Social media plays a pivotal role in many consumers' lives and the July 2021 social media trends underscore how these platforms have changed to meet consumer needs.
One notable update in the world of virtual connection comes in the form of a new cannabis-specific social network. Called 'SmokeSesh.Life,' the new video sharing platform provides a safe and inclusive space for enthusiasts, brands, and other adults to connect over their love of the plant.
Another intriguing example from the July 2021 social media trends is a new social media experience called Tikky Town. The interactive experience is focused on capturing content that can be shared on social media and for this reason, it's called a "content playground for big kids." Located in the UK, the TikTok-inspired funhouse boasts over 30 vibrant environments for fans to interact with.
Top 30 Social Media Trends
From Hyper-Realistic Tattoo Filters to Digital Wedding Stickers:
Grace Mahas — Jul 17, 2021 — Social Media
30
Engaging Social Media Games
'Battle of the Influencers' Makes Social Media Social Again
29
Social Media Experience Stores
The O2 Created Tikky Town as a TikTok-Inspired Funhouse
28
Hyper-Realistic Tattoo Filters
Jerferson Araujo's Tattoo Filter on Instagram is Super Realistic
27
Tea-Inspired Loungewear
Pure Leaf Enters Fashion World This National Iced Tea Day
26
Beer-Branded Sneaker Collaborations
The Dame 7 EXT/PLYs Sport Modelo's Iconic Blue and Gold Colors
25
Caribbean-Influenced Spice Blends
Tabitha Brown & McCormick Made Sunshine All Purpose Seasoning
24
Single-Day Dating Apps
The Thursday Dating App Can Only Be Used on Thursdays
23
Musician-Backed Mixed Snacks
Mars Wrigley Tapped Three Emerging Musicians for the M&M'S MIX Launch
22
Interactive Livestreamed Runways
Social Tourist's TikTok Fashion Show Was Made by Gen Z for Gen Z
21
Cannabis-Centered Social Networks
SmokeSesh.Life is a First-of-Its-Kind Video Sharing Platform
20
Short-Form Lamp Campaigns
Lamps Plus Partnered with TikTok Creators on Content for Ages 35 and Up
19
Kindness-Focused Social Media Campaigns
TikTok Recently Launched a Global #CreateKindness Campaign
18
Digital Wedding Stickers
David's Bridal Created BrideMojis to Meet the Needs of Modern Brides
17
Boozy Cranberry Punches
BeatBox Beverages Tapped a TikTok Star to Debut Cranberry Dreams
16
Egg-Focused Restaurant Challenges
The #EggDishChallenge on TikTok with a Rebound Post-Pandemic
15
Enriched Short-Form Videos
TikTok Jump Lets Creators Link to Mini-Programs & Services in Videos
14
Gentle Eco-Friendly Skincare
Selfless by Hyram Sparks Social Change Within the Beauty Industry
13
Focus-Enhancing Smartphone Apps
The 'Rocket' App Prevents Distractions By Helping a User Focus
12
Father's Day Guidance Contests
Progressive Insurance is Giving Away Cameos from Dr. Rick
11
Social Media Buy Black Campaigns
Facebook Highlights Black-Owned Businesses for Juneteenth
10
News Network NFT Platforms
Vault by CNN Lets Users Own Iconic Moments as NFTs
9
Celebrity-Inspired Candy Filters
Kinder Bueno Created the buenobot for National Selfie Day
8
Televised Music Festivals
The Glastonbury Experience 2021 Will Replace the Classic Festival
7
Viral Whipped Lemonade Recipes
Swoon is the Perfect Ingredient for the Viral Beverage
6
Skateboarding-Inspired Sandwich Ads
Subway and Tony Hawk Launch the new Drop In To Win Contest
5
12-Hour Pride Livestreams
The TikTok Pride Finale Shares Hours of Live Programming
4
Expanded Music App Features
Spotify Launched the Custom-Curated Only You In-App Experience
3
Subscription-Based Social Media Features
Twitter Blue Adds a Ton of Handy Features for Subcsribers
2
Streetstyle Video Runways
The Coach RTW Fall Winter 2021 Show Was Styled Like a Retro TV Segment
1
Meditative Software Music
Windows' Startup Sounds Slows Computer Sounds to a Meditative Speed
Related Ideas
Helium-Powered Floating Jackets
The Inflatable HELIUM-10000 Jacket Allows the Wearer to Fly
Engaging Social Media Games
'Battle of the Influencers' Makes Social Media Social Again
Ultra-Vibrant Basketball Shoes
Nike is Bringing Together the Styles of Kevin Durant & Kyrie Irving
Versatile High-Quality Apparel
Wknd Nation is a Casual Loungewear Line Designed with Comfort
Social Media Experience Stores
The O2 Created Tikky Town as a TikTok-Inspired Funhouse
Luxurious Summer Home Products
Sunday Citizen Offers Free Shipping to Canada in Time for Summer
Australian Luxury Loungewear
Ksubi Drops Luxury Loungewear Series Just in Time for Summer
Gen Z Fashion Labs
The Guess Z Lab Co-Creates Experiences with Gen Z
Gen Z Fashion Hubs
Yoox Created a Dedicated Section for Young Consumers Called Hi_GuyZ!
