Our weight-obsessed culture has taught us that thin is in, but famous faces like Beth Ditto and Kirstie Alley prove that plus-sized people are every bit as beautiful as their thinner brethren.
These plus-sized innovations celebrate the best of big-boned beauty, from Beth Ditto’s multiple magazine covers to body painting done on curvaceous canvases. We’re hoping the clamor over Kirstie Alley’s weight gain will die down soon so that the diva can rejoin the proud ranks of the big and beautiful.
12 Positive Plus-Sized Innovations
11
Fat Nude Calendars
Celebrate 2009 with Chubby Mikey
10
Naked Plus-Sized Cover Models
Beth Ditto Bares All For ‘Love'
9
BIG Fans Make Social Statement
Fat Everyday Women at Jordan's Lingerie Launch
8
Junior Plus-Sized Fashion
Overweight Kids Maintain Style with Just the Right Fit
7
Big Body Painting
Celebrating Plus-Sized Shapes
6
Plus Sized Adult Dolls
Life-Sized Replica of April Fatty Flores for Fans of BBW
5
Plus-Sized Editorials
Crystal Renn Works It for Harper's Bazaar
4
Fast Fashion Expansions
Forever 21 Releases Plus-Sized 'Faith 21' Line
3
Plus-Size Dolls
Beth Ditto Gets Dolled Up By Superdoll Collectables
2
More Youthful With Fat
New Study Suggests Weight Gain Maintains Youthful Appearance
1
Unintentional Meanvertising?
India Plus-Sized Jeans Ad Uses Images of Women to Make an Elephant
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Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Inclusive Barbie Dolls
Barbie Releases First-Ever Chelsea Doll with Scoliosis
Inclusive Shapewear Collections
The +Body by Julia Haart Shapewear Line Features Powerbondtm 2.0
Sizeless Denim Collections
Sene Works with Ashley Tisdale on a Sizeless Denim Capsule
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Topsy-Turvy Couture Gowns
The Victor & Rolf Spring 2023 Couture Turns Fashion Upside-Down
TV Star-Backed Apparel Collections
QVC UK Launches a Collection with TV Personality Brenda Edwards
Vibrant Doll-Inspired Athletic Collections
The New YITTY Collection is Colorful and Playful
Post-Surgery Friendly Swimwear
PrettyLittleThing and GIRLvsCANCER Launch Empowering Swimwear
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
Inclusive AI Trainings
Asics is Retraining AI on What Healthy People Look Like
Co-Branded Snacking Coveralls
The Taco Bell x WILDFANG Outfit Has Pockets for Specific Menu Items
Crystal-Adorned Crushed Cans
Sam Keller Glamorizes Food Products and Packaging
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Filmic Curated Closets
Stitch Fix's Main Character Closets Provide Nostalgic Style Inspiration
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Charitable Underwater Photographs
Christy Lee Rogers Contributes to the Nature Conservancy
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Movie-Themed Swimwear Collections
The ROXY x Kate Bosworth Collection is Y2K Inspired
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
One-Size-Fits-Most Swimsuits
Youswim's Stretch II Fits Sizes 14 to 24
Buttery Face Palettes
Smashbox's HALO Sculpt + Glow Face Palette is Redefining Radiance
Vibrant Design Collections
Ali Beletic and Her Studio Launch the Neon Primitivism Series
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Size-Inclusive Designer Shoes
Zalando and Seven Designers are Launching Footwear for All
Confidence-Inspired Workout Sets
Crop Shop Boutique Partners with Model Isabelle Mathers
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Celebrity-Inspired Cookware Collections
Dolly Parton Launches an Inspirational Home Collection
Celebrity-Fronted High Fashion Campaign
Marc Jacobs Enlists Kate Moss for the FW22 Resort Campaign
Curve-Friendly Swimwear Collections
House of Sunny's New Swimwear Collection Features Bigger Sizes
Inclusive Streamlined Activewear
