The top May 2016 sharing economy ideas highlights a number of emerging peer-to-peer platforms and clever marketing campaigns from top brands.
BMW has announced it will launch a flexible car-sharing platform in the United States called ReachNow that is modeled after its European version, DriveNow. The service has launched as a pilot program in Seattle and serves as the latest example of established brands expanding sharing economy initiatives in order to connect with consumers who are increasingly placing value on experiences rather than ownership.
In terms of innovative marketing campaigns launched by sharing economy brands, Airbnb stole the spotlight with a captivating promotion that offered a stay inside the Rio Olympic Arena. Part of the brand's always-interesting #NightAt campaign, the latest contest invited users to detail why they deserve to spend a night in the stadium with a view of the Olympic gymnastics facilities.
Top 25 Sharing Economy Ideas in May
25
Multi-Tasking Driving Ads
This Holiday Autos Ad Features Five Inventions for Travelers
24
Smartphone Charger Rentals
The AnkerBox is an Inexpensive and Convenient Phone Charger Service
23
Sporty Stadium Bedrooms
This Airbnb Rio De Janeiro Accommodation is Inside the Rio Olympic Arena
22
Bartering Coworking Spaces
Blogfabrik Let's Writers Work in There for Free in Exchange for Posts
21
P2P Parcel Pickup Services
eNeighbr is a NYC Platform Helping Indivduals Receive Their Mail
20
In-Store Co-Working Stations
Staples is Introducing Office Sharing Within Its Retail Locations
19
On-Demand Car Washes
The Squeegy App Allows Consumers to Order a Car Wash On-Demand
18
Authentic Locale Travel Apps
Airbnb's Mobile Platform Provides Dining and Attraction Suggestions
17
Home Rental Matchmaking Applications
Airbnb's New Matching Feature Helps Pair Travelers with Hosts
16
On-Demand Detailing Services
The Envi App Allows Users to Request a Water-Free Car Wash Anytime
15
Crowdsourced Food Delivery Apps
The Foodida App Allows Anyone to Execute Fast Food Deliveries
14
Smart Bike Sharing Services
The Breeze Bike Share Program is Supported By the City of Santa Monica
13
Ridesharing Car Rentals
'HyreCar' Helps People Without a Car Rent One to Drive for Uber and Lyft
12
On-Demand Mechanic Services
The instaMek App Makes Car Repair Access Quick and Easy for Users
11
Natural Co-Working Hubs
The Treehouse Project is a Stylish Co-Working Hub in Shoreditch
10
Repair-Monitoring Apps
The OpenbayASP Platform Helps Drivers Keep Track of Tune-Ups Efficiently
9
On-Demand Repair Services
'GoBumpr' is a Vehicle Repair Service for Motorbikes and Cars
8
Neighbor-Assigned Delivery Services
The eNeighbor App Lets Users Receive Other Neighbor's Packages
7
On-Demand Repair Apps
This Home Repair App Uses GPS Tracking and Real-Time Data
6
Flexible Car-Sharing Services
BMW's ReachNow Service Includes a Range of Additional Features
5
Trailblazing Automotive Startups
Jaguar's InMotion Startup Will Focus On Apps and Connectivity
4
Futuristic Car-Sharing Services
BeeZero's Service Uses Fuel Cell-Powered Hyundai Cars
3
Community Down Payment Programs
Landed Helps with Crowdfunding Real Estate Down Payments
2
On-Demand Couchsurfing Apps
The 'Overnight' App Lets Users Book Last-Minute Stays with Local Hosts
1
On-Demand Valet Apps
Rakna is and Egyptian Valet Service that Aims to End Traffic Congestion
Related Ideas
Branded Car-Powered Hotels
Hyundai Opens Doors to World’s First Car-Powered Hotel
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
Shareable Storage-Packed eScooters
The 'Along' Electric Scooter Concept Has Luggage-Like Design
Digital Nomad Concept Cars
This Multipurpose Car Was Envisioned By Students From Skoda
Lifestyle-Conscious Transportation Pods
The KIA Pod Concept by Junseok Park Has Level 5 Autonomy
Film-Inspired Whimsical Rental Homes
Airbnb Adds the Latest Addition to its Icons Program
Smartphone Seating Campaigns
This Samsung Galaxy Z Flip 4 Promotion Takes Over Bus Shelters
Car Rental Expanses
Uber Rent Launches in Canada for Convenient Car Rental Experience
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Urban Rental Scooter Systems
The 'City Wander' Portable Rental Scooter Concept is Space-Efficient
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Soccer Soda Brand Campaigns
This Coca-Cola World Cup Marketing Campaign is Launching Now
Inviting Contemporary Auto Dealerships
Rivian’s Spaces Aims to Disrupt the Auto Retail Space
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Gen Z-Targeted Car Concepts
These Toyota bZ Concept Cars Were Debuted at Auto Shanghai
Rental Housing Start-Ups
Adam Neumann Announced His New Project Called Flow
Car-Backed Apparel Capsules
Honda x 88rising Drop Capsule Collection
Off-Road Campsite Solutions
The Collaborative Adventure Mobility Platform is Expansive
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Consolidated Automotive Apps
The 'Fisker' App Caters to Every Aspect Of the Customer Experience
Safety-Enhancing Ride Share Devices
Bosch Ridecare Was Made with Ride Share Drivers in Mind
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Playful Public Seating Designs
The London Festival of Architecture Boasts a Series of Seats
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Car-Branded Basketball Giveaways
Canada Basketball & Turo Debut Unforgettable Fan Experiences
Emoting-Grille Car Concepts
BMW's I Vision Dee Concept Creates a Digitalized Driving Experience
Housing Crisis Presentation Campaigns
IKEA Woks with Shelter to Create Four Real Life Roomsets
Car-Free Day Campaigns
Swapfiets Advocates for Car-Free Days in Dutch Cities
AI-Powered DIY Home Apps
Praxis Introduces New Features to Its Praxis Plus App
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Rideshare Safety Features
Gridwise Partners with Bosch to Launch the RideCare Companion
Startup Bike-Sharing Services
Curve Electric Partners with SSCL to Launch a Public E-Bike Service
Food Entrepreneurship Programs
Nestle Launches Its New 'Youth Entrepreneurship Platform'
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
Connected In-Car Gaming Apps
BMW Teamed up with AirConsole to Enhance its Infotainment Systems
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Weekend Excursion City Vehicles
The Playbox Urban Mobility Vehicle is Imagined for 2040
Single-Room Rental Services
Airbnb Rooms Offers Access to Single Spaces in a Home
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
Collaborative Electric Vehicle Brands
Renault and Geely Have Partnered to Create Ampere
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Car Rental Partnerships
Turo & Hopper Join Forces to Revolutionize Car Booking in Travel Industry
Aggregated On-Demand Service Apps
The 'finish'd' App Combines a Range of Services into One Spot
Collaboration Retailer Bus Tours
SHEIN x Klarna 'In Pink We Trust' is Arriving in the UK
Pioneering Secondhand Search Engines
Beni Dominates Resale Marketplace with Innovative App
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Reusable Contactless Cups
Starbucks' Borrow a Cup Pilot Explores Reusable, Recyclable Packaging
Experiential Online Marketplaces
REVERSIBLE Launches the Omni-Channel Retail Aggregation Service
Tech Sports Advertising Networks
Apple and MLS Join Forces to Launch an Advertising Network
Hourly Job-Finding Apps
Gigs is a Job Platform for the Gig Economy
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Building-Specific Charging Cooperatives
Elby Introduces a Solution for Charging Electric Cars
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Updated Sustainable API Features
Google Adds New Features to its Ingenious Project Sunroof
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Conscious Retailer eCommerce Initiatives
The Klarna Conscious Brands Collections is Easy to Shop
Financial Firm Travel Apps
Citi Partners with Booking.com and Rocket Travel to Launch Citi Travel
Branded Customer Resale Marketplaces
Relove Enables Businesses to Launch C2B2C Storefronts
Vibrant Snowy Holiday Campaigns
Apple Presents the Share the Joy Campaign for the Holidays
Whimsical Bright Creative Workspaces
Publicis Groupe's New Workspace is in New York's SoHo
Data-Driven Ticket Reselling Features
SeatGeek Next Fan Up Simplifies the Ticket Reselling Process
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
Apparel Brand Industry Expansions
'Reebok' is Expanding to Enter the Micro-Mobility Space
Rentable Inclusive Womenswear
Simply Be Launches Its First Rental Line with Hirestreet
Digestible Shopping Feeds
Amazon Debuts the Inspire Platform to Drive Sales and Consumer Marketing
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
AI-Powered Business Discoveries
Yelp Unveils a New AI Assistant and 'Project Ideas' Feature
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Battery Rental Services
Swobbee Launches an Online Marketplace for Rental Batteries
P2P Clothing Rental Platforms
Sizters: Rent & Lend Fashion Provides Luxury Wardrobes to Rent
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Youth-Catered Transportation Apps
Uber Introduces Teen Accounts in the Latest Update
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
On-Demand EV Charging Stations
UZE is Emphasizing Convenience with Its New EV-Charging Service
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Emissions-Free Meal Deliveries
Zoomo and Uber Eats Have Partnered for Deliveries in London
Personalized TV Recommendation Apps
Watchworthy Aims to Assist Audiences in Selecting TV Shows
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Calendar-Coordinating Social Apps
The 'Clyx' App Expedites Making Plans with Friends
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
Festive Film Vehicles
Turo Helps Drivers Spread Seasonal Cheer with Limited-Edition Elfmobiles
Smart Lock-Supported Rentals
Airbnb Releases a Software Update with Support for Smart Locks
Anti-Party Rental Initiatives
Airbnb is Testing Anti-Party Technology in the US and Canada
AI-Assisted Car Shopping Apps
The CoPilot App Eliminates Barriers in Digital Car Shopping
Elf-Inspired Cars
Turo Debuts Elfmobiles in NYC to Celebrate the 20th Anniversary of the Elf Movie
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
iOS-Influenced Travel Apps
Uber’s Redesigned App Uses the Latest iPhone Features on iOS 16
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Comfort-Focused Business Features
Uber Launches a Series of Features to Benefit Business Travelers
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Curated Flight Deal Apps
The Going App Offers Expert and Personalized Travel Deals
Expanded E-Bike-Sharing Programs
BCycle will be Available in Capitola's new Sharing Program
Airline Clothing Rentals
Japan Airlines is Launching a New Clothing Rental Service for Passengers
Flexible Coliving Platforms
The 'Coliving' Platform Helps Workers Find an All-Inclusive Place
Hospitality Neighborly Initiatives
Hotel Indigo Launches Neighborly Borrowing Program
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Electric Ride-Share Partnerships
Uber and Hertz are Making Electric Vehicles Accessible to Drivers
Accessible Commerce Engines
Ecommerce Platform Mason Seeds $7.5m as It Takes on the ‘Amazon Tax’
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Flexible User-Centric Rideshares
Careem Introduces Flexi Rides to Bolster its Market Presence
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Fashion Resale Platforms
SHEIN Launches a New Peer-to-Peer Resale Platform Called SHEIN Exchange
Opulent Car-Exploration Experiences
Lexus India Introduces the ‘Lexus Meraki on Wheels' Experience
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Bid-Based Ride Hailing Services
The InDrive Ride Hail Platform is Now Available in the Us
Circular Luxury Clubs
'More' Supports More Conscious Shopping and More Accessible Luxury
Streamlined Vehicle Rental Apps
The 'Nexus Connect' App Uses Text Recognition & Cloud Connectivity
On-Demand Convienience Shopping
Just Eat and Co-op Launch a UK-Based On-Demand Delivery Service
UAE-Based EV Apps
EVLAB Launches the New Electric Vehicle App for UAE Customers
Community Borrowing Apps
Borrow Encourages Neighbours to Interact and Share
Collaborative Music Features
Apple Debuts SharePlay to Allow Passengers to Control the Car Music
Accessible Home Services Marketplaces
Urban Company Recently Made Its Platform More Accessible
Access-Promoting Streaming Services
Kinema Debuts a new Watch Now Feature, Prioritizing Filmmakers
Cross-Platform Car Key Features
The BMW Digital Key Can Now Be Shared Between iOS and Android
App-Centric Price Search Toggles
Airbnb Launches a New Toggle that Unveils the Total Price
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Productivity-Enhancing Focus Sessions
SoulCycle Partners with Deep Work Platform FLOWN
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Nomadic Professional Handbooks
The Nomads’ Handbook for Co-working Spaces is Extensive
Organized Listed Article Platforms
The Pocket Service Unveils a Plethora of New Features
Electric Ride Share Apps
Uber Intorudces Comfort Electric to Vancouver