In anticipation of the Lunar New Year, brands are tapping into the holiday with commemorative products that range from tiger-themed earbuds to Lunar New Year teas. According to the Chinese zodiac, the Year of the Tiger begins on February 1 and ends on January 2, 2023. Those born during this time are said to be courageous, competitive, unpredictable, and confident.
These Lunar New Year products embody these values and all boast bold tiger-inspired aesthetics. One stand out from the list comes from DIESEL. The brand recently launched a gender-neutral Lunar New Year capsule that features Chinese zodiac sign-themed graphics. Some featured graphics include feline motifs, tiger crests, and pastel mountains. The collection adorns each piece with DIESEL's signature red and ecru.
20 Lunar New Year Products
20
Celebratory Tiger-Themed Fashion
The Valentino Tiger 1967 Collection Welcomes a New Lunar Calendar
19
Lunar New Year Whiskies
Johnnie Walker Releases Limited-Edition Blue Label Lunar New Year Whisky
18
Gender-Neutral New Year Capsules
DIESEL Launched the Lunar New Year Collection
17
Festival-Inspired Lipsticks
The ‘Lunar New Year Matte Revolution Lipstick’ is Limited-Edition
16
Lunar-Inspired Outwear Capsule
Nobis Commemorates Lunar New Year with an Exclusive Collection
15
Lunar New Year-Themed Accessories
Off-White Unveils 'Year of the Tiger' Accessories Capsule
14
Lunar New Year Scotches
The Johnnie Walker King George V Lunar New Year Tiger Edition is Premium
13
Chinese New Year-Themed Whiskeys
Glenfiddich Celebrates The Lunar New Year With New Gran Reserva
12
Exclusive Tiger Striped Sneakers
The Air Jordan 1 Low Chinese New Year Shoes Feature Tiger Stripes
11
Tiger-Themed Beauty Collections
Shiseido Launches a Lunar New Year Campaign and Product Range
10
New Year-Themed Luxury Campaigns
The New Gucci Tiger Collection Celebrates the New Year
9
Mango-Flavored Pastries
'Sugar Bowl Bakery' Has Released Bite-Sized Mango Cakes for Lunar New Year
8
Tiger-Themed Powder Palettes
The Get ‘Em Tiger Shadow Palette Celebrates the Lunar New Year
7
Lunar New Year Teas
DavidsTea Has Released the Lunar New Year Collection 8 Tea Sampler
6
Lunar New Year Cosmetics
Celebrate in Style with the ‘Lunar New Year Rouge Dior Gift Set’
5
Festive Lunar Year Packaging
Nars Launches Its Limited-Edition Cosmetic Collection
4
Festive Setting Powder Packaging
Laura Mercier Celebrates with the Year of the Tiger Collection
3
Festive Universal Skincare Primers
Clé de Peau Launches Limited-Edition Lunar New Year Packaging
2
Skin Intelligence-Awakening Serums
Clé de Peau’s Revolutionary Serum is in Festive Packaging
1
Tiger-Themed Earbuds
These Special Beats Studio Buds Celebrate the Year of the Tiger
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Gifting-Ready Cafe Merch Lines
Starbucks Holiday Merchandise for 2025 Has New and Returning Faves
Marbled Drinkware Capsules
Stanley 1913 Launches a Limited Edition Collection with Soft Marbling
Festive Lunar Doll Figures
Barbie 2026 Lunar New Year Doll Marks the Sixth in the Annual Series
LNY-Inspired Jewelry Capsules
Mademoiselle Jules’ Lunar New Year Capsule is Elegantly Traditional
Steely New Year Spirits
Johnnie Walker’s Blue Label Lunar New Year Bottle Marks the Occasion
Lunar New Year Charms
Marc Jacobs Features a Limited-Edition Snake Bag Charm
Lunar New Year Bodycare
The Lush 2026 Year of the Horse Collection Inspires Energy & Passion
Lunar New Year Boots
The Timberland Premium 6-Inch Boot “Year of the Horse” Releases for 2026
Zodiac-Inspired Jewelry
Pandora’s Lunar New Year Capsule Celebrates the Year of the Snake
Chinese Luxury Brand Collections
ZOUXIN Brings 'Earth’s Memory – Manifested Silhouettes' to Paris
LNY-Inspired Toys
LEGO's Lunar New Year Collection Offers Celebration and Creativity
Lunar New Year Tumblers
The Stanley Fire Horse Collection Puts Red and Gold Hues in Focus
Red-Hued Lunar Eclipse Timepieces
The Citizen Attesa Collection Celebrates the Red Blood Moon
Nutty Easter Chocolate Ranges
The Lindt 2026 Easter Collection Debuts Many New Products
Lunar Craft Fashion
adidas Lunar New Year 2026 Brings Chinese Craft into Modern Athletic Style
Symbolic Jewelry Designs
Swarovski's Lunar New Year Collection is Joyful and Celebratory
Equestrian New Year Timepieces
Longines Master Collection Moonphase Year of the Horse is Luxe
Lunar Year Tech Gear
The Year of the Horse Collection Includes Special Edition Themed Accessories
Lunar New Year-Celebrating Shoes
The Vibram FiveFingers Year of the Horse Shoe is Fiery
Zodiac-Inspired Tumblers
Stanley's Lunar New Year Tumbler Combines Elegance and Functionality
Lunar New Year Luggage
The TUMI Lunar New Year Collection Marks the Year of the Snake
Lunar New Year Timepieces
Bulova Debuts The ‘Year of the Horse Super Seville'
Luxury Beauty Advent Calendars
Hunter Luxury Bring Festive Elegance to NEXT’s 2025 Holiday Line
Auspicious Lunar Year Figures
Pop Mart Lunar New Year Set Pairs Horse-Themed Charms with Figures
Luxe Horse-Themed Coffee Kits
The Hermès x Bialetti: Year of the Horse Concept is Whimsical
Festive Sportswear Capsule
CLOT x adidas Lunar New Year Capsule Celebrates 2026 Holiday
Customizable Beaded Touch Bracelets
TOTWOO Launches a Product for Valentine's Day
New Year-Honoring Tech Accessories
The CASETiFY Year of the Horse Collection is Gifting-Ready
LNY-Inspired Jewelry Collections
Vivienne Westwood’s Lunar New Year Collection is Striking
Lunar New Year-Inspired Streetwear
Carhartt Introduces the Year of the Snake Pack for LNY
Lunar New Year Packs
The atmos x New Balance Year of the Horse LNY Set Marks the Lunar New Year
Exquisite Cognac Bottles
Hennessy Debuts its Exclusive Lunar New Year Limited-Edition Collection
Lunar New Year-Inspired Whiskies
Kavalan Debuts the Golden Steed & Peonies Gift Set
Lunar New Year-Celebrating Timepieces
Arnold & Son Commemorates the Year of the Snake
Vibrant Duality Fragrances
Onitsuka Tiger Eau De Parfum Explore Quiet Radiance & Contrast
Lunar New Year Lineups
KITH Showcases its 'Year of the Snake' Collection with Traditional Motifs
Graphic Tech Accessories
Diesel x CASETiFY Spring 2026 Collab Has Cases with Bold Branding
Lunar Chocolate Countdowns
The Dandelion Chocolate Advent Calendar Comes with a Moon Map
Lunar New Year Cognacs
The Hennessy Year of the Horse Range Celebrates 2026
Chinese Astrology-Inspired Accessories Lines
Bellroy Launches the Year of the Horse Capsule
Cartoon New Year Treats
The Hello Kitty & Friends Lunar New Year Pineapple Cake Gift Box is Tasty
Harmonious Romance Candles
The Diptyque Valentine’s Day 2025 Collection Has Two Products
Cosmopolitan LNY Capsules
OPEN YY Debuts 'Jeoktoma' to Celebrate Year of the Horse
Asian Cuisine-Celebrating Global Campaigns
Lee Kum Kee Launches the Flavors That Bind Campaign
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Lunar New Year Whiskeys
The Royal Salute Lunar New Year Gift Pack Marks the Year of the Snake
New Year Cafe Collections
Starbucks Japan Year of the Horse Merch Marks the Lunar New Year
LNY-Inspired Luxury Fashion Capsules
Maison Margiela Honors the Snake with the Renewal Collection
Anime-Inspired Limited Phone Accessories
CASETiFY and Dragon Ball Z Launch a New Collaboration
Japanese-Inspired Collectible Figurines
The Karl Lagerfeld Tokidoki Figurine is a Playful Tribute
Springtime-Themed Cosmetics Collections
The Tree Hut Spring Collection Has New Products and Scents
Customizable Lunar Year Boxes
Tokyotreat Spotlights the Lunar New Year Goodies
Inaugural New Year Fashions
The Maison Margiela Lunar New Year Collection is the Brand's First
Year-of-the-Horse Fashion
Acne Studios’ Year of the Horse SS26 Capsule Honors the Chinese Zodiac
Collaborative Ceramic Zodiac Gifts
Tiffany & Co. x Oscar Wang Range Marks the Year of the Snake
Lunar New Year Eyewear
The Zenni Lunar New Year 2026 Collection Marks the Year of the Horse
Sneaker-Inspired Graphic T-Shirts
Nike Introduces the New Graphic Panda Dunk T-Shirts
New Year-Inspired Haircare Devices
The Dyson Beauty Red Velvet and Gold Range Has Three Products
Nostalgic Cartoon Beverages
Kung Fu Tea is Serving Four New Care Bears-Inspired Drinks
Valentine's Cafe Merch Collections
Starbucks Valentine's Day Merch is Ready to Gift
Lunar New Year Footwear
The Vibram FiveFingers KSO Evo Year of the Snake Mark the New Year
Lunar New Year Fashion
The Barbour x Feng Chen Wang Collection Celebrates the Year of the Horse
New Year-Inspired Fashion Collections
Alexander McQueen Launched a 2025 Lunar New Year Campaign
Heritage-Based Bubble Tea Promotions
Gong cha Introduces Lunar New Year Scratch Cards
Symbolic Horse-Motif Tequilas
Don Julio 1942 Unveiled the Year of the Horse Edition
Chinese High Jewelry Collections
Hong Kong Jewelry Group Chow Tai Fook Debuts ‘Timeless Harmony’
Equestrian-Inspired Jewelry Pieces
kWIT is Ringing in the Lunar New Year
Lunar New Year Homeware
The IKEA FÖSSTA 2026 Capsule Marks the Lunar New Year with Décor
Lovable Cartoon Cat Apparel
Forever 21 and Sanrio Debut Their Collaborative Valentine’s Day Line
Illustrative Custom Sneakers
Koio Drops a Limited-Edition Lunar New Year Sneaker
Bold Festive Tableware
Le Creuset Carousel Collection is the Brand’s First Lunar New Year Range
Lunar New Year Cognacs
Martell Debuts a Special Edition Cordon Bleu Cognac
Lunar New Year Chronographs
TAG Heuer Carrera Chronograph Year of the Fire Horse Marks LNY
Festive Athletic Editions
The Lululemon Lunar New Year 2026 Drops Three Lines for Celebration
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
Lunar Festivity Fragrance Collections
The Scentbird Year of the Horse Capsule Has Rugged Scents
Chinese Tradition-Celebrating Accessory Collections
Tod’s Celebrates the 2025 Chinese New Year
Collaborative Bear-Themed Valentine's Gifts
This KitKat x Afternoon Tea Range is Sweetly Inspired
Culturally-Inspired Travel Campaigns
Louis Vuitton’s New Travel Campaign Spotlights China
New Year Pet Apparel
This Adidas Chinese-Style Track Jacket is for Pets Only
Lunar New Year Smartphones
The ZTE Nubia Z70 Ultra Comes in a New Orange Hue for the New Year
Beverage-Branded Mahjong Sets
Wildwonder Celebrates Lunar New Year with a Custom Mahjong Set
Modern Motif Apparel
UNIQLO Drops its Lunar New Year UT!me Collection
Culture-Inspired Lip Shades
The Plasma Lip Compound Tinted in Fortune Celebrates Luck and Elegance
Neutral-Toned Character Capsules
CHAGEE and Sanrio Launch the 'Tanned Hello Kitty' Collection
Cultural Dial Timepieces
Panerai Radiomir 8 Giorni Chinese Edition Highlights Lunar-Year Symbolism
Lunar New Year Bundles
Pepper Pout Debuts the Year of the Horse Bundle, Featuring Its Lip Products
Culturally Enriched Jewelry Lines
Swarovski Debuts New Pieces for the 2025 Diwali Season
Lunar New Year Whiskies
The Highland Park Year of the Horse Range Features Three Expressions
Humorous LNY Stories
Panda Express’ Lunar New Year Ad Celebrates Family, Food, and Humor
Collectible Tea Mascot Keychains
PG Tips Monkey Collectible Debuted at London Fashion Week
Over-Ear Luxe Headphones
LEO is Loewe’s First Over-Ear Headphone Design with Active Noise Control
Lunar New Year-Themed Stamps
USPS Debuts the Lunar New Year: Year of the Horse Forever Stamp
Affordable Coordinated Kitchenware Series
Thyme&Table™ Debuts 'New Year, New Me' Collection
Romantic Cafe Accessories Ranges
The Starbucks Japan Valentine's Day Range is Here for 2025
Animal-Inspired Habitat Lip Balms
Endangered Animals Lip Balm Links Beauty to Wildlife Awareness
Album-Honoring Merch Collections
Tyler, the Creator Launches Merch to Celebrate Cherry Bomb
Limited-Edition New Year Chocolates
Vosges Haut-Chocolat Year of the Fire Horse Chocolate is Bold
Lunar New Year Capsules
Anti Social Social Club Enters the Year of the Horse with New Collection
Retailer-Branded Holiday Apparel
7-Eleven's New Seasonal Merchandise is Themed Around Christmas
Pet Lunar Apparel
adidas introduces Chinese-style pet jackets for Lunar New Year
Valentine's Day-Themed Drinkware
Thyme&Table Debuts Valentine's Day-Themed Home Goods in 2026
New Year-Inspired Eye Creams
Clé De Peau Debuts the Eye Contour Cream Supreme
Horse-Inspired Menus
P.F. Chang’s Lunar New Year Menu Honors the 2026 Chinese Zodiac Animal
Lunar New Year-Inspired Speakers
Marshall's Latest Emberton III Speaker Version Honors LNY
Crispy New Year Snacks
The Loacker Lunar New Year Minis Mix Celebrates the Year of the Horse
Festive Pet Apparel Drops
CLOT Lunar New Year Pet Collection Brings Seasonal Shirts and Hoodies
Luxurious Heritage-Honoring Decanters
LOUIS XIII Introduced its 2025 Lunar New Year Coffret
New Year-Inspired Decaf Coffees
Dekáf Coffee Roasters Debuts Prosperous Blends
Lunar New Year Programs
Alma Resort Marks Vietnamese Lunar New Year with Festive Programming
Traditional Iconography Bags
Hunter Luxury Debuts its 'Ophidian Mini Bag Collection'
Birthday Collectible Drops
Done & Dusted Labubu Panda Twins Marks First Birthday of Panda Cubs
Artisanal Candle Advent Calendars
The SOJA & CO Advent Calendar is Now Available for Presale
Opulent Tiger's Eye Timepieces
The Gerald Charles Maestro Was Debuted in Two New Variations
Candied Fruit Gins
Peddlers' Tanghulu Street Candy Gin Celebrates the Year of the Horse
Lunar New Year-Themed Campaigns
Miu Miu’s 2025 Chinese New Year Campaign Presents 'The Encounter'
Collaborative Racing Headwear Ranges
New Era and 24 Hours of Le Mans Partnered for New Hats
Lunar New Year-Inspired Cigars
Habanos, S.A. & Pacific Cigar Corporation Debut the Trinidad Corcel
Japan New Year Capsule
Brain Dead Japan New Year Features Exclusive Apparel and Accessories
New Year Retail Promotions
Target Circle Members Can Score a Complimentary Item This January
Redesigned Culinary Mix Packaging
The Sun-Bird Brand Debuts New Packaging for Its Range
New Year-Inspired Travel Campaigns
Trip.com Group Unveils the Lunar New Year 2025 Trends
Lunar-New-Year Dining Experiences
The InterContinental Chiang Mai Offers a Chinese Dinner Set
Personalized AI Red Envelopes
YouCam Perfect App Users Can Now Create Custom Red Envelope Designs
Snake-Themed LNY Tees
Dover Street Market and VERDY Collaborate on a Chinese New Year T-Shirt
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Chinese Artist Designed Cognacs
Rémy Martin x Xue Song Unveil a Limited-Edition XO Collection
British Wildlife-Honoring Teas
Steenbergs New Loose Leaf Tea Range Celebrates 20 Years
New Year Travel Experiences
Trip.com Group Spotlights 2026 Lunar New Year Travel
Lunar Celebration Crafts
Tesco's Lunar New Year Print Campaign Includes a Fold-Your-Own Horse
Good Fortune Pot Designs
This Staub Enameled Cast Iron Pot Celebrates the Lunar New Year
Regional Zodiac Treat Boxes
The Sweet Diplomacy Lunar New Year Box Has a Taiwanese Inspiration
Holiday Studded Capsules
sacai Holiday 2025 features studded details and returning Zantan Series
Nostalgic Lunar New Year Spots
Apple’s Chinese New Year Film Brings Nostalgia and Love to Life
Fried Chicken Zodiac Promotions
This Bonchon Lunar New Year Promotion Provides a Free Tote Bag
New Year Dining Rewards
BIBIBOP Asian Grill is Rewarding Loyalty Members for the Lunar New Year
Heritage-Honoring Shopping Festivals
DFS Hosts LNY Activations in Hong Kong and Macau
Convenience Store Cat Campaigns
The Family Mart Family Nyart Major Campaign Celebrates Cat Day
connection-promoting new year installations
Nihao! China • Let's Meet is a cultural exchange event
Festive Lunar Menus
BAO Celebrates the Year of the Horse with a Limited Dark Horse Menu