After the Mayweather versus McGregor fight at the end of August, surely the September 2017 sports trends would put boxing back near the top of the popular sporting echelon — yet that doesn't seem to be the case. As surprised as many were that the fight was actually entertaining (as opposed to a dud along the lines of Mayweather versus Pacquiao a few years ago), boxing as a sport remains niche to the modern sports fan, and it's unlikely that one gimmicky fight will change that.
One of the more popular North American sports, basketball, dominates the trends of this month, which is especially impressive considering that the NBA is in its offseason all the way until October. Whether in video games like NBA Live, which is introducing WNBA teams this year, or in mobile ticketing platforms like the Miami Heat's new platform, basketball has a knack for dominating the news cycle.
Top 30 Sports Trends in September
From Nicknamed Baseball Jersey to Anamorphic Basketball Courts:
30
Glamorous F1 Experiences
Heineken's More Than a Race Campaign Shows the Magic of the F1 Experience
29
Adaptable Three-Way Bikes
The Sustainable 3-in-1 'LittleBig' Bike Adapts with Growing Children
28
Walking-Friendly Water Flippers
The 'TailFins' Swim Fins Enable Users to Walk and Climb
27
Compact Electric Skateboards
The I-Ride Electric Skateboard Weighs Just 15 Pounds
26
Gamified AR Workouts
ARX Turns One's Exercise Routine into a Challenging Game
25
Enchanting Yoga Retreats
The EcoYoga Center Features a Luxurious Bath Beside a Waterfall
24
Adult Fitness Jungle Gyms
The Kompan Functional Training Systems Enable Better Outdoor Exercises
23
Athletic Sweatproof Makeup
HIIT Cosmetics is a New Makeup Line for Active Women
22
Multipurpose Training Rings
The Sportneer Hexagonal Agility Training Aid Rings are Multifunctional
21
Motorcycle-Based Tattoo Inks
Indian Ink is Made from Carbon Collected from Carey Hart's Motorcycle
20
Anamorphic Basketball Courts
'Truly's' Colorful Basketball Court Creates an Optical Illusion
19
Hearing-Enabling Swimmer Ear Plugs
The FINIS SwimEars Swimming Ear Plugs Won't Downgrade Hearing
18
Enhanced Mobility Jerseys
The Search and State SR-2 Performance Men’s Jersey Improves Aerodynamics
17
Smartphone-Connected Soccer Balls
The 'DribbleUp' Smart Soccer Balls Track Spin and Trajectory
16
Fashion House-Designed Skateboards
These Hermès Skateboards and Longboards Retail for $3,000 USD
15
Team-Themed Chip Bags
Tostitos Limited-Edition 'Lucky Bags' Help NFL Fans Connect to Team Rituals
14
Sporty Performance Snow Sleds
The Aroc Snowsports 'Sports Sled' Comes in Three Models
13
Football Goalpost Chairs
The QB54 Lawn Chair Football Game is Playable While Tailgating
12
Adventurous Knife-Related Projects
The Swiss Army Knife Book Compiles Over 60 Projects
11
Nicknamed Baseball Jerseys
MLB Players Weekend Will Feature Jersey's With Players' Chosen Aliases
10
Spin Class Wedding Gifts
SoulCycle Teamed Up with Zola for a Special Wedding Registry Offer
9
Performance-Tracking Athletic Shirts
DynaFeed Puts Wristworn Fitness-Tracking Directly In Clothing
8
Golfer Drinking Games
Beer Pong Golf Switches Up How the Classic Drinking Game is Played
7
Form-Fitted Hiking Shoes
Tecnica Forges Can Be Heat-Molded for a Custom Fit
6
Women's Basketball Video Games
WNBA Teams Will Appear in NBA Live 18
5
Mobile-Only Basketball Tickets
Miami Heat is the First NBA Team to Offer Mobile-Only Entry
4
Olympic Runner Projections
Virgin Media's Virtual Projection in London Depicts Usain Bolt Running
3
Rodeo-Style Workout Machines
This Home Fitness Machine Resembles a Small-Scale Mechanical Bull
2
VR Sports-Viewing Apps
'Fox Sports VR' Lets Users View Games in Virtual VIP Stadium Suites
1
Glowing Athletic Windbreakers
Vollebak's Solar Charged Jacket Glows in the Dark
Related Ideas
Nostalgic Gamer Streetwear Collections
The New Era x PlayStation Range Has Hats, Hoodies and More
Soccer Game Updates
EA SPORTS FC 26 Released The World's Game Update for International Football
Sporty Retail Style Capsules
Kith x New York Yankees Collab Launches with Jason Alexander
Athlete Ambassador Promotions
Total Wireless Named Justin Gaethje as Its UFC Brand Ambassador
Basketball Soft Drink Partnerships
Sprite Returned as the NBA's Official Global Soft Drink Partner
Co-Branded 6-Packs
Heinz and Heineken Created a Craveable Matchup for Sports Fans
Rivalry Jerseys Debut
Nike Rivalries 2025 Unveils Team Jerseys Inspired by Heritage & Culture
Anime Sports Apparel
My Hero Academia x NBA Capsule Merges Anime Fandom with Basketball Culture
Collectibles Licensing Promotions
FIFA & Fanatics Signed Its Long-Term Exclusive Collectibles Deal
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Court Lifestyle Sneakers
The New Balance 950 is a Contemporary Unisex Lifestyle Sneaker
Championship Basketball Sneakers
Skechers Has Sold Out of Its OG Anunoby SKX Nexus Sneakers
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Comfortable Sporty Essentials
Aerie Launches a FIFA World Cup 2026™ Collection
Phygital Baseball Board Games
Base on Board 2.0 Keeps Gameplay Dynamic with E-Ink Dice
Football Fashion Capsule
TOGA x Umbro Capsule Blends Tailoring with Performance Sportswear
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Opulent Athletic Fashion Collaborations
The Balenciaga x NBA Collaboration is Limited-Edition
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Soccer-Inspired Apparel
AMIRI Tournament Collection Includes Jerseys, Shorts, and Accessories
American Football-Focused Venue Initiatives
Topgolf Ligns Itself with the American Football Season
Martial Arts Menswear
LỰU ĐẠN and Bruce Lee Unite for the Brand's Tenth Capsule, All Bets are Off
Soccer Capsules
Palace & Nike Dropped an England Football Collection as Part of the Nike x2 Series
Jersey-Inspired Soda Cans
Coca-Cola Launched Collectible Country Cans for the FIFA World Cup 2026
Dual-Sided Sports Scarves
FanDuel's Dual Fan Scarves Help Enthuaists Represent Two Countries
Football Lifestyle Collections
The adidas Originals x BAPE® Set Celebrates the FIFA World Cup 2026
Soccer Star Battery Campaigns
Duracell Launched Its Messi Reboot Battery Campaign
Soccer-Themed Golf Experiences
Topgolf Runs an International Soccer-Themed Experience
Professional Grade Pickleball Courts
CityPickle Opens Flagship Location in Times Square
Commemorative Baseball Hats
New Era Cap Company Pays Homage to the Los Angeles Dodgers
Seasonal Utility Staples
The North Face Red Box Ss26 Collection Expands Its Graphic Seasonal Range
Anime-Themed Sports Merch
The One Piece x NBA Crossover Adds Basketball-Themed Collectibles
Athletic Boundary-Blurring Collabs
The Reigning Champ x PUMA Golf Collection Bridges Worlds
Smart Sports Lighting Features
Philips Hue Sports Live Syncs Smart Lights with the Match Action
Modern College Football Games
EA Sports Launched College Football 27 With NIL Features
Sports Branding-Inspired Cannabis Products
Sluggers Embraces Sports Fandom and Collecting
Spring-Time Baseball-Inspired Hats
New Era Cap Has Unveiled Its MLB Spring 2026 Lineup
Co-Branded Game Tournaments
Fortnite Announced the 'Stranger Things Cup' with Netflix
NOCTA Nike Soccer Collaborations
NOCTA & Nike Dropped Their Cryoshot SP and Canada Soccer Kits
Preppy Sportswear Capsule
The Brooks Brothers x New Era SS26 Fuse Tailoring with Baseball Styling
