From airline roulette stunts to countrywide tourism listings, the June 2017 travel trends reveal a shift in the way airlines and hospitality groups are marketing to travelers. Instead of traditional commercials that promote the fun and excitement of travel, these brands are resorting to more creative efforts to capture the attention of consumers.
West Jet is no stranger to creative marketing and this year's campaign was no exception. Celebrating the fact that it had been transporting Canadians to and from Las Vegas for 21 years, the airline set up an enormous prize wheel visible from its planes. The prize wheel then revealed the seat number of a winning passenger, who received an extravagant Las Vegas vacation.
Taking a different approach than West Jet, Sweden's tourism board teamed teamed up with Airbnb to list the entire country on the home-sharing platform. This stunt helped to highlight some of the country's beautiful outdoor destinations to those who may be unfamiliar.
Indeed, the June 2017 travel trends reveals that travel marketing is quickly evolving as more consumers have the opportunity to take a vacation.
Top 25 Travel Ideas in June
From Airline Roulette Stunts to Countrywide Tourism Listings:
Katherine Pendrill — Jun 24, 2017 — World
25
Luxurious Sleeper Trains
The East Japan Railway Co.'s New Train Offers Comfort and Style
24
Pre-Fabricated Hotel Rooms
These Easy-to-Build Structures Were Designed With Airbnb in Mind
23
App-Controlled Travel Locks
The 'CHEN' Smart Travel Padlock Protects and Weighs Luggage
22
In-Flight AR Experiences
Air New Zealand Will Soon Using In-Flight Augmented Reality for Clients
21
Anti-RFID Travel Packs
The New 'NOMATIC' Backpack Travel Bag is for Commuting or Adventures
20
Inflatable Protective Cases
The Air Pack Suitcase Contains Blow-Up Bags to Keep Items in Place
19
Mock Inflight Pop-Ups
Air New Zealand's Pop-Up Shares a Taste of its Inflight Experience on Land
18
Urban Travel Suitcases
The 'G-RO' Carry-On Suitcase Luggage is Outfitted with Rugged Wheels
17
App-Enabled Smart Luggage
The 'Samsara' Aluminum Suitcase Charges Devices and Tracks Location
16
Scenic Route Maps
Researchers are Creating Maps for the Scenic Route of Any Destination
15
Airport Delivery Apps
Airport Sherpa Lets You Order Food and Duty Free Items from Your Phone
14
Traveler-Targeted Playlists
Sony and Eurostar Curated Lists of Mood-Altering Music for Passengers
13
Customized Pricing Travel Platforms
'TBIRD' Allows Users to Name Their Price to Travel for Less
12
Eco-Friendly International Flights
Singapore Airlines Biofuel Flights Run Partially on Cooking Oil
11
Sneaky Travel Site Apps
The Skiplagged App Lets You Book Hidden City Flights from Your Phone
10
VR Travel-Booking Services
Amadeus is Testing a Virtual Reality Search and Booking Tool
9
Scent-Based Travel Agencies
Thalys' 'Scents of the City' Uses Aroma to Inspire World Exploration
8
Local Travel Insider Apps
'Insiders4U' is a New Travel App to Connect with Local Insiders
7
In-Suite Stationary Bikes
Peloton & Westin Hotels are Helping Guests Stay Fit While Traveling
6
Machine-Learning Mapping Apps
The 'Hoverpin' Map Exploration App Exposes Travelers to Hidden Gems
5
Airline Roulette Stunts
WestJet Created a Prize Wheel for Guests That Could Be Seen from the Sky
4
Countrywide Tourism Listings
The Entire Country of Sweden is Now Included on Airbnb
3
Sensory Jet Lag Systems
'Jeggo' Uses Light and Sound to Help Travelers Acclimatize to Time Zones
2
Facial Recognition Baggage Checks
Delta Will Introduce Facial Recognition for Baggage Checks
1
Proactive Tracking Systems
The Confident Alert System Can Jumpstart a Search and Rescue Mission
Related Ideas
Toy-Doll-Starring Travel Spots
Expedia Debuts its 'Going Places with Ken' Campaign
Airline-Based Creative Platforms
Qatar Airways x Swizz Beatz Launch The Qatar Airways Creative 100
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Content Creator Development Programs
Sunwing Vacations Debuts Canada's Next Top Creators
BookTok Travel Experiences
EF Ultimate Break Launched Literature-Inspired Group Tours for Gen Z
Airline Cabin Upgrades
Alaska Airlines Launches International Business Class Suites
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
DIY-Style Vacation Offerings
Marriott Bonvoy Lets Canadian Travelers Curate Their Escapes
Fashion Brand Desert Expeditions
Canada Goose Redefines Canadian Grit in Utah
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Summery Adventure-Inspired Drinkware
Starbucks Launched its 'Road Trip Collection'
Motorsport-Inspired Travel Accessories
Porsche Canada Released a Spring Lifestyle Collection
Experiential Beauty Campaigns
Heathrow Airport Launched Immersive Beauty Experiences
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
Kid-Designed Travel Itineraries
Visit Anaheim Launched 'Imaginagency' with Tia Mowry
Rural Running Vacations
Airbnb and Strava are Motivating Gen Z to Book Run-Cations
Luxe Soccer-Inspired Stays
Four Seasons Toronto Unveiled Experiences for FIFA 2026
Luxe Wellness Apparel Activations
alo Yoga Featured a Minimalist French Riviera Takeover
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
AI Travel Planning
Mindtrip Turns Tourism Website Content into Personalized Travel Itineraries
Missed Flight Lounges
The Cayman Club by Cayman Jack Helps to Turn Travel Chaos into Calm
Wellness Hospitality Series
The 'Luxury Wellbeing Series 2025' will Span Across Asian Cities
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
World Cup Payment Campaigns
Visa Launched Its Tap In FIFA World Cup 2026 Campaign
Global Hospitality Expansions
Four Seasons Hotels and Resorts Announces New Plans for Its Business
AI Travel Guides
Tourlii creates personalized journeys for smarter world exploration
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Culturally-Inspired Travel Campaigns
Louis Vuitton’s New Travel Campaign Spotlights China
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
Branded Summer Lunches
MESHKI Debuts Its Viva Resort ’25 Collection with a Soirée in St. Tropez
Women-Led Travel Journeys
Geographic Expeditions Launched its 'Women of the World Collection'
Summer Camp-Inspired Travel Experiences
EF Ultimate Break Debuts Camp Ultimate, Targeting Gen Z
Story-Driven Adventure Tourism
Disney Expands Immersive Guided Travel Across Europe and Asia
Livestreamed Travel Campaigns
IShowSpeed and Expedia are Engaging and Inspiring Gen Z Travelers
Conversational Travel Booking
Mindtrip Uses AI to Simplify Flight Planning and Checkout
Retro-Inspired Airline Experiences
Pan Am Journeys by Private Air are From Beyond Capricorn
Promotional Tourism Sweepstakes
Spirit Airlines Has Partnered with Visit Lauderdale
Airline Festival Sponsorships
Alaska Airlines is the Official Airline of Coachella and Stagecoach
Business Traveler Wellness Guides
Corporate Traveler Partners with Sweat for a Wellness Guide
Member-Exclusive Travel Promotions
Qatar Airways Launches its 'QDays Discount'
Waffles-Centric Travel Experiences
Choice Hotels International Conducts a Nationwide Survey
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
PTO-Themed Vacation Competitions
siggi’s Debuts the PT-YO Challenge to Help Consumers Use Up PTO
Soccer-Inspired RV Platform Initiatives
RV Rental Platform Outdoorsy Targets Soccer Fans
Luxury Experiential Rail Travel
Napa Valley Wine Train Combines Gourmet Dining and Winery Visits
Travel Organization Tools
Travel Planner Keeps Every Part Of Your Trip Organized In One Place
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Travel Story Visuals
Travel Wrapped Turns Your Annual Journeys Into Shareable Infographics
Travel-Focused Regional Websites
