Not all NBA commercials are equal. Some commercials are for the league itself, while others use NBA players to push a specific product. Sneaker and sportswear companies have long looked to NBA stars as credible spokesmen for their products. With their worldwide notoriety and larger than life physical attributes, they make for front men that are hard to miss.
Many of today’s NBA stars show up in these NBA commercials. Dwight Howard stars in a ghost hunting commercial for Foot Locker. More a spoof than a performance commercial, Foot Locker plays on Howard’s big sense of humor as he pretends to search for ghosts in his spare time.
Carmelo Anthony also makes an appearance for Foot Locker as he schools little kids on the court. One set of kids thinks their friend has turned into Carmelo because of the new clothes he got from Foot Locker.
22 Nonstop NBA Commercials
From Frozen in Time Dunking Ads to Synchronized Dribbling Commercials:
Jonathon Brown — Jan 26, 2013 — Marketing
17
Lightweight Leaping Shoes
The Kobe Bryant Sneakers Slither Like a Snake
16
Epic Party Sportswear Adverts
The Adidas Originals: All Originals Video Defines Good Times
15
Seriously Dedicated Sports Ads
Nike 'Basketball Never Stops: LeBron 24/7' Shows True Commitment
14
Synchronized Basketball Holiday Ads
Players Dribble in Unison to Promote Christmas Day Uniforms
13
Extreme Achievement Ads
Nike's 'KobeSystem: Success for the Successful' Campaign
12
Viral NBA Star Songs
T-Mobile 'Chuck's Remix' Ad Puts a Fun Spin on Charles Barkley's Commentary
11
Transforming Power Phone Ads
The Sprint NBA Commercial Warns Viewers of Unusual Changes
10
Drink-Branded Athletic Programs
Powerade Sports Academy Lets Amateurs Train With the Pros
9
Tear-Away Beards
James Harden Footlocker Commercial Puts Funny Spin on Rip-Off Clothing
8
Athlete-Endorsed Airlines
Kobe and Messi Cause Conflict in Turkish Airlines Commercial
7
Celebrity Soda Campaigns
Pepsi MAX and Kyrie Irving Present ‘Uncle Drew’
6
Wisecracking Sneaker Adverts
Adidas Crazy Light 'The Difference' Throws Down Some Knowledge
5
Apocalyptic Deodorant Ads
The Old Spice Campaign to Save the World Involves Dikembe Mutombo
4
Ghost Hunting Basketball Commercials
Foot Locker Wonders If Dwight Howard Hunts Ghosts After Games
3
Consistency Comparison Commercials
This Kobe Bryant Commercial Focuses On His Dependability
2
Sports Culture Documentaries
The Nike 'American Made' Video is a High-Octane Campaign
1
Ladies' Man Shoe Ads
'Adidas: AdiZero Rose' Ad Plays on the Duo of Slim Chin and Dwight Howard
Related Ideas
Modern Heritage-Based Streetwear
adidas Spotlights its 'Superstar Collection' for Fall and Winter
Basketball-Player-Backed Performance Capsules
Angel Reese x Reebok Partner for a Bold Collection
Basketball Icon T-Shirt Collabs
GUESS JEANS x Allen Iverson Team Up for a Nostalgic Capsule
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Fast-Food-Inspired Bag Designs
New York Knicks Players Create Custom Chipotle To-Go Bags
Collaboration Streetwear Trail Runners
The Staple x Brooks Ghost Trail Was Made with Jeff Staple
Playful Sport-Centric Partnerships
NIKE x LEGO Group Announced a Multi-Year Partnership
Football Team-Themed Footwear
The NFL x Crocs Collection Will Have the Full 32 Teams
Basketball Soft Drink Partnerships
Sprite Returned as the NBA's Official Global Soft Drink Partner
Anime Sports Apparel
My Hero Academia x NBA Capsule Merges Anime Fandom with Basketball Culture
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Diner Culture Footwear
Denny's Introduces the Limited-Edition 'Sticky Kicks' Sneakers
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Athlete-Starring Footwear Campaigns
DICK’S Sporting Goods Unveiled its 'Speed Shopping' Campaign
United Mascot Commercials
The First-Ever Instacart Super Bowl Ad Unites Beloved Brand Icons
Dramatic Cinematic-Style Footwear Campaigns
New Balance Partners with Rosalía on a New Campaign
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Summer-Ready Bright Skate Sneakers
Nike Drops the SB Dunk Low in a Red Stardust Colorway
Basketball-Inspired Apparel Collections
DraftKings' Artist Series Unites Basketball and Art
Stealthy Tonal Basketball Sneakers
Nike Introduces the Black Label Colorway of the KD 18
Athlete-Honoring Lifestyle Footwear
Nike Presents the New Air Force 1 Low Linen Edition
Cinematic Sneaker Packs
Fast & Furious x PUMA Collection Reimagines Iconic Movie Cars
Opulent Athletic Fashion Collaborations
The Balenciaga x NBA Collaboration is Limited-Edition
Bold Skate Shoe Campaigns
The New Vans Off the Wall Campaign Celebrates the Authentic Sneaker
effortless footwear campaigns
Cole Haan launches 'Meet Every Moment' for the upcoming season
Humorous Sandwich Commercials
Jersey Mike's Subs Spotlights Eli Manning and Danny DeVito
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Humorous Brand Ambassador Partnerships
KANE Footwear Taps Yeti Boo Fas Its Latest Brand Ambassador
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
Drink Mix Activewear Partnerships
Kool-Aid and Nike Teamed Up for Footwear and Refreshments
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Sneaker-Inspired Graphic T-Shirts
Nike Introduces the New Graphic Panda Dunk T-Shirts
Nostalgic Sporty Footwear Campaigns
Collier Schorr Shoots the Balenciaga Hamptons Sneaker Campaign
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Authentic Footwear Campaigns
Crocs' Wonderfully Unordinary Marks a New Chapter for the Brand
Star Motif Performance Footwear
Nike Introduces the New All-Star 2.0 of the Kobe 6 Protro
Anime-Themed Sports Merch
The One Piece x NBA Crossover Adds Basketball-Themed Collectibles
Mini Clog Toys
Mcdonald’s Crocs All American Games Happy Meal Includes Customizable Mini Clogs
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Silver-Tinged Lifestyle Sneakers
Nike Introduces the KD 18 Sneaker in Soft Pearl
Kickoff Footwear Commercials
Skechers' Big Game Ad Stars Sofía Vergara
Athlete-Collaborative Performance Shoes
Damian Lillard and adidas Join on a Range of Dame X
Collaborative Board Game-Inspired Streetwear
The Shoe Palace Collaborated with Monopoly
Basketball-Honoring Clogs
The NBA x Crocs Classic Clog All-Star Marks the 2025 All-Star Weekend
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Refreshing Basketball-Themed Beverage Campaigns
Coca-Cola Zero Sugar Debuts a Fan-Focused Campaign
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Uneventful Big Game Ads
The Angel Soft Super Bowl Ad is Made to Be Missed for a Bathroom Break
Basketball-Inspired Complimentary Menu Promotions
Wendy's Offers Free Fries and Frosty on April 7
Large-Scale Basketball Events
The Foot Locker Takeover is Timed with the NBA All-Star Weekend
Next-Gen Athlete-Starring Ads
Nike Presents its Cinematic 'Why Do It?' Ad Campaign
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Multi-Year Footwear Partnerships
Nike and LEGO Team Up for a New Kid-Centric Collaboration
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Fitness Earphones Campaigns
'Listen to Your Heart' Unites Sports Icons for Powerful Campaign
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Sporty Luxe Fashion Capsules
The Balenciaga x NBA Drops Basketball-Themed Apparel and Accessories
Wrestler-Themed Chocolate Commercials
This Tony’s Chocolonely Advertisement Spotlights Social Good
Dermatologist-Recommended Skincare Brand Collabs
CeraVe x NBA Form a Multiyear Partnership
Footwear-Specific On-Demand Delivery Partnerships
DoorDash Expands Partnership with Foot Locker
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Hip Hop Artist Partnerships
Kellogg's Frosted Flakes Taps J.I.D to Reimagine an Iconic '90s Jingle
NBA Shoe Collaborations
ALDO Partners with NBA Athlete Jordan Clarkson for its Editorial Capsule
Flavor Anthem Ads
Frank's RedHot is Bringing Flavor to the Big Game with Its Eat The GOAT Campaign
Skateboarder-Inspired Footwear Spots
Nike SB Introduced the 'Nyjah 4'
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
Basketball Athlete-Backed Water Campaigns
Saratoga Spring Water Partners with Skylar Diggins
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Football Athlete-Headed Footwear Campaigns
HEYDUDE and Travis Hunter Launch Unlike Anything
Sneaker-Inspired Art Exhibitions
Roberto Lugo's 'Drip' Explores the Impact of the AF1 on Culture
Highly Anticipated Coffee Pop-Ups
NBA All-Star Jimmy Butler Presents the BIGFACE Coffee Pop-Up
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Comedic Sci-Fi Sneakers
The FUN Ghostbusters Sneakers Pay Homage to the Revived Franchise
NBA-Honoring Alcohol Bottles
Victor Solomon X Michelob ULTRA Unveil a Trophy-Inspired Beer Design
Basketball Culture-Inspired Campaigns
Under Armour x RDCWorld will Debut 'Let Them Talk'
Immersive Floral Tributes
ESPN Honors the 2025 NBA Finals with Mr. Flower Fantastic
Premium Team-Specific Apparel
GAME 7 Apparel Features Streetwear Aesthetics
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Retailer-Branded Holiday Apparel
7-Eleven's New Seasonal Merchandise is Themed Around Christmas
Energetic RTD Coffee Campaigns
Channing Tatum Stars in STōK Cold Brew Coffee's 'Hollywood Magic'
Family-Centric Animated Films
The Sneaks Movie is an Animated Feature Honoring Sneaker Culture
Holiday Sneaker Capsules
adidas x Minecraft Holiday Sneakers Blend Game Characters with Footwear
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Multi-Textured Candy Products
Shaq-A-Licious Slams Include Crunchy Gummy Balls and Mango Hoops
Game Day-Focused Grocer Campaigns
Natural Grocers is Running Big Game Deals for the Super Bowl
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Athlete-Approved Sneaker Designs
PUMA and Tyrese Haliburton Release the Hali 1 Halucinating
Quirky Pizza Chain Ads
Little Caesars X Eugene Levy Join To Promote Super Puffs at the Super Bowl
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Premium Streetwear-Informed Jerseys
The BAPE x Mitchell & Ness Collection Fuses Street with Sport
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Golden Tinged Basketball Sneakers
Nike Presents the KD 4 Sneaker Model in a Gold Metal Colorway
Probiotic Soda Basketball Partnerships
The poppi NBA Partnership Has Expanded with New Branding
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Stealthy Collaborative Skate Footwear
Nike and Supreme Launch a New SB Dunk Low Sneaker
Country-Artist Football Spots
NERDS x Shaboozey Team Up for a Vibrant Super Bowl Commercial
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Sweat-Reducing Advisers
The Old Spice Guy Supported Big Game Fans with the No Sweat Predictor
Nba Star-Backed Jewelry Campaigns
David Yurman's Men's Jewelry Campaign Spotlights 'Curb Chain'
Extra-Terrestrial Chocolate Ads
Kinder Bueno's Super Bowl Ad Makes a Moment "Yes Bueno"
Celebrity Super Bowl Commercials
The Skechers 'No T' Super Bowl Commercial Features Mr. T
Collegiate Athlete-Supporting Brands
C4 Energy Signs 128 Collegiate Basketball Players
Humorous Basketball Talent Campaigns
DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Power-Packed Yogurt Ads
Oikos' Surprising Strength Super Bowl Ad Delivers a Much-Needed Boost
Farmer-Focused Campaign Ads
Tha Lay's Super Bowl Ad Puts Farmers in Focus
Fuzzy Winter-Themed Sneakers
Nike Abominable Snowman Dunk Low Adds a Plush Charm for Kids
Hair Salon-Powered Sports Campaigns
Great Clips Ties Its Latest Campaign to the Stanley Cup
Candy Delivery Campaigns
SKITTLES® Partners with Elijah Wood for a Game Day Spot
Athlete-Collaborative Low-Cut Shoes
Devin Booker and Nike Launch the Blazer Low Chevy Edition
Fan-Focused Hockey Campaigns
The ESPN Chirpline Lets Fans Vent During the Stanley Cup Playoffs
Basketball Athlete-Backed Luggage Campaigns
Samsonite Partners with Payton Pritchard
Game Day Laundry Campaigns
Dreame Ran a 30-Second Ad for Its Washer-Dryer Set at the Super Bowl
Youth Athlete-Celebrating Initiatives
Gatorade Pays Homage to Two Exceptional High School Athletes
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Basketball Shoe Matchers
Fresh Athletes Helps You Find the Best Basketball Shoes for Your Style
Compact glow-in Sneakers
Kyrie Irving KAI 2 White Phantom and Sun glow-from-dawn-to-dusk sneakers
Icon-Backed Blimp Tours
Ice Cube and Goodyear Announce a Blimp Partnership for the Rapper's Tour
Sports Mom-Focused Footwear Campaigns
Dr. Scholl’s® Debuts the [Un]Official Sponsor of Sports Moms
Nostalgic Boy Band Commercials
T-Mobile Tapped Backstreet Boys for the Super Bowl This Year
Musical Grocery Service Ads
A 30-Second Instacart Bananas Spot Will Air During the Super Bowl 2026
Basketball Legend Dolls
Barbie's LeBron James Doll is the Brand's First Kenbassador
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Worldwide Basketball Sponsorship Agreements
Linglong Tire is Partnering with the Chicago Bulls
Cultural Icon Collabs
Ice Cube x Goodyear Partner for Blimp Partnership During Truth to Power Tour
Athlete-Inspired Chicken Sandwiches
Big Chicken Inside The Sandwich Wars has Four Items
Sport Retailer-Supported TV Series
DICK's Sporting Goods Supports 'Play It Forward: Game On'
Basketball-Forward Energy Drink Partnerships
Monster Energy Continues with BIG3 Basketball League