After the Mayweather versus McGregor fight at the end of August, surely the September 2017 sports trends would put boxing back near the top of the popular sporting echelon — yet that doesn't seem to be the case. As surprised as many were that the fight was actually entertaining (as opposed to a dud along the lines of Mayweather versus Pacquiao a few years ago), boxing as a sport remains niche to the modern sports fan, and it's unlikely that one gimmicky fight will change that.
One of the more popular North American sports, basketball, dominates the trends of this month, which is especially impressive considering that the NBA is in its offseason all the way until October. Whether in video games like NBA Live, which is introducing WNBA teams this year, or in mobile ticketing platforms like the Miami Heat's new platform, basketball has a knack for dominating the news cycle.
Top 30 Sports Trends in September
From Nicknamed Baseball Jersey to Anamorphic Basketball Courts:
30
Glamorous F1 Experiences
Heineken's More Than a Race Campaign Shows the Magic of the F1 Experience
29
Adaptable Three-Way Bikes
The Sustainable 3-in-1 'LittleBig' Bike Adapts with Growing Children
28
Walking-Friendly Water Flippers
The 'TailFins' Swim Fins Enable Users to Walk and Climb
27
Compact Electric Skateboards
The I-Ride Electric Skateboard Weighs Just 15 Pounds
26
Gamified AR Workouts
ARX Turns One's Exercise Routine into a Challenging Game
25
Enchanting Yoga Retreats
The EcoYoga Center Features a Luxurious Bath Beside a Waterfall
24
Adult Fitness Jungle Gyms
The Kompan Functional Training Systems Enable Better Outdoor Exercises
23
Athletic Sweatproof Makeup
HIIT Cosmetics is a New Makeup Line for Active Women
22
Multipurpose Training Rings
The Sportneer Hexagonal Agility Training Aid Rings are Multifunctional
21
Motorcycle-Based Tattoo Inks
Indian Ink is Made from Carbon Collected from Carey Hart's Motorcycle
20
Anamorphic Basketball Courts
'Truly's' Colorful Basketball Court Creates an Optical Illusion
19
Hearing-Enabling Swimmer Ear Plugs
The FINIS SwimEars Swimming Ear Plugs Won't Downgrade Hearing
18
Enhanced Mobility Jerseys
The Search and State SR-2 Performance Men’s Jersey Improves Aerodynamics
17
Smartphone-Connected Soccer Balls
The 'DribbleUp' Smart Soccer Balls Track Spin and Trajectory
16
Fashion House-Designed Skateboards
These Hermès Skateboards and Longboards Retail for $3,000 USD
15
Team-Themed Chip Bags
Tostitos Limited-Edition 'Lucky Bags' Help NFL Fans Connect to Team Rituals
14
Sporty Performance Snow Sleds
The Aroc Snowsports 'Sports Sled' Comes in Three Models
13
Football Goalpost Chairs
The QB54 Lawn Chair Football Game is Playable While Tailgating
12
Adventurous Knife-Related Projects
The Swiss Army Knife Book Compiles Over 60 Projects
11
Nicknamed Baseball Jerseys
MLB Players Weekend Will Feature Jersey's With Players' Chosen Aliases
10
Spin Class Wedding Gifts
SoulCycle Teamed Up with Zola for a Special Wedding Registry Offer
9
Performance-Tracking Athletic Shirts
DynaFeed Puts Wristworn Fitness-Tracking Directly In Clothing
8
Golfer Drinking Games
Beer Pong Golf Switches Up How the Classic Drinking Game is Played
7
Form-Fitted Hiking Shoes
Tecnica Forges Can Be Heat-Molded for a Custom Fit
6
Women's Basketball Video Games
WNBA Teams Will Appear in NBA Live 18
5
Mobile-Only Basketball Tickets
Miami Heat is the First NBA Team to Offer Mobile-Only Entry
4
Olympic Runner Projections
Virgin Media's Virtual Projection in London Depicts Usain Bolt Running
3
Rodeo-Style Workout Machines
This Home Fitness Machine Resembles a Small-Scale Mechanical Bull
2
VR Sports-Viewing Apps
'Fox Sports VR' Lets Users View Games in Virtual VIP Stadium Suites
1
