The Top 100 Social Good Trends for February 2023 showcase the increasing focus on making a positive impact in communities across the world. From Special Olympics Donuts to Pet Disaster Plan Campaigns, these trends demonstrate the many ways that companies, organizations, and individuals are working together to create a better world.
One notable example comes from Tim Hortons and its Special Olympics Donuts. The pastries are a delicious way to support a great cause. These donuts are sold in select stores, with a portion of the proceeds going directly to the Special Olympics. This partnership not only raises awareness about the Special Olympics and its mission but also helps to generate funds for the organization and its programs.
The Top 100 Social Good Trends for February 2023 showcase the power of collaboration and the positive impact that can be achieved when companies and individuals work together for the greater good.
Top 30 Social Good Trends in February
From Special Olympics Donuts to Pet Disaster Plan Campaigns:
Grace Mahas — Feb 25, 2023 — Social Good
30
Inclusive Barbie Dolls
Barbie Releases First-Ever Chelsea Doll with Scoliosis
29
Pottery-Focused Actor Experiences
Seth Rogen and Airbnb are Hosting Guests in the Hollywood Hills
28
Foster Dog Metaverses
The FOSTERVERSE Supports Adoptable Dogs in Real Life
27
Female Empowering Energy Drinks
GORGIE Aims to Disrupt the Male-Oriented Energy Drink Space
26
Cancer-Supporting Serums
Omy Laboratories is Launching an Exclusive Custom Serum
25
Accommodating Gaming Controllers
Pretorian Launched the Accessible 'Flex Controller' for Switch
24
Gamified Charity Events
Make-A-Wish Partnered with Bandai Namco on its Livestreaming Event
23
Honeycomb Paper Charitable Designs
Jony Ice Designs a Red Nose Model for UK's Comic Relief
22
Accessible Controller Expansion Kits
Microsoft Added New Attachments to its Adaptive Controller
21
Accessible Campus Designs
Stride Treglown Worked with Deaf Academy Staff on an Accessible Design
20
Senior Reskilling Initiatives
Google Partnered with AARP to Train Those Aged 50+ on Tech Jobs
19
Workplace DEI Initiatives
Motive Holds Demographics Review Sessions with Management
18
Gray QSR Mascot Campaigns
Wendy's Canada Goes Gray in Support of Lisa LaFlamme
17
Age-Inclusive Employee Programs
AIMS Colorado Announced a New Program to Retain Senior Employees
16
Employee-Focused Finance Programs
Claro Money Launches a Financial Wellbeing Package for Employees
15
Upcycled Volleyball Trophies
This Plastic Trophy Aims to Promote Sustainability Of Oceans
14
Diaspora-Supporting Low-Cut Sneakers
Patta and Reebok Reunite for an All-Black 'Club C' Silhouette
13
Special Olympics Donuts
Tim Hortons Will Debut a Special Olympics Donut on Feb. 3 through Feb. 5
12
Waterfront Social Housing
Studioninedots Designed Stepped Buildings in Amsterdam,
11
Social Good Produce Campaigns
Peak Harvest Produce by Lidl Raises Funds for Hospitals
10
City-Wide Plant-Based Treaties
Scotland’s Edinburgh Signed the Plant Based Treaty
9
Esports Management Programs
University of Sunderland Launches an Esports Event Management Degree
8
Oatmilk Cookie Partnerships
Planet Oat is Girl Scout's New Sponsor for the 2023 Cookie Program
7
Privacy-Focused Uber Features
Uber Launches Industry-First Privacy Features
6
Student Workplace Programs
BioTalent Canada Launched the SWPP Initiative to Help Students Work
5
Hiring Bias Workshops
Intentional Endowments Hosts Insightful Workshops for Employers
4
Care Leaver Support Apps
Greater Manchester Introduces an App to Support Care Leavers
3
Thoughtful Insurance Startups
Raincoat Makes Payments Immediately After Climate Disasters
2
Anti-Scam Dating Tips
Match Group Adds New Anti-Scam Tips for its Dating Platforms
1
Black-Owned Chocolate Kits
Bifties Just Launched a New Gift Box for Black History Month
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Bakery-Inspired Tumbler Ranges
The Stanley 2026 Valentine’s Day Collection is Inspired by Cakes
Social Good Valentine's Pizzas
Lou Malnati’s Pizzeria Partnered with Make-A-Wish
Sweet Viral Doughnuts
The Dunkin’ Brainrot Doughnuts Range Turns Meme Culture into Confectionary
Lucky Spring Donut Ranges
Krispy Kreme St. Patrick's Day Donuts Come in Four Variations
Cult Classic-Themed QSR Promotions
Tim Hortons Runs a Harry Potter-Themed Promotional Event
Romantically Playful QSR Menus
Dunkin’ Drops a Valentine’s Day Lineup
Quirky Pasta-Defying Campaigns
Cup Noodles x Top Ramen Launch a National Noodle Day Initiative
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Valentine's Day Chocolate Campaigns
Godiva's 2026 Valentine's Day Campaign is Playful
Designer Food Collaborations
Biscuiteers and Olivia Rubin Launch Collectible Biscuit Gifts
Youth Soccer Partnerships
Tim Hortons Has Partnered with Adidas on Its Timbits Soccer Jerseys
Shareable Chocolate Ice Creams
The Chocolatiers Series by Salt & Straw Brings People Together
Indulgent Post-Holiday Donuts
The Krispy Kreme Winter Seasonal Collection Has Four Flavors
Music Competition Cafes
Hard Rock and Coca-Cola launch a global artist competition
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Spooky QSR-Branded Merchandise Lines
Tim Hortons Debuts New Halloween-Themed Seasonal Merchandise
Floral Springtime Donut Ranges
Krispy Kreme Japan Happy Flowers Donuts are Here Ahead of Spring
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Dog-Honoring Candy Campaigns
See's Candies and the 15/10 Foundation Launch the DOGust Campaign
Charity Firefighter Calendars
The 2026 Australian Firefighters Calendar Pairs Rescue Animals
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Collaboration Cookie Spread Donuts
Krispy Kreme and Lotus Bakeries Announced Two New Treats
Scented Canine-Meal Billboards
Ollie and Zola Introduce the 'Dog of Honor' Campaign
Dog-Themed Valentine's Day Events
BarkHaven Pawsitively in Love is for Dog Lovers of All Kinds
Expansive Social Good-Focused Partnerships
Hyundai is Committed to Community Wellbeing
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Influencer Dog Treat Collections
Woof Gang Dropped a Collab with Three Beloved Social Media Dogs
Humorous Opinionated Platform Spots
Reddit Introduced its 'People are the Best' Campaign
Anniversary-Celebrating Pet Brand Campaigns
Pet Supplies Plus Celebrates KONG's 50th Anniversary
Valentine's Day Pet Activations
PetSmart is Hosting the Valentine's Day Party on February 14th
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Collaborative Cookie Donuts
The Krispy Kreme x Girl Scouts Collaboration is Launching in Two Ways
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Adoptable Cat App Takeovers
Fresh Step's Date Cats, Not Humans Makes Adorable Matches
Celebrity Donut Collaborations
Tim Hortons Launched a Ryan Reynolds-Branded Signature Donut
St. Patrick's Day-Themed Donuts
Shipley Donuts Makes It Special Donuts Available Until March 17
Charitable Pet Food Partnerships
Sainsbury's and Battersea Dogs and Cats Home Have Partnered
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
City-Honoring Chocolate Donuts
Stan’s Donuts and Fannie May Partnered to Celebrate Chicago
Monthly Donut Menu Updates
The Parlor Doughnuts Rotating Menu Will Offer More Flavor
Complimentary Coffee Campaigns
Krispy Kreme and Joe Jonas Partnered for National Coffee Day
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Collaborative Chocolate Brand Donuts
The Mister Donut x Godiva Donuts are Here for Valentine's Day
Social Good Coffee Vans
Nespresso and Change Please Partnered to Help End Homelessness
Community-Focused Holiday Pizzeria Promotions
MOD Pizza Together for the Holidays is Festive
Frozen Yogurt Anniversary Campaigns
TCBY The Original Social Network Campaign Celebrates 45 Years
Heartwarming Prom-Style Events
The Tim Tebow Foundation Organizes Night to Shine
Collaborative Domestic Violence Campaigns
Purina and Sarah Hyland Debut 'Courageous Together'
Food Service Employee-