June 2023 brings forth impactful social good trends that address important issues and promote inclusivity. Africa Creative launches a campaign to raise awareness about kidney diseases among trans women in Brazil, offering Truccs as a healthier alternative for concealing the genital area. This campaign aims to reduce health risks and promote well-being by addressing the damaging practices resulting from prevalent violence.
Kiehl's, the renowned skincare brand, participates in Pride month by hosting a pop-up event at Toronto's Stackt Market. This event serves as a platform for education, creativity, and unity, aligning with the spirit of LGBTQ+ pride and solidarity. Through a collaboration with Stackt Market and The Get REAL Movement, Kiehl's introduces a limited edition Ultra Facial Cream, with a portion of the sales directly supporting The Get REAL Movement's efforts to combat discrimination and bullying against the 2SLGBTQ+ community in various settings.
These June 2023 social good trends exemplify the power of creative initiatives in driving positive change and fostering inclusivity. Africa Creative and Kiehl's demonstrate their commitment to social responsibility and the betterment of society by raising awareness, supporting community-specific needs, and partnering with non-profit organizations.
Top 30 Social Good Trends in June
30
Spelling-Error Campaigns
Jimmy Dean's Breakfast Ads Help Child Literacy with Misspelling Scramble
29
Plastic-Free Laundry Bundles
Superbee's Eco Laundry Kit Features Sustainable Cleaning Essentials
28
Marine Plastic Cleanup Initiatives
The Ocean Cleanup Interceptor 020 Will Be Deployed in Indonesia
27
Premium AI-Powered Education Apps
Duolingo Max is a New Subscription Tier Powered by Generative AI
26
Tortoise-Saving Glasses Capsules
GlassesUSA.com Launches Exclusive 'Save The Tortoise Collection'
25
Personalized Learning Desks
D2L Launched a Unique and Adaptable School Desk
24
AI-Powered Language Apps
Praktika.AI Helps Teach Languages with Customizable Avatars
23
Confetti-Style Pride Month Accessories
The Apple Watch Pride Edition Sport Band Raises Awareness
22
Limited-Edition Pride Skincare
Kiehl’s Supports Pride with a Unique Collaboration
21
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
20
Exclusive Pride Cosmetics
Beekman 1802 Celebrates Pride Month with Bloom with Pride Kit
19
Personalized Language Education Apps
TalkPal Uses a Personable Approach to Language Learning
18
Pride Skincare Pop-Ups
Kiehl's Celebrates Pride Month with a Pop-up Event at Stackt Market
17
Indigenous Representation Campaigns
Change The Bill Aims to Have More Indigenous Representation
16
Kid-Friendly Houseplant Subscriptions
Horti's Debuts 'My First Plant' Subscription for Kids
15
Virtual Collaboration Services
Tangle is an All-New Collaboration Platform For Remote Work
14
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
13
Ukranian-Supporting Home Decor
The GUNIA Project Fuses Ukrainian Heritage with Modern Design
12
Esports BTEC Programs
VLUK Partners with Belong Gaming Arenas for an Esports BTEC Program
11
Student-Focused Hand Washing Ads
SC Johnson Professional Launches 'Happy Hands Contest'
10
Hand Hygiene Awareness Ads
Qatar's Ministry of Public Health Champions Hand Hygiene Awareness
9
Indian Hand Hygiene Ads
Himalaya Pure Hands launches #Saafhaathsekhaaiye Campaign
8
Vet-Targeted Hygiene Training
Byotrol Promotes Hygiene with Free Training for Vets
7
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
6
Child-Focused Handwashing Ads
Lifebuoy Continues Global Handwashing Campaign, H for Handwashing
5
Period Poverty Initiatives
The Period Promise Campaign Makes Basic Hygiene Goods More Accessible
4
Hygiene-Focused Fundraisers
Claw Crew's Hygiene for Hope Drive Collects Items for Those in Need
3
Web3 Cybersecurity Initiatives
Hong Kong Debuts a New Metaverse Initiative for Security and Safety
2
City Cleaning Campaigns
Patna Launches Mission Chakachak to Target Unauthorized Garbage Dumps
1
Handwashing-Promoting Campaigns
The Karamoja Government Debuts the 'I Wash, You Wash' Campaign
Related Ideas
Flavor-Forward Lip Treatments
Sweet July Skin's Lip Treatments are Fruity & Antioxidant-Rich
Summery Streaming Series Cosmetics
KISS x The Summer I Turned Pretty Products Celebrate the Series
Viral K-Beauty Pop-Ups
Anua Hosted its 'City of Glow' Pop-Up in L.A.
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Surf-Inspired Pride Collections
Vans x Queer Surf Celebrate Surf Culture and Inclusivity
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
A-List Beauty Ambassador Campaigns
The Dior Addict 2026 Collection Will Launch After Christmas
Pick-N-Mix Skincare Pop-Ups
Weleda's Skin Food Glow Studio Spotlights Customizable Skincare
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Playful Skincare Campaigns
Leighton Meester Becomes Bubble's First Global Brand Ambassador
Seasonal Shopping Occasions
Sephora Canada Spotlights Must-Haves for the Sephora Savings Event
Vibrant Beauty Brand Pop-Ups
Gisou will Host an Immersive Miami-Style Pop-Up
K-Pop-Approved Sun Care
Bioré UV x Stray Kids Bring Sun Protection to the Global Stage
Bakery-Themed Beauty Pop-Ups
Clarins' Sweet Spot Activation Celebrates a Decade of Lip Comfort Oil
Hydrating Nature-Inspired Cosmetics
The Tree Hut Summer Collection is Packed with Seasonal Scents
Science-Led Teen Skincare
Teen Beauty Brand indu is Stepping Away from Makeup to Focus on Skincare
Intricately Exquisite Beauty Collections
The Christian Dior Summer 2025 Makeup Collection is Chic
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Documentary-Style Hair Campaigns
Cécred’s 'A Deeper Understanding of Hair' Shows Power and Purpose
Y2K-Inspired Denim Campaigns
Gap Debuts ‘Better in Denim’ with KATSEYE for Fall 2025
Global Social Impact Initiatives
Reckitt Expands Its Catalyst Program in the US
Skin-Caring Hydration Mixes
K2O by Sprinter is Debuting with an Advanced Skin Hydration Mix
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Sensory Accessibility Programs
Lush Cosmetics Partners with KultureCity for a Pilot Program
K-Beauty Paris Pop-Ups
MEDIPEEL Hosted a Paris Printemps Pop-Up
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Essential Skincare Sets
Merit’s New A/W 2025 Sets Bring Limited Shades and Travel-Sized Essentials
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Purposeful Limited-Edition Lipsticks
Nice Cans x Cheekbone Beauty Unveil the Launch of 'Haki'
Accessible Makeup Palettes
Shine Foundation and Cheekbone Beauty are Filling a Beauty Industry Gap
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Premium Youth Skincare
Kinside Supports Gen Alpha with Safe, Simple Skincare Made for Their Age
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Korean Skincare Celebrations
Innisfree Canada Launches Matcha Mart Pop-Up In Toronto
Solid Skincare Keychains
Purepeak Appeals to Gen Z's Love of Compact, Portable Cosmetic Keychains
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
Jam-Inspired Beauty Products
Korean Beauty Brand dearcloud™ Embraces Current Viral Makeup Trends
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
At-Home Beauty Tech Pop-Ups
Ulike Hosted its 'Endless Summer Pop-Up' in Santa Monica
Fun-Filled Sunscreen Campaigns
Supergoop! x Liza Koshy Make SPF Fun with the 'Feel Super' Campaign
Nostalgic Love-Inspired Collections
Stella McCartney Presents the Summer of Love 2025 Capsule
K-Beauty Pop-Ups
Amorepacific and Sephora's Multi-Brand Launches in New York
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
In-Game Pride Month Events
Riot Games is Hosting Pride Month Events in League of Legends
Curated K-Beauty Boxes
FabFitFun Features Noteworthy K-Beauty Brands in its 'Seasonal Summer Box'
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Lab-Inspired Skincare Pop-Ups
The Ordinary Immersive Experience Tackles Skincare Misinformation
Girl Group Beauty Campaigns
LANEIGE Taps KATSEYE for a JuicePop Box Lip Tint Campaign
Private-Label Beauty Activations
CJ Olive Young Spotlights Three Brands During the PGA Tour Event
Revealing Skincare Pop-Ups
The Secret Ingredient by The Ordinary Challenges Celeb Endorsements
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Immersive Haircare Pop-Ups
The Kérastase House of Gloss Shares Hair Transformation & Education
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
Youth-Safe Skincare Hubs
Cult Beauty's Gen A–Z Hub Educates and Empowers Gen Alpha and Gen Z
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Corporate Skin-Care Initiatives
Beiersdorf Launches the Skin Care Innovation Fund
Disruptive Cosmetics Stunts
e.l.f. SKIN Clears the Road to Radiance with a Playful Montreal Stunt
Festive Skincare Pop-Ups
Byoma's Wonderlab Celebrates Skin Health and Barrier Innovation
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Pride Athletic Collections
Brooks Partners with JZD for Year-Round LGBTQ+ Celebration
Beauty-Centric Cafe Collabs
Velvet Vault x Brandor Coffee Teamed Up for a Two-Day Event
Potent Science-Backed Skincare
Acure Skincare Debuted New Branding and Products for Spring
Fashion Week Beauty Partnerships
L'Oréal Paris Secured Copenhagen Fashion Week Makeup Exclusivity
Cannabis Holiday Promotions
Trulieve Launches Special Cannabis-Focused Events for April 20th
Summer Pop-Up Spas
Sisley Paris Brings Botanical Facials and Luxury Skincare to Montauk Yacht Club
Wellness-Focused Efficient Skincare Lines
Practical Alchemy is an Emerging Wellness Beauty Brand
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Empowering Scar-Focused Campaigns
Bio-Oil® Debuts the Scar Stories Campaign with Ariana Madix
Gen Z-Approved Skincare Ranges
Smuuti Skin is Arriving in the UK at Superdrug
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Up-Close Skincare Campaigns
Your Skin Barrier Needs You by BYOMA Educates Skincare Consumers
Branded Summer Lunches
MESHKI Debuts Its Viva Resort ’25 Collection with a Soirée in St. Tropez
Skin-Loving Cruelty-Free Cosmetics
Lush's New Skincare-Makeup is Nourishing & Multitasking
Beauty Tattoo Pop-Ups
Wonderskin is Celebrating a New, Limited-Edition Black Vinyl Lip Stain
South Asia-Influenced Cosmetics Brands
Just B Cosmetics Champions Bold Beauty and Inclusivity
Beauty Industry STEM Initiatives
Kreyòl Essence and Dibia DREAM Partner for STEM Saturday
Black Beauty-Brand Pop-Ups
SheaMoisture will Host an Immersive Toronto Pop-Up at Stackt Market
Growth-Focused Beauty Pop-Ups
UKLASH's Self-Growth Studio Spotlights Multiple Dimensions of Growth
Awareness-Promoting Medical Initiatives
Newmedical Technology Emphasizes Care and Education
Skincare-Like Body Capsules
Naturium Launches its New Body Care Line at Shoppers Drug Mart
Charitable Arthritis Relief Campaigns
LivRelief Runs a Campaign for Arthritis Awareness Month
Immersive Queer-Led Community Initiatives
Grimoire Unveiled Its 'United by Vanity' Campaign
High-Performance Cosmetic Lines
Clariant Introduces a New Collection of Personal Care Products
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Pharmacy K-Beauty Expansions
The Superdrug K-Beauty Lineup Has 400 Products
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Asian Heritage-Rooted Collabs
Sundae School X uka Unveil Limited-Edition Products and a Pop-Up
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Consistent Skincare Pop-Ups
Naturium's Consistency Club on Tour Shares the Power of Routine
Hispanic Heritage-Inspired Streetwear Lines
POND'S® & JZD Drop Limited-Edition Streetwear Capsule
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Curated Canadian Beauty Sets
The Beauty Edit Vol. 1 Showcases Canada’s Indie Beauty Talent
Compassion-Focused Retail Concepts
Mrs. Meyer's Clean Day is Running a Compassion Store in Toronto
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Advocacy Apparel Capsules
Freddie Shop Debuts a Capsule Collection Supporting PrEP Awareness
Glow-Focused Beauty Campaigns
Pixi Beauty Debuts the 'Glow, Reimagined' Collection
Pride Month T-Shirt Lines
The 'Love is a Human Right' Line Celebrates the 2SLGBTQIA+ Community
First-Of-Its-Kind Consumer Aesthetics Events
OrangeTwist Debuts the TwistX Event
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
London-Based Skincare Events
Byoma is Set to Host a Pop-Up for its Skincare Launch in London
LGBTQ+-Celebrating Luxe Watch Designs
GUESS Watches Introduced Its 2025 Worn with Pride Capsule
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
High-Profile Skincare Launch Parties
Clarins Celebrated Beauty Launch with Maroon 5 and Others
Ethical Skin-Nourishing Cosmetics
The Beauty Kitchen PURE Collection Features Four Products
Skincare Brand Grant Programs
Bubble Skincare Launches its 'Face The Future' Initiative
Responsible Skincare Campaigns
Drunk Elephant Please Enjoy Responsibly Refocuses on Adults
Cafe-Inspired Skincare Events
Sweet July Skin Hosted a Unique Party for its Coffee Fix Night Cap
Vodka LGBTQIA+ Initiatives
Absolut x Paris Hilton Celebrate Pride at the OUTLOUD Music Festival
Affordable Skincare Expansions
Bubble Skincare Launches Full Collection at Major Canadian Retailer
Travel-Focused Summer Campaigns
good2grow Debuts National Sweepstakes & Partners with Pack Up + Go
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Adorable Pride-Celebrating Beauty Sets
TONYMOLY Debuts a Limited-Edition Pride Collection
Prideful Toronto Pop-Ups
Ink The Rainbow is a New Skittles Pop-Up Operating at Toronto Pride
Prideful Modernist Tech Collections
The Apple 2025 Pride Collection Marks Pride Month in Style
Ethical Cosmetics Campaigns
Sabrina Elba Advocates for Ethical Sourcing and Child Labor Reform
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
In-Store Cancer Support Programs
JCPenney and Look Good Feel Better are Hosting Workshops
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
NIVEA Canada Renews Partnership with pflag Canada
Collaborative Beauty Events
Stoney Clover Lane X Hello Kitty and Friends Host a Pop-Up Event
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Global Brand Refresh Systems
'Face the Future' Announces Rebrand With ShopTalk Studio
Large-Scale Drag Conventions
The Fierce & Fabulous Expo Will Take Place in June 2026
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Charitable AIDS-Focused Medical Scrubs
HYPOTHESIS & (RED) Tackle HIV/AIDS Prevention & Treatment
Pride Month-Honoring Treats
Craig’s Cookies X Hayu Team Up to Unveil the Hayu Pride Cookie