Social media fashion collaborations are on the rise, and don't seem to be slowing down anytime soon.
For years, fashion was thought to be exception to the rule, but now fashion houses, designers and brands are getting in on the action. Labels are using social media applications like Twitter, Instagram, Pinterest and Snapchat to communicate with their clientele, reach wider audiences, and generally be more accessible.
Whether it’s debuting their new collections via Snapchat, shooting an editorial with only a smartphone, or simply being inspired by Instagram filters, these designers, photographers and the overall head honchos of the fashion world are capitalizing on the inclusive, often-viral nature of social media to diversify their brands.
This is good news for the general public, who are able to experience, enjoy and share high fashion couture through an accessible new medium.
10 Social Media Fashion Ventures
From Low Budget Couture Editorials to Image-App Based Runways:
Vasiliki Marapas — Sep 24, 2013 — Fashion
10
Instagram-Inspired Editorials
Cara Delevingne by Nick Knight Playfully Poses with Baby Pets
9
Social Media-Sourced Models
These Unconventional Diesel Models Were Spotted on Social Media
8
Low-Budget Couture Editorials
Vogue Trades in Big Budget Editorials For an Instagram Fashion Shoot
7
Inspirational Instagram Lookbooks
SPY Optic Reveals the Brand's Influential Photos Via Smartphones
6
City-Centric Fashion Pinboards
The Pinterest Fashion Week Page Shows Global Highlights
5
Social Media Fashion Campaigns
The J Crew Pinterest Collaboration Debuted the Fall Catalog
4
Image App-Based Runways
Rebecca Minkoff Uses Snapchat to Release Her Upcoming Line
3
Fashion-Focused Purchasing Apps
'Trendabl' Allows You to Find and Buy Your Dream Wardrobe
2
Designer Photo-Sharing Initiatives
Marc Jacobs 'MarcFam' Campaign Wants Fans to Post Pictures
1
Filmed Fashion Technology
The Twitter Vine Application Allows Fashionistas to Record Events Live
Related Ideas
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Stunning Artist-Led Fashion Collections
catchoo Launched an Artistic Fashion Capsule with a Pop-up
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
AI-Influenced Fashion
Collina Strada Spring 2024 Was Created with the Aid of AI
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Wearable Twin NFTs
Luxlock Introduced Unlockable Phygital NFTs During Fashion Week
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
Digital Fashion Labels
Digital Fashion by Printemps is a 40-Piece Virtual Collection
AI Fashion Weeks
AIFW Explores Digitally-Powered Collections & the Future of Fashion
Social Account-Joined Sneaker Models
Hartcopy Joins adidas on a Collaborative HW Army Sneaker
On-Demand Fashion Production
Shein Moves Away From its Fast Fashion Roots with New Manufacturing
Four-Seasons Fashion Lookbooks
Adam Jones Works with Photographers on a Comprehensive Lookbook
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
AI-Powered Fashion Apps
The 'Blend' App Helps Users Find Products That Suit Their Style and Budget
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
One-of-One Clothing Collections
mmERCH Uses Generative Design to Create "Neo-Couture"
New Wave-Inspired Fashion Collections
ALYX and END. Debut the Neon Capsule at Milan Fashion Week
Sophisticated Spring Tailored Fashion
Lanvin Presents its SS23 Line During Paris Fashion Week
NFT Fashion Runways
Vivienne Tam AW23 Fused Physical & Digital Elements
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Sustainable Luxe Spring Fashion
Stella McCartney Presents a New Capsule for the SS24 Season
Elevated Luxury Spring Sportswear
Chanel Showcases its Newest Capsule for the SS23 Season
Stunning Luxe Bridal Collections
SSENSE Debuted the Exquisite Bridal Capsule Collection
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Eco-Friendly Inclusive Apparel
SHEIN Launches evoluSHEIN Line Designed to be Accessible for All
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Non-Gender-Conforming Spring Fashion
UNDERCOVER Unveils its New SS23 Collection During PFW
Graphic Luxurious Accessory Collabs
Anti Social Social Club's SS24 Boasts Premium Collaborations
Luxury Fashion Resale Programs
Balenciaga Introduced a Resale Program with Reflaunt
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Opulent Spring-Centric Fashion
YSL Presents its Latest Collection for SS23 in Paris
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Loud Luxury Fashion
Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Virtual Clothing Designers
Nordcurrent's Pocket Styler Studio is a New Fashion Creation Platform
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Spray-On Dresses
Coperni SS23 Closed with a Bella Hadid Dress Created Live on the Runway
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
High Fashion Workwear Boots
Louis Vuitton and Timberland's New Boot Set to Debut at Fashion Week
