Social media plays a pivotal role in many consumers' lives and the July 2021 social media trends underscore how these platforms have changed to meet consumer needs.
One notable update in the world of virtual connection comes in the form of a new cannabis-specific social network. Called 'SmokeSesh.Life,' the new video sharing platform provides a safe and inclusive space for enthusiasts, brands, and other adults to connect over their love of the plant.
Another intriguing example from the July 2021 social media trends is a new social media experience called Tikky Town. The interactive experience is focused on capturing content that can be shared on social media and for this reason, it's called a "content playground for big kids." Located in the UK, the TikTok-inspired funhouse boasts over 30 vibrant environments for fans to interact with.
Top 30 Social Media Trends
From Hyper-Realistic Tattoo Filters to Digital Wedding Stickers:
Grace Mahas — Jul 17, 2021 — Social Media
30
Engaging Social Media Games
'Battle of the Influencers' Makes Social Media Social Again
29
Social Media Experience Stores
The O2 Created Tikky Town as a TikTok-Inspired Funhouse
28
Hyper-Realistic Tattoo Filters
Jerferson Araujo's Tattoo Filter on Instagram is Super Realistic
27
Tea-Inspired Loungewear
Pure Leaf Enters Fashion World This National Iced Tea Day
26
Beer-Branded Sneaker Collaborations
The Dame 7 EXT/PLYs Sport Modelo's Iconic Blue and Gold Colors
25
Caribbean-Influenced Spice Blends
Tabitha Brown & McCormick Made Sunshine All Purpose Seasoning
24
Single-Day Dating Apps
The Thursday Dating App Can Only Be Used on Thursdays
23
Musician-Backed Mixed Snacks
Mars Wrigley Tapped Three Emerging Musicians for the M&M'S MIX Launch
22
Interactive Livestreamed Runways
Social Tourist's TikTok Fashion Show Was Made by Gen Z for Gen Z
21
Cannabis-Centered Social Networks
SmokeSesh.Life is a First-of-Its-Kind Video Sharing Platform
20
Short-Form Lamp Campaigns
Lamps Plus Partnered with TikTok Creators on Content for Ages 35 and Up
19
Kindness-Focused Social Media Campaigns
TikTok Recently Launched a Global #CreateKindness Campaign
18
Digital Wedding Stickers
David's Bridal Created BrideMojis to Meet the Needs of Modern Brides
17
Boozy Cranberry Punches
BeatBox Beverages Tapped a TikTok Star to Debut Cranberry Dreams
16
Egg-Focused Restaurant Challenges
The #EggDishChallenge on TikTok with a Rebound Post-Pandemic
15
Enriched Short-Form Videos
TikTok Jump Lets Creators Link to Mini-Programs & Services in Videos
14
Focus-Enhancing Smartphone Apps
The 'Rocket' App Prevents Distractions By Helping a User Focus
13
Gentle Eco-Friendly Skincare
Selfless by Hyram Sparks Social Change Within the Beauty Industry
12
Father's Day Guidance Contests
Progressive Insurance is Giving Away Cameos from Dr. Rick
11
Social Media Buy Black Campaigns
Facebook Highlights Black-Owned Businesses for Juneteenth
10
News Network NFT Platforms
Vault by CNN Lets Users Own Iconic Moments as NFTs
9
Celebrity-Inspired Candy Filters
Kinder Bueno Created the buenobot for National Selfie Day
8
Televised Music Festivals
The Glastonbury Experience 2021 Will Replace the Classic Festival
7
Viral Whipped Lemonade Recipes
Swoon is the Perfect Ingredient for the Viral Beverage
6
Skateboarding-Inspired Sandwich Ads
Subway and Tony Hawk Launch the new Drop In To Win Contest
5
12-Hour Pride Livestreams
The TikTok Pride Finale Shares Hours of Live Programming
4
Expanded Music App Features
Spotify Launched the Custom-Curated Only You In-App Experience
3
Subscription-Based Social Media Features
Twitter Blue Adds a Ton of Handy Features for Subcsribers
2
Streetstyle Video Runways
The Coach RTW Fall Winter 2021 Show Was Styled Like a Retro TV Segment
1
Meditative Software Music
Windows' Startup Sounds Slows Computer Sounds to a Meditative Speed
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Location-Based Social Media Features
Instagram Map Connects Friends Who are Nearby One Another
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Digital Avatar Makeup
Roblox Expands into Digital Avatar Makeup with Customizable Cosmetics
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Dedicated Social Event Apps
TikTok Pro Events is Arriving Ahead of the 2026 FIFA World Cup
