Not all NBA commercials are equal. Some commercials are for the league itself, while others use NBA players to push a specific product. Sneaker and sportswear companies have long looked to NBA stars as credible spokesmen for their products. With their worldwide notoriety and larger than life physical attributes, they make for front men that are hard to miss.
Many of today’s NBA stars show up in these NBA commercials. Dwight Howard stars in a ghost hunting commercial for Foot Locker. More a spoof than a performance commercial, Foot Locker plays on Howard’s big sense of humor as he pretends to search for ghosts in his spare time.
Carmelo Anthony also makes an appearance for Foot Locker as he schools little kids on the court. One set of kids thinks their friend has turned into Carmelo because of the new clothes he got from Foot Locker.
22 Nonstop NBA Commercials
From Frozen in Time Dunking Ads to Synchronized Dribbling Commercials:
Jonathon Brown — Jan 26, 2013 — Marketing
17
Lightweight Leaping Shoes
The Kobe Bryant Sneakers Slither Like a Snake
16
Epic Party Sportswear Adverts
The Adidas Originals: All Originals Video Defines Good Times
15
Seriously Dedicated Sports Ads
Nike 'Basketball Never Stops: LeBron 24/7' Shows True Commitment
14
Synchronized Basketball Holiday Ads
Players Dribble in Unison to Promote Christmas Day Uniforms
13
Extreme Achievement Ads
Nike's 'KobeSystem: Success for the Successful' Campaign
12
Viral NBA Star Songs
T-Mobile 'Chuck's Remix' Ad Puts a Fun Spin on Charles Barkley's Commentary
11
Transforming Power Phone Ads
The Sprint NBA Commercial Warns Viewers of Unusual Changes
10
Drink-Branded Athletic Programs
Powerade Sports Academy Lets Amateurs Train With the Pros
9
Tear-Away Beards
James Harden Footlocker Commercial Puts Funny Spin on Rip-Off Clothing
8
Athlete-Endorsed Airlines
Kobe and Messi Cause Conflict in Turkish Airlines Commercial
7
Celebrity Soda Campaigns
Pepsi MAX and Kyrie Irving Present ‘Uncle Drew’
6
Wisecracking Sneaker Adverts
Adidas Crazy Light 'The Difference' Throws Down Some Knowledge
5
Apocalyptic Deodorant Ads
The Old Spice Campaign to Save the World Involves Dikembe Mutombo
4
Ghost Hunting Basketball Commercials
Foot Locker Wonders If Dwight Howard Hunts Ghosts After Games
3
Consistency Comparison Commercials
This Kobe Bryant Commercial Focuses On His Dependability
2
Sports Culture Documentaries
The Nike 'American Made' Video is a High-Octane Campaign
1
Ladies' Man Shoe Ads
'Adidas: AdiZero Rose' Ad Plays on the Duo of Slim Chin and Dwight Howard
Related Ideas
Modern Heritage-Based Streetwear
adidas Spotlights its 'Superstar Collection' for Fall and Winter
Basketball-Player-Backed Performance Capsules
Angel Reese x Reebok Partner for a Bold Collection
Basketball Icon T-Shirt Collabs
GUESS JEANS x Allen Iverson Team Up for a Nostalgic Capsule
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Collaboration Streetwear Trail Runners
The Staple x Brooks Ghost Trail Was Made with Jeff Staple
Fast-Food-Inspired Bag Designs
New York Knicks Players Create Custom Chipotle To-Go Bags
Playful Sport-Centric Partnerships
NIKE x LEGO Group Announced a Multi-Year Partnership
Football Team-Themed Footwear
The NFL x Crocs Collection Will Have the Full 32 Teams
Basketball Soft Drink Partnerships
Sprite Returned as the NBA's Official Global Soft Drink Partner
Basketball-Inspired Complimentary Menu Promotions
Wendy's Offers Free Fries and Frosty on April 7
Anime Sports Apparel
My Hero Academia x NBA Capsule Merges Anime Fandom with Basketball Culture
Women's Basketball Brand Ambassadors
Roots Extended Its Partnership With NCAA Star Toby Fournier
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Athlete-Starring Footwear Campaigns
DICK’S Sporting Goods Unveiled its 'Speed Shopping' Campaign
Dramatic Cinematic-Style Footwear Campaigns
New Balance Partners with Rosalía on a New Campaign
Championship Basketball Sneakers
Skechers Has Sold Out of Its OG Anunoby SKX Nexus Sneakers
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Summer-Ready Bright Skate Sneakers
Nike Drops the SB Dunk Low in a Red Stardust Colorway
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Athlete-Honoring Lifestyle Footwear
Nike Presents the New Air Force 1 Low Linen Edition