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
World Cup Football Boots
Skechers Launched Its Razor 2 and Sunset Pack for the World Cup
Football Inspired Apparel
The Levi’s Ringer T-Shirt Collection Honors Countries Ahead of World Cup
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Fitted Cap Capsule
New Era 59FIFTY Day Yankees Set with Spike Lee Introduces Exclusive Colorways
AI-Enhanced Sports Clubs
IBM's AI Sports Club Transforms Physical Game into Data-Driven Broadcasts
Soccer-Inspired Fanwear Collections
BOSS Jumps on the FIFA Hype with New Fanwear Collection
LED Basketball Courts
The Big 12 Introduced an ASB GlassFloor LED Video Court for Tournament Play
Baseball Classic Cap Collections
New Era Debuts Its 2026 World Baseball Classic Collection
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Exclusive Songstress-Backed Jerseys
Becky G x Grassroots Football Present a Limited-Edition Kit
Sporty Luxe Fashion Capsules
The Balenciaga x NBA Drops Basketball-Themed Apparel and Accessories
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Soccer-Themed Digital Watch Faces
The HUAWEI Watch Faces for Summer are Playful
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
Football-Inspired Streetwear
Worldwide Game Capsule Reworks National Team Jerseys Through KSUBI
Community Sports Pitches
EA SPORTS FC and LALIGA Opened Its Grassroots Soccer Pitch in the Bronx
Baseball Lifestyle Collaborations
Brunch Launches a New York Yankees Lifestyle Collection
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Beauty Brand Jersey Partnerships
IPSY Became the Official Jersey Partner of the Las Vegas Aces
Stylish Basketball Athlete Uniforms
The Toronto Tempo Reveals Its 2026 Athlete Uniforms
Science-Backed Youth Sports Programs
Sportball Systems Inc. is Expanding to India
Branded In-House Content Studios
Dick's Sporting Goods Showcases Cookie Jar & A Dream Studios
Fashion House Football Collections
The Balenciaga Soccer Series 26 is Ready for the World Cup
College Football Games
EA SPORTS Has Revealed the Cover Athletes for College Football 27
AI Sports Research Platforms
Ten Toes Launched Its Ten Beat Sports Fan AI Intelligence Platform
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Upgraded Streaming Platforms
NESN Unveiled a Significant Upgrade to NESN 360 Streaming Platform
Playing Field Pizza Boxes
Pizza Pizza's Pitch Party Pizza Creates a Tabletop Soccer Experience
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Betting Sports Commercials
Kalshi Debuted Its Giannis Antetokounmpo NBA Finals Ad
Iconic Athlete-Approved Warm-Weather Fashion
The BOSS x David Beckham Spring 2026 Capsule Drops
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
K-Pop Collaboration Caps
BLACKPINK x MLB x New Era Collection Introduces Team-Branded Designs
Soccer Shirts Exhibits
The Empire State Building Launched Its Classic Football Shirts Exhibit
Inclusive Football Content Partnerships
NFL and The GIST are Engaging Millennial & Gen Z Women
Striking Baseball Capsules
Under Armour Unveiled its 'King of Diamonds Baseball Collection'
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Arcade Football Mobile Games
FIFA Heroes Launched Its Fast-Paced 5v5 Arcade Football Game
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Jersey-Inspired Juice Boxes
Appl7 & Eve Launched Soccer-Inspired Packaging for the Summer
Padel Sport Financial Partnerships
VanEck Signed on as Its Exclusive ETF Partner of the Padel Cup
Patriotic Sports Power Banks
The juice® Power Bank 3 Debuted in Three Limited-Edition Versions
Premium Streetwear-Informed Jerseys
