Social media plays a pivotal role in many consumers' lives and the July 2021 social media trends underscore how these platforms have changed to meet consumer needs.
One notable update in the world of virtual connection comes in the form of a new cannabis-specific social network. Called 'SmokeSesh.Life,' the new video sharing platform provides a safe and inclusive space for enthusiasts, brands, and other adults to connect over their love of the plant.
Another intriguing example from the July 2021 social media trends is a new social media experience called Tikky Town. The interactive experience is focused on capturing content that can be shared on social media and for this reason, it's called a "content playground for big kids." Located in the UK, the TikTok-inspired funhouse boasts over 30 vibrant environments for fans to interact with.
Top 30 Social Media Trends
From Hyper-Realistic Tattoo Filters to Digital Wedding Stickers:
Grace Mahas — Jul 17, 2021 — Social Media
30
Engaging Social Media Games
'Battle of the Influencers' Makes Social Media Social Again
29
Social Media Experience Stores
The O2 Created Tikky Town as a TikTok-Inspired Funhouse
28
Hyper-Realistic Tattoo Filters
Jerferson Araujo's Tattoo Filter on Instagram is Super Realistic
27
Tea-Inspired Loungewear
Pure Leaf Enters Fashion World This National Iced Tea Day
26
Beer-Branded Sneaker Collaborations
The Dame 7 EXT/PLYs Sport Modelo's Iconic Blue and Gold Colors
25
Caribbean-Influenced Spice Blends
Tabitha Brown & McCormick Made Sunshine All Purpose Seasoning
24
Single-Day Dating Apps
The Thursday Dating App Can Only Be Used on Thursdays
23
Musician-Backed Mixed Snacks
Mars Wrigley Tapped Three Emerging Musicians for the M&M'S MIX Launch
22
Interactive Livestreamed Runways
Social Tourist's TikTok Fashion Show Was Made by Gen Z for Gen Z
21
Cannabis-Centered Social Networks
SmokeSesh.Life is a First-of-Its-Kind Video Sharing Platform
20
Short-Form Lamp Campaigns
Lamps Plus Partnered with TikTok Creators on Content for Ages 35 and Up
19
Kindness-Focused Social Media Campaigns
TikTok Recently Launched a Global #CreateKindness Campaign
18
Digital Wedding Stickers
David's Bridal Created BrideMojis to Meet the Needs of Modern Brides
17
Boozy Cranberry Punches
BeatBox Beverages Tapped a TikTok Star to Debut Cranberry Dreams
16
Egg-Focused Restaurant Challenges
The #EggDishChallenge on TikTok with a Rebound Post-Pandemic
15
Enriched Short-Form Videos
TikTok Jump Lets Creators Link to Mini-Programs & Services in Videos
14
Focus-Enhancing Smartphone Apps
The 'Rocket' App Prevents Distractions By Helping a User Focus
13
Gentle Eco-Friendly Skincare
Selfless by Hyram Sparks Social Change Within the Beauty Industry
12
Father's Day Guidance Contests
Progressive Insurance is Giving Away Cameos from Dr. Rick
11
Social Media Buy Black Campaigns
Facebook Highlights Black-Owned Businesses for Juneteenth
10
News Network NFT Platforms
Vault by CNN Lets Users Own Iconic Moments as NFTs
9
Celebrity-Inspired Candy Filters
Kinder Bueno Created the buenobot for National Selfie Day
8
Televised Music Festivals
The Glastonbury Experience 2021 Will Replace the Classic Festival
7
Viral Whipped Lemonade Recipes
Swoon is the Perfect Ingredient for the Viral Beverage
6
Skateboarding-Inspired Sandwich Ads
Subway and Tony Hawk Launch the new Drop In To Win Contest
5
12-Hour Pride Livestreams
The TikTok Pride Finale Shares Hours of Live Programming
4
Expanded Music App Features
Spotify Launched the Custom-Curated Only You In-App Experience
3
Subscription-Based Social Media Features
Twitter Blue Adds a Ton of Handy Features for Subcsribers
2
Streetstyle Video Runways
The Coach RTW Fall Winter 2021 Show Was Styled Like a Retro TV Segment
1
Meditative Software Music
Windows' Startup Sounds Slows Computer Sounds to a Meditative Speed
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Location-Based Social Media Features
Instagram Map Connects Friends Who are Nearby One Another
Connection Platform Experiences
Facebook Debuts at Stagecoach to Target Younger Audiences
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Digital Avatar Makeup
Roblox Expands into Digital Avatar Makeup with Customizable Cosmetics
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Curated Online Fashion Storefronts
SHEIN Introduced its 'Trend Stores' for Personalized Shopping
