Brands are developing alternative ways to market the most important meal of the day with original packaging concepts. Unique takes on product displays are particularly relevant to today's consumer who is known to make informed decisions within exceptionally crowded food and beverage spheres.
With redesigned cereal boxes and blunt bacon branding flooding this industry, there is no mistaking a strong will to be creative in numerous breakfast niches. As advertising is often what instantly stands out to shoppers, garnering attention in unusual and distinct ways is now indispensable.
Considering the diverse ways to apply inventive advertising strategies to a growing list of breakfast offerings, inventive packaging designs are seemingly endless, especially as young millennials continue to expand into multiple health categories.
11 Inventive Breakfast Packaging Examples
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Bovine Dairy Branding
Animal Yogurt Packaging is Visually Appealing and Totally Playful for Kids
10
Redesigned Cereal Boxes
The Kelloggs Special K Package is Reimagined by Designer Mun Joo Jane
9
Blunt Bacon Branding
Rachel Brown Updates the Danepak Packaging Design
8
Portable Milk Pouches
Gostyn Appeals to Kids and Parents with a Portable Packaging System
7
Squeezable Yogurt Packaging
The Cheerpack Yogurt and Dairy Packages are Convenient For Children
6
Autumnal Breakfast Branding
Table of Plenty's Breakfast Package Design is Evocative of a Harvest
5
Organic Oatmeal Packaging
4LIFE's Organic Food Packaging Embodies Vibrant Clean Eating
4
Mustachioed Food Packaging
Don Bidon's Fun Food Packaging Plays Around with Personality
3
Comic-Style Cereal Packaging
General Mills' Monster Cereals Get Makeovers from DC Comic Artists
2
Nutty Gluten-Free Breakfasts
The Unexpected Guest's Gluten Free-Style is Comical and Wholesome
1
Retro Muesli Boxes
Hubbards Originals Muesli Cereal Packaging Takes Cues from the Past
Related Ideas
Batman-Themed Kitchen Appliances
Paul Parsons Creates Themed Kitchen Appliance Concepts
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Restaurant-Inspired Frozen Foods
These New Conagra Brands Frozen Foods Include Over 50 Options
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Cereal-Scented Nail Polishes
The Nails.INC x Froot Loops Collection Smells Sweet & Fruity
Vintage-Inspired Pet Cereals
BARK Launches a Collection of Dog Treats Inspired By Vintage Cereals
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Irrisistible Chef-Crafted Cereals
Best Behavior Cereal is Made by and for Adults
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Nutrient-Packed Veggie Cereals
General Mills Introduces the Cheerios Veggie Blends in Two Flavors
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Retro Breakfast Pasty Packaging
Pop-Tarts Throwback Packs Pay Homage to 1960s Branding
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Chewy Granola Cereals
Quaker Chewy Granola Brings a Favorite Snack to the Breakfast Table
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Convenient QSR Breakfast Wraps
The Burger King Breakfast Wraps are Arriving in Three Options
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Breakfast Noodle Cups
Nissin's Cup Noodles Breakfast Features Favorite Morning Flavors
Nutritionally Complete Breakfast Shakes
BŌL Power Shakes are Packed with Plant-Powered Foods
Cereal-Flavored Milk Drinks
Nestlé Sensations Come in Two Familiar Flavors
Heat-and-Eat Breakfast Sandwiches
Mason Dixie's Frozen Breakfast Sandwiches Elevate Fast Food
Vibrant Freezable Lunch Boxes
Packit® Launches the Playtime Lunch Boxes Line
Recyclable Paper-Made Packaging Solutions
Mondi FunctionalBarrier Paper Ultimate is Sustainable
Wafer Chocolate Bar Cereals
Nestlé KitKat Cereal Has a Familiar Texture and Taste in Every Bite
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Cereal-Themed Novelty Socks
Lazy Oaf's Multipack Cereal Socks Feature Ironic Logos
Video Game-Themed Breakfast Cereals
Kellogg's Frosted Flakes Minecraft Has Cubic Marshmallows
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Firebrand Chef Cracker Ads
Triscuit Leverages Gordon Ramsay in Unapologetically Wholesome Campaign
Cereal-Inspired Ice Creams
Salt & Straw's Cereal-sly Delicious Series Plays with Breakfast Flavors
Breakfast-Themed Breakup Campaigns
This Krusteaz Campaign Has Pancakes Breaking Up with Syrup
Snackable Back-to-School Lunches
Little Spoon's Lunchers are Nutritious Meals for Big Kids
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Brunch-Inspired Activewear Capsules
Nimble Activewear Launches the New 'Breakfast Club' Collection
Artisan-Quality Frozen Sandwiches
These New Red’s Sandwiches are Rolling Out Soon
Coffee-Flavored Breakfast Cereals
Kellogg’s Crunchy Nut Barista Edition Cereal is High in Fiber
Ready-to-Eat Omelet Snacks
Crepini's Line of Omelets To-Go is Conveniently Packaged
Bird Feeder Cereal Packaging
'Co-Grain' Gives New Life to Disposable Packaging
Convenient Recyclable Mueslis
Greiner Packaging Debuts Recyclable Pots for Tribe’s Protein Muesli
Low-Sugar Multigrain Cereals
The Kellogg's Rice Krispies Multigrain Shapes Have a Honey Flavor
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Convenient Kids Breakfast Items
Kodiak Cakes Launches a Broad Range of New Breakfast Products
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Nostalgic Adult Breakfast Products
The Ghetto Gastro Breakfast Collection is Headed to Target
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Recyclable Windowed Packaging
Coveris Debuts the New Packaging for Simply Lunch’s Stir Me Up Range
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Sustainable Packaging Brands
Flourish® Utilizes Recycled Content and Safe Forestry Practices
Bunny-Shaped Marshmallow Cereals
Trix with Marshmallows is Suited for Breakfast or Snack Time
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Adult Breakfast Clubs
Aldi Launched a Breakfast Club for Adults to Provide Support & Sustenance
Limited-Edition Pancake Cereals
Belgian Boys Debuted a New Spoon-Ready Delicious Pancake Cereal
Reimagined Milkshake Mascots
Nesquick Updates its Mascot Quicky for a New Age of Digital Consumers
Sustainable Cereal Packaging
Weetabix Now Features Fully Recyclable Packaging
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Croissant-Shaped Pastas
Crocchi Boasts a Novel Form & Freshness-Preserving Packaging
Cute Miniaturized Cereal Ranges
These New General Mills Minis Cereals Come in Two Varieties
Old-Fashioned Cartoon Cereal Tins
This Mickey Mouse-Themed Collector’s Metal Tin is Collectible
Eco-Friendly Burger Packaging
GreenDustries' PleatPak Packaging Blends Sustainability and Function
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Branded Recipe Book Campaigns
The Weetabix Recipe Book Offers Affordable Dish Ideas
Syrup-Inspired Coffees
IHOP & Kraft Heinz Collaborated on Pancake-Inspired Coffee
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Nutritionally Minded Breakfast Cereals
These New Nestlé Cereals are Non-HFSS
Cereal-Inspired Frozen Waffles
Post Pebbles Waffles Come in Fruity and Cocoa Flavors
Vitamin-Rich Breakfast Bowls
Sweet Nothings' Açaí Bowls Make Quick, Nourishing Morning Meals
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Artist-Designed Blenders
magic bullet's Artist-Designed Wraps Champion Creativity & Expression
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Cereal-Inspired Accessories
Pebbles Cereal & Susan Alexandra Collaborated on Vibrant Designs
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Patriotic British Cereal Packaging
This Shredded Wheat Packaging Features the Union Jack
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Sausage Stuffed Breakfast Tacos
Start Your Day with a Breakfast Taco Made with Jimmy Dean Sausage
On-The-Go Breakfast Bowls
Oscar Mayer Launched 'Scramblers' as a Premade Breakfast Product
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Kid-Focused Meal Containers
b.box Launches the Kid-Approved Eco-Friendly Bento Boxes for Meals
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
AR-Enabled Cereal Packaging
Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Flavor-Infused Breakfast Pastries
These New Eggo Flavors Focus on Classic Recipes and Tastes
Plant-Powered Breakfast Clubs
Violife's Wiiildy Good Breakfast Club Treats Consumers to a Meal
No-Nonsense Cereal Campaigns
'Shreddie for Anything' Challenges Complicated Morning Routines
Recyclable Oat Packaging
Mornflake's 'Mighty Oats' are Launched in 100% Recyclable Packaging
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Maple-Inspired Cereal Launches
Kellogg's Raisin Bran Debuts a Delicious New Maple Flavor
Eco-Friendly Breakfast Product Packaging
Amcor and Tyson Have Partnered for Sustainable Packaging
Strawberries-Studded Breakfast Cereals
This Flakes & Strawberries Cereal is Perfect for Spring
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Expansive Private Label Cereals
The Nice! Brand Breakfast Line is a First from Walgreens
Pancake-Based Breakfast Taco
These New Bacon, Egg, and Cheese Pancake Tacos are Sweet and Savory
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
QSR-Backed Breakfast Items
Burger King Launches the New 'BK Breakfast Wraps' In Canada
Cereal-Inspired Protein Shakes
Koia Created a Trio of Sweet, Nostalgic Vegan Protein Shakes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Retailer-Exclusive Product Packaging
Egglife Foods Revamps the Packaging for its Sam's Club Launch
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Egg Mousse Breakfast Sandwiches
Joe & The Juice Just Unveiled a New Eggcado Breakfast Sandwich
Plant-Based Retailer Breakfast Sandwiches
The 7-Eleven Plant-Based Breakfast Sandwich is Tasty
Freshly Added Breakfast Wraps
BK Breakfast Wraps Now Arrive in 3 New Variations
Convenience Store Breakfast Burritos
These New 7-Eleven Breakfast Burritos Come in Two Varieties
Burger-Inspired Breakfast Menus
These Shake Shack Breakfast Sandwiches are Arriving in the UK
Extra-Meaty Breakfast Sandwiches
McDonald's Mighty Breakfast Sandwiches Come in Two Varieties
Convenient QSR Breakfast Tacos
Dunkin' Breakfast Tacos are Easy to Eat Anywhere
Branded Dairy-Free Initiatives
The Oatbox ResOATlution Challenge is Running Throughout January
Low-Cost QSR Breakfast Meals
Burger King $5 Breakfast Bundles Come in Three Options
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Breakfast-style Tater Tots
New Breakfast Tots are Currently Being Tested at Taco Bell
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Limited-Edition Breakfast Cereals
These Disney Cereals Come in Two Themed Varieties
Ready-to-Drink Breakfast Smoothies
The Naked Breakfast Smoothies Come in Two Flavor Options
Bodega-Style Breakfast Sandwiches
Jack in the Box Has a New Egg & Cheese Bagel Breakfast Sandwich
Springtime-Themed Snack Cakes
The Tastykake Easter Packaging Encourages Gifting
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
Ultra-Convenient QSR Breakfast Wraps
Wendy's Breakfast Wraps are Arriving at Locations in Canada
Low-Cost QSR Breakfast Deals
Wendy's Breakfast Biggie Bundles Offer Two Items for $3
Biscuit-Themed Breakfast Selections
IHOP Releases a Breakfast Menu Dedicated to Biscuits
Convenient QSR Breakfast Burritos
The Roy Rogers Breakfast Burrito is Packed with Fresh Fare