If this pop culture beer branding is any indication, today's top trends signal a high interest in all things booze related.
For example, drink creator Clint Slowick put together a variety of cocktails all inspired by the legendary Halo gaming series. While it's not recommended this is drunk while playing the game, it can be used to cleanse the pallet after beating one's opponent.
Other top hits of the day include fashion editorials inspired by the 1960s hippie movement, as well as leggings with a futuristic feel. Designers are looking both to the past and coming times for sources of inspiration.
For companies and individuals interested in how these trends can be harnessed to help inspire new ideas, Trend Hunter's 2013 Trend Reports analyze innovations in greater detail.
Top 20 Trends of the Day
From Pop Culture Beer Branding to Legendary Video Game Booze:
Jamie Danielle Munro — Feb 25, 2013 — Fashion
20
Eccentric Floral Headbands
The Fumbilina Bespoke Floral Headbands are Fun and Whimsical
19
Edgy Pale Hued Editorials
Pastel Pain Presents a Pastel Colored Fashion Photo Shoot
18
Animated Celebrity Makeovers
Celebrities Get Run Through the iMadeFace App for a Cartoon Makeover
17
Chromatic Cityscape Posters
'Shapes of Cities' by Yoni Alter Features City Skylines to Scale
16
Pinata Car Crash Commercials
This Milk Commercial Creates a Fantastical Dream
15
Tantalizing Body Closeups
Serrah Russell Body Part Photos Create Human Landscapes
14
Eco-Friendly Parking Protectors
The V-Tent Car Shelter Protects Your Car as It Charges
13
Paint-Speckled Sneakers
The Nike WMNS Roshe Run Features a Busy Design for Busy Women
12
Sci-Fi Printed Leggings
These Screen Printed Leggings are Made for Fans of the Supernatural
11
Pop Culture Beer Branding
These Cool Beer Bottles are from Swedens Church of the Atom
10
Balancing Umbrella-Style Stools
The Chiks Seat is as Compact a Chair as You'll Ever See
9
3D-Printed Weaponry
Nanoscribe's 3D Printer Makes Objects Smaller Than a Grain of Sand
8
Holistic Life-Enhancing Apps
Life Coach App Mindbloom is the Virtual Genie in Your Smartphone
7
Paper Thin Cellular Cases
The Peel Super Thin iPhone Case is Lightweight and Well Protected
6
Cheque Depositing Mobile Banks
The GoBank Platform Eliminates All Traditional Banking Practices
5
Extremely Confined Abode Portraits
These Cramped Apartments Were Taken to Expose a Housing Crisis
4
Super Adhesive Smartphone Skins
These iPhone Skins from Salutoo Stick to Any Surface
3
Legendary Video Game Booze
Clint Slowick Has Concocted a Variety of Halo Inspired Drinks
2
Illegible Graffiti Sneakers
The HUF Mateo Features a New Design by Eric Haze
1
Hyperactive GPS-Aided Novels
If You Are Reading The Silent History, You'd Better Be Ready to Roadt
Related Ideas
Customizable Away-From-Home Beverage Platforms
Pepsi Debuts House of Treats Activation in the UK
Beer-Infused Soup Lines
Campbell’s Chunky x Pabst Blue Ribbon Serve Up a Bold Soup Collaboration
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Dating Profile Billboards
Simply Spiked BOLD Moves Tackles Dating App Fatigue
Co-Branded 6-Packs
Heinz and Heineken Created a Craveable Matchup for Sports Fans
Bizarre Influencer-Supported Beer Campaigns
Miller Lite Debuts Miller Tea Time with Livvy Dunne
Wellness Swap Pop-Ups
Bragg's Trendy Trade-In Helped People Exchange Fads for ACV
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Cleverly Branded Energy Drinks
Fire Brands Targets Gen Z with Playboy Energy Drink
High-ABV Sporty Cocktails
BuzzBallz's SoccerBallz Celebrate Countries Playing in the World Cup
Nostalgic Confectionery-Inspired Beverage Flavors
Candy Can Debuts Its Latest Flavor Ice Pop
Boozy Boba Pearls
Alcoholic Popping Boba is Pre-Portioned and Specially Crafted for Cocktails
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Group Chat Meetups
Heineken's Group Chat Bar Experience Unites People in Person
Entertainment-Driven Distilleries
Ole Smoky and Yee-Haw create immersive brewery venues
Iconic Monster Apparel Capsules
Pabst Blue Ribbon x Godzilla Extend Their Exclusive Collaboration
Connected Beverage Platforms
Coca-Cola Uses Freestyle Data to Create New Drinks Faster
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Game-Honoring Energy Drink Branding
The Red Bull Tetris Can Celebrates the Game's 40th Anniversary
Vintage Streetwear Pop-ups
Kronenbourg 1664 Launched a Three-Day Immersive Fashion Experience
Beer Discovery Platforms
I Drink Beer Connects Enthusiasts To Discover, Share, And Curate Beer
Intimate Alcohol-Free Campaigns
CleanCo and Lovehoney Joined Forces for Anything But Dry January
Soda-Inspired Hair Accessories
Diet Coke by Framar Shares Limited Tools and Style Statements
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Functional Alcohol-Free Beer Ranges
HOPKIND Non-Alcoholic Beers Have Sports Nutrition Ingredients
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Beer Brand Campaigns
AB InBev Launched Its 'Cheers to Bars' Campaign for the FIFA World Cup 2026
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Video Game-Themed Beverages
Candy Can and Bandai Namco Entertainment Partner on Exclusive Collab
Smart Beer Bands
Heineken's The Clinker Celebrates Music as a Shared Language
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Superhero Sparkling Beverage Branding
poppi and Sony Pictures Partnered to Celebrate Spider-Man
Minimalist Co-Branded Mobile Devices
Heineken and Bodega Introduced the Boring Phone
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Festive Tonic-Crafted Mocktails
Hiyo Spotlights Two Fruity Mocktails for Winter
Celebrity-Backed Non-Alcoholic Beer Brands
Go Brewing Taps Actor and Spokesman Frank Zito
Non-Alcoholic Beer Expansions
Eastern Market Brewing Co. Will Focus on the Non-Alcoholic Segment
Margarita-Flavored Alcohol Beverage Expansions
Topo Chico Hard Celebrates National Margarita Day
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Sweet Shop-Inspired Cocktails
These BrewDog Canned Cocktails Come in Two Nostalgic Varieties
NFT-Tied Energy Drinks
'NFT Energy' Empowers Brands Through Collaborative NFT Ventures
K-Pop Brand Ambassadorships
Asahi Super Dry Unveiled a Unified Campaign Featuring BLACKPINK
Women-Targeting Low-Alcohol Beers
Beer Girl Brewing Company is Rapidly Expanding Its Operations
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Beer Relaunches
Real American Beer Unveils a Refreshed Identity and Partnerships
Themed Beverage Universes
Dutch Bros Launches Planet Dutch with Cosmic Drink Creations
Whiskey Sour-Inspired Ales
Tip Top Co-Created a Sessionable Sour Influenced by the Whiskey Sour
Non-Alcoholic Spirit Campaigns
Seedlip Celebrates 10 Years with 'Yeah, It’s a Drink'
Strategic Craft Beer Acquisitions
Tilray Brands Acquires BrewDog Global Assets
Y2K-Themed Sparkling Water Campaigns
bubly Drops a 2000's Spot and its 'Melted Ice Pop Kit'
Movie Night Beverages
DRIPS by PEPSI® Arrives at Regal Theatres Across the U.S.
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Women-Focused Beer Expansions
Hurray's GIRL BEER Receives Funding for Expansion
Lager Popsicle Initiatives
Beer is Art Taps the Lager Popsicle Concept in Its Campaign
Cocktail-Inspired Energy Drinks
Rockstar Mocktail Energy Drinks Come in Flavors Like Mojito
Social Media-Inspired Waters
6 7 Water is Exclusively Available on Gopuff
Beer Fashion Collections
JW Anderson x Guinness Capsule Collection Marks St Patrick’s Day
Celebratory Sparkling Beverages
Welch’s Launches Patriotic Limited-Edition Summer Drinks
Pop Culture Beverage Collaborations
Jones Soda Expands Fallout-Themed Sunset Sarsaparilla
Film-Inspired Cocktail Campaigns
Ketel One Vodka Collaborates with Patrick Schwarzenegger
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Beverage Fashion Collaborations
Malibu and Anya Hindmarch Launch Beverage-Inspired Capsule
Dirty Soda-Inspired Lemonades
Bad Ass Coffee of Hawaii, Puts a Tropical Twist on Summer Sips
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Blue-Hued Sci-Fi Seltzers
Everywhere Beer Co Banantha Milk is a Tatooine-Style Seltzer
Relaxing Martini-Inspired Campaigns
Ketel One Vodka Debuts 'The Spirit Advisor's Day Off'
Nostalgic Candy Beverages
Candy Can and Bubblicious Launch a Bubble Gum-Flavored Soda
Summer Wellness Pubs
The Wellness Tap by Holland & Barrett Helps People Keep Energy Levels High
Nostalgic Beverage Lineups
Dutch Bros Debuts Three Beverages to Impart a Sense of Nostalgia
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Rapper-Branded Hemp-Based Beverages
Snoop Dogg Expands Availability of Do It Fluid & Doggy Spritz
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
Gamer-Themed Soda Branding
Fanta and Xbox Partnered for Limited-Edition Pack Designs
Whimsically Festive Menus
Betty Buzz/Betty Booze & Serendipity3 Debut Limited-Edition Holiday Menu
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Mocktail-Inspired Energy Drinks
Bloom Nutrition Made a Shirley Temple Sparkling Energy Beverage
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Cosmo-Inspired Beers
Tip Top Proper Cocktails & Holy City Brewing Collabed on CosmoALE
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Free Food Refreshment Campaigns
This Liquid Death Sparkling Energy Campaign Offers Chicken Wings
Halloween-Themed Drink Carriers
The Target x Stanley Halloween Range is Darkly Stylish
Low-Calorie THC-Infused Sodas
Dynamic Jane's Diet Root Beer THC Drink Speaks to Female Consumers
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Summer BBQ-Themed Collaborations
Duluth Trading Company Partners with Old Milwaukee Eer
Hip-Hop-Honoring Soda Campaigns
Sprite The Living Tracklist Campaign Commemorates Impactful Songs
Halloween Season Cider Campaigns
The Strongbow Spine-Chilling Refreshment Campaign is Playful
Kava-Infused Seltzers
Dialed Moods Taps the Functional Beverage Trend with Euphoric Seltzers
Thirst-Focused Innovative Summer Activations
Mountain Dew Launched 'Thirst Guards' Campaigns
Outlaw-Inspired Hard Lemonade Branding
Bob's Your Uncle Developed Assets for Mike's Hard Lemonade
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Artistic Beer Packaging
Empyrean Brewing Co. Redesigns Its Core Legends Lineup
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Celebratory Non-Alcoholic Beverage
Athletic Brewing Launches Patriotic Packaging for Run Wild IPA
Presence-Boosting Bar Campaigns
'She's Got a Tab' Revives the SVEDKA Robot & Real-Life Connection
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Non-Alcoholic Craft Beer Partnerships
Momentum Brewery Partners with Liquid Opportunities
Social Persona-Liked Whisky Cocktails
Grant’s Whisky is Being Cheeky for the Holidays
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Nostalgic Canned Cocktails
All Shook Up Cocktails Launched Two New Options for Its Mixed Pack
Nostalgic Console-Joint Fashion
BEAMS and PlayStation Drop Retro Hoodies and Crewnecks This Season
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Folklore-Inspired Spirit Branding
The Bathtub Gin x Tart London Limited Edition is Whimsical
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Discovery-Driven Beverage Programs
Dog Haus Expands Drinks Into a Menu Exploration Platform
Fandom Culture-Inspired Vodkas
Atlanta Distillery Partners with Dragon Con for an Exclusive Vodka
Hunk-Inspired Hard Soda Campaigns
Owl's Brew Taps Jason Lewis for Its Spiked Pop Campaign
90s Rock Band Beers
These New Signature Brew Beers Celebrate Oasis
Show-Inspired Alcohol Campaigns
Blake Lively X Dorota Reunite to Star in 'Sharing Good Tea' Spot
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Digital Mixology Guides
Sips Elevates Cocktail Crafting With Recipes, Guidance, And Customization
Spanish-Style Micropubs
Licor 43's Tiny Taberna Serves the Viral Baby Beer Shot
Tattoo-Covered Beer Packaging
The 2025 8.6 Tattoo Limited Edition Can Has Artwork by Dodie
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Celebrity-Backed RTD Campaigns
Minute Maid Spiked Partners with Action Bronson
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Refreshing Spirits Campaigns
Refresh Your Season Invites Fans to Make Jim Beam & Lemonade
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Celebrity-Backed Non-Alcoholic Beers
BERO Expanded Its Retail Push Into Walmart, Kroger And Publix
Artisanal Brewing-Inspired Cocktails
Tip Top Proper Cocktails Continues Its Kindred Spirits Series
Refreshed Cocktail Menu Variants
Be At One Introduced a Trial-Tested Menu Update