These happiness-themed brand innovations range from joy-sharing newsstands to happiness courses that are offered for free online.
With more consumers prioritizing their happiness and their emotional and mental wellbeing, brands are taking notice and are aiming to reach their core audience in more thoughtful and authentic ways. Standouts include LG's 'Experience Happiness' campaign that spotlights the tech giant's latest social good initiative. Focused on helping youth de-stress, the initiative addresses the overwhelming social and academic pressures faced by teens, bringing awareness about the importance of communication and mental wellness.
Additional examples to note include Buzzfeed's recent MoodFeed feature that syncs content to a user's emotional state. The feature allows users to select one of six moods -- curious, stressed, bored, nostalgic, joyful or hungry -- curating content to match their mood while also featuring AI capabilities that will track content to better tailor it to users.
15 Happiness-Themed Brand Innovations
15
Free Online Happiness Courses
Yale is Offering a Free Course to All, 'The Science of Well-Being'
14
Joyful Homeware Collections
The Shop at KonMari Shares Items Designed to Spark Joy
13
Empowering Jewelry Charms
The Limited-Edition UNICEF Pandora Me Charms Target Gen Z
12
Curated Daily Poetry Apps
The Universe Loves You Offers Beautiful Thoughts Daily
11
Virtual Employee Engagement Workspaces
'Teami' Helps Bolster Happiness and Productivity
10
Happiness-Centric Essential Oil Kits
Happy Spritz' 'Be Happy' Mini Box Set Boasts Mindfulness
9
Furniture Brand Happiness Experiments
IKEA Wants to Send a 'Happiness Hunter' to Denmark
8
Socialization Encouragement Workplace Apps
The 'LEAD' App Facilitates Relationship Building
7
Emotionally Tailored Content
Buzzfeed Adds a MoodFeed Feature That Syncs Content to a Users Mood
6
Spiritual Life Enhancement Cards
The 'Oracles from Norway' Cards Help Improve Happiness
5
Happiness-Themed Yogurt Experiences
Onken Yoghurt Launched 'The Haus of Inner Happiness' Pop-Up
4
Motivational Coaching Journal Apps
The 'DailyState' App Has Users Set Goals and Journal Progress
3
Tech Brand Happiness Initiatives
LG's 'Experience Happiness' Campaign Aims to Help Youth De-Stress
2
Mood-Altering Face Mists
St. Ives' Face Mists are Hydrating, Relaxing and Energizing
1
Joy-Sharing Newsstands
Mike's Hard Lemonade's 'Happy Feed' Shares Good News
Related Ideas
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Mood-Powered Smartphone Speakers
The Conceptual 'MIX:X' Speaker by Junyoung Lee is Intelligent
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Immersive Wellness Experiences
Othership Pioneers Emotional Wellness With Immersive Experiences
Purposeful Empowering Apparel
Living Life on Purpose: Connecting with Customers through Clothing
Flavor-Enhancing Food Ranges
Holland & Barrett with Life Kitchen Range Responds to Taste Changes
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Break-Focused AI Campaigns
Kit Kat is Encouraging AI Tool Breaks to Boost Their Optimization
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Japanese Skincare Collections
MUJI Enhances the J-Beauty Routine with a Line of Powerful Formulas
AI-Backed Pizza Campaigns
Pizza Hut's 'Your Mood, Your Pizza' Campaign Uses AI to Suggest Items
Celeb-Backed Wellness Brands
Kare by Kalani is a Groundbreaking, Research-Driven Beauty Brand
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Emotional Support Water Bottles
The MoodMug Water Bottle Has a Spot to Display Mood Emojis
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Mood-Boosting Haircare
Happy Hair People Combines Expert Haircare with Uplifting Fragrances
Empathetic AI-Powered Journal Apps
The 'empaithy' App Supports Mental Health Exploration
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Filipino QSR-Themed Merchandise
Jollibee Launches its New Merchandise Platform for Loyal Customers
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Sensory Immersion Tools
Lifelines Activate the Body's Natural Stress Relivers
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Mental Health Mirrors
The Baracoda BMind Smart Mirror Helps Users Manage Stress
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Esports Mental Health Apparel
Team Vitality Debuts the KARE Merch Capsule to Support Mental Health
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Actor-Approved Coffee Companies
happy coffee Comes in Three Roasts in Several Formats
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Candle-Paired Drink Collections
The New Emotional Illuminations Collection Pairs Scents and Tastes
Mood-Boosting Body Washes
This Vegan Body Wash Collection Shares Biometrically Tested Fragrances
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Mood-Themed Frozen Treats
Magnum Launches the Mood-Inspired Ice Creams in Two Flavors
Men's Sexual Wellness Companies
Butter Wellness Emphasizes Education, Innovation & Approachability
Pocket-Sized Wellness Shots
Ryde Supports "Wellbeing in One Shot" with Natural Flavors
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
AI Self-Improvement Apps
LeapLife Uses Journaling and Other Features to Reduce Stress
AI-Powered Mood Boards
MoodBoardly Creates Stunning Boards Across a Variety of Indusities
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Dynamic Lighting-Equipped Fridges
LG Electronics Introduces the New LG Objet Collection
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Retailer Health Goal Apps
'Sincerely Health' from Albertsons Companies is Feature-Rich
Motivating Journaling Apps
MindUp Encourages Users to Maintain a Daily Mindfulness Habit
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Targeted Health Elixirs
Bewell Shots Support Hydration, Energy and Mood Management
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Happiness-Encouraging Teas
Tetley's Live Tea Collection Encourages Achievable Wellness Goals
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Comprehensive Gardening Brands
Gardenuity Boasts Patent-Pending Match Technology
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Mood-Enhancing Supplements
The Synergy Company Launches Radiant Mood Supplement for Burnout
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Ultra-Modern Functional Sodas
Vibe Unveils a Line of Functional Sodas in Three Fruity Flavors
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Play-Inspiring Workshops
LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
AI-Powered Wellness Delivery Services
'Localposh' Anticipates Products and Services for You
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Holistic Wellness-Promoting Spaces
IHCL Launches the J Wellness Circle Holistic Experience
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Wellness-Themed Rental Pop-Ups
Wander Partners with Good Pharma to Showcase its Offerings
Functional Uplifting Citrus Refreshments
heywell Orange Mango Targets Mood Boosting Capabilities
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Emotional Awareness Apps
Crown Institute Debuts an Emotional Learning App Inspired by Inside Out
Caribbean-Inspired Canned Cocktails
Seagrams Escapes Jamaican Me Happiness Collection is Tasty
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Rapper-Backed Happiness Journals
Intelligent Change and Prince EA Release 'The 3x Happier Journal'
Comforting Mental Health Apps
Lunai Allows Users to Share Their Thoughts in Private
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Lifestyle-Conscious Cannabis Products
Trailblazer Cannabis Products Have Been Relaunched
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
AI Mental Health Apps
Mentalport Makes Improving Upon Mental Health Easy and Fun
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Consumer-Led Wellness Platforms
Grove Wellness Offers Affordable Health and Wellness Options
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Comprehensive Mental Health Trackers
Mood Wise Tracks Mood, Sleep, Energy, and More
Esports Wellness Courses
Entain Foundation U.S. Introduces a New Esports Mental Wellness Campaign
Design-Led Lifestyle Brands
The John Lewis Partnership Unveils a New Lifestyle Brand and Tote Bag