Glowing Athletic Windbreakers
Vollebak's Solar Charged Jacket Glows in the Dark
Related Ideas
Nostalgic Gamer Streetwear Collections
The New Era x PlayStation Range Has Hats, Hoodies and More
Graffiti-Inspired Branding Campaigns
Mosaic North America Partners with Buffalo Bills
Sporty Retail Style Capsules
Kith x New York Yankees Collab Launches with Jason Alexander
UFC Athlete Brand Ambassador Deals
Total Wireless Named Justin Gaethje as Its UFC Brand Ambassador
Glamorous Sports Collabs
Glamnetic x Fanatics Collection Brings Game-Day Energy to Your Fingertips
Basketball Soft Drink Partnerships
Sprite Returned as the NBA's Official Global Soft Drink Partner
Rivalry Jerseys Debut
Nike Rivalries 2025 Unveils Team Jerseys Inspired by Heritage & Culture
K-Pop Collaborative Sportswear
BLACKPINK Drops the BLACKPINK IN YOUR AREA League Collection
Anime Sports Apparel
My Hero Academia x NBA Capsule Merges Anime Fandom with Basketball Culture
FIFA Collectibles Licensing Deals
FIFA & Fanatics Signed Its Long-Term Exclusive Collectibles Deal
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Sports Fan Pop-Ups
Just Eat's Countdown Club Celebrates the UEFA Champions League Final
AI Sports Research Platforms
Ten Toes Launched Its Ten Beat Sports Fan AI Intelligence Platform
Phygital Baseball Board Games
Base on Board 2.0 Keeps Gameplay Dynamic with E-Ink Dice
Football Fashion Capsule
TOGA x Umbro Capsule Blends Tailoring with Performance Sportswear
Preppy Sportswear Capsule
The Brooks Brothers x New Era SS26 Fuse Tailoring with Baseball Styling
Thematic Basketball Experiences
Nike x LEGO Play Arena Returns to LEGOLAND California
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Opulent Athletic Fashion Collaborations
The Balenciaga x NBA Collaboration is Limited-Edition
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
American Football-Focused Venue Initiatives
Topgolf Ligns Itself with the American Football Season
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Soccer Star Battery Campaigns
Duracell Launched Its Messi Reboot Battery Campaign
Martial Arts Menswear
LỰU ĐẠN and Bruce Lee Unite for the Brand's Tenth Capsule, All Bets are Off
Varsity Influencer Teams
UNC Turns Student-Athletes Into Social Media Monetization Experts
Commemorative Baseball Hats
New Era Cap Company Pays Homage to the Los Angeles Dodgers
Professional Grade Pickleball Courts
CityPickle Opens Flagship Location in Times Square
Seasonal Utility Staples
The North Face Red Box Ss26 Collection Expands Its Graphic Seasonal Range
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Rock Band-Supporting Soccer Leagues
Linkin Park Headlines the UEFA Champions League Kick Off Show
QSR-Based Golf Capsules
Taco Bell x Bad Birdie Launch a Limited-Edition Merch Collection
QSR In-App Football Games
Wendy’s and FOX Big Noon Launch the 'Tendy Toss' In-App Game
Anime-Themed Sports Merch
The One Piece x NBA Crossover Adds Basketball-Themed Collectibles
Athletic Boundary-Blurring Collabs
The Reigning Champ x PUMA Golf Collection Bridges Worlds
Smart Sports Lighting Features
Philips Hue Sports Live Syncs Smart Lights with the Match Action
Athlete-Backed Basketball Collections
Wilson Continues Its Collaboration with Caitlin Clark
Performance Tracking Sport Watches
PickleWatch Delivers Match Analytics & Real-Time Play Insights
Sports Branding-Inspired Cannabis Products
Sluggers Embraces Sports Fandom and Collecting
Refreshing Basketball-Themed Beverage Campaigns
Coca-Cola Zero Sugar Debuts a Fan-Focused Campaign
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Ping Pong-Centric Collabs
Little Tokyo Table Tennis and ASICS Serve Up Sporty Streetwear Capsule
Spring-Time Baseball-Inspired Hats
