Before buying a home or something that goes in it, many people will respond better to interactive real estate advertising concepts that are more experiential in nature. This helps them get in the mindset of owning that house or furniture. Whether the advertisement is for a particular piece of real estate or something to decorate it, interactivity in marketing is key.
Many real estate ads use technology to sway potential home owners. This could be an app or an augmented reality furniture catalog. Another method uses social media and crowdsourcing to engage with customers. Getting consumers directly involved is also ideal, whether that's through body paint apartment advertising or life-sized dollhouse installations.
It's worth noting Swedish juggernaut IKEA is leading the pack when it comes to this concept.
19 Interactive Real Estate Ads
From Prosperous Scavenger Hunts to Augmented Reality Catalogues:
Alyson Wyers — Jun 4, 2014 — Marketing
19
Affordable Furnishing Pop-Up Shops
Fab.com's SoHo Shop Introduces Its 'Happy Modern' Furnishings
18
Life-Sized Dollhouse Installations
Grand Central Station Hosts a Huge House to Promote Target
17
Themed-Room Real Estate
Weston Homes' LEGO-Themed Children’s Bedroom is a Profitable Tactic
16
Hi-Tech Real Estate Apps
The Inition Augmented Reality App Fleshes Out Pre-Construction Properties
15
Prosperous Scavenger Hunts
Twitter's HiddenCash is Holding a SF Scavenger Hunt Leading to Money
14
Familial Home Ritual Campaigns
IKEA's #Houserules Has Families Share Their Unique Home Rules
13
Autonomous Real Estate Services
Zenly Helps Find New York Apartment Rentals on Your Terms
12
Crowdsourced Apartment Decor
Pinterest Home Decor Addicts Will Determine What Goes into APT CB2
11
Interactive House Play Campaigns
IKEA Kitchen Stories Allows Customers to Have Fun While Shopping
10
Handy Real Estate Apps
The RadPad Apartment Finder App is a Renter's Dream
9
Body Paint Apartment Advertisements
These Body Ads Utilize the Human Body in a Unique Fashion
8
Apartment-Finding Apps
This App Makes It Easier to Rent an Apartment by Cutting Out the Middleman
7
Real Estate Recommendation Apps
Homekeepr Gives Homeowners Tailored Expertise After Buying
6
Augmented Reality Catalogues
The 2014 IKEA Catalogue and App Virtually Display Decor
5
Virtual Green Abode Builders
The LG 'My Eco Home' Campaign Asks You to Create Your Dream House
4
Rapid Real Estate Apps
The QuickBids App Lets Millennial Buyers Close the Deal Quickly
3
Realistic Home Buyer Commercials
The Re-Max 'Dream with Your Eyes Open' Ad is Poignant
2
Personalized House Tours
The Carvalho Hosken Real Estate Firm Uses Social Media to Drive Sales
1
Personalized Property Ads
Espacios Coomeva's Real Estate Ad Emphasizes Finding the Perfect Fit
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AR Selfie Booths
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AR-Powered Furniture Lenses
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Earth-Honoring AR Games
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Personalized Grocery Billboard Campaigns
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Offline Shopping Campaigns
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Interactive AR Galleries
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Sustainable Furniture Services
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3D AR Home Improvement Apps
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Mixed-Reality Treasure Hunts
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Interactive Sandwich Billboards
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