These modern dad innovations range from father-daughter rap videos to infographics that break traditional gender stereotypes. The roles of the modern dad are changing as more fathers decide to take on the responsibilities of a stay-at-home parent. Moreover, even controversial celebrities like Kanye West are proving that fatherhood can soften an otherwise egotistical star.
These commercials, mobile apps and social media accounts illustrate the diverse characteristics of modern fatherhood and showcase society's views of their ever-changing roles. Standouts include same sex fatherhood ads that break common stereotypes while standing up to discrimination along with hot dad social accounts that chronicle attractive parents at various Disney park locations. While mainstream media is portraying same sex families more frequently, fatherhood-focused Instagram accounts highlight millennial parents who are recognized for their fashion sense or photographic talents.
Other memorable examples from this list include products that are specifically designed for new dads. These include diaper bags and baby carriers that are more sporty than traditional and female-centric products.
18 Modern Dad Innovations
23
Dad-Celebrating Coffee Sets
Soma and Intelligentsia Teamed Up to Make the Ultimate Gift for Dads
22
Child Drawing Tattoos
Amazing Dad Turns His Son's Doodles into Inked Body Art
21
Sophisticated Baby Satchels
The OiOi Baby Bags are a Sleek Carrier for Dads Everywhere
20
Daddy Daypack Carriers
The Deuter KangaKid Backpack is Designed for On-the-Go Dads
19
Pregnant Dad Campaigns
The Nutricia Baby Connection App Publicity Stunt Reverses Gender Roles
18
Singing Dad Auto Ads
Fiat UK's 'The Fatherhood' Features Stellar 80s Moves and Unicorns
17
Father-Daughter Rap Videos
The Kanye West Only One Video is a Sentimental Clip with Daughter North
16
Dad-Bod Perfecting Devices
'Vyprer' is an Ideal Father's Day Fitness Gift to Give Dad a Great Body
15
Daddy's Girl Auto Ads
The Volkswagen Polo Commercial Uses Fatherly Love to Portray a Safe Car
14
New Father Portraits
The Book of Dads by Dave Young Captures a Man's Parental Anxiety
13
Clueless Father Apps
The 'Who's Your Daddy?' App Assists First-Time Dads
12
Dad-Celebrating Coupons
Samsung UK Helps Twitter User Sent Out Comical Father's Day Wishes
11
Fatherhood Vows Campaigns
The Emotional 'When I'm A Dad' Campaign Highlights Fatherhood
10
Father-Anthem Cereal Ads
Peanut Butter Cheerios #HowtoDad Campaign is Hilariously Endearing
9
Paternal Comparison Graphs
The 'Modern Day Dad' Infographic Highlights The Evolution of Fatherhood
8
Father Hairstyling Classes
The Daddy Daughter Hair Factory Teaches Men How to Style Girl's Hair
7
Manly Cleaning Campaigns
#SwifferDad Shows the Changing Relationship Between Men and Cleaning
6
Modern Fatherhood Ads
Dove Men+Care's Super Bowl Ad Shows What Real Strength Means
5
Tuneful Fatherhood Ads
Old Spice's Dadsong is an Ode to Leaving Adolescence Behind
4
Modern Dads Podcasts
City Dads Group Creates an Enlightening Space for Parental Discussions
3
Heartwarming Dad Ads
The Cheerios Effect Campaign Captures Real Family Stories
2
Dad Appreciation Anthems
Taye Diggs Celebrates Dads in this Humorous Father's Day Rap Video
1
Thanksgiving Pop Parodies
This Meghan Trainor Parody is Cleverly Called 'All About That Baste'
Related Ideas
Batman-Themed Kitchen Appliances
Paul Parsons Creates Themed Kitchen Appliance Concepts
90s-Inspired Califonian Fashion
Doni Nahmias Recently Debuted the California Poetry Capsule
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Previous Generation Smartphone Concepts
This iPhone 4 Concept by Nathan Basset Looks to the Past
Minimalist Industrial Cameras
This Braun Instant Camera Concept by Arihant R Israni is Sleek
Doll-Like Selfie Generators
The Barbie Selfie Generator Turns Fans into Favorite Characters
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
AI-Fuelled Caregiving Apps
Nanni AI is an App that Helps Parents Understand their Babies
Made-for-Men Makeup Lines
NuNorm is a New Makeup Brand Created Specifically for Men
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Groundbreaking Sticker Technology
StickerYou Recently Launched Its Image Transfer Sticker Product
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Unfiltered Dating Apps
The 'RAW' Dating App Shows a Person's Authentic Self
Pizza-Branded Dad Promotions
Boston Pizza Introduces 'Za for Pa Father's Day Gift Shop'
Adult-Focused Modeling Dough
Hasbro Revamps its Classic Scented Play-Doh for the Kidult Market
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Cartoonish Parental Timepieces
These New Swatch x The Simpsons Watches Come in Two Styles
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Masculinity-Exploring Fashion Collections
Dior Spring 2024 Draws Inspiration from Menswear Codes
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Gen Z Deodorants
Miles' Clean Deodorants Help Tweens & Teens Neutralize Odors
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
AI-Powered Video Content Creation
GoDaddy Studio Launches AI-Powered Instant Video
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Modern Gifting Services
Fresh Sends Reinvents Flower Delivery & Gift-Giving for a New Generation
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Parenting-Inspired Furniture Campaigns
Al-Futtaim IKEA Launched the Proudly Second Best Campaign
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Harlem-Inspired Plaid Hoodies
Gap and Dapper Dan Partner to Launch New Dap Hoodies
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Kid-Friendly Tech Frames
myFirst Recently Unveiled Two New Digital Frames
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Retro Appliance Baby Monitors
The Conceptual SMEG Baby Monitor by Priyanshu Maiti is Cutesy
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Hybrid Fruit Candies
This Father's Day, "Dad Things" are Being Traded for Laffy Taffy Fruit Combos
Women's Health Platforms
Frida Uncensored Equips Parents with the Education Needed for Motherhood
Personalized AI Album Covers
Hennessy Created an AI Tool That Turns Selfies into Hip-Hop Album Art
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
TV Tray-Inspired Ice Creams
The Hungry Dad Father’s Day Tray is a Deceptive Dessert
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Comedic Laundry Campaigns
Tide Partners with Kumail Nanjiani in a New Campaign
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Paw Prints-Adorned Basketball Sneakers
Jordan Unveil Its Latest Jordan Luka 1 'Dog Dad' Sneakers
Caring Father Campaigns
Blue Bunny Honors Soft-Side Dads with 'Softest Dad in America' Contest
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Stylish Platform-Branded Merchandise
OnlyFans Debuts a Merchandise Capsule Ahead of Father's Day
Retro 3D-Printed Bags
Coperni's CD-PLAYER Swipe Bag Resembles a Portable Music Player
Fruit-Forward Tequila Cocktails
Dad Water is Personality-Packed Fruit-Infused Tequila Water
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Celebrity Offspring Pop-Up Restaurants
Uber Eats Brings Brooklyn Beckham's Cooking to Your Door
Faceless Mother Campaigns
Peanut's Invisible Mothers Visualizes the Solitude Women Experience
Sustainable Dad-Style Sneakers
Reformation Launches a New Footwear Silhouette with Veja
Soap-Dispensing Dish Wands
Scrub Daddy Releases the 'Wand Daddy Kit' Soap Dispensing Dish Wand
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Interactive Gift Tags
This Gift-Giving Experience Shares a Personal Video Message from Santa
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Celebrity Personal Care Brands
Dwayne Johnson's Papatui Brand is Affordable and Clean
Streamlined Shoppable Video Ads
Instacart Launches New Shoppable Video Ads in 'Ads Manager'
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Private App-Based Journals
Apple Launches a New Journal App for iPhone Users to Positively Reflect
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
Gen Alpha-Focused Podcast Apps
Storybutton Launches as a Generation Alpha-Targeted Radio Channel
Athlete-Backed Grooming Kits
LeBron James and Maverick Carter Launch The Shop Men's Grooming Line
AI-Powered Parenting Chatbots
ParentGPT Provides Answers to Parenting Questions
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Viral Home Improvement Jingles
The Home Depot Teamed up With Music Influencer Joe Porter
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Autocorrect Sexual Health Campaigns
MRM NY Creates a New Playful Ad Campaign for Durex
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Mainstream Masculine Skincare Products
Bath & Body Works Expanded its Men's Product Range
Special Needs Parenting Platforms
Rare Parenting is Supportive and Educational
Playful Parental Cafe Gifts
These Starbucks Japan Mother's Day Products are Charming
Youth-Catered Transportation Apps
Uber Introduces Teen Accounts in the Latest Update
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
All-Black Album Re-Releases
Kendrick Lamar Announces Special Edition of good kid, m.a.a.d city
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Minimal Californian Fashion Brands
A Paper Boy is Defined by its Minimal Oversized Versatile Looks
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Companionship-Focused Startups
'Papa' Launched 'Papa Pals' to Connect Elderly People with Students
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Platform-Enabled Baby Registries
Etsy Launches a New Baby Registry Feature for Parents
Designer-Approved Western Apparel
Dapper Dan Debuts a New Spring Collection with GAP
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Farmer Dating App Campaigns
Kraft Heinz Company Highlights the Farmers Only Dating App
Branded Pregnancy Scans
Marmite is Inviting Parents to Discover the Nature of Their Unborn Child
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Parental Social Controls
Snapchat Debuts New Parental Controls for Parents Monitoring Their Kids
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Unity-Promoting Family Skate Decks
DGK Partners with Darren Harper for a Special Skate Deck
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
iOS-Influenced Travel Apps
Uber’s Redesigned App Uses the Latest iPhone Features on iOS 16
Inclusive Chosen Family Campaigns
Calvin Klein's 'This Is Love' Campaign Emphasizes True Family
Movement-Evoking Audio Visualizers
Dadk Jung Designs the FAV-LE22 Fluid Audio Visualizer
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Motherhood Community Support Apps
The 'Mamahood' App Offers Professional Care and More
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Childhood Memory Capturing Apps
Dear Little One Allows Parents to Record Messages for Their Child
Perpetrator-Targeted Domestic Abuse Ads
Police Scotland Launches New Domestic Abuse Prevention Ad
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Hilarious Male Grooming Ads
MANSCAPED and Pete Davidson Join Forces for a New Holiday Campaign
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Kid-Friendly Financial Support Apps
Goaly Offers Financial Lessons for Kids and Their Parents
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Fatherly Fall Fashion Campaigns
Paul&Shark Spotlights Pierce Brosnan and his Son in New Launch
Heartfelt Adoption Campaigns
Home Center Encourages Adoption in the Middle East in New Campaign
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Categorized Podcast Genres
Apple's Podcasts App Launches a New Organized Update Feature
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Trailblazing Parenthood Podcasts
Milk Drunk: The Podcast by Bobbie Shares Empowering Conversations
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App