New Era Cap Has Unveiled Its MLB Spring 2026 Lineup
Co-Branded Game Tournaments
Fortnite Announced the 'Stranger Things Cup' with Netflix
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Branded Newspaper Kiosks
New Balance's Grey Days Pop-Up Celebrates a Timeless, Universal Color
Baseball-Themed Tote Bag Designs
L.L.bean and the Boston Red Sox Debut a Fenway Tarp Tote Design
Co-Branded Athleisure Capsules
Umbro is Working with atmos on a Turf Collection
LED Basketball Courts
The Big 12 Introduced an ASB GlassFloor LED Video Court for Tournament Play
Playful Hockey Campaigns
Beard in a Box Campaign Lets Hockey Fans Join the Playoff Beard Tradition
Baseball Classic Cap Collections
New Era Debuts Its 2026 World Baseball Classic Collection
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Sporty Luxe Fashion Capsules
The Balenciaga x NBA Drops Basketball-Themed Apparel and Accessories
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Cultural Newsletter Subscriptions
American Eagle Launches Gen Z-Focused 'Off The Cuff' Publication
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Sports Beauty Partnerships
Fenty Beauty Partners with WNBA’s New York Liberty in a Historic Deal
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
Inclusive MOBA Tournament Series
The Equal Esports Cup Returns for a League of Legends Event
Baseball Lifestyle Collaborations
Brunch Launches a New York Yankees Lifestyle Collection
Legendary Baseball Player T-Shirts
HOMAGE Commemorates Mickey Mantle with a Legendary Tee
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Beauty Brand Jersey Partnerships
IPSY Became the Official Jersey Partner of the Las Vegas Aces
MMA Fighter Brand Sponsorships
Kalshi Has Sponsored Nate Diaz for His MMA Fight at the Intuit Dome
Stylish Basketball Athlete Uniforms
The Toronto Tempo Reveals Its 2026 Athlete Uniforms
Science-Backed Youth Sports Programs
Sportball Systems Inc. is Expanding to India
Branded In-House Content Studios
Dick's Sporting Goods Showcases Cookie Jar & A Dream Studios
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Community Sports Pitches
EA SPORTS FC and LALIGA Opened Its Grassroots Soccer Pitch in the Bronx
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Immersive Floral Tributes
ESPN Honors the 2025 NBA Finals with Mr. Flower Fantastic
Premium Team-Specific Apparel
GAME 7 Apparel Features Streetwear Aesthetics
Upgraded Streaming Platforms
NESN Unveiled a Significant Upgrade to NESN 360 Streaming Platform
Iconic Athlete-Approved Warm-Weather Fashion
The BOSS x David Beckham Spring 2026 Capsule Drops
AI Sports Platforms
Machina Sports Turns Real-Time Sports Data Into Engaging Fan Experiences
K-Pop Collaboration Caps
BLACKPINK x MLB x New Era Collection Introduces Team-Branded Designs
Fitted Cap Capsule
New Era 59FIFTY Day Yankees Set with Spike Lee Introduces Exclusive Colorways
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Inclusive Football Content Partnerships
NFL and The GIST are Engaging Millennial & Gen Z Women
90s-Inspired Soccer Campaigns
adidas Unveiled its 'Backyard Legends' Film Ahead of FIFA 2026
Striking Baseball Capsules
Under Armour Unveiled its 'King of Diamonds Baseball Collection'
Year-Round Basketball Platform
Foot Locker Launches Its Hoops Lives Here Campaign
Artfully Designed Sports Bars
Amanda Pinatih and Gabriel Fontana Design the Sidelined Bar
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Premium Streetwear-Informed Jerseys
The BAPE x Mitchell & Ness Collection Fuses Street with Sport
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Athlete Signature Apparel
Shohei Ohtani x New Balance SS26 Collection Drops Performance Wear
Modular Streaming Channel Plans