Tourism Authority of Thailand Debuts a Dedicated Online Portal
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Holiday-Themed Hospitality Experiences
Four Seasons Hotels and Resorts Announces Its Holiday Plans
Underrated Travel Locations
Intrepid Travel Has Released Its Annual Not Hot List
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Beer Beach Guides
Corona Released Its 2026 Beach 100 Guide With 27 New Coastal Destinations
Story-Driven Vacation Apparel
& Other Stories Features Versatile Pieces for Summer Getaways
Travel Community Platforms
Tripnation Travel Community Connects Through Stories, Groups, & Guides
Global Tournament-Inspired Stays
The Autograph Collection and JW Marriott Prepare for FIFA 2026
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Super App Travel Features
Uber Added Hotel Bookings & Travel Tools at Its Go-Get Product Event
Cross-Platform Loyalty Programs
WestJet and Petro-Canada Link Travel and Fuel Rewards
Colorful Promotional Travel Campaigns
Curaçao Tourist Board Marks First Chicago Nonstop Flight
Airline Arena Partnerships
JetBlue Landing Debuted as the Panthers' New Fan Destination at Amerant
Wellness-Focused Summer Offerings
Shangri-La Toronto Introduced its 'Summer in Motion' Experience
World Cup Travel Packages
Raffles Boston Offers a Luxury World Cup Stay with Helicopter Transfers
European Food Tours
Air Canada Offers Curated Food Tourism Packages and Guides
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Social Travel Booking Platforms
TikTok GO Turns Creator Travel Videos Into Bookable Trips
Subway Cabin Makeovers
British Airways NYC Subway Turns Commute into an In-Flight Experience
Travel Planning Apps
Triply Helps Track Trips, Flights, And Explore Global Experiences
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Collaborative Airline Hats
Air Canada x Tilley Team Up for the 'Bucket List Hat'
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
National Flag Initiatives
Volkswagen Canada Launches Dual Flags for Fans of the World Cup
Curated Luxury Travel Packages
The easyJet Holidays Luxury Collection Offers Five-Star Experiences
AI Travel Search Tools
Airbnb Tests AI Search To Let Guests Describe Trips Naturally
Experiential Travel Campaigns
The China National Tourist Office in LA Seeks to Promote Travel
Gastronomy-Based Travel Adventures
Tourradar Features Cross-Continental Culinary and Food Tours
Gamified Destination Tourism
Connecticut Launches Rewards Platform for Local Exploration
World Cup Hospitality Kits
Newark’s ‘Stay & Play’ Packages Turn Hotels into FIFA 2026 Fan Hubs
Budget-Friendly Vacation Partnerships
Blue Diamond Resorts Has Partnered with Sunwing Vacations
Haute Hotel-Branded Travel Experiences
The Latest Four Seasons Private Jet Experience is Luxe
Expansive AI-Powered Travel Tools
KAYAK.ai Expands to Offer Car Rentals for Localized Road Trips
Smart Travel Planners
CityOne Offers Real-Time Bookings And Seamless Trip Planning
Travel Package Marketplaces
Holicay Helps Travelers Build and Access Custom Travel Experiences
Cross-Industry Loyalty Ecosystems
oneworld and Taj Connect Airline and Hotel Rewards
In-Air Wine Tastings
The Magellan Jets Journeys Program Reflects Private Clients' Passions
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
Customized Soccer Tournament Packages
Roadtrips Unveiled 2026 FIFA World Cup Travel Packages
Centennial‑Inspired Airline Menus
American Airlines' Themed Menu Offers a Taste of the 20s
AI Travel Planners
CloneMyTrips Transforms Social Media Travel Inspiration Into Bookable Trips
Festive Travel Getaways
Air Canada Vacations Launches Christmas Market Tour Packages
Modern Travel Collaborations
American Express and STAUD Launch a Resortwear Collection
Community Travel Platforms
Discover Hidden Gems and Share Locations with TravelShare