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Playful Gen-Z Dating Campaigns
Tinder's 'Crush Feelings' Captures the Essence of Modern Dating
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Social-First Local Shopping Schemes
Shop Local by Tiktok Shop Makes Homegrown Goods Accessible
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Cross-Platform Aggregator Apps
Flipboard Surf Aggregates Social Media, And More For Browsing
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
AI-Powered Creator Platforms
TikTok Shuts Down its Creator Marketplace for the All-New TikTok One
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
brand-focused social media shopping
TikTok Shop & Free Soul Launch the First 2026 Super Brand Day
Pet Social Networks
Doggs.Life Connects Dog Owners And Enthusiasts Worldwide
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Social Insight Tools
Currents AI Turns Social Media Data Into Actionable Business Insights
AI Kids Coloring Pages
Retro Launches Splat To Turn Family Photos Into Art
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
AI Influencer Platforms
Statusphere Raised $18 Million to Scale Micro-Influencer Marketing
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Virtual Clothing Tools
Virtual Try On Generates Realistic Clothing Images For Marketing And Social
College-Focused Social Platforms
TikTok's Campus Verification Feature Mirrors Early Facebook
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Streamlined Wedding-Focused Retail Experiences
The Knot Worldwide Boasts New WeddingPro Features
Social-Friendly Cannabis Refreshments
Fizzy Jane’s and Happy Flowers Introduced Higher THC Options
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Social Content Creators
SmilesFlow Lets You Create Unique, Interactive Content for Sharing
Tokenized Social Media Apps
The Own Social Media App Utilizes Blockchain Technology
AI-Powered Social Media Lenses
Snap Announced AI Video Lenses for Snapchat Platinum Subscribers
Interactive Tattoo Apps
InkStory Turns Tattoos Into Interactive Memories With Audio Integration
Roblox Popularity Trackers
Rotrends Shows What’s Popular on Roblox and Why
Adult Social Clubs
Social Club 150 Offers In-Person Events to Connect Adults in Their 40s - 60s+
Curated Resale Experiences
Poshmark Blends Community Curation with Personalized Shopping
Virtual Watch Parties
Together Watch Enables Synchronized Streaming And Chat With Friends Online
Travel Story Visuals
Travel Wrapped Turns Your Annual Journeys Into Shareable Infographics
Communal Social Video Features
Instagram Blend Create Communal Reel Playlists with Friends
Wellness-First Social Networks
Communia Turns Social Media into Social Self-Care
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Content Creation Tools
AI Social Media Post Generator Creates Platform-Ready Content Fast
Social Shopping Integrations
The MONAT Tiktok Shop Strengthens the Direct Sales Business Model
Travel Community Platforms
Tripnation Travel Community Connects Through Stories, Groups, & Guides
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Social-First Shade Match Campaigns
Erborian's Find Your Match Experience Launched on TikTok
AI-Created Video Feeds
Meta Introduces Vibes as a Social Platform Driven by AI-Generated Posts
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Unified Social Management
Social Champ Simplifies Multi-Platform Posting & Analytics For Agencies
Social Media Hubs
Unified Socials Centralizes Management Across Multiple Platforms
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Pop Culture Wedding Collections
A Dynamic Duo Inspired The Engagement Era Collection by The Knot
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
AI-Driven Social Networks
With SocialAI, Users Can Create Their Own AI-Powered Social Experiences
Custom Comment Creators
Instagram Comment Generator Lets You Design Personalized TikTok Replies
Interactive Content Sharing
STIK App Lets Users Publish Content Directly On Physical Products
Social Media Automation Tools
Olly 2.0 Boosts Engagement Across 15+ Social Platforms With AI
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
NFT-Powered Travel Applications
1World Online Debuts Its TravelVerse Platform at Expo 2025
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
Consumer Review Platforms
Discover Real Brand Experiences with DapplePot’s Community Insights
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Parental Social Media Alerts
This Instagram Alert Will Let Parents Know of Troubling Teen Searches
Digital Touch Platforms
KissTouch Lets Users Send Realistic Feel Kisses And Connect Emotionally
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
Peer Support Wellness Apps
Kuky Gains Momentum as a Peer Support App in the Mental Wellness Space
Social Food Delivery Apps
The 'Zesty' App from DoorDash Helps Users Find New Restaurants
Group Chat Insights
Discover WhatsApp Group Trends And Stats With ZapZipped’s Yearly Recaps
Creator Monetization Integrations
TikTok Adds Cameo Video Requests In-App
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Tattoo Design Platforms
Koi Lets Users Discover, Create, and Share Tattoo Designs Easily
Niche Club Apps
Phictly Connects Fans of Books, Movies & Shows in Small, Engaged Groups
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Social Media Growth Tools
PulseUp.top Simplifies Social Media Management & Business Opportunities
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Social Media Organizers
Gem Turns TikTok and Instagram Bookmarks Into Searchable Lists
Friend-Finding Virtual Hangouts
Strangely Matches Similar Personalities for Live Video Chats
Interactive Emoji Grids
One Million Emojis Lets You Choose and Lock Emojis in Real-Time
Custom AI Social Feeds
Bluesky’s Attie Lets Users Build Feeds with AI
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Social Content Organizers
CentralSave Organizes Saved Posts Across Instagram, TikTok, and More
Social Media Sticker Tools
Instagram Comment Sticker Generator Creates Engaging Reply Stickers
Custom Social Platforms
Nightlight Offers Inclusive And Highly Custom Social Media Experiences
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Global Brand Refresh Systems
'Face the Future' Announces Rebrand With ShopTalk Studio
Custom Profile Badges
Create Custom Profile Badges for Social Media with Profile Badge Tool
New Customization Updates
On-Together Adds Facial Hair Styles
Creative Photo Communities
Join the Ad-Free Creative Photo Network Built Into Hipstamatic
Layered Online Content Reports
YouTube Defines Creative Maximalism as the Key Point After 20 Years
Location Sentiment Platforms
Stuntmark Delivers AI Location-Based Content and Sentiment Insights
All-in-One Content Platforms
'Chips' Enables Seamless Content Creation and Community Engagement
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Creator Collaboration Platforms
Talen Together Connects Creators With Brands For Sponsorships
Teen Content Filters
Instagram Expands Age-Rated Experiences with Stricter Parental Controls
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
B2B Social Intelligence
Octolens Tracks Brand Mentions and Keywords With B2B-Focused AI
Decentralized Social Websites
Surf Enables Creator-Owned Platforms
Engagement Timing Insights
DontPostYet Uses Live Analytics To Optimize Social Media Posting Times
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
AI-Powered Animation Tools
Facebook Adds AI-Powered Animation And Restyle Tools
Nightlife Insight Tools
Up 2 Tonight Shows Real-Time Crowd Info To Help Plan Your Night Out
Smart Content Aggregators
Smashing’s Personalized Article Discovery App Helps Users Stay Informed
Interest-Based Social Networking
Phnk Sparks Real Friendships Through Shared Interests and Chat
Visual Timelapse Apps
SelfieStory Creates Seamless Timelapse Memories From Daily Photos
Social Content Platforms
Reel Rabbit Automates Content Creation To Grow App Engagement Organically
Social Content Automation Tools
ViralMarketer Builds Your 14-Day Social Media Calendar In Seconds
Life Event Portfolios
Build and Share Life’s Key Moments With Milestones’ Curated Event Portfolio
Social Workplace Branding Tools
Soshial Helps You Build and Grow a Personal Brand on LinkedIn
Social Media Account Marketplaces
TinySoko Offers Secure Social Media Transactions with Escrow
Group Photo Editors
SquadTune Enhances Group Photos With Editing And Facial Adjustment Tools
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Interactive Travel Showcases
Sseenn.app Creates 3D Globes To Highlight Your Travel Journey
Emoji Access Platforms
TikTok Emoji Finder Simplifies Access to All Official TikTok Emojis
Social Streamlining Platforms
Statuz Simplifies Social Posting From Your Mac's Menu Bar Instantly