Knix Recently Debuted the Move For You Activewear Collection
Graphic-Detailed Cozy Streetwear
AELIZA Presents the THINK MORE Collection of Apparel
Attachable Candy-Shaped Pockets
The Christian Cowan SS 24 Collection Features Oversized Pockets
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Inclusive Swimwear Collections
Londre Bodywear Collabs with SI Swimsuit Model Sixtine Rouyre
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Plant-Based Breakfast Challenges
Silk's Feel Planty Good Challenge Winner Gets Breakfast for Life
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
Spring-Ready Sophisticated Streetwear
Kith Spotlights Bryan Cranston in the Spring '23 Collection
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Street Art-Style Cookies
Cookie Plug Combines Graffiti, Street Art & Hip-Hop Culture
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Health-Empowering Luxe Bag Designs
Bridget Scanlan Designs a New Range of Bags for KYT
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Romantic British Pop Star Lingerie
Bluebella Launches Valentine’s Day Collection With Self Esteem
Chunky Platform White Sneakers
Beloved Influencer Alix Earle Showcases the Reebok Club C Extra
Quirky Chic Sleepwear
Bluebella and Ashley Williams Unveil Game-changing Collaboration
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Celebrity-Designed Street Fashion
Victoria Beckham Partners with Mango on a New Collection
Cozy Reimagined Shoes
Birkenstock’s New Collection with Vince Skelley Explores Mid-Century Design
Quilted Jewelry Campaigns
Chanel's Coco Crush Campaign Stars K-Pop Star Jennie
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Sticky Skincare Ads
e.l.f. Cosmetics' Super Bowl Ad Stars Jennifer Coolidge & "Baby Dolphin Skin"
Model-Created Fashion Metaverses
Karlie Kloss' Fashion Klossette is a Virtual Fashion Destination
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Expansive Designer Home Collections
Athena Calderon Designs a Whole Capsule with Crate & Barrel
Wearable Nutrition Patches
The DFT DUO ELITE Heightens Weight Management Results
AI-Powered Denim Catalogs
Salsa Jeans Implemented MySize's Smart Catalogue to Improve Fit & Sizing
Cheeky Metallic Bucket Hats
Belliwelli Released a Chic Hat, in Collaboration with Willow Pill
Elegant Fashion Shows
Naomi Campbell and PrettyLittleThing Collaboare for New York Fashion Week
Vintage Glamour Lipsticks
The Hollywood Beauty Icon Lipsticks Revive Golden Age Style
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Edible Pastry Holiday Homes
Pop-Tarts & Tiffany Pratt Made Designs Inspired by Canadian Dwellings
Celebrity-Backed Baking Mixes
Dolly Parton and Duncan Hines Launch a Set of Baking Mixes and Tools
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Cheeky Luggage Tags
Shantell Martin & Various Keytags Boast a Series of Playful Luggage Tags
Sizable Cast Iron Skillets
Smithey Adds the No. 14 Cast Iron Skillet to Its Range of Products
Fashion-Forward Ski Series
PrettyLittleThing Unveils Elevated Ski Collection for Winter Sports
Plant-Based Sequin Jumpsuits
Stella McCartney's BioSequin Jumpsuit Features Plastic-Free Sequins
Empowering Shake Campaigns
SlimFast's Oomph for your Boomph Shares the Power of Positivity
Off-Grid Self-Sufficient Island Homes
Vollebak and Bjarke Ingels Design the Earth House in Canada
Size-Inclusive Towels
TOWEL is Replacing "One-Size-Fits-All" Towels with a More Inclusive Options
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Rising Rockstar Workwear Collaborations
Dickies Teams Up with With Rising Rockstar 'Blondshell'
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
Multi-Benefit Tinted Balms
Goop Beauty's Colorblur Glow Balm Adds a Pop of Sheer, Creamy Color
Purpose-Driven Celebrity Fashion