YouTube TV Introduced 12 Cheaper Channel Packages
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Football Series Capsules
Balenciaga's Football Series Adapts American-Football Elements to Fashion
Collectible Baseball Figurines
Ghostwrite x MLB Game Face Taps into the Blind Box Craze
Humorous Basketball Talent Campaigns
DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
MMA-Inspired Gym Expansions
UFC Gym Launches in Spain with Seven New Locations
Padel Sport Financial Partnerships
VanEck Signed on as Its Exclusive ETF Partner of the Padel Cup
Basketball-Themed QSR Promotions
Arby's is Launching a March Madness Promotion
Sporty Heritage Leisurewear
’47 x Sporty & Rich New York Yankees Boasts Classic Minimalism
Hybrid Athletic Events
Life Time Announced the Introduction of a New Athletic Event — the LT Games
Mascot-Forward Newspaper Campaigns
Ellie the Elephant Becomes a New York Times Subscriber
Sports-Connected Brand Loyalty Initiatives
Lobos 1707 Activates a Buzzer Beater Fan Reward Program
Wrestling-Themed Game Collaborations
WWE and Clash of Clans Announce an In-Game Partnership
Trailblazing Golf Events
Starter Collaborates with 2025 Original Tee Golf Classic
Hair Salon-Powered Sports Campaigns
Great Clips Ties Its Latest Campaign to the Stanley Cup
Hot Dog-Themed Baseball Fan Merch
Schneiders Launched Merch in Honor of Canadian Baseball Fans
Interactive Soccer Viewing Experience
PubNub Partners with DAZN for FIFA Club World Cup 2025™
Mascot Sumo Showdowns
Duolingo Launches Playful Event Featuring Gaming Icons and Cultural Mascots
Soccer-Themed Grocer Tote Bags
These Trader Joe’s Tote Bags are Being Given Away in San Francisco
Fashion-Forward Basketball Outwear
Off Season x NBA Debut the 'NBA Puffer Collection'
Retro Game Additions
Nintendo Adds Mario Clash, Mario’s Tennis and Mario Vs. Donkey Kong
Women’s College Basketball-Themed Capsules
Mitchell & Ness Teams Up with Playa Society
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Youth Football-Empowering Initiatives
Sidoo Family Giving Supports Battle at the Border Tournament
Collectible Sports Canvases
UFC Collectibles Offers Limited-Edition, Hand-Cut Canvases
Collaborative On-Field Baseball Caps
New Era and Adidas Support NCAA Baseball Programs
Centralized Basketball Information Platforms
Roto Sports Inc Debuts the RotoWireNBA Platform
Cultural Sports Collaboration
The Weeknd and Toronto Blue Jays Unite for a World Series Collection
Co-Branded Pilot Basketball Programs
Shoot 360 and LA Fitness are Enhancing Basketball Courts
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Basketball-Focused Digital Membership Platforms
Canada Basketball Has Introduced Unify+
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Baseball-Inspired Bag Designs
BOSTANTEN Has Introduced a New Baseball Crossbody Bag Collection
Youth Sport Programming Schedules
TAC Sports' Planned Activities Run from September to December
Matchday Soccer Kits
AFC Toronto 2026 Primary Soccer Kits Blend Matchday Culture & Everyday Wear
Engaging E-Soccer Video Games
Betby Announced Two New Soccer Titles for its Portfolio
Prideful Wrestling Gear Lines
TNA Wrestling Introduces its New Pride Month Capsule
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Multi-Continent Competitive Fitness Event
Fitstop Debuts the Global Games
Multi-Property Seasonal Events
Mohegan Gaming & Entertainment Unveils Hot Summer Fun 2025
Squad Training Business Models
The Athletic Clubs is Growing and Launching in Chicago
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Basketball-Forward Energy Drink Partnerships
Monster Energy Continues with BIG3 Basketball League
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub