The modern housewife is a curious creature, glamorized (or is it vilified?) in sitcoms like 'Desperate Housewives' and in fashion editorials for glossy magazines. It's a rare woman that has the opportunity to be a full-time homemaker, and these features showcase that rare breed.
From housewife handbooks to masked domestic divas, check out the modern housewife in all her glory below.
Implications - With women pushing for equality since the early 90s, the term "housewife" has diminished in recent decades. Although women may not be staying home as much, designers and advertisers may still incorporate the housewife theme to create a nostalgic element in their products. Editorials and clothing styles done with a housewife spin can attract the market of women who love retro inspirations.
15 Takes on Housewives
14
Hot Housewives
Italian Vanity Fair Brings Fun to House Chores
13
Bad Housewife Primers
Badder Homes and Gardens is the Naughty Girl's Guide to Housekeeping
12
50s Housewives Shoots
Eva Longoria in Glamour Magazine
11
Vintage Housewife Shoots
Natascha Zivadinovic Makes Staying at Home Look Hot
10
Retro-Modern Pinups
Desperate Housewives Channel '50s for TV Guide
9
Socialites as Suburban Housewives
Paris Hilton Plays Mommy for Tony Duran
8
Masked Domestic Divas
‘Desperate Housewives' Brings Glamour to the Laundry Room
7
Reality Diva Divorces
Lauri Waring of ‘Real Housewives of Orange County' Wants More
6
Stiletto Boot Arm Chairs
The Bored Housewife Throne
5
Housewife Editorials
Annie Leibovitz Shows the Love Lost Between a 'Mad Men' Couple
4
IRL TV Feuds
Martha Stewart and Norma Collier Story on Desperate Housewives
3
Credit Crunch Cast Changes
Nicollette Sheridan Cut From ‘Desperate Housewives'
2
Desperate Housewives Controversy
Filipinos Protest Racist Comments
1
Retro Fortune Telling
'The Housewive's Tarot' Encourages Drinking While You Interact
Related Ideas
Body Paint Fashion Campaigns
The Miley Cyrus Maison Margiela Campaign Boasts Avant-Garde Themes
Doll-Inspired Sanitaryware Collections
HEWI and Barbie Join Forces on a Bathroom Collection
Royalty-Branded Gourmet Lifestyle Collections
Meghan, Duchess of Sussex, Has Launched as Ever
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Whimsical Harlequin-Patterned Décor Collections
Michaels Drops its Alice’s Adventures Collection
Nostalgic Kitchen Campaigns
Frigidaire is Running the Cheeky 'Daire to Expect More' Campaign
Crime-Inspired Beauty Mockumentaries
e.l.f. Cosmetics' Vanity Vandals Explores Chaos at the Sink
Textured Handbag Collections
Christian Dior Has Unveiled the Lady Dior Spring 2026 Collection
Luxury Heritage Toy Fashions
The Hot Wheels™ x Maje Collection Merges Fashion and Toys
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Picturesque Literature-Inspired Fashion Campaigns
Christian Dior Presents Its Fall 2025 Campaign
Glamorous Beauty Brand Launches
Amanda Holden Enters the Beauty Market with ALH Beauty Ltd.
Modern Vacation Pieces
Bydee Launches its Resort Wear Collection for Effortless Getaway Looks
Elegant Everyday Bag Designs
The Fendi Way Handbag Collection is Luxurious and Ultra-Chic
White Denim Fashion Collections
House of Hellmann's Challenges a Post-Labor Day Style Convention
Menopause Wellness Lines
Dove Enters the Female Wellness Category and Launches 'Made with TMI'
Playful Showgirl-Inspired Apparel
SHEIN Taps Into The Life of a Showgirl with Vibrant Pieces
American Aesthetics-Focused Fashion Capsules
The Coach Spring 2026 Collection is Chic
Thriller Novel Hotel Experiences
Tempo by Hilton Times Square Reimagines the Housemaid
Interactive Soccer-Themed Brand Activations
Henkel House Was Designed to Delight US Soccer Fans
Social-First Direct Selling Series
Mary Kay Miss Conceptions Reshapes Gen Z & Millennial Mindsets
House Party Pop-Ups
The Boots Beauty House Party Takes Guests Through a Beauty Routine
Luxurious Tv Show-Inspired Bags
The Fendi x Emily in Paris Collection is Eye-Catching and Chic
Show-Inspired Bodycare Spots
Dove x Bridgerton Premiere the 'Let Them Talk' Campaign
Celebrity Lifestyle Brand Relaunches
Martha Stewart Relaunches Apparel, Gardening, and Home Lines
Iconic Film-Inspired Fashion Campaigns
Emilia Wickstead Taps Alfred Hitchcock's Vertigo
Branded Jewish Dating Shows
Matchmaking Traditions Inspired a New Manischewitz Matchmakers Show
Women-Centric Vehicle Designs
The Buick Envision Celebrates Human-Centred Innovation
Gardening-Inspired Sophisticated Fashion Lines
Carolina Herrera Embraces Casual Elegance for 2026
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Subtly Exaggerated Sophisticated Silhouettes
Balenciaga's Resort 2026 Collection is Chic & Elegant
Modern Motherhood Campaigns
Nara Smith Stars in Marc Jacobs' Mother's Day Campaign
Custom Home Assistants
Houmify Uses AI to Simplify Home Tasks and Offer Trusted Expert Advice
Life Stages-Focused Beauty Brands
Naomi Watts Developed the Skincare Brand Stripes
Style-Conscious Body Washes
The Olay x Wantable Power Edit Helps Fashionistas Feel Their Best
Femme Fatale-Inspired Campaigns
Marine Serre's Fall 2025 Campaign is Titled Heads or Tails
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Bourgeois Dress Code-Inspired Fashion
The Balenciaga Fall 2025 Haute Couture Collection is Elegant
Mayo-Inspired Denim Capsules
Hellmann’s House of Hellmann’s Collection in a Unique Denim Style
Lifestyle Icon-Backed Stores
Martha Stewart is Launching Stores Globally, Starting in Dubai
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Family-Focused Cleaning Campaigns
ECOS Celebrates Life's Beautiful Chaos with Little Messes Ad
Swedish-Style Kitchen Pop-Ups
IKEA House Warming Showcases Cooking & Eating Essentials
TV-Inspired Detergent Campaigns
Tide Draws Parallels Between Stranger Things & Letters to Tide
Curated Womens Watch Lineups
Château D’Ivoire is Championing Women Watch Collectors
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Family Cast Campaigns
Victoria’s Secret Mother’s Day Campaign Features Adriana Lima with Daughters
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Cozy Dramedy Skincare
Bliss x Gilmore Girls Inspires Millennial & Gen X Nostalgia
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Phygital Fashion Dolls
Dress To Impress Mystery Models Brings a Beloved Fashion Game Offline
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Playlist-Paired Household Cleaners
method & DJ Sarah Story Launched Deep House Clean
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
Reality TV-Inspired Fashion Capsules
Betsey Johnson Launches a Mormon Wives Capsule Collection
Non-Crease-Proof Eyeshadows
Fara Homidi Beauty's Essential Eye Collection Achieves a Lived-In Look
Spring-Themed Mother's Day Capsules
Hallmark Expands Its Lacey Chabert Collection
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Effortless Skincare Campaigns
Garnier's De-Glaze My Makeup with Me Pokes Fun at Beauty Fads
Functional Household Product Concepts
Dami Seo Designs the Soom Concept for Household Items
French Luxury-Focused Fashion Capsules
Ricardé Paris Embraces 1950s-Inspired Silhouettes
Hospitality Home Decor
Marriott Design Shop Launched Hotel-Inspired Furniture
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Divorce-Inspired Womenswear
The Divorce Collection by Reformation Features Attorney Laura Wasser
Telenovela-Style Fashion Capsules
Willy Chavarria para Zara Leans into Heightened Drama
Character-Driven Fashion Newsletters
The RealReal Creates The RealGirl Luxury Consignment Series
Glam Actress-Starring Beauty Campaigns
Urban Decay Taps Dove Cameron for a New Creative Chapter
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Travel-Ready Sophisticated Shapewear Collections
Body by Miraclesuit Boasts a New Collection
Printed Hair Accessories Collection
Hill House Home Debuts a Collaborative Capsule with Wet Brush
Sophisticated Luxury Fashion Campaigns
Vivienne Westwood Spotlights Its Fall 2026 Collection
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Whimsical Patterned Diverse Fashion
Kate Spade and Target Work Together on a New Collection
British Countryside-Inspired Holiday Campaigns
The Miu Miu Holiday 2025 Campaign is Sophisticated
Lace Corset Lingerie Designs
Honey Birdette Summer Campaign Brings Lingerie into Everyday Wear
Reintroduced New York Boutiques
Longchamp Introduces its La Maison Unique in Manhattan
Joyful Skincare Anthems
Dove & Ciara's 'Drop Your Skin-hibitions' Remixes a Childhood Classic
Women's History Month Spirits
Maker's Mark Spirited Women Marks Women's History Month
Honest Shaving Campaigns
Wilkinson Sword's Any Hair, Anywhere Shatters Shaving Myths
Porcelain Doll-Inspired High-Fashion Runways
Maison Margiela Presented Its Fall 2026 Collection
Actress-Supported Luxury Haircare Companies
Kérastase Taps Demi Moore as Its Brand Ambassador
Collectible Design Platforms
The Side Hustle Gallery by Kelly Wearstler Expands Collectible Design
Tennis Barbie Dolls
Barbie Debuts Venus Williams Doll to Honor Equal Pay Pioneer
Dairytale Bridal Tributes
Disney Wedding Dresses Evoke Fairy Tales Through Bespoke Bridal Couture
Artist-Inspired Ready-To-Wear Capsules
Chloé's Pre-Fall 2026 Collection is Titled Female Trouble
Behavior-Based Smart Homes
Google Home automations adapt to routines, moods, and behaviors
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Curated Canadian Beauty Sets
The Beauty Edit Vol. 1 Showcases Canada’s Indie Beauty Talent
Iconic Early-2000s Bag Designs
FENDI's 2025 Campaign Revitalizes the Iconic Spy Bag
Curated Bridal Dress Collections
Honey Launched a Dedicated Edit for Multi-Occasion Bridal Moments
Chic Private Retailer Housewares
Macy's Arch Studio Home Collection is Packed with Essentials
Story-Driven Vacation Apparel
& Other Stories Features Versatile Pieces for Summer Getaways
Curated Secondhand Collections
The Digital House of Vinted Grants Members Access to Iconic Items
Bride-Focused Comprehensive Skincare Packages
The Maskād Bride Bundle is Affordable and Effective
Regency-Era Body Care
Bridgerton x Dove Launch Target Exclusive Body Care Collection
Posh Mother-Celebrating Campaigns
The Michael Kors 2025 Mother’s Day Campaign Was Chic and Luxe
Feminine Scent-Forward Fashion Partnerships
Hamidi Officially Sponsored Paris Modest Fashion Week
Holiday Lifestyle Capsules
As Ever Holiday Collection by Meghan Markle Offers Cozy Essentials
Provocatively Packaged Fragrances
Discothèque's Handbag Scents Were Made for Life on the Move
Actress-Backed Handbag Collections
Prada Spotlights Its Galleria Handbag Collection
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
International Women’s Day Events
W Toronto will Feature Curated Women-Centric Celebrations
Lifestyle-Focused Puzzle Designs
Ordinary Habit Spotlights Reconnection and Simple Moments
Immersive Designer-Led Activations
Kohler House Party Reframes Renovation as Social & Inspiring
Feature-Length Microsoaps
The Golden Pear Affair by Native Reimagines Soap Operas for Socials
Female-Owned Window Coverings Retailers
Blindsgalore Boasts That Its Workforce is 75% Female
Archetype-Driven Fashion
AELIZA Case Study 4: Your Life Explores Identity Through Clothing
Curated Back-To-School Collections
The SHEIN x Milania Giudice Capsule Targets College Students
Social-First Hosting Campaigns
Out Host with Hisense Responds to the Rise of Home Viewing Parties
Modern Beauty Agencies
Base Beauty Defines Itself as the Agency for Modern Beauty
Contemporary Italian Villas
MoDusArchitects Completed Hometown House in Italy
Expansive Private Label Housewares
These New In-House Michaels Brands Have More than 700 Items
Empowering Women Entrepreneur Programs
Suzy Levian Recently Launched the EmpowerHer™ Program
Award-Winning Chef Meal Partnerships
Home Chef Partners with an Emmy Award-Winning Chef
Minimalist Fashion Brand Housewares
The Row Soft Goods Collection Debuted at Milan Design Week
Heritage Women's Denim Collections
DEVIL-DOG Dungarees Debuts Its Inaugural Women's Line
Luxury Beauty Destinations
A Niche Beauty Destination Offers Premium Services
Women Wealth Profiles
Millionaires List Showcases Inspiring Women Entrepreneurs And Their Paths
Contemporary Femininity Fashion Campaigns
Roger Vivier Presents Its Pre-Fall 2025 Campaign
D2C Household Dishes
Great Jones Introduced Oven-Safe and Aesthetic Dishware
Fashion House Teapot Exhibitions
A Selection of Designers Craft the Loewe Teapots Exhibition
Friendship-Celebrating Doll Duos
Barbie Celebrates Women's Day with the Role Model Series
Women-Empowering Cooking Campaigns
Pampered Chef Partners with Kat Ashmore
Global Recipe Hubs
'I’ve Been Cooking' Offers Diverse Recipes to Inspire Your Home Cooking
Candid Mother's Day Cards
Poise Launched a Mother's Day Card Collection with Katherine Heigl
Diverse Empowerment Newsletters
The Beautiful Societies Delivers Uplifting, Informative Content
Layered Domestic Designs
New Operations Workshop Renovates a 1940s Bungalow in Silver Lake
Heist-Inspired Fashion Campaigns
The Get Away by Primark Tells a Story of Thrilling Good Deals
Modern Denim-Inspired Bag Designs
ModChic Leather Channels the Canadian Tuxedo with the Nene Bag
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Domestic Task Managers
HelperTask Helps Users Organize, Track, and Manage Domestic Helper Tasks
Equitable Chore Apps
Pairwork Helps Working Couples Divide Labor at Home
Editorial-Documentary Hotel Series
W Hotels Introduces the Latest Season of 'Hotel Tales'
Diwali Table Decor
Homegoods Diwali Collection Brings South Asian Aesthetic into Home Styling
Indian-Made Leather Bags
Vilaasa Lifestyle Showcases a Collection of Handcrafted Leather Bags