Atelier Jolie is Angelina Jolie's Own Design Label
Slim Modern Electric Griddles
Beautiful by Drew Barrymore Boasts a Stylish Kitchen Appliance
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
TV Series-Inspired Chunky Footwear
KOI Presents a Capsule Full of Tellytubby-Themed Footwear
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Natural-Looking Tanning Solutions
Isabel Alysa's Dolce Glow Delivers the "Perfect Sun-Kissed Glow"
Cartoon-Inspired Fashion Capsules
Fred Segal Launches a Betty Boop-Inspired Collection
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
50s-Style Musical Beauty Collections
The Revolution Beauty x Grease Collection is Fan-Approved
Fit-Finding Denim Apps
Goldie Helps Women Find Their Perfect Pair of Jeans
Digital-First Kitchen Collections
So Yummy by bella Products Come with Access to 100+ Recipes
Stylish Size-Inclusive Intimates
Arula Makes Intimates for Millennials and Gen Z
Comfortably Chic Capsules
PrettyLittleThing and Molly-Mae Hague Debut the Modern Muse Series
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Size-Inclusive Pickleball Bras
Glamorise Offers Size-Inclusive Sports Bras for Pickleball Players
Sleek Printed Swimwear Collections
Dolly Presents a Look at its New Swimwear Collection
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Collaboration Candy Clothing Collections
The Justice x Jelly Belly Collection Has Sweet Styles
Gut Health Yogurt Campaigns
The Activia The Good Gut Guide Campaign Features Rachel Stevens
Celebrity-Backed Party Dresses
Azazie and Kendall + Kylie Debut the New Cocktail and Party Dresses
Inclusive Fashion Investments
L Catterton Invests in BloomChic, an Inclusive Digital Fashion Brand
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Performance-Focused Athleisure Wear
Dick's Sporting Goods Showcases the New 'Inspire' Fabric
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Artisan-Baked Almond Cookies
THINaddictives Won Two Good Housekeeping 2023 Best Snack Awards
Upscaled Sparkling Water Cans
DASH Water Debuted Larger Cans in Line with Customer Insights
Bold Body-Hugging Shapewear
The YITTY Spring/Summer 2023 Campaign Shows Off the Latest Styles
Influencer-Starring Fashion Campaigns
PrettyLittleThing Debuts a New Campaign with Cindy Kimberly
Extra Thick Cheese Slices
Kraft Has Just Launched New Kraft Singles Ultra Thick and Ultra Thin
Custom-Like Pant Fits
Measure & Made Combines Style and Comfort for the Modern Woman
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Pop-Up Celebrity Cookie Bakeries
The Cravings x Shopify Bakery and Pop-Up is Only in LA
Celebrity-Backed Breakfast Mixes
The Latest Duncan Hines Dolly Parton Products are Arriving Now
Ultra-Soft Supportive Bras
Parade Launches Its First Bra Collection with Inclusive Sizing
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Vegan Lifestyle Lines
Tabitha Brown Launches a New Vegan Line for Target and Ulta
Actress-Inspired Beauty Products
The Marilyn Monroe x KISS Collection Commemorates Legacy
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Avant-Garde Apparel
PrettyLittleThing Announces New Collection with Brand Ambassador La La Anthony
Vegan Nourishing Skincare
Thrive Causemetics Debuts Sibling Brand Bigger Than Beauty Skincare
Size-Inclusive Weight Scales
The A&D Medical Premium + Wide Base Weight Scale Has a Stable Design
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Empowering Thanksgiving Pies
Stacy's Rise Pies Bring Attention to the Funding Gap
Landscape-Inspired Vibrant Sweaters
Cold Picnic Delivers Sweaters with the Affection Collection
Comfortable Fitness-Inspired Scrubs
Fabletics Unveils a New Range of Activewear Scrubs
Comedic Beauty Series
e.l.f. Cosmetics' Vanity Table Talk is a Series That Shares Tips & Real Talk