High-Fashion Workwear Runways
sacai Spotlights a Few High Fashion Collaborations for FW23
Logo-Centric Luxe Spring Fashion
Ferragamo Unveils its SS23 Designs During Milan Fashion Week
Hair Brand-Backed AR Lens
TRESemmé and Snapchat Collaborate to Create an AR Lens
Reimagined Digital Fashion
The Fabricant's Deep/23 Collection Refreshes Designs from 2017 with AI
Chic Streetwear Fashion Collections
Homme+Femme Recently Debuted Its Spring/Summer 2023 Line
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Talent-Focused Creative Capsules
Swarovski Debuts a Collaboration with Dover Street Market Paris
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Celebrity-Designed Street Fashion
Victoria Beckham Partners with Mango on a New Collection
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Luxe Monogrammed Spring Apparel
adida and Gucci Join Forces on a New Capsule for SS23
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
In-House Seasonal Fashion Capsules
HS05 Unveils its Second Collection for the SS24 Season
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Model-Created Fashion Metaverses
Karlie Kloss' Fashion Klossette is a Virtual Fashion Destination
Self-Referencing Fashion Collections
For Fall/Winter 2023, UNDERCOVER is Reimagining Old Design
Affordable Gen Z Apparel
Foundry by Cover Story Clothing Enters the Fashion Scene Through AJIO
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Modern Consignment Programs
GotStyle Recently Launched a New Consignment Program
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Digital Fashion Designer Incubators
The SYKY Collective Represents the Future of Luxury Fashion
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Glamorous Maximalist Couture
Valentino Haute Couture Fall Winter 2023/2024 Had Big Accessories
Coastal-Themed Fall Streetwear
Banks Journal Presents its Latest Designs for the FW22 Season
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
Workwear-Inspired Fashion Collections
The Fendi Spring/Summer 2024 is Chic and Ultra-Functional
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Luxe Spring-Centric Tailored Apparel
Paul Smith Presents His New Capsule for SS24
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Secondhand Archival Clothing
Tommy Hilfiger Launches a Depop Shop in Support of Circular Fashion
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Digital Fashion Teasers
Fabricant, the Digital Fashion House, Debuts a Teaser for Its New Line
Celebrity-Founded Fashion Brands
Kylie Jenner Unveils Her Debut Fashion Brand Called Khy
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
South Asian-Inspired Fashion
GmbH Launches its New GHAZAL Collection for the SS23 Season
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Contemporary Runway Collaborations
Bandolier and Colin LoCascio Partner for New York Fashion Week
Digital Luxury Apparel
Meta and Valentino Have Partnered to Launch a Line of Digital Clothing
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
3D-Printed Dynamic Couture Fashion
Balenciaga's Latest Couture Collection Highlights Armour
Incubator Fashion Programs
SHEIN Celebrates 2nd Anniversary of Flagship Incubator Program SHEIN X
Unpredictable Spring-Centric Fashion
Y/Project Presents a Look at its New Capsule for SS24
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Online Sustainable Fashion Toolkits
Fashion Takes Action Features an Important Resource
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Inclusive Fashion Investments
L Catterton Invests in BloomChic, an Inclusive Digital Fashion Brand
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Virtual Personal Styling Services
Fashivly Was Founded by Professional Stylist Ashlyn Greer
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Crowdsourced Outfit-Picking Apps
Choiced Let's Users Crowdsource Their Outfit Options
P2P Clothing Rental Platforms
Sizters: Rent & Lend Fashion Provides Luxury Wardrobes to Rent
Community-Focused Fall Fashion
Feng Chen Wang Presents its New Collection for the FW23 Season
Personalized Fashion Advice Tools
Urban Stylers Offers Personalized Virtual Styling and Advice
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Social Media Star Brands
Toddy Smith Introduces His GothicMochas Clothing Brand
Fashion Recap Artful Books
Style Not Com Unveils the Fashion In 2023 Highlights Book
Circularity-Centric Fashion Platforms
Gucci's 'Circular Hub' Aims to Curb Carbon Emissions
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Society-Reflective Spring Fashion
YONGHAO XIE Presents Into a Better World for the SS23 Season
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Utilitarian Fall-Focused Fashion
The Theory Project by Lucas Ossendrijver Readies for FW23
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Evolution-Challenging Spring Fashion
Advisry's Masculin Feminin Capsule Debuts Womenswear
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More