Opulent Athletic Fashion Collaborations
The Balenciaga x NBA Collaboration is Limited-Edition
Cinematic Sneaker Packs
Fast & Furious x PUMA Collection Reimagines Iconic Movie Cars
Bold Skate Shoe Campaigns
The New Vans Off the Wall Campaign Celebrates the Authentic Sneaker
effortless footwear campaigns
Cole Haan launches 'Meet Every Moment' for the upcoming season
Humorous Sandwich Commercials
Jersey Mike's Subs Spotlights Eli Manning and Danny DeVito
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Humorous Brand Ambassador Partnerships
KANE Footwear Taps Yeti Boo Fas Its Latest Brand Ambassador
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
Drink Mix Activewear Partnerships
Kool-Aid and Nike Teamed Up for Footwear and Refreshments
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Soccer Star Battery Campaigns
Duracell Launched Its Messi Reboot Battery Campaign
Sneaker-Inspired Graphic T-Shirts
Nike Introduces the New Graphic Panda Dunk T-Shirts
NBA-Licensed Smart Sunglasses
Chamelo and the NBA Launched Its Team Edition Smart Sunglasses
Nostalgic Sporty Footwear Campaigns
Collier Schorr Shoots the Balenciaga Hamptons Sneaker Campaign
Performance Basketball Footwear
Adidas Fear of God Athletics Basketball III Nods Signature Design
Performance Basketball Sneakers
New Balance Kawhi 5 Introduces an Updated Low-Cut Signature Model
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Immersive Sports Marketing Campaigns
BMO's "Grow the Game" Campaign Celebrates the FIFA World Cup
Authentic Footwear Campaigns
Crocs' Wonderfully Unordinary Marks a New Chapter for the Brand
Comedic Activewear Campaigns
This SKIMS Menswear Campaign Stars Will Ferrell
Mini Clog Toys
Mcdonald’s Crocs All American Games Happy Meal Includes Customizable Mini Clogs
Anime-Themed Sports Merch
The One Piece x NBA Crossover Adds Basketball-Themed Collectibles
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Silver-Tinged Lifestyle Sneakers
Nike Introduces the KD 18 Sneaker in Soft Pearl
Kickoff Footwear Commercials
Skechers' Big Game Ad Stars Sofía Vergara
Athlete-Approved Sneaker Designs
PUMA and Tyrese Haliburton Release the Hali 1 Halucinating
Athlete-Collaborative Performance Shoes
Damian Lillard and adidas Join on a Range of Dame X
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Refreshing Basketball-Themed Beverage Campaigns
Coca-Cola Zero Sugar Debuts a Fan-Focused Campaign
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
NOCTA Nike Soccer Collaborations
NOCTA & Nike Dropped Their Cryoshot SP and Canada Soccer Kits
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Large-Scale Basketball Events
The Foot Locker Takeover is Timed with the NBA All-Star Weekend
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Next-Gen Athlete-Starring Ads
Nike Presents its Cinematic 'Why Do It?' Ad Campaign
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Multi-Year Footwear Partnerships
Nike and LEGO Team Up for a New Kid-Centric Collaboration
High-Level Energy Drink Partnerships
C4 Energy is the Official Energy Drink Partner of NBA Europe
WNBA Footwear Partnerships
Skechers Became an Official WNBA Shoe Partner During Its 30th Season
Sporty Luxe Fashion Capsules
The Balenciaga x NBA Drops Basketball-Themed Apparel and Accessories
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Wrestler-Themed Chocolate Commercials
This Tony’s Chocolonely Advertisement Spotlights Social Good
Dermatologist-Recommended Skincare Brand Collabs
CeraVe x NBA Form a Multiyear Partnership
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
NBA Shoe Collaborations
ALDO Partners with NBA Athlete Jordan Clarkson for its Editorial Capsule
Hip Hop Artist Partnerships
Kellogg's Frosted Flakes Taps J.I.D to Reimagine an Iconic '90s Jingle
Flavor Anthem Ads
Frank's RedHot is Bringing Flavor to the Big Game with Its Eat The GOAT Campaign
Footwear-Specific On-Demand Delivery Partnerships
DoorDash Expands Partnership with Foot Locker
Skateboarder-Inspired Footwear Spots
Nike SB Introduced the 'Nyjah 4'
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Basketball Athlete-Backed Water Campaigns
Saratoga Spring Water Partners with Skylar Diggins
Global Canadian-Athlete-Starring Campaigns
adidas' Spotlights Jonathan David for its FIFA Campaign
Sneaker-Inspired Art Exhibitions
Roberto Lugo's 'Drip' Explores the Impact of the AF1 on Culture
Highly Anticipated Coffee Pop-Ups
NBA All-Star Jimmy Butler Presents the BIGFACE Coffee Pop-Up
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
NBA-Honoring Alcohol Bottles
Victor Solomon X Michelob ULTRA Unveil a Trophy-Inspired Beer Design
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Basketball Culture-Inspired Campaigns
Under Armour x RDCWorld will Debut 'Let Them Talk'
Premium Team-Specific Apparel
GAME 7 Apparel Features Streetwear Aesthetics
Immersive Floral Tributes
ESPN Honors the 2025 NBA Finals with Mr. Flower Fantastic
Betting Sports Commercials
Kalshi Debuted Its Giannis Antetokounmpo NBA Finals Ad
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Retailer-Branded Holiday Apparel
7-Eleven's New Seasonal Merchandise is Themed Around Christmas
Family-Centric Animated Films
The Sneaks Movie is an Animated Feature Honoring Sneaker Culture
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Holiday Sneaker Capsules
adidas x Minecraft Holiday Sneakers Blend Game Characters with Footwear
Multi-Textured Candy Products
Shaq-A-Licious Slams Include Crunchy Gummy Balls and Mango Hoops
Game Day-Focused Grocer Campaigns
Natural Grocers is Running Big Game Deals for the Super Bowl
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Vintage-Style Athleisure Collections
Steinmann Brothers Launch NBA and Man City Lines
Athlete-Supported Social-First Scalp Campaigns
CeraVe Taps Carmelo Anthony as Its Head Coach
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Premium Streetwear-Informed Jerseys
The BAPE x Mitchell & Ness Collection Fuses Street with Sport
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Humorous High-Intensity Campaigns
Nike Launched its Star-Studded 'Rip the Script' Video Campaign
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
High-Energy Chip Campaigns
Doritos Loaded Teams Up with Gordon Ramsay & George Russell
Humorous Basketball Talent Campaigns
DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
Nba Star-Backed Jewelry Campaigns
David Yurman's Men's Jewelry Campaign Spotlights 'Curb Chain'
Extra-Terrestrial Chocolate Ads
Kinder Bueno's Super Bowl Ad Makes a Moment "Yes Bueno"
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Fuzzy Winter-Themed Sneakers
Nike Abominable Snowman Dunk Low Adds a Plush Charm for Kids
Hair Salon-Powered Sports Campaigns
Great Clips Ties Its Latest Campaign to the Stanley Cup
Candy Delivery Campaigns
SKITTLES® Partners with Elijah Wood for a Game Day Spot
Athlete-Collaborative Low-Cut Shoes
Devin Booker and Nike Launch the Blazer Low Chevy Edition
Basketball Athlete-Backed Luggage Campaigns
Samsonite Partners with Payton Pritchard
Game Day Laundry Campaigns
Dreame Ran a 30-Second Ad for Its Washer-Dryer Set at the Super Bowl
Year-Round Basketball Platform
Foot Locker Launches Its Hoops Lives Here Campaign
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Basketball Shoe Matchers
Fresh Athletes Helps You Find the Best Basketball Shoes for Your Style
Compact glow-in Sneakers
Kyrie Irving KAI 2 White Phantom and Sun glow-from-dawn-to-dusk sneakers
Icon-Backed Blimp Tours
Ice Cube and Goodyear Announce a Blimp Partnership for the Rapper's Tour
Nostalgic Boy Band Commercials
T-Mobile Tapped Backstreet Boys for the Super Bowl This Year
Musical Grocery Service Ads
A 30-Second Instacart Bananas Spot Will Air During the Super Bowl 2026
Athlete-Backed Educational Food Programs
Electrolux Group Tapped Brandon Miller for Food Heroes
Basketball Legend Dolls
Barbie's LeBron James Doll is the Brand's First Kenbassador
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Worldwide Basketball Sponsorship Agreements
Linglong Tire is Partnering with the Chicago Bulls
Cultural Icon Collabs
Ice Cube x Goodyear Partner for Blimp Partnership During Truth to Power Tour
Athlete-Inspired Chicken Sandwiches
Big Chicken Inside The Sandwich Wars has Four Items
Sport Retailer-Supported TV Series
DICK's Sporting Goods Supports 'Play It Forward: Game On'
Basketball-Forward Energy Drink Partnerships
Monster Energy Continues with BIG3 Basketball League