bubble-Popping Promotions
This Dragon Quest Video Game Marketing Stunt Features a Slime Wall
11
Secretive Gaming Campaigns
This Call of Duty Video Game Advertising Stunt Covertly Uses Snapchat
10
Pop Culture Video Games
The Simpsons Minecraft Skin Pack Introduces Familiar Cartoon Characters
9
Playground-Connecting Fitness Systems
The HYBRIDPLAY Fitness Gaming Device Makes Kids More Active
8
Chip Showdown Apps
This Doritos' Ketchup Chips Challenge Tests a Phone User's Patience
7
Urban Survival Competitions
Mercedes-Benz Challenged 3,000 People to an Urban Hunt in Zurich
6
Live Action Video Games
Ubisoft Sought Out Influential YouTubers to Experience the Far Cry 4 Game
5
Video Game Music Videos
This Interactive Video Game Music Video Brings Sound to the Virtual World
4
Realistic Gaming Movie Trailers
The Batman Arkham Knight Trailer is the Last of Its Series
3
Fountain-Controlling Video Games
The 'Granary Squirt' App Turns Fountains into a Game of Snake
2
Traffic Light Video Games
StreetPong by HAWK University Makes Waiting at a Red Light More Fun
1
Food Puzzle Apps
Paula Deen’s Recipe Quest is Similar to the Iconic Candy Crush Game
Related Ideas
Nostalgic Gaming Timepieces
The Retro Gaming Watch Brings Gameplay to the Wrist
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Branded Automotive Gaming Controllers
The Ferrari Nintendo Steering Wheel is Highly Detailed
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Video Game-Inspired Vehicle Designs
The Conceptual 'MG MAZE' Celebrates Real and Virtual Worlds
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Holographic Game-Inspired Apparel
PUMA Unveils a New Collaboration with PlayStation
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Immersive Gaming TVs
This TV Offers Heightened Visuals, Enhanced Audio & Rapid Connectivity
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Geometric Gamer Laptop Concepts
This Conceptual Dell Gaming Laptop Series by Wei-Yi Li is Stylish
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Drink-Shaped Gaming Devices
7-Eleven is Giving Fans the Chance to Win a Slurpee-Shaped Tetris Game
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Professional Social Media Games
LinkedIn Released Three Games to Build Connections on its Platform
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Digital Collectible Displays
Gatebox's Digital Figure Box Shows Off Virtual Collectibles
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Nugget-Inspired Video Games
McDonalds and The Sandbox Create the McNuggets Land Game
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Logo Guessing Games
Not a Logo Tasks Players with Selecting the Right Option of Two Images
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Gamer-Targeted Snack Promotions
Doritos and Xbox Partnered to Celebrate the Release of Starfield
Digital Haircare Activations
Amika's Roblox Debut Invites Players into the 'Amikaverse'
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Gaming Ads-Inspired Video Games
D3 Publisher and Monkeycraft Present the Ironic Those Games
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Human-Like AI Marketing Avatars
Studio Neiro Helps Scale Marketing With Engaging AI Videos
Revived Archival Logos
Burberry's New Campaign Features an Archive-Inspired Logo
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Inclusive Gaming Initiatives
RNIB and Twitch are Creating Change for Gamers with Sight Loss
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Game-Inspired Sustainable Streetwear
Broken Planet Unveils it new Space Trails Collection
Work-Ditching Video Game Campaigns
Call of Duty's "Ghost Your Boss" Invites Players to Skip Work
Earth-Honoring AR Games
Balenciaga Launches the Regenerative Agriculture Experience
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Gamified Budgeting Apps
Bread Budgeting Makes Budgeting Fun By Integrating Challenges
Wearable Gaming-Focused Technology
Team Singularity Partners with Technology Brand GamerTech
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transformative Gaming TV Concepts
Ibrahim Can Erdincmer Designs the New Gravity TV Concept
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Turkey-Based Game Studios
Frantic Games Raised $2.4 Million to Develop Engaging Mobile Games
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Blockchain Gaming Integrations
Unity Gaming Debuts the New Blockchain and Web3 Integration Options
Billboard Design Competitions
Halo Burger is Hosting a Billboard Design Contest for a Scholarship
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Grooming Brand Esports Deals
Gillette Partners with the European Organisation Enterprise Esports
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Holographic Video Game Characters
Proto Uses ProtoHologram to Create a Digital Mario
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Streaming Service-Backed Games
YouTube Is Testing Its Online Games Category Called 'Playables'
Phone Puzzle Games
Word Search Game Offers Mental Stimulation with Word-Based Challenges
Science-Based Gaming Platforms
Skillprint Launched a New First-of-Its-Kind Gaming Pairing Platform
Student-Focused Esports Deals
Generation Esports Partners with Nintendo for Middle School Esports
Daily Gaming Mystery-Solving
Players are Tasked to Guess the Game with 'Daily Game Trivia'
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Campaign-Led Esports Studios
Guild Launches New Creative Services Division Called ‘Guild Studios’
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic