From airline roulette stunts to countrywide tourism listings, the June 2017 travel trends reveal a shift in the way airlines and hospitality groups are marketing to travelers. Instead of traditional commercials that promote the fun and excitement of travel, these brands are resorting to more creative efforts to capture the attention of consumers.
West Jet is no stranger to creative marketing and this year's campaign was no exception. Celebrating the fact that it had been transporting Canadians to and from Las Vegas for 21 years, the airline set up an enormous prize wheel visible from its planes. The prize wheel then revealed the seat number of a winning passenger, who received an extravagant Las Vegas vacation.
Taking a different approach than West Jet, Sweden's tourism board teamed teamed up with Airbnb to list the entire country on the home-sharing platform. This stunt helped to highlight some of the country's beautiful outdoor destinations to those who may be unfamiliar.
Indeed, the June 2017 travel trends reveals that travel marketing is quickly evolving as more consumers have the opportunity to take a vacation.
Top 25 Travel Ideas in June
From Airline Roulette Stunts to Countrywide Tourism Listings:
Katherine Pendrill — Jun 24, 2017 — World
25
Luxurious Sleeper Trains
The East Japan Railway Co.'s New Train Offers Comfort and Style
24
Pre-Fabricated Hotel Rooms
These Easy-to-Build Structures Were Designed With Airbnb in Mind
23
App-Controlled Travel Locks
The 'CHEN' Smart Travel Padlock Protects and Weighs Luggage
22
In-Flight AR Experiences
Air New Zealand Will Soon Using In-Flight Augmented Reality for Clients
21
Anti-RFID Travel Packs
The New 'NOMATIC' Backpack Travel Bag is for Commuting or Adventures
20
Inflatable Protective Cases
The Air Pack Suitcase Contains Blow-Up Bags to Keep Items in Place
19
Mock Inflight Pop-Ups
Air New Zealand's Pop-Up Shares a Taste of its Inflight Experience on Land
18
Urban Travel Suitcases
The 'G-RO' Carry-On Suitcase Luggage is Outfitted with Rugged Wheels
17
App-Enabled Smart Luggage
The 'Samsara' Aluminum Suitcase Charges Devices and Tracks Location
16
Scenic Route Maps
Researchers are Creating Maps for the Scenic Route of Any Destination
15
Airport Delivery Apps
Airport Sherpa Lets You Order Food and Duty Free Items from Your Phone
14
Traveler-Targeted Playlists
Sony and Eurostar Curated Lists of Mood-Altering Music for Passengers
13
Customized Pricing Travel Platforms
'TBIRD' Allows Users to Name Their Price to Travel for Less
12
Eco-Friendly International Flights
Singapore Airlines Biofuel Flights Run Partially on Cooking Oil
11
Sneaky Travel Site Apps
The Skiplagged App Lets You Book Hidden City Flights from Your Phone
10
VR Travel-Booking Services
Amadeus is Testing a Virtual Reality Search and Booking Tool
9
Scent-Based Travel Agencies
Thalys' 'Scents of the City' Uses Aroma to Inspire World Exploration
8
Local Travel Insider Apps
'Insiders4U' is a New Travel App to Connect with Local Insiders
7
In-Suite Stationary Bikes
Peloton & Westin Hotels are Helping Guests Stay Fit While Traveling
6
Machine-Learning Mapping Apps
The 'Hoverpin' Map Exploration App Exposes Travelers to Hidden Gems
5
Airline Roulette Stunts
WestJet Created a Prize Wheel for Guests That Could Be Seen from the Sky
4
Countrywide Tourism Listings
The Entire Country of Sweden is Now Included on Airbnb
3
Sensory Jet Lag Systems
'Jeggo' Uses Light and Sound to Help Travelers Acclimatize to Time Zones
2
Facial Recognition Baggage Checks
Delta Will Introduce Facial Recognition for Baggage Checks
1
Proactive Tracking Systems
The Confident Alert System Can Jumpstart a Search and Rescue Mission
Related Ideas
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Electric-Hued Luggage Collections
The Away Neon Collection is Available for a Limited Time
AI Post-Apocalyptic Cities
Top10Casinos Explores the Future, Inspired by the Dune Universe
Luxury Resort Wear
Wheat Aims to Elevate Hotel Boutiques with Luxury Resort Wear
Caribbean Influencer Events
Toronto's Carnival Oasis 2023 Was a Celebration of Caribbean Culture
Anti-Loyalty Memberships
Dis-Loyalty Actively Rewards Members for Exploring New Destinations
Car Rental Expanses
Uber Rent Launches in Canada for Convenient Car Rental Experience
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Playful AI Travel Planner
Triplay is the Brainchild of Technology and Travel Enthusiasts
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Rewarding Travelwear Collections
Fruit of the Loom and Southwest Airlines Made Travel Uniforms
Limited-Edition Monthly Wine Capsules
Vinebox Announces Monthly Experiences with Its Product Line
Tourist Destination Predictions
BonusFinder Canada Used Technology to Predict the Future
Travel-inspired Sophisticated Fashion Collections
Lemaire Debuts the Spring/Summer 2024 Capsule
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Travel-Inspired Toy Catalogs
The Tennessee Playcation Catalog Shares the Joy of Travel
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Premium Skincare Amenity Kits
JetBlue's Mint Airline Amenity Kits Feature Multiple New York Brands
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Backpacker-Connecting Travel Apps
Cotravel Brings Backpackers from Around the Globe Together
Narrative-Driven Fashion Lines
The Outlier by Willie Norris Spring/Summer 2024 Theme is ‘Escape’
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
AI Travel Exploration Apps
ExploreSoul.AI Creates Instant and Custom Travel Itineraries
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
AI Travel Planners
Travel Wiz Creates Personalized Travel Itineraries in Minutes
AI-Powered Storytelling Travel Apps
Journi is an App for Tour Guides to Share Exciting Narratives
Musical Vacation Rentals
Marriott Bonvoy's Aloft and Moxy Hotels Provide Music-Themed Stays
Upgraded Airline Cabin Products
Lufthansa Launches Its Allegris Product for Premium Customers
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Microcation Planning Services
Going Places Travel Helps Plan the Perfect Short Vacation
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Summer-Themed Cafe Rewards Games
The Starbucks Summer Game: Adventure Awaits is Interactive
AI-Powered Travel Itinerary Platforms
The 'Travelmoji' AI Travel Planner Makes Use of ChatGPT
Luggage-Honoring Fashion Collections
The Louis Vuitton 'Flight Mode' Collection is Travel-Ready
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Car-Branded Basketball Giveaways
Canada Basketball & Turo Debut Unforgettable Fan Experiences
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Americana Travel Candy Products
These New Products From MWITR Include M&M's and Maltesers SKUs
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Festive Airline Post Boxes
easyJet's Letters to Santa Campaign Supports Traveling Families
AI Travel Assistants
Trip.com Group Positions Its Tripgenie Service as Groundbreaking
Sustainable Air Travel Concepts
The Airbus Airspace Cabin Vision 2035+ Concept is Eco-Focused
Multilingual AI Travel App
Traveluh Accounts for Different Cultural Nuances When Planning
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Retrospective Travel Accessories Exhibit
Rimowa Celebrates 125 Years with a New Exhibit
Personalized Guided Audio Tours
WeGoTrip Slows Travel Down with Personalized Audio Guides
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Popstar VIP Fan Experiences
Jonas Brothers Join Turo for Ultimate Concert Experience
Fry Lover Travel Campaigns
McDonald's Frequent Fryer Program Lets You Try International Fries
Meat-Themed Vacation Giveaways
Reynolds Wrap Just Launched a New Wild West Steak-Cation
Progressive Traveler Programs
Ennismore Upgrades its Existing Loyalty Offerings to Include 'Drops'
Organized Travel Planning Templates
Notion Travel Itinerary Planner Has Navigation and Expenses
Sustainable Canned Airline Wines
Spanish Brand Zeena Launches on Air Europa's In-Flight Menu
AI Travel Campaigns
Trivago is Using AI to Replace Spokespeople & Simplify Productions
Collaborative Travel Planning Tools
Hollihopper Offers Live Collaboration to Organize Itineraries
Car Rental Partnerships
Turo & Hopper Join Forces to Revolutionize Car Booking in Travel Industry
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Engaging Airline Platforms
KLM Royal Dutch Airlines Launches a New Travel Well Platform
Feature-Rich Airport Apps
The 'byAir' App Offers Indoor Maps, Transport Options and More
Smart Trip-Planning Tools
Trips by Steller Combines Human Intelligence with AI
Accessible Airline Seats
Delta is Incorporating Seats to Support Travelers with Mobility Issues
Denim-Based Summer Fashion
A1 Denim Highlights Themes from the 90s for the SS23 Capsule
Post-Vacation Task Helpers
KAYAK And Taskrabbit Helps Individuals with Post-Vacation Tasks
Luxury Auto-Branded Travel Experiences
The Porsche Travel Experience is Available in Canada
Authentic AI-Powered Travel Experiences
Tailbox is an AI Travel Tool Offering Personalized Trips
Multi-Generational Travel Deals
easyJet Holidays' Grans Go Free Supports Affordable Family Travel
Sports-centric In-Flight Entertainment Systems
Air Canada Introduces New Live TV Sports Channels
1960s-Inspired Airport Hotels
The TWA Hotel in New York Captures the City's 60s Aesthetics
Two-in-One Vacation Programs
Icelandair’s Stopover Program Turns One Vacation into Two
Travel Getaway Wine Promotions
Mud House and Coolstays Partnered for a New Promotion
Colorful Functional Luggage Designs
Monos is a New Brand of Playful Luggage Designs
British Nightlife-Inspired Fashion
Martine Rose's Spring/Summer 2024 Collection is Eye-Catching
Detailed Travel-Planning Apps
80days.me Will Design a European Adventure in Minutes
AI City Travel Planners
Travelicious is an AI Travel Planner Specifically for Cities
Pride-Celebrating Limited-Edition Carry-Ons
ROAM Luggage Honors Pride with an Exclusive Release
Vintage Californian Hotels
The Hotel June Malibu Re-Opened in 2021 with a Truthful 1960s Theme
Sustainable DMO-Focused Initiatives
Expedia Group Debuts Two Innovative Programs for DMOs
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Multigenerational Destination Tours
Sita World Tours Crafts its Tours to Suit Multiple Age Groups
Tech-Enhanced Travel Planning
Travvit is a Travel Discovery Platform to Inspire Better Vacations
Branded Rest Stops
Kinder Bueno's Summer Gets Bueno Program Includes a Special Destination
Neon Tonal Premium Luggage
Away Presents its New Neon Collection of Bright Travelling Goods
Connective Travel Recommendations
LFG Curates 'Placelists' Acting as a "Spotify for Travel"
Romantic Getaway Platforms
Travel Platform LOVU Introduces the BETA for its Romantic Travel App
Kid-Friendly Aviation Programs
easyJet's Summer Flight School Challenges Gender Stereotypes
Rugby-Themed Vacation Getaways
The Ritz-Carlton, Dubai Launches a Rugby Championship Event
Active Young Adult Getaways
Butterfield & Robinson's Young Adult Departures are Engaging
Exclusive Hotel Vacation Clubs
Hyatt Hotels Launches a New Vacation Club Program for Guests
Revisited Inflight Menus
Alaska Airlines' Greatest Hits Menu Brings Back Favorite Inflight Meals
Comprehensive AI Trip Planners
TravelPal Recommends Activities, Walking Routes, Dinners, and More
Celebrity-Backed Vacation Collections
Joe Fresh and Roxy Earle Launch a Vacation Capsule
Interest-Specific AI travel
With Itinerary.today, travelers can create bespoke travel itineraries
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Comprehensive Travel Insurance Packages
Klook and Zurich Singapore Unite to Launch TravelJoy
Exclusive Culinary Road Trips
Turo Partners with MICHELIN Guide for Exclusive Experience
AI-Powered Travel Planners
'retravel.ai' Uses AI and ChatGPT to Help Travelers Strategize
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Colorful Cannabis Brand Expansions
Jetty Extracts Makes the Move East as Cannabis Market Opens Up
AI Travel Planners
Chonki.ai Lets Users Browse Curated Travel Experiences from Experts
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
TV-Inspired Parisian Trips
DHARMA Curated a Trip to Paris Inspired by Netflix's Emily in Paris
Luggage-Tracking Airline Services
Virgin Australia Enhances its Bag Tracking Feature for Guests
Airline Merchandise Capsules
Virgin Atlantic Launches a Merchandise Collection for Travelers
Bespoke Wellness Trips
Naya Traveler Specializes in Crafting Bespoke Journeys Across Latin America
Pop Culture Airline Costumes
easyJet's Crew Traded easyJet Uniforms for Iconic Eurovision Outfits
QSR Summer Promotions
Starbucks Canada Offers Mobile Ordering and Rewards at Canadian Airports
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
Comfort-Focused Business Features
Uber Launches a Series of Features to Benefit Business Travelers
Premium In-Flight Cosmetics
Thirteen Lune and American Airlines Partnered for Onboard Amenities
Soda-Themed Airline Competitions
JetBlue and Pepsi are Raffling a Trip to Quito, Ecuador
Airline Clothing Rentals
Japan Airlines is Launching a New Clothing Rental Service for Passengers
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
All-in-One Travel Planners
Traveleva Keeps All Bookings and Itineraries in One Place
Valentine's Day Flight Promotions
PLAY Airlines Ran Valentine's Day Deals This Year
Textural Travel Chocolate Products
The Ritter Sport Summer Selection Tower Has Five Bars
Curated Flight Deal Apps
The Going App Offers Expert and Personalized Travel Deals
Theme Park Juice Promotions
The Capri-Sun 'World of Jumanji' Promotion is Adventurous
Opulent Traveler Rewards
Bank Of America Rewards Program Adds Experiential Perks for its Customers
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
In-App Flight Booking Features
Uber Will be Launching Flight Functions in the UK Soon
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Digital International Move Support
Country Out Helps People Get Organized Before a Big Move
Expanded Flight Announcements
PLAY Announces Flights to Split, Croatia from Hamilton, Canada
Integrated Vacation Rentals
ApartmentLove Launches an Integration with Rental Supplier BookingPal
Natural Landscape-Themed Passports
The Government of Canada Refreshes Its Passport Designs