Tea-Inspired Loungewear
Pure Leaf Enters Fashion World This National Iced Tea Day
Cartoon Character Shoe Collaborations
Vans' SpongeBob SquarePants Collection Has Novel Colorways
Magnetic Smartphone Case Accessories
The Bellroy Mod Case Works with MagSafe on iPhone 12 Devices
Caribbean-Influenced Spice Blends
Tabitha Brown & McCormick Made Sunshine All Purpose Seasoning
Mid-Century Home NFTs
862 Fenimore in New York is Up for sale via an NFT
In-Person NFT Art Exhibitions
NFT BZL is Showcasing Physical & Digital Artwork at its NFT Gallery
Roving Residential Information Robots
The Zetabank Information Robot is Multifunctional
Stylish Bridal Suits
The Christian Siriano Bridal Collection Shares Options for All Brides
Street-Friendly Urban Running Shoes
The Corridor NYC Tech Runner Sneakers Offer All-Day Comfort
Eco-Friendly Forested Neighborhoods
The Forestias Neighborhood Will Be Buffered by Green Space
Musician-Backed Mixed Snacks
Mars Wrigley Tapped Three Emerging Musicians for the M&M'S MIX Launch
Interactive Livestreamed Runways
Social Tourist's TikTok Fashion Show Was Made by Gen Z for Gen Z
Branded Collab Canvas Sneakers
COMME des GARÇONS PLAY and Converse Launch New Chuck 70 Shoes
Pre-Flavored Popcorn Kernels
Opopop Flavor Wrapped Popcorn Kernels are Disrupting the Category
Versatile Swimwear Brands
Youswim's New Swimsuits Double as Comfy Loungewear
Gummy Candy-Themed Sneakers
Haribo and PUMA Join Forces on a Sweet Capsule of Sneakers
Luxe Loungewear Kits
Dior's Homewear Kit Capsule Includes Luxurious Essentials for Lounging
Soft Pastel Summer Attire
Brunette the Label Launched its Summer Collection of Pastel Loungewear
Armored Ridge Tops Sneakers
Ruffles is Giving Fans the Chance to Get an Exclusive Sneaker
Proactive Virus-Fighting Air Purifiers
The Puraclenz Air Purifier is Effective Against Bacteria
Sustainable Smartphone Power Banks
The 'CLOU' Smart Charger Extends Battery Life in Multiple Ways
Party-Inspired Bridal Collections
16Arlington Bridal Plays with Feathers, Sequins & Separates
Dissolving Probiotic Melts
GoodBelly To Go Fast Melts are Shelf-Stable Probiotic Powders
Comfortable Lounge Dresses
The Frankie Lounge Dress by Hernest Project Comes in Two Colors
Artful Pride-Themed Vodkas
The EFFEN Pride 365 Vodka Supports the Non-Profit Allies in Arts
Cannabis Community Vibrant Merchandise
Superette's Super Strains Series Celebrates a Legal Journey
Aromatic Beer-Soluble Pellets
The Cryo Pop Original Blend Infuses Finished Beers with Hop Aromas
Beer-Covered Popcorn Snacks
The Joe & Seph's Budweiser Gourmet Popcorn is Handmade
Cartoon Alien-Themed Snacks
Hippeas' Limited-Edition Puff Snacks Feature a Pop Culture Sensation
Firming Plant-Based Serums
The Wild Nettle & Niacinamide Firming Serum Uses the Power of Plants
Pride-Themed Breakfast Cereals
Kellogg's x GLAAD 'Together with Pride' Cereal is Limited-Edition
Kindness-Focused Social Media Campaigns
TikTok Recently Launched a Global #CreateKindness Campaign
