When it comes to September 2018 toys, personalization and tech customization both seem to be major themes.
4D Chef is a highly innovative new technology that transforms cooking and food education with augmented and virtual reality. The mixed reality experiences include a variety of recipes that kids are able to learn during playtime. 4D Chef comes with a number of cooking utensils to get kids started and shows that bridging play and education is ideal for engaging young children.
I See Me! is a company allowing parents to customize paperback books for their child. In particular, 'Super Kid' is a customizable story that puts the child at the center of a superhero adventure. The unique innovation is great for children who need an extra push when it comes to loving reading.
Top 25 Toys in September
From Personalized Superhero Storybooks to Marshmallow-Launching Toys:
Rebecca Byers — Sep 29, 2018 — Life-Stages
25
Smartphone Fidget Spinner Attachments
The 'Fidj' Smartphone Accessory Turns Your Device into a Toy
24
3D Swine Anatomy Puzzles
The Megahouse 3D Pig Dissection Puzzle Teaches Animal Anatomy and More
23
Connected Puzzle Desk Toys
The GoCube Infuses a Classic Toy with Cutting-Edge Technology
22
Marshmallow-Launching Toys
The Marshmallow Crossbow Propels Projectiles Over 60 Feet
21
Toy-Inspired Child Thermometers
The 'Bean' Thermometer Makes Kids More Comfortable with Healthcare
20
VR Cooking Toys
'4D Chef' Shares Interactive Recipes in Augmented and Virtual Reality
19
Tech Use-Curbing Devices
'TechDen' Helps Kids Develop Better Habits When it Comes to Technology
18
Life-Sized Building Blocks
The MODU Tactile Foam Blocks Encourage Play and Creativity
17
Personalized Superhero Storybooks
I See Me!'s 'Super Kid!' is a Customizable Comic-Style Adventure
16
Stylist-Created Fashion Dolls
Celebrity Stylist Marni Senofonte Dressed Two New Mattel Dolls
15
Virtual Department Stores
shopDisney is Being Touted as a "Virtual Disney Department Store"
14
Visual Recognition Battle Robots
The GJS GEIO FPS Battle Bot Enables Immersive Combat Gaming
13
Development-Supporting Storyteller Robots
The 'Codi' Robot Teaches, Entertains and More
12
Movie-Themed Board Games
The Incredibles Board Game Challenges Players to Save a City
11
Solar-Powered Writing Tablets
The 'TrioPad' is Ideal for Kids, Outdoor Use and Much More
10
Anime-Inspired Plush Toys
Build-A-Bear's 'Kabu' is a New Brand Inspired by Japanese Characters
9
Creative Kid's Soup Packaging
Yelli Kids is Introducing Children to Exotic Flavors and Cultures
8
Youngster Hearing Protection Headphones
The Mpow Kids Headphones Have Built-in Volume Restriction
7
DIY Desk Robot Kits
The 'Akki' Robot Can be Built and Programmed by Kids and Adults Alike
6
Dirt-Activated Storybooks
OMO's 'Book of Dirt' Encourages Kids to Get Outside and Get Messy
5
Lizard-Inspired Robot Toys
The Silverlit Robo Chameleon Captures Objects Using its Tongue
4
Braille Snack Stickers
Rice Krispies Treats is Sharing Accessible 'Love Notes' for Back to School
3
Superhero Coding Kits
The Avengers Hero Inventor Kit Helps Kids Make a Unique Power & Identity
2
Absurdist Sci-Fi Board Games
Rick and Morty Trivial Pursuit is Packed with 600 Questions
1
Portable Multitool Fidget Spinners
Uncommon Goods Gave the Fidget Spinner a Functional Makeover
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Gaming-Themed Chocolate Partnerships
Kinder Joy and Nintendo Partnered on a Limited-Edition Range
Movie-Themed Kids Meals
Super Mario Galaxy Happy Meal Launches with Collectible Toys
Nostalgic QSR Miniature Experiences
McDonald's Introduces the Adorable Happy Meal Collectibles
Superhero Lifestyle Collections
Disney Drops Brand Collabs for The Fantastic Four: First Steps
Kid-Friendly Smart Cameras
Dr.LookAI Supports Early Education Through Photography
Gamified Smart Lunchboxes
FunFeast Encourages Healthy Eating Habits in Kids with ADHD
Cartoon Mashup Qsr Meals
Hello Kitty TMNT Toys are the Latest in Mcdonald’s Happy Meals
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
Wooden Figure Sets
Nintendo Unveiled 'My Mario' in 30-Piece and 3-Piece Sets
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Sensor-Driven Play Blocks
LEGO Smart Bricks Introduce Responsive Building Toys
Family-Friendly Co-Branded Recipes
The Home Chef x PEPPA PIG Menu Makes Meals Fun
Gamified AR Footwear Fittings
Tootsie Augmented Reality Makes Shoe Shopping More Fun for Kids
AI-Generated Storybooks
Gemini Storybook Creates Customized, Fully Illustrated Tales
Easter-Ready Toy Plushies
Jazwares Launches a Whimsical Squishmallows Collection Ahead of Easter
Play-Based Preschool Apps
LEGO Bluey Mobile Game Makes Screen Time into Building Play for Kids
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Screen-Free Play Companions
Fabli Creates an Immersive World of Storytelling, Music and Games