Gamified Travel Companions
Make Travel an Adventure With the CountryQuest Gamified Travel App
Event-Led Luxury Cruises
VidantaWorld Builds Yacht Itineraries Around Eclipses and Cultural Events
New Year Travel Experiences
Trip.com Group Spotlights 2026 Lunar New Year Travel
Scottish Tourism Campaigns
VisitScotland Used NYC Tartan Week to Drive Scotland Tourism In The USA
In-App Road Trip Planners
The Marriott Bonvoy App Features a Road Trip Planner for Summer Fun
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Inclusive Tourism-Focused Campaigns
Orange County Has Collaborated with Wheel the World
Instant Trip Planning
Airial Travel Turns Social Inspiration Into Ready-To-Use Travel Plans
Regional Travel Campaigns
Wego and Visit Qatar Partner for a Localized Campaign
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Adult-Only Cruise Partnerships
Air Canada Vacations Expands its Cruise Portfolio
Holistic Wellness Travel Campaigns
The Tourism Authority of Thailand Participates in WTM 2025
Grocer-Backed Vacation Savings
Albertsons Launches a New Travel Incentive for Loyalty Members
Localized Hotel Offerings
W Toronto Introduced its 'Live Local, Stay W' Package
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Expansive Cruise Experiences
Celebrity Cruises Reveals the First of Its 2027-2028 Itineraries
Immersive Global Wine Experiences
Laithwaites Wine Has Launched Its Summer Passport Series
Stress-Free Travel Resources
Pacific Mind Health Debuts '10 Ways to Travel with More Ease'
Convenience-Focused Vacation Bundles
Southwest Airlines Debuts Getaways by Southwest
Personalized Travel Planning
Globe Tales Delivers Travel Tips, Tools, and Curated Recommendations
Adventurous Summertime Retailer Promotions
The Maverik Summer Deals Prioritize Cost Savings
All-Inclusive Vacation Promotions
Sunwing Vacations Boasts the Flynancial Flash Sale
Women's Travel Packages
Goway is Launching the Solo Women Travel Line Featuring New Packages
Domestic North American Adventures
EF World Journeys Launches 'Go Americas' Itineraries
Hyper-Local Guided Culinary Experiences
Tasty Tours Toronto Debuts New Guided Experiences
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
European-Inspired In-Flight Menus
American Airlines Offers a European Destination Summer Menu
Travel Planning Apps
Let’s Trip Simplifies Personalized Travel Planning and Itineraries
Multi-Property Seasonal Events
Mohegan Gaming & Entertainment Unveils Hot Summer Fun 2025
Holiday-Themed Luggage Campaigns
TUMI Debuts 'Gift Joy' Featuring Red and Black Toned Pieces
Curated Travel Plans
Travely Provides Ready-to-Use Itineraries for Stress-Free Exploration
Dual-Earning Reward Systems
WestJet and Canadian Tire Link Loyalty Perks
Trip-Themed Dining Promotions
The Cracker Barrel Fuel Your Summer Road Trip Sweepstakes is on Now
Seasonal Wine Tasting Experiences
Trius Winery Spotlighted Its Taste the Season Initiative
Vineyard Trail Experiences
Yorkshire Wineries Unite to Offer a Multi-Stop Wine Tourism Journey
Simulated Air Travel Experiences
MIA, Delta and LATAM Organized a Air Travel Simulation Event
Slow Immersion Travel
Tripmasters Promotes Longer Stays and Experience-Focused Vacations
Global Fan Travel Campaigns
Road to Ruby Invites Fans to Travel with Jennie with a Visa Initiative
European Destination Flights
Air Transat Announced a Non-Stop Flight to Tirana, Albania
Travel Planning Tools
Stays & Flights Helps Compare Multi Flight Trips And Find Better Deals
Immersive Narrative Tourism
EF Ultimate Break Turns Ashridge House Into a Live Murder Mystery Game
A-Lister Vacation Getaways
Trainline x Deuxmoi Partner for Celebrity-Inspired European Itineraries
Global Branded Online Promotions
Aosom Launches Aosom Day: My Happy Place to Drive Traffic
International Traveler-Focused Campaigns
Brand USA Launches Two Complementary Campaigns