Light Modern Multipurpose Chairs
The Lynderup Chair from Børge Mogensen has a Minimalist Design
Digital Wedding Stickers
David's Bridal Created BrideMojis to Meet the Needs of Modern Brides
Crypto-Themed Pizza Giveaways
Slice & PizzaDAO are Giving Away 1BTC in Pizza for Bitcoin Pizza Day
Social Media-Like Grid Posters
Social Print Studio Allows You to Print Out Your Instagram Feed
Donut Day Giveaway Campaigns
Tim Hortons Teamed Up with 10 Artists for Fans to Win Unique Designs
Circular Furniture Retailers
MADE Teams with Geev for a Furniture Giveaway Initiative
Crispy Mushroom Snacks
Trader Joe's Crispy Crunchy Champignon Mushroom Snacks are Light and Airy
Boozy Cranberry Punches
BeatBox Beverages Tapped a TikTok Star to Debut Cranberry Dreams
Meme-Based Dating Apps
The 'Schmooze' Dating App Offers a Humorous Experience for Gen Z Daters
Egg-Focused Restaurant Challenges
The #EggDishChallenge on TikTok with a Rebound Post-Pandemic
Colostrum-Based Anti-Aging Skincare
The Regenacol Skincare System is Intensely Rejuvenating
High-Fiber Rice Cake Snacks
The Kallø Veggie Cakes Come in Two New Flavors
Branded Virtual Outfits
Pacsun's Fashion Initiative Shares Styles on the Roblox Avatar Marketplace
Nutrient-Rich Leave-In Conditioners
Ecoslay's Leave-In Conditioner Harnesses Rice Water
Enriched Short-Form Videos
TikTok Jump Lets Creators Link to Mini-Programs & Services in Videos
Delivery Logistic Enhancements
The Gopuff Delivery Service Acquired Logistics Firm rideOS
Soothing Digital Support Apps
The 'Bravely' Mental Well-Being App Prevents Doomscrolling
Taco Chain Music Videos
The 'Sun Goes Down' Video Comes from a Taco Bell and Lil Nas X Partnership
Recycled Leisurewear Collections
Primark & Recover Created Eight Sustainable Womenswear Styles
NFT-Integrated Art Apps
The Sketchar App Allows Users to Sell Their Artwork as NFTs from the App
Colorful Candy Marketing Strategies
SweeTARTS® is Relaunching Its Chewy Line Nationwide
Chocolate-Packed Bread Snacks
The Brioche Pasquier Pitch Bloc ‘o’ Choc is Rich and Buttery
Customizable NFT Sneakers
CryptoKickers Helps People Create, Personalize & Sell Digital Assets
Wedding-Themed Mattresses
Beautyrest by Christian Siriano Was Inspired by a Bridal Collection
Ice Pop-Inspired Sodas
Faygo Firework Blends Flavors for a New Summertime Favorite
Virtual T-Shirt Shops
UNIQLO's Animal Crossing Shop Stocks Real & In-Game Clothing
Cocktail-Inspired Hard Seltzers
Gerry's Hard Seltzers Share a Taste of Rum, Vodka & Gin
Connectivity Status Lights
The 'On Air Warning!' Automatic Status Light Keeps Users Informed
Sleek Leather Boat Shoes
Timberland Updates the Classic Boat Shoe in Two Unique Designs
Social Media Radio Channels
TikTok and SiriusXM Partners to Announce TikTok Radio
Interactive Fandom-Based Streaming Events
Netflix Announced Geeked Week to Celebrate Its Fandoms
Scientist-Backed Haircare
Bill Nye Joined with Head & Shoulders to Highlight Its Effectiveness
Sweet-and-Salty Snack Mixes