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Social-First Local Shopping Schemes
Shop Local by Tiktok Shop Makes Homegrown Goods Accessible
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Cross-Platform Aggregator Apps
Flipboard Surf Aggregates Social Media, And More For Browsing
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
brand-focused social media shopping
TikTok Shop & Free Soul Launch the First 2026 Super Brand Day
Pet Social Networks
Doggs.Life Connects Dog Owners And Enthusiasts Worldwide
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Cannabis Visibility Studies
5W Public Relations Releases the Cannabis AI Visibility Index 2026
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Virtual Clothing Tools
Virtual Try On Generates Realistic Clothing Images For Marketing And Social
College-Focused Social Platforms
TikTok's Campus Verification Feature Mirrors Early Facebook
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Social Commerce Supplements
youtheory Expands Wellness Sales Through TikTok Shop
Streamlined Wedding-Focused Retail Experiences
The Knot Worldwide Boasts New WeddingPro Features
Social-Friendly Cannabis Refreshments
Fizzy Jane’s and Happy Flowers Introduced Higher THC Options
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Tokenized Social Media Apps
The Own Social Media App Utilizes Blockchain Technology
Adult Social Clubs
Social Club 150 Offers In-Person Events to Connect Adults in Their 40s - 60s+
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
Interactive Tattoo Apps
InkStory Turns Tattoos Into Interactive Memories With Audio Integration
Creative Editing Tools
Emojify Photo Adds Stickers And Emojis To Images For Quick Customization
Virtual Watch Parties
Together Watch Enables Synchronized Streaming And Chat With Friends Online
Travel Story Visuals
Travel Wrapped Turns Your Annual Journeys Into Shareable Infographics
Wellness-First Social Networks
Communia Turns Social Media into Social Self-Care
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Frozen Yogurt Anniversary Campaigns
TCBY The Original Social Network Campaign Celebrates 45 Years
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Travel Community Platforms
Tripnation Travel Community Connects Through Stories, Groups, & Guides
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
AI-Created Video Feeds
Meta Introduces Vibes as a Social Platform Driven by AI-Generated Posts
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Social Travel Booking Platforms
TikTok GO Turns Creator Travel Videos Into Bookable Trips
Pet Social Platforms
Bark Baee Builds A Dedicated Social Network For Pet Owners
Music Sharing Games
What Song Lets Friends Share Songs And Stories Together Instantly
Unified Social Management
Social Champ Simplifies Multi-Platform Posting & Analytics For Agencies
Social Media Hubs
Unified Socials Centralizes Management Across Multiple Platforms
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Pop Culture Wedding Collections
A Dynamic Duo Inspired The Engagement Era Collection by The Knot
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Interactive Content Sharing
STIK App Lets Users Publish Content Directly On Physical Products
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Parental Social Media Alerts
This Instagram Alert Will Let Parents Know of Troubling Teen Searches
Parental AI Insights Features
Meta Launches Its Insights Tab For Meta AI
Participatory Brand Platforms
Crown Royal Builds a Community-Driven Cultural Platform
Digital Touch Platforms
KissTouch Lets Users Send Realistic Feel Kisses And Connect Emotionally
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Social Food Delivery Apps
The 'Zesty' App from DoorDash Helps Users Find New Restaurants
Shoppable Swimsuits
Sports Illustrated Launches Its Shoppable Swimsuits
Creator Monetization Integrations
TikTok Adds Cameo Video Requests In-App
Photo Ranking Social Apps
Relevant Charts Lets Users Compete To Rank Their Photos Worldwide
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Cross-Platform Search Analytics
Google Tracks Instagram and TikTok Search Performance
Tattoo Design Platforms
Koi Lets Users Discover, Create, and Share Tattoo Designs Easily
