In the world of advertising and sales, it often makes sense to distract consumers from the price of the promoted product or service; however, when promoting upmarket goods, like those found in a Harvey Nichols store, the goal is to impress upon potential consumers feelings of exclusivity and luxury. As such, money is no object when appealing to this audience.
Consider the campaigns featured here. None of them speak to feelings of thriftiness or frugality. To the contrary, they admit and embrace the extravagances and excesses of the upscale market. From chic fashion to indulgent liquors, nothing can be too good for the Harvey Nichols customer.
This is an important point. Although, price is not terribly important, value is. Many people with means are willing to pay a healthy premium for nice things, but few people are willing to pay more than what something is worth, however big their pocketbooks.
20 Haute Harvey Nichols Promos
From Fashion to Liqour, These Campaigns Embrace Extravagance:
Josh Triantafilou — May 8, 2012 — Marketing
19
Chain Reaction Ad Campaigns
The Harvey Nichols A/W Ad Series Presents a "Cause and Effect" Idea
18
Broken Image Fashion Ads
The Harvey Nichols SS12 Campaign Encourages People to Be Seen
17
Matching Pompadours
The Harvey Nichols Spring Summer 2010 Campaign Updates Elvis's 'Do
16
Lengthened Limbs Lingerie Ads
The Harvey Nichols Lingerie With Lycra Mesh Print Ads are Creepy
15
Visually Suggestive Ads
Harvey Nichols' Accessories Required Campaign Recommends Similar Purchases
14
Disgraceful Dress Ads
Harvey Nichols Christmas 2011 Campaign Helps You Avoid the Walk of Shame
13
Face Squashing Ads
The Harvey Nichols Sale Campaign Encourages Participation Not Admiration
12
After-Party Fashion Ads
'A Harvey Nichols Christmas 2011' Offers an Escape from the Walk of Shame
11
Mannequin Scarevertising
Fantastic Ads to Promote Sales by Harvey Nichols
10
Inverted Champagne Set
Viktor & Rolf Design + Piper Heidsieck
9
Fashion Statement
Harvey Nichols
8
Experimental Food Consulting
Harvey Nichols's Taste Lab Boasts a Stunning Test Tube Chandelier
7
Shoppers as Newborns
Harvey Nichols Asks "Are You Ready to Be Reborn?"
6
Ogling Bystander Advertising
The Reaction Collection Campaign Promises Mesmerizing Ensembles
5
Harvey Nichols Viral
Fashionable Food
4
Gilded Candy Treats
The Edible Gold Lollipop is Like Eating Delicious Money
3
Stiletto-Heeled Shopping
Harvey Nichols Ads Feature Sprinting Shopper
2
Buzz Before London Fashion Week
1
Model Robber Ads
The Harvey Nichols Summer Sale is Promoted by Stealing
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This Perdigao Campaign Promotes Meals of Deceased Granny's Standard
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The Jeroen Verhoeven 'Butterfly Chandelier' is Stylish and Sustainable
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Paula Sevilla's 'Home Camping' Light Fixture is Flashy
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The Kartonklunker Chandelier Combines Low Materials for High Class
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This FEST Campaign Inspires Theatrical Everyday Activities
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Fantastic Ads to Promote Sales by Harvey Nichols
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Chic Color-Blocked Loungewear
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Glamorous Greenery Ensembles
The MESH 'Wearable Garden' is a Fashion Experiment
Inverted Champagne Set
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Harvey Nichols
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Specsavers Sauna Ad Playfully Encourages Proper Eye Treatment
Experimental Food Consulting
Harvey Nichols's Taste Lab Boasts a Stunning Test Tube Chandelier
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The Old Spice ‘Believe in Your Smellf' Video is Humorous
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Harvey Nichols Asks "Are You Ready to Be Reborn?"
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Eccotique Spas 'Hand Yourself In' Ads Summon the Fashion Police
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Harvey Nichols Viral
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The Volkswagen Original Parts Commercial Does Not Take Alternatives
Cutely Tentacled Lighting
Adam Wallacavage's Kurami Chandelier Features a Freaky Hello Kitty Motif
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The FYNE Language School Campaign Boasts Mini Mouth Men
Hand Slap Drive-Bys
The 2012 Volkswagen Beetle 'High Five' Depicts Friendly Street Greetings
Corrected Forgetful Statement Ads
The Post-it 2012 Campaign Shows the Benefit of Sticky Notes
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Piper-Heidsieck X Jean Paul Gaultier is Inspired by the Masquerade
Light Bulb Bouquets
The 85 Lamps Chandelier by Rody Graumans is an Unusual Fixture
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San Miguel 'Una Vida Bien Vivida' Shows Epic Adventures of a Beer
Stiletto-Heeled Shopping
Harvey Nichols Ads Feature Sprinting Shopper
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Old Spice Motorcycle Ad Turns a Chubby Dude Into a Hot Biker
Luxurious Booze Chillers
The Martin Margiela Champagne Bucket Lets You Drink in Style
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The Peugeot 'Take the Car Challenge' Uses Brainwashing Techniques
Buzz Before London Fashion Week
Wisecracking Sneaker Adverts
Adidas Crazy Light 'The Difference' Throws Down Some Knowledge
Eco-Chic Stemware
Monaco Champagne Flutes are Made from Recycled Wine Bottles
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The adidas Originals James Bond for David Beckham Ad is Lonelyl
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The Handelier by Voila Studio Deserves a High Five for Design
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BraveTart's Champagne Marshmallows are Deliciously Unique
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