The BAPE x Mitchell & Ness Collection Fuses Street with Sport
Athlete Signature Apparel
Shohei Ohtani x New Balance SS26 Collection Drops Performance Wear
Modular Streaming Channel Plans
YouTube TV Introduced 12 Cheaper Channel Packages
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Football Series Capsules
Balenciaga's Football Series Adapts American-Football Elements to Fashion
Collectible Baseball Figurines
Ghostwrite x MLB Game Face Taps into the Blind Box Craze
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Mobile Sports Simulation Gaming
MLB The Show Brings Team Building and Gameplay to Mobile
Humorous Basketball Talent Campaigns
DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
MMA-Inspired Gym Expansions
UFC Gym Launches in Spain with Seven New Locations
Sporty Heritage Leisurewear
’47 x Sporty & Rich New York Yankees Boasts Classic Minimalism
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Mascot-Forward Newspaper Campaigns
Ellie the Elephant Becomes a New York Times Subscriber
Sports-Connected Brand Loyalty Initiatives
Lobos 1707 Activates a Buzzer Beater Fan Reward Program
Costumed Fan Stunts
AXE's Mystery Wiener Couple Captivated Fans at the World Cup
World Cup Gaming Contests
Splash Sports Launched Its $3M World Cup Survivor Contest
Hot Dog-Themed Baseball Fan Merch
Schneiders Launched Merch in Honor of Canadian Baseball Fans
Interactive Soccer Viewing Experience
PubNub Partners with DAZN for FIFA Club World Cup 2025™
Mascot Sumo Showdowns
Duolingo Launches Playful Event Featuring Gaming Icons and Cultural Mascots
MMA Fighter Brand Sponsorships
Kalshi Has Sponsored Nate Diaz for His MMA Fight at the Intuit Dome
Soccer-Themed Grocer Tote Bags
These Trader Joe’s Tote Bags are Being Given Away in San Francisco
Fashion-Forward Basketball Outwear
Off Season x NBA Debut the 'NBA Puffer Collection'
Retro Game Additions
Nintendo Adds Mario Clash, Mario’s Tennis and Mario Vs. Donkey Kong
Year-Round Basketball Platform
Foot Locker Launches Its Hoops Lives Here Campaign
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Soccer-Themed Chicken Wing Menus
Buffalo Wild Wings Matchday Menu Responds to World Cup Excitement
Collaborative On-Field Baseball Caps
New Era and Adidas Support NCAA Baseball Programs
Centralized Basketball Information Platforms
Roto Sports Inc Debuts the RotoWireNBA Platform
Cultural Sports Collaboration
The Weeknd and Toronto Blue Jays Unite for a World Series Collection
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Basketball-Focused Digital Membership Platforms
Canada Basketball Has Introduced Unify+
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Collaborative QSR Soccer Streetwear
Jack in the Box x The Hundreds Merch Celebrates the World Cup
Youth Sport Programming Schedules
TAC Sports' Planned Activities Run from September to December
Matchday Soccer Kits
AFC Toronto 2026 Primary Soccer Kits Blend Matchday Culture & Everyday Wear
Superstitious Soccer Campaigns
Sedano's Supermarkets Launched Where Superstitions Are Born
Engaging E-Soccer Video Games
Betby Announced Two New Soccer Titles for its Portfolio
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Fantasy Sports Apps
bet365 Launched Its Free-to-Play Fantasy Sports App Ahead of World Cup 2026
Pixelated Baseball Broadcasts
'Ribbie' Turns Baseball Stats into Animated Visuals
Squad Training Business Models
The Athletic Clubs is Growing and Launching in Chicago
Soccer-Themed Smoothie Recipes
The Jamba Hat Trick Tango Smoothie Celebrates the World Cup
AI Fantasy Sports Platforms
Rookies Fantasy Redefines Competitive Basketball With Fast Gameplay
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub