The Top 100 Social Good Trends for February 2023 showcase the increasing focus on making a positive impact in communities across the world. From Special Olympics Donuts to Pet Disaster Plan Campaigns, these trends demonstrate the many ways that companies, organizations, and individuals are working together to create a better world.
One notable example comes from Tim Hortons and its Special Olympics Donuts. The pastries are a delicious way to support a great cause. These donuts are sold in select stores, with a portion of the proceeds going directly to the Special Olympics. This partnership not only raises awareness about the Special Olympics and its mission but also helps to generate funds for the organization and its programs.
The Top 100 Social Good Trends for February 2023 showcase the power of collaboration and the positive impact that can be achieved when companies and individuals work together for the greater good.
Top 30 Social Good Trends in February
From Special Olympics Donuts to Pet Disaster Plan Campaigns:
Grace Mahas — Feb 25, 2023 — Social Good
30
Inclusive Barbie Dolls
Barbie Releases First-Ever Chelsea Doll with Scoliosis
29
Pottery-Focused Actor Experiences
Seth Rogen and Airbnb are Hosting Guests in the Hollywood Hills
28
Foster Dog Metaverses
The FOSTERVERSE Supports Adoptable Dogs in Real Life
27
Female Empowering Energy Drinks
GORGIE Aims to Disrupt the Male-Oriented Energy Drink Space
26
Cancer-Supporting Serums
Omy Laboratories is Launching an Exclusive Custom Serum
25
Accommodating Gaming Controllers
Pretorian Launched the Accessible 'Flex Controller' for Switch
24
Gamified Charity Events
Make-A-Wish Partnered with Bandai Namco on its Livestreaming Event
23
Honeycomb Paper Charitable Designs
Jony Ice Designs a Red Nose Model for UK's Comic Relief
22
Accessible Controller Expansion Kits
Microsoft Added New Attachments to its Adaptive Controller
21
Accessible Campus Designs
Stride Treglown Worked with Deaf Academy Staff on an Accessible Design
20
Senior Reskilling Initiatives
Google Partnered with AARP to Train Those Aged 50+ on Tech Jobs
19
Workplace DEI Initiatives
Motive Holds Demographics Review Sessions with Management
18
Gray QSR Mascot Campaigns
Wendy's Canada Goes Gray in Support of Lisa LaFlamme
17
Age-Inclusive Employee Programs
AIMS Colorado Announced a New Program to Retain Senior Employees
16
Employee-Focused Finance Programs
Claro Money Launches a Financial Wellbeing Package for Employees
15
Upcycled Volleyball Trophies
This Plastic Trophy Aims to Promote Sustainability Of Oceans
14
Diaspora-Supporting Low-Cut Sneakers
Patta and Reebok Reunite for an All-Black 'Club C' Silhouette
13
Special Olympics Donuts
Tim Hortons Will Debut a Special Olympics Donut on Feb. 3 through Feb. 5
12
Waterfront Social Housing
Studioninedots Designed Stepped Buildings in Amsterdam,
11
Social Good Produce Campaigns
Peak Harvest Produce by Lidl Raises Funds for Hospitals
10
City-Wide Plant-Based Treaties
Scotland’s Edinburgh Signed the Plant Based Treaty
9
Esports Management Programs
University of Sunderland Launches an Esports Event Management Degree
8
Oatmilk Cookie Partnerships
Planet Oat is Girl Scout's New Sponsor for the 2023 Cookie Program
7
Privacy-Focused Uber Features
Uber Launches Industry-First Privacy Features
6
Student Workplace Programs
BioTalent Canada Launched the SWPP Initiative to Help Students Work
5
Hiring Bias Workshops
Intentional Endowments Hosts Insightful Workshops for Employers
4
Care Leaver Support Apps
Greater Manchester Introduces an App to Support Care Leavers
3
Thoughtful Insurance Startups
Raincoat Makes Payments Immediately After Climate Disasters
2
Anti-Scam Dating Tips
Match Group Adds New Anti-Scam Tips for its Dating Platforms
1
Black-Owned Chocolate Kits
Bifties Just Launched a New Gift Box for Black History Month
Related Ideas
Bakery-Inspired Tumbler Ranges
The Stanley 2026 Valentine’s Day Collection is Inspired by Cakes
Social Good Valentine's Pizzas
Lou Malnati’s Pizzeria Partnered with Make-A-Wish
Collaborative Cafe Merch Collections
Dunkin' and Stoney Clover Lane Partnered for New Merch
Sweet Viral Doughnuts
The Dunkin’ Brainrot Doughnuts Range Turns Meme Culture into Confectionary
Lucky Spring Donut Ranges
Krispy Kreme St. Patrick's Day Donuts Come in Four Variations
4/20 Marketing Campaigns
Fat Tuesday and Still G.I.N. By Dre and Snoop Limited Offer
Romantically Playful QSR Menus
Dunkin’ Drops a Valentine’s Day Lineup
Youth Soccer Partnerships
Tim Hortons Has Partnered with Adidas on Its Timbits Soccer Jerseys
Quirky Pasta-Defying Campaigns
Cup Noodles x Top Ramen Launch a National Noodle Day Initiative
Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Valentine's Day Chocolate Campaigns
Godiva's 2026 Valentine's Day Campaign is Playful
Indulgent Post-Holiday Donuts
The Krispy Kreme Winter Seasonal Collection Has Four Flavors
Shareable Chocolate Ice Creams
The Chocolatiers Series by Salt & Straw Brings People Together
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Floral Springtime Donut Ranges
Krispy Kreme Japan Happy Flowers Donuts are Here Ahead of Spring
Spooky QSR-Branded Merchandise Lines
Tim Hortons Debuts New Halloween-Themed Seasonal Merchandise
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Creator Community-Focused Platforms
Gap Inc. Has Introduced a New Centralized Program
Smile-Focused Running Campaigns
Goody's® Pain Relief Debuts Positivity-Focused Smile 20 Campaign
Branded Holiday Baking Campaigns
Nutella and Hallmark Partnered to Celebrate the Festive Season
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Charity Firefighter Calendars
The 2026 Australian Firefighters Calendar Pairs Rescue Animals
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Collaboration Cookie Spread Donuts
Krispy Kreme and Lotus Bakeries Announced Two New Treats
Interactive Treat Campaigns
DQ Canada Launches its Loyalty-Based 'Falling Treats' Campaign
Dog-Themed Valentine's Day Events
BarkHaven Pawsitively in Love is for Dog Lovers of All Kinds
Expansive Social Good-Focused Partnerships
Hyundai is Committed to Community Wellbeing
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Human-Grade Pet Food Campaigns
The Honest Kitchen Debuts a Pet Parenthood Campaign
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Influencer Dog Treat Collections
Woof Gang Dropped a Collab with Three Beloved Social Media Dogs
Cannabis Holiday Promotions
Trulieve Launches Special Cannabis-Focused Events for April 20th
Valentine's Day Pet Activations
PetSmart is Hosting the Valentine's Day Party on February 14th
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Adoptable Cat App Takeovers
Fresh Step's Date Cats, Not Humans Makes Adorable Matches
Celebrity Donut Collaborations
Tim Hortons Launched a Ryan Reynolds-Branded Signature Donut
St. Patrick's Day-Themed Donuts
Shipley Donuts Makes It Special Donuts Available Until March 17
Charitable Pet Food Partnerships
Sainsbury's and Battersea Dogs and Cats Home Have Partnered
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Pet Cancer-Focused Initiatives
Petco Love and Blue Buffalo Renew Their Collaborative Efforts
City-Honoring Chocolate Donuts
Stan’s Donuts and Fannie May Partnered to Celebrate Chicago
Complimentary Coffee Campaigns
Krispy Kreme and Joe Jonas Partnered for National Coffee Day
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Collaborative Chocolate Brand Donuts
The Mister Donut x Godiva Donuts are Here for Valentine's Day
Social Good Coffee Vans
Nespresso and Change Please Partnered to Help End Homelessness
Community-Focused Holiday Pizzeria Promotions
MOD Pizza Together for the Holidays is Festive
Thoughtful Ice Cream Campaigns
DOVE® Ice Cream's #MiniWinMonday Emphasizes Minor Accomplishments
Pet-Welcoming Urban Initiatives
Mars Incorporated Expands Its BETTER CITIES FOR PETS™ Initiative
Heartwarming Prom-Style Events
The Tim Tebow Foundation Organizes Night to Shine
Collaborative Domestic Violence Campaigns
Purina and Sarah Hyland Debut 'Courageous Together'
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Food Service Employee-Focused Initiatives
SpotOn and Giving Kitchen Partner to Support Employees
Communal Prevention Initiatives
The American Foundation for Suicide Prevention Runs Its Campaign
Cookie-Forward Branded Promotions
Panera Celebrated National Cookie Day in 2025
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Senior Creative Teams
Tosti Creative Put Out a Call for Senior Creatives Aged 70 and Older
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Moving Company-Supported Food Initiatives
Go Mini’s & Move for Hunger Form a Strategic Partnership
Perks-Filled Activations
The Really Good Mood Machine by Uber Shares Feel-Good Surprises
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Pet Parent Valentine's Treats
Tropical Smoothie Cafe's Fur-Ever Duo Treats Dogs & Dog Lovers
Youth Sport Initiatives
adidas Canada Partners with Tim Hortons for Timbits® Soccer
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Canadian Cafe Brand Expansions
Foodtastic and Inspired Brands Partnered to Bring Dunkin' to Canada
Wish-Inspired Bake-Off Events
Fairmont and Make-A-Wish Launch the Bake-A-Wish Challenge
Rewarding Ethical Chocolate Promotions
Tony’s Chocolonely and The Social Hub Amsterdam Partnered
Travel-Focused Summer Campaigns
good2grow Debuts National Sweepstakes & Partners with Pack Up + Go
Playful Interactive Donut Contests
Tim Hortons Debuts the Battle of the Donuts in Canada
Charity-Supporting Chocolate Campaigns
Lindt and NSPCC Teamed Up for the Holidays
Canine-Friendly Sporting Events
Mars, Incorporated Will Delight Pets and Their Owners This Summer
Paralympic Dual-Focused Promotional Campaigns
The Canadian Paralympic Committee Gains Visibility
Fitness-Focused Food Drives
In March, Technogym Hosted the Let's Move & Donate Food Campaign
Athlete-Supporting Donut Initiatives
Tim Hortons Reintroduces its 'Special Olympics Donut'
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Multi-Level Cancer Awareness Campaigns
The United Breast Cancer Foundation is at Times Square
Food Banks-Supporting Chocolate Campaigns
Cadbury is Running the 'Make Every Bite Count' Campaign
Inclusive Soccer Tournament Partnerships
Goya Foods Joins the 2025 Genuine Cup as a Sponsor
Seasonal Anime Donut Ranges
The Mister Donut Pokémon Donuts Feature Festive Options
Seasonal Social Good Sandwiches
Urban Eat and Teenage Cancer Trust Partnered for the Holidays
Family-Assisting QSR Initiatives
McDonald's Canada Will Host the McHappy Day Initiative on May 8
Gifting-Focused Donut Ranges
The Krispy Kreme Valentine’s Day Collection is Arriving February 3
Charitable Hunger Relief Initiatives
Halo Top Makes a Charitable Contribution to Food Banks Canada
Digital Dog Shelter Campaigns
Rare Breed Has Initiated the Charitable Treat Your Shelter Promotion
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Celebrity-Signed Rolling Trays
SWED.com Leverages Snoop Dogg's Cultural Influence
Multifaceted Celiac Awareness Campaigns
MIGHTYLICIOUS Gluten Free Launches a Big Campaign
Multi-Faceted Virtual Competitions
Pitpat's Global Online 10K Challenge Targets Runners Worldwide
Promotional Movie Baked Goods
Sweet P’s Bake Shop Partnered with DreamWorks for New Treats
Social Good Clothing Campaigns
ZigZag and The Salvation Army Partnered to Prevent Fashion Waste
Corporate Volunteer Initiatives
TELUS Hosted Its 21st Annual Days of Giving
World Hunger Day Events
ZiMad Partnered with The Hunger Project on New Events in its Games
Charitable Pancake Fundraising Drives
Stacked Pancake & Breakfast House Runs Make Happy Tummies
Christmasy Customer-Rewarding Retailer Campaigns
The One Stop 2025 Christmas Campaign Gives Back
Springtime-Inspired Donut Ranges
Parlor Doughnuts Fresh Picked Dozen is Arriving for Springtime
Charitable Ice Cream Scoops
Culver's Will Hold its Annual Scoops of Thanks Day on May 7th
Educational Running-Focused Activations
The Running Event Opens a Call for Education Sessions
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Easter-Honoring Donut Ranges
The Krispy Kreme Hoppy Easter Collection is Arriving Now
Dog-Honoring Fundraising Campaigns
Universal Joint is Running Its Dogust Campaign in August
Dog Tax Credit Campaigns
Blue Buffalo Debuts a Dog Tax Credit Campaign
Curated Pet Subscriptions
Genius Dog's Limited Monthly Boxes Create Moments Between People & Pets
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Celebration-Themed Donut Ranges
These New Parlor Doughnuts Treats are Arriving for Spring
Agricultural Education-Supporting Initiatives
Culver's Launches Its Annual Scoops of Thanks Day
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Targeted Superpollutant Funding Moves
Google Announces Superpollutant Action Initiative Pledge
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Interactive Food Bank Partnerships
Häagen-Dazs and GiftAMeal Partnered on a New Campaign
Tree-Planting Drink Campaigns
The Human Bean links beverage sales to global reforestation efforts
Charitable Camp Initiatives
Tim Hortons' Annual Camp Day Initiative Returns on July 16
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Creativity-Focused Global Ambassador Programs
Crayola Creativity Week Begins with an Announcement
Small Business-Honoring Events
Fairfax City Economic Development Brings Back Small Business Month
Socially Supportive Juneteenth Treats
Voodoo Doughnut Sprinkle Cakes for Juneteenth are Flavorful
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Global Destination Awards
Air Canada Vacations Launches the 'Travellers’ Top Picks Awards'
Music Venue-Led Food Drives
The 9:30 Club Addresses Hunger and Food Waste
Charitable Qsr Campaigns
A&W Canada is Running the Burgers to Beat MS Day Campaign
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Canadian Charity-Focused Campaigns
Cobs Bread Launched Its Fifth Annual Doughnation Day™ Campaign
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Charitble Children-Supporting Initiatives
Dunkin’ Joy in Childhood Foundation Donates $1.6 Million
Social Good Gifting Ranges
The Virgin Experience Days Gifts for Good Collection is Purposeful
Week-Long Charitable Cookie Campaigns
Tim Hortons is Hosting a Week-Long Smile Cookie Campaign
Complimentary Community Career Studios
Specialty Food Association Establishes a New Support Center
Digital Fundraising Competitions
Headquarterz Launched the Community Cup
Young Innovator-Honoring Award Initiatives
TNL Mediagene Runs Its Becoming Aces Awards Ceremony
Promotional Partnership Promotions
Savvy Sliders Teams With Girl Scouts For Cookie Discount
Casual Baking Class Concepts
The Baking Social Makes Baking Fun, Social and Accessible
Global Sourcing-Focused Innovation Events
Made-In-China.com Hosted the Amazing April 2026 Event
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Long-Term Food Insecurity Efforts
Jack and Jill of America Debut a 100,000-Hour Service Challenge
Complimentary Lifetime Cookie Campaigns
The Dirty Dough Free Treats for Life Giveaway is Tasty
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square