35 Innovative Skincare Masks

The market is saturated with different skincare masks and given that National Face Mask Day is coming up on August 11th, it is the perfect time for you to try something new.

From skincare masks with unexpected formulations—like Shiseido Waso's Sakura Mochi Mask—to hyper-targeted treatments—like Wishful's chin-sculpting face mask—there is no shortage of novelty formulas. Innovation in this space even bleeds into the packaging design of products as well and I Dew Care's sprayable Mist Mask is a great example of that.

Lush is another big player in this industry category. One notable line by the brand is its fresh skincare masks. Because products in this range are made with fresh ingredients, the formulas deliver optimal nutrients to the user. For August 11th, the beauty company has launched a contest that will give participants the chance to win a $500 gift card and a virtual consultation with a specialist.