Collaborative Kid-Focused Sensory Balls
Biggest Little and Sundae Kids Debut 'Balls on Wheels'
AI-Powered Digital Gifting Experiences
Prezzee's Magical Moments Delight Kids, Family & Colleagues
Color-Changing Cooking Toys
The Simmer & Stir Stovetop Play Set Inspires Realistic Pretend Play
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Interactive AI Storytelling Platforms
Character.AI Introduced Books Mode
Family-Friendly Tech Accessory Designs
CASETiFY x Toy Story is Whimsical and Vibrant
Preschool Coding Toys
Codie Blocks and iCode are Preparing Young Kids for an AI Future
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Voice-to-Sticker Printers
Stickerbox Supports AI-Powered, Safe, Independent, Creative Play
Cute AI-Powered Companions
Luka AI Cube and the Luka Robot Take Center Stage at CES 2026
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Vision-Based AI Fridges
Samsung Will Unveil the Bespoke AI Refrigerator Family Hub at CES 2026
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Interactive Educational TV Games
LeapFrog LeapMove Has a Webcam-Like Design
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
Gen-Z-Targeted Phone Spots
Samsung Spotlights the Galaxy S25 Ultra in its 'Recipe Ideas' Ad
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
Interactive Holographic Companions
Imagix is a A First-of-Its-Kind Friend for Kids
Community 3D-Printed Toys
3D Printing Elves Launches Free Toy Program for Children
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Responsive Building Toys
LEGO SMART Play Integrates Technology That Reacts in Real Time
Kid-Friendly Cooking Boxes
The Pampered Chef Kids Club Involves & Empowers Kids in the Kitchen
Mixed Reality Headset Prototypes
Play for Dream Technology Presents Its Play for Dream MR Headset
Video Projector Camera Toys
The Photo Creator Video Projector Camera Captures Quality Content
AI-Powered Recipe Appliances
Kitchen Cosmo is a Tangible AI Recipe Generator for the Kitchen
Smart Recipe Generators
EasyChef Instantly Turns Ingredients Into Personalized Meal Ideas
Gen Alpha Animated Toy Promotions
MrBeast Launches YouTube Shorts Series to Drive Toy Sales
Kids-First Personal Care Brands
Rayro Plans to Debut Creams and Balms in Toy-Like Formats
Plush Toy QSR Meals
McDonald's Presents the Special Squishmallows Happy Meal Offer
AI-Powered 3D Avatars
AVATAi's Platform Creates Customizable Digital Brand Ambassadors
Children-Focused Tech Lines
MyFirst Specializes in Technology Products for Children
Toy Kitchen Cookbooks
Melissa & Doug Announced Three Playable Books with Penguin Young Readers
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Micro-Robotic Digital Pets
MicroPets Appeal to Digitally Native Kids and Kidults
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
AI-Powered Parenting Platforms
Bobo Debuts in the US with Predictive Child Development Technology
Junior Kitchen Products
KitchenAid Kids Helps Children Participate in Age-Safe Cooking Experiences
DIY Food Collectibles
MGA's Miniverse Make It Mini From Scratch Fuses Collecting & Crafting
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Creative Story Platforms
Imagine Tales Sparks Creativity In Kids With Safe AI Storytelling Tools
AI Kids Coloring Pages
Retro Launches Splat To Turn Family Photos Into Art
Immersive Superhero Attractions
Warner Bros. Gamifies Superman Storytelling with Gameplay
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Real Life Cinematic Robots
The G1T4-M1N1 Droid is Launching for Star Wars Day
Personalized Audio Stories
BedtimeStoryMe Creates Audio Bedtime Stories Starring You And Your Kids
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Award-Winning Educational Toy Brands
Learning Resources Earns 2026 Preschool Toy of the Year Award
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
STEAM-Inspired Construction Toy Systems
Meekins Corp. Introduces Rail Cube to the US Market
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Wizard-Themed Chocolate Toys
The Kinder Joy Funko Harry Potter Collection is Limited-Edition
Customizable Toy Voice Recorders
The VoiceGift Mini-Me® Voice Recorder Gives Plush Toys a Voice
Toy-Inspired Music-Themed Workshops
The LEGO Group Launches Its Final Creativity Workshop of 2025
Immersive Cereal Video Games
Weetos World is Launching with the Help of Roblox and Fandom
Creator Theme Parks
Makers Theme Park is a World-First for Hands-On Creativity
Creative Learning Platforms
Saga Playground Enables Kids To Create Stories With AI Tools
Beauty Kiosk Playsets
Melissa & Doug's New Sort, Stock, Select Toy Explores Skincare & Makeup
Collectible Action Icons
Hot Toys Releases 1/6 Figures & Massive Galactus Figure for First Steps
Screen-Free Wooden Car Toys
Qubs' RasKars Feature Hidden Tech That Drives Vehicles Autonomously
