In anticipation of the Lunar New Year, brands are tapping into the holiday with commemorative products that range from tiger-themed earbuds to Lunar New Year teas. According to the Chinese zodiac, the Year of the Tiger begins on February 1 and ends on January 2, 2023. Those born during this time are said to be courageous, competitive, unpredictable, and confident.
These Lunar New Year products embody these values and all boast bold tiger-inspired aesthetics. One stand out from the list comes from DIESEL. The brand recently launched a gender-neutral Lunar New Year capsule that features Chinese zodiac sign-themed graphics. Some featured graphics include feline motifs, tiger crests, and pastel mountains. The collection adorns each piece with DIESEL's signature red and ecru.
20 Lunar New Year Products
20
Celebratory Tiger-Themed Fashion
The Valentino Tiger 1967 Collection Welcomes a New Lunar Calendar
19
Lunar New Year Whiskies
Johnnie Walker Releases Limited-Edition Blue Label Lunar New Year Whisky
18
Gender-Neutral New Year Capsules
DIESEL Launched the Lunar New Year Collection
17
Festival-Inspired Lipsticks
The ‘Lunar New Year Matte Revolution Lipstick’ is Limited-Edition
16
Lunar-Inspired Outwear Capsule
Nobis Commemorates Lunar New Year with an Exclusive Collection
15
Lunar New Year-Themed Accessories
Off-White Unveils 'Year of the Tiger' Accessories Capsule
14
Lunar New Year Scotches
The Johnnie Walker King George V Lunar New Year Tiger Edition is Premium
13
Chinese New Year-Themed Whiskeys
Glenfiddich Celebrates The Lunar New Year With New Gran Reserva
12
Exclusive Tiger Striped Sneakers
The Air Jordan 1 Low Chinese New Year Shoes Feature Tiger Stripes
11
Tiger-Themed Beauty Collections
Shiseido Launches a Lunar New Year Campaign and Product Range
10
New Year-Themed Luxury Campaigns
The New Gucci Tiger Collection Celebrates the New Year
9
Mango-Flavored Pastries
'Sugar Bowl Bakery' Has Released Bite-Sized Mango Cakes for Lunar New Year
8
Tiger-Themed Powder Palettes
The Get ‘Em Tiger Shadow Palette Celebrates the Lunar New Year
7
Lunar New Year Teas
DavidsTea Has Released the Lunar New Year Collection 8 Tea Sampler
6
Lunar New Year Cosmetics
Celebrate in Style with the ‘Lunar New Year Rouge Dior Gift Set’
5
Festive Lunar Year Packaging
Nars Launches Its Limited-Edition Cosmetic Collection
4
Festive Setting Powder Packaging
Laura Mercier Celebrates with the Year of the Tiger Collection
3
Festive Universal Skincare Primers
Clé de Peau Launches Limited-Edition Lunar New Year Packaging
2
Skin Intelligence-Awakening Serums
Clé de Peau’s Revolutionary Serum is in Festive Packaging
1
Tiger-Themed Earbuds
These Special Beats Studio Buds Celebrate the Year of the Tiger
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Lunar New Year-Inspired Jewelry
Tiffany & Co. Launched the 2024 Lunar New Year Collection
Lunar Festivity-Inspired Embroidered Shoes
Nike Unveils a New 喜喜 Design of the Air Force 1 Low
Holographic Pet Accessories
The Wild One Introduces Its First-Ever Holographic Print
Festive Cartoon Plushies
7-Eleven’s New Limited Edition Sanrio Plushies are New Years-Themed
Exclusive Lunar New Year Runners
The On Cloudmonster LNY Model is Festive and Ultra-Comfortable
Lunar New Year Whiskies
James Jean Designs Johnnie Walker Blue Label's Lunar New Year Bottle
Lunar New Year Cosmetics
Sephora Canada Launched Exclusive Year of the Dragon Products and Offers
New Year-Inspired Rugged Boots
Dr. Martens Presents the Year of the Dragon Collection
New Year-Inspired Basketball Shoes
Nike's KD 4 Sneaker Gets a Year of the Dragon Colorway
Exquisite Mooncake Gift Boxes
The Chic Habitat Boasts Three Mid-Autumn 2023 Gift Sets
Romantic Branded Cafe Products
Starbucks Japan Valentine’s Day Collection Has Over 12 New Items
Lunar Festivity-Inspired Fashion Capsules
KENZO Unveils the Year of the Dragon Collection
Lunar New Year Footwear
The Dr. Martens 'Year of the Rabbit' Series Rings in the New Year
Celebratory New Year Sneakers
The New Balance 610 Lunar New Year Comes in Two Color Options
Celebratory Dragon-Inspired Sneakers
Air Jordan's Year of the Dragon Sneakers Feature Green Scales
Dragon-Inspired Luxury Coats
Canada Goose is Embracing the Spirit of the Lunar New Year
New Year Adventure Gear
The North Face 2024 Year of the Dragon Collection is Festive
Dragon-Inspired Personal Care Collections
Lush Launches a Year of the Dragon-Inspired Collection
Cat-Themed Vday Series
Fancy Feast Launches Limited-Edition "Cuddle Collection" for Cat Lovers
Lunar Festivities-Inspired Timepieces
Swatch Celebrates the Year of the Dragon with New Watches
Dragon-Inspired Timepiece Designs
Arnold & Son Introduces Two Year of the Dragon-Inspired Watches
Bunny-Themed Makeup Collections
Maybelline Taps the Bunny-Eared Namito for the Lunar New Year
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Anime-Inspired Retro Apparel
Onitsuka Tiger Launches the New 'Astro Boy' Apparel Collection
Festive Lunar New Year Sneakers
The Skechers Street™ Uno: Year of the Dragon Fuses Style & Comfort
Lunar New Year-Celebrating Collections
Burberry Released Its Lunar New Year 2024 Collection
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Calligraphy-Covered New Year Fragrances
The Diptyque Lunar New Year Collection is Ornate
New Year-Themed Plush Toys
These Year of the Dragon Plushies are Launching at Disney Store Japan
New Year Cafe Merchandise
Starbucks New Year’s Collection Marks the Year of the Dragon
Cafe New Year Ornaments
These Starbucks Japan Year of the Dragon Figurines are by Shimada Koen
Animal-Themed Apparel Collections
KENZO Releases Its New 'Varsity Jungle' Apparel Collection
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Elegant New Year-Inspired Fashion
The Alexander Wang 2024 Lunar New Year Capsule is Celebratory
Illuminated eSports Earbuds
The Conceptual Cyberpunk Earbuds by Tim Chen are Gaming-Ready
Dragon-Honoring Luxurious Cars
Rolls-Royce Celebrates Lunar New Year with Phantom Extended Cars
Neutral-Toned Rabbit Sneakers
New Balance’s Previous Releases Land in its Lunar New Year Capsule
Cartoon Rabbit-Inspired Sneakers
Jordan Unveils Its New Air Jordan 1 Low 'Rabbit'
Fast Food Mahjong Sets
McDonald's and Hello Kitty Collaborate with a Crystal Mahjong Set
Eclectic Cat-Specific Stores
Triple T Studios is Essentially a Heaven for Cats and Cat Lovers
Seasonal New Year-Inspired Apparel
lululemon Launches a New Collection for the Year of the Dragon
Shimmery New Year-Inspired Streetwear
Hajime Sorayama Joins PUMA On a LNY Collection
Fiery Floral Fragrances
Lunar Lover is a Limited-Edition Scent Inspired by the Year of the Dragon
Lunar New Year-Inspired Accessories
ALEXANDER MCQUEEN Launched a Lunar New Year Accessories Line
New Year-Honoring Fuzzy Sneakers
Onitsuka Tiger Details the Mexico 66 with Festive Details
Lunar New Year GPUs
'Colorful' Released a 4060 Ti Year of the Dragon Edition GPU
Celebratory Golden Watch Designs
G-SHOCK Releases a Design to Celebrate the Lunar New Year
Japanese Festival-Inspired Sneakers
Nike Unveils New Nike Dunk Low Sneakers in 'Setsubun' Colorway
Exclusive Zodiac-Inspired Timepieces
Arnold & Son Sculpted a Year of the Rabbit Exclusive Watch
Elegantly Packaged Mooncakes
Shangri-La Surabaya Commemorates the 2023 Mid-Autumn Festival
Festive Boba Bottles
Gong Cha's Holiday Bubble Tea is Served in Gingerbread-Shaped Packaging
Whimsical Jelly-Style Eyewear
Gentle Monster Releases the New GENTLE JELLY Collection
Dragon-Inspired Restaurant Partnerships
Tsingtao Celebrates the Year of the Dragon
Lunar Festivity-Inspired Eyewear
Oakley Presents a Lunar New year Capsule for 2024
Celebratory Confection Sets
Lady M's 2024 Lunar New Year Gift Set Marks the Year of the Dragon
Dragon-Inspired Luxury Skincare
clé de peau Beauté Launches Its Happy Radiant New Year Campaign
AR-Powered Gift Sets
The Moonglow Gift Set Celebrates the Mid-Autumn Festival
New Year Smartphone Cases
This OtterBox Lumen Series Case Celebrates the Year of the Rabbit
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
New Years-Themed Sneakers
Nike Unveils a 'Lunar New Year'-Themed Dunk Low for 2023
Tea Advent Calendars
VAHDAM India Boasts a Few Holiday Offerings, Ahead of December
Dragon-Infused Streetwear Capsules
BlackEyePatch Unveils its Dragon-Themed Spring 2024 Capsule
Festive New Year-Inspired Sneakers
New Balance Presents Two New 991 Sneaker Variations
Beer-Cooled Summer Jackets
Tiger Beer is Introducing the Beer-Infused 'Tiger Summer Puffer'
Lunar Boutique Pop-Ups
Celebrate Lunar New Year at Bayview Village's Lunar Luxe Boutique Pop-Up
Beer-Powered Puffer Jackets
The Tiger Summer Puffer Jacket is Powered by Cold Tiger Beer
Wood Dragon-Inspired Football Kits
Manchester City an PUMA Celebrate Lunar New Year
Iconic Heritage Brand Sneakers
Le TIGRE Unveiled an Exciting New Sneaker Collection
Captivating Cozy Fall Fashion
Aries' Fall/Winter 2023 Capsule is Playful and Unique
Lunar New Year-Inspired Libations
Glenfiddich & Raku Inoue Create A Gift For Blossoming Futures
Premium Mooncake Boxes
1983 Bakery's Recognizes the Significance of the Mid-Autumn Festival
Lunar New Year-Inspired Mochis
Mochi Gummies Highlights Its Compatibility with Lunar New Year
Dragon-Honoring Fortune Cans
MUJI Reveals a New Collection of Dragon-Themed Fukukan Charms
Chinese Heritage-Honoring Streetwear
VICTORIA and Yat Pit Join on the Chinese New Year Collection
Lunar New Year Influencer Campaigns
Rémy Martin's 'Family Spirit' Ad Celebrates Asian Heritage
Lunar New Year-Celebrating Coffees
Nguyen Coffee Supply Welcomes the Year of the Dragon
Luxury Flower-Designed Earbuds
Louis Vuitton Released New Horizon Earbuds with Luxurious Qualities
Lunar New Year-Inspired Noteboooks
Moleskine Adds New Designs to the 3 Artists, 3 Countries Series
Chinese Festival-Inspired Sneakers
Nike's Air Max Plus Celebrates China’s Longtaitou Festival
Lucky Keyboard Keycap Collections
The Drop + Boba.Types DCD Lunar New Year Keycap Set is Vibrant
Lunar New Year-Honoring Watches
Breguet Unveils Two New Timepieces to Honor the Dragon
80s Animated Television Series Sneakers
PUMA & Warner Bros. Debut Second Thundercats Collection
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
New Year-Inspired Snack Boxes
TokyoTreat New Year's Box Offers Special Snacks for the Season
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Lunar New Year-Inspired Jewelry
Jane Win is Set to Launch the Year of the Dragon Pendant
Valentine’s Day-Themed Drinkware
Love is in the Air with Starbucks' New Valentine’s Day Drinkware
Lunar New Year-Honoring Speakers
Yao Bao and Wa Liu Design the Devialet Phantom I 108 dB
Opulent Valentine's Collections
Burberry Launches its Annual Valentine's Day-Themed Collection
Bespoke Red Envelopes
D'USSÉ Cognac & Humberto Leon Crafted Limited-Edition Red Envelopes
Zodiac-Themed Lunar Cans
Carlsberg Unveils its Chinese New Year Design for the Year of the Rabbit
Festive Bear-Adorned Timepieces
The Polo Ralph Lauren Polo Bear Watches Come in Two Styles
Festive Double-Drop Earrings
Lover's Tempo Creates Jewelry That is Chic and Sustainable
Playful Intergalactic Graphic Streetwear
Lorenz Presents its New Graphic Capsule for FW23
Dragon-Motif Motor Scooters
The New Graphic Vespa 946 Dragon Celebrates Lunar New Year
Lunar New Year-Inspired Cookwear
Our Place's New Collection is Celebratory and Chic
Anniversary-Commemorating Cat Watches
Casio Previews its New Hello Kitty Watch Collaboration
Anniversary-Honoring Spring Eyewear
Ace & Tate Unveils its New Range of Sunglasses for SS23
Lunar Celebration Candies
Sugarfina's Year of the Dragon Collection Shares Prosperity & Sweetness
New Year-Celebrating Retail Capsules
BAO and Dover Street Market Celebrate Lunar New Year
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Chinese Dynasty-Themed Footwear
LI-NING and Clarks Originals Launch a Through His Steps Shoe
Dramatically Elongated Red Pockets
The Secret Little Agency and Mother Create a Long Bao
Lunar New Year Parties
Dragonpalooza Promises to Be New York's Biggest Lunar New Year Celebration
Lunar New Year Spirits
The Berry Bros. & Rudd 2023 Winter Release Marks the Year of the Dragon
Celebratory Wine Gift Boxes
Idyll Time Wines Boasts a Special Wine Box for the Year the Rabbit
New Year-Themed Chat Backgrounds
Messenger Releases a Chinese Zodiac-Themed Background
New Year-Inspired Makeup Collections
NARS' Lunar New Year Collection Boasts a Brush Set & a Powder
K-Pop Star-Backed Lagers
Tiger Beer and G-DRAGON Launch Tiger Soju Infused Lager
Rabbit-Themed Cognac Decanters
Maison Martell Releases the Festive 'L’Or De Jean Martell 1715'
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Luxury Lunar Year Capsules
Burberry Releases a Maximalist Year of the Rabbit Collection
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Lunar New Year Decor
IKEA US Launched the FÖSSTA Collection for the Lunar New Year
Cat-Themed Apparel Capsules
Whisker Wear Clothing Co. Launches an Exclusive Cat Print Apparel Line
Scientific Dragon-Inspired Candles
Blueme Debuts the Lunar New Year Limited Edition Votive Set
Lunar New Year Celebrations
MáLà Project and Busboy Collaborate on a Special Event
Lunar New Year Accessories
OtterBox Lumen Rolled Out a Year of the Dragon Phone Case Collection
Lunar New Year Serums
La Roche-Posay Delivers Pure Vitamin C10 with a Lunar New Year Edition
Lunar Celebration Cognacs
Maison Courvoisier & Jiannan Huang Collaborated on The Dragon Collection
Lunar Zodiac-Inspired Jewelry Charms
Ai Weiwei and TASCHEN Join Forces on the Zodiac Charms
Cozy Fuzzy Lifestyle Sneakers
New Balance Unveils a New 2002R to Join its White Pack
Sophisticated Mid-Autumn Festival Lines
MarieBelle New York Ccelebrates a East Asian Tradition
Playful Parental Cafe Gifts
These Starbucks Japan Mother's Day Products are Charming
Stylish Jewelry-Inspired Earplugs
The JING Designer Earplugs Have Interchangeable Gemstones
On-Demand Lunar New Year Deliveries
DoorDash Partners with Craig Wong to Celebrate Lunar New Year
Athlete-Backed Sports Apparel
Tiger Woods and TaylorMade Golf Team Up to Launch Sun Day Red
Brick Puzzled Lunar Calendars
LEGO Presents a Special Brick-Built Festival Calendar
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Community-Focused Fall Fashion
Feng Chen Wang Presents its New Collection for the FW23 Season
Thai Printed Trousers
Thailand Introduces the ‘Cat Pants’ Following its Iconic Elephant Pants
New Year Restaurant Games
The Panda Express Good Fortune Scratcher Game Offers Instant Prizes
India-Exclusive Tech Accessories
pTron Launches a New Smartwatch and Earbuds Combination
Animal-Themed Streetwear Styles
Come Tees Works with Cactus Plant Flea Market on a New Capsule
Smartphone-Filmed Festive Campaigns
Apple Celebrates Lunar New Year with Little Garlic Film
Holiday-Themed Scotch Whiskeys
Royal Salute x Boundless Debut a Special Bottle for Lunar New Year
Debut Footwear Lineups
Le Tigre Taps Designer Brands for a New Footwear Collection
Festive Chocolate Bark Snacks
Formosa's Ginger Sesame Bark Celebrates the Lunar New Year
Lunar New Year Promotions
Green Man Gaming Launched a Set of Lunar New Year-Themed Discounts
Lunar New Year Animations
Adobe Taps CJroBlue to Launch a New Animated Greeting Video