Niche Club Apps
Phictly Connects Fans of Books, Movies & Shows in Small, Engaged Groups
Festival Exploration Platforms
Today's Festival Documents Global Cultural Celebrations
Professional Networking Platforms
SPILL Brings Cultural Conversations To Professional Networking
Social Media Growth Tools
PulseUp.top Simplifies Social Media Management & Business Opportunities
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Friend-Finding Virtual Hangouts
Strangely Matches Similar Personalities for Live Video Chats
Social Media Organizers
Gem Turns TikTok and Instagram Bookmarks Into Searchable Lists
Custom AI Social Feeds
Bluesky’s Attie Lets Users Build Feeds with AI
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Fandom Retail Experiences
TOUS les JOURS Transforms Bakery Cafés into BTS Fan Destinations
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Social Content Organizers
CentralSave Organizes Saved Posts Across Instagram, TikTok, and More
Real-Time Social Chats
Threads introduces live group chats around major cultural events
Social Finance Ecosystems
Venmo blends payments, rewards, and social discovery features
Social Media Sticker Tools
Instagram Comment Sticker Generator Creates Engaging Reply Stickers
Custom Social Platforms
Nightlight Offers Inclusive And Highly Custom Social Media Experiences
Decentralized Social Websites
Surf Enables Creator-Owned Platforms
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Global Brand Refresh Systems
'Face the Future' Announces Rebrand With ShopTalk Studio
Media-Focused Brand Pivots
Topgolf Media Networks Represents a New Venture
New Customization Updates
On-Together Adds Facial Hair Styles
Creative Photo Communities
Join the Ad-Free Creative Photo Network Built Into Hipstamatic
Location Sentiment Platforms
Stuntmark Delivers AI Location-Based Content and Sentiment Insights
Tattoo Discovery Platforms
Tattoo Japan Helps Travelers Find Tattoo Friendly Places Across Japan
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Creator Collaboration Platforms
Talen Together Connects Creators With Brands For Sponsorships
AI-Powered Voice Effects
Instagram Voice Effects Turn Conversations into Content
Teen Content Filters
Instagram Expands Age-Rated Experiences with Stricter Parental Controls
Sports Community Platforms
Sports Social Connects Athletes And Gamers Through Local Events
Social Media Design Tools
Graphionica Makes It Easy To Create Stylish Instagram Stories & Visuals
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Emotion-Based Social Networks
Oura Social Turns Personal Feelings into Shared, Visual Expression
Social Media Simulators
PocketFans Creates Realistic Viral TikTok Live Simulations With AI
Custom Sticker Creators
Sticker Snap Turns Photos To Personalized Sticker Packs for Messaging Apps
Engagement Timing Insights
DontPostYet Uses Live Analytics To Optimize Social Media Posting Times
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
Nightlife Insight Tools
Up 2 Tonight Shows Real-Time Crowd Info To Help Plan Your Night Out
Media Intelligence Tools
Media Watcher Tracks Global News And Social Buzz In Real Time
Interest-Based Social Networking
Phnk Sparks Real Friendships Through Shared Interests and Chat
Visual Timelapse Apps
SelfieStory Creates Seamless Timelapse Memories From Daily Photos
Social Content Platforms
Reel Rabbit Automates Content Creation To Grow App Engagement Organically
AI Social Creators
Pic Post Transforms Photos And Videos Into Social Media-Ready Content
Social Workplace Branding Tools
Soshial Helps You Build and Grow a Personal Brand on LinkedIn
Social Diary Platforms
Truuze Social Networking App Blends Personal Journaling With Social Sharing
Event Memory Platforms
Media Vibes Makes Group Photo Collection Simple And Collaborative
Social Media Management Tools
Schedpilot Automates Planning And Publishing Across Social Platforms
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Emoji Access Platforms
TikTok Emoji Finder Simplifies Access to All Official TikTok Emojis
Social Streamlining Platforms
Statuz Simplifies Social Posting From Your Mac's Menu Bar Instantly
Music-Based Social Networks
Record Club Has Users Share Music with Friends and Family