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Affordable Coordinated Kitchenware Series
Thyme&Table™ Debuts 'New Year, New Me' Collection
Hybrid STEM Activity Kits
Brainstorm's Science Activity Kits Pair Hands-On Play & Online Tutorials
Nostalgic Cartoon Meal Kits
Home Chef Drops the 'Teenage Mutant Ninja Turtles Meal Kit'
Kids-Focused Space-Themed Collaborations
Crayola Interprets McDonald's Happy Meal
Personalized Home Shopping Platforms
MAiN Creates a 3D Model from a Single Image Using AI
AI-Powered Shopping Platforms
Daydream Represents an Innovative Approach to Digital Fashion Retail
AI-Powered Collectible Figurines
Personality-Packed HeyMates are Made for Modern Kidults
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Gifting-Ready Digital Cameras
The Camp Snap Custom Edition Can Be Personalized with Any Name
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Child-Focused Handheld Games
The Game Boy-Inspired Kids Device is an Alternative to Tablets
Interactive Story Tools
StoryNest Lets Families Create Personalized Storybooks With AI
Interactive Mealtime Plates
Tej Belkhode Designs the Platoo Interactive Sensory Meal Plate
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Digital Gift Makers
DearOne Lets Users Create And Send Personalized Virtual Gifts
Freeze-Dried Toddler Meal Pouches
These New More Toddler Meals Products Showcase Convenience
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Personalized AI Coloring Pages
Happy Pages AI Lets Parents Create Coloring Pages for their Kids
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
AI Product Design Assistants
Arcade's Agent Maia Helps Anyone Create Custom Jewelry, Decor & Gifts
Whimsical Miniature Toy Campaigns
LEGO Celebrates Star Wars Day 2025 with a Free Grogu Toy
Personalized Children’s Books
TinyHeroStories Creates Adventures Featuring Your Child As The Hero
Parental AI Insights Features
Meta Launches Its Insights Tab For Meta AI
AI-Powered Santa Toys
HeySanta Brings Artificial Intelligence into the Magic of Christmas
Modular STEM Displays
LEGO Celebrates the Evolution of STEM with an Architectural Set
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
AI Storybook Creators
TinyTalk.ai is a Personalized AI Storybook for Children's Imagination
Handheld Voice Recorder Toys
Smith Brands Introduced talkBAK at the Toy Fair New York
Personalized Action Figures
Action Figure AI Generator Creates Custom Action Figures From Photos
AI Storytelling Tools
Stories for Children Creates Custom AI-Generated Bedtime Stories
Personalized Storytelling Platforms
Magical Children's Book Makes Kids the Heroes of Their Stories
Cool-Touch Kid-Friendly Ovens
The YumYum! Real Baking Oven Helps Kids Safely Bake Real Treats
Personalized Storytelling Tools
Create Customized Bedtime Adventures For Kids Using Wundr Story
Collectible Mini Cameras
The Photo Creator Mini Cam Lets Kids Snap Photos Without a Phone
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Interactive Story Platforms
Storytelling App Offers AI-Powered Stories To Engage And Support Kids
Mental Health Toy Curations
Timeless Toys' D.O.S.E of Play Helps Kids Manage Stress & Anxiety
AI Story Creators
KidTales Turns Ideas Into Personalized Children's Stories Using AI
Personalized Story Tools
Child PlayBook Creates Custom Storybooks Using Photos And AI Narratives
Personalized Story Creation
StoryMagician AI Creates Custom Children’s Storybooks In Minutes
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Multi-Brand Digital Gift Cards
On Me Uplevels Tired, Outdated Gift Card Experiences
AI Story Creators
Story Palette Generates Personalized, Safe, And Engaging Stories For Kids
Personalized Children’s Stories
Taleored Generates Unique, Daily Customized Stories for Children
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Self-Service Collectibles Retail Kiosks
YuMe Toys Has Introduced the YuMe Smart Machine
Children Story Creators
Conté Lets Kids Create, Share, And Print Magical Stories Easily
Personalized Storytelling Tools
RollerStory Creates And Narrate Personalized Stories For Children
Custom Kid Storybooks
Storyhero Turns Your Child Into The Hero Of Their Own Story
Children-Friendly E-Readers
Kindle's Colorsoft Kids is Available at a Lower Price to Engage Youth
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families
Dedicated Meal Planning Platforms
Yumm Yummy Helps Parents Plan Personalized, Healthy Kids Meals
AI Santa Companions
SantaAI Offers Personalized Conversations, Stories, And Advice For Children
AI Storytelling Platforms
DearBook Creates Personalized Children's Storybooks Powered by AI
Personalized Storytelling Platforms
Magic Scribe Creates AI-Powered Stories For Young Children
Digital Cookbook Apps
Cook More Lets You Save Recipes, Create Grocery Lists, and Sync Offline
Bedtime Story Apps
Mom & Dad Tales Helps Kids Sleep Faster With Personalized Stories