The Utz Sweet & Salty Mix was Created with Ferrara
Nostalgic Chunky Sneaker Silhouettes
DC Shoes is Bringing Back the Lukoda OG
Rainbow Brownie Cereals
Little Debbie Cosmic Brownies Cereal Mashes Up Nostalgic Favorites
12-Hour Pride Livestreams
The TikTok Pride Finale Shares Hours of Live Programming
Co-Branded Sporty Gen Z Apparel
Sean John x MISSGUIDED Released Courtside Edit Volume 2
Tea-Branded Summer Giveaways
The Lipton Sunshine Pools Giveaway Encourages People to Savor Time
Red-Soled Leather Shoes
Dr. Martens and CLOT Teamed Up to Remix the Beloved 1461 Silhouette
Expanded Music App Features
Spotify Launched the Custom-Curated Only You In-App Experience
AI Wingman Apps
Copyhat Uses Artificial Intelligence to Create Dating App Openers
Film-Inspired Cash Giveaways
Warner Bros. Launched a $96,000 Giveaway in Honor of 'In the Heights'
Intimate Skincare Drops
V Drops by Dr. Barbara Sturm Help to Soothe, Hydrate and Balance
Summery Free-From Vodka Sodas
The Two Days Juicy Peach Vodka Soda Has a 3% ABV
Co-Watching Smartphone Features
Apple SharePlay Lets Users Enjoy Content Together Over FaceTime
Intuitive Freelancer Finance Apps
The 'Lance' Freelancer Banking App Automatically Allocates Funds
Expressive Hair Campaigns
Sally Beauty's YOU By Sally Campaign Normalizes Self-Expression
Restorative Ritual Bodycare
The Keys Soulcare Body Care Products Nourish the Body, Hands & Soul
Live Audio Community Apps
Spotify Greenroom is a Place to Chat About Music, Sports and Culture
Regional Retail Distribution Partnerships
Hudson's Bay Entered into a New Forever 21 Partnership
90s-Inspired Paneling Footwear
Clarks Originals Draws Retro Inspirations for the Latest Wallabee
Celebratory Wedding Sprinkles
Fancy Sprinkles' Wedding Collection Includes Special Blends & Kits
Brewery-Created Mobile Games
The Climb is the First Video Game from the Great Notion Brewery
AI-Powered Whiteboard Cameras
The Logitech Scribe Allows for Seamless Team Brainstorming
Digital Olympic Collectibles
The IOC is Releasing Official Olympic Pins as NFTs
Beer-Branded Lake House Giveaways
Leinenkugel’s is Encouraging People to Swap Their Docs for Docks
Streetstyle Video Runways
The Coach RTW Fall Winter 2021 Show Was Styled Like a Retro TV Segment
Cloud Gaming Hardware Launches
Microsoft Will Release New Cloud Gaming Features Later This Year
Anti-Tracking Smartphone Ads
The Apple 'Tracked' Commercial Highlights Privacy on the iPhone
Villainous Pizza Collectibles
Domino's Pizza-Stealing Nemesis, The Noid, is Selling NFTs
Musical Sparkling Water Packaging
The Summer Soleil Sparkling Water Packs Link to a Playlist
Nourishing Tulip-Infused Serums
The Bloomeffects Tulip Dew Drops Brighten, Hydrate and Smooth
Robust Ruggedly Rated Smartphones
The Motorola Defy Smartphone Has the Qualcomm Snapdragon 662
Livestreaming Bridal Channels
The David's Bridal YouTube Live Channel Shares Special Moments 24/7
Charcoal Moisturizing Bath Bars
Yardley London Debuts a Activated Charcoal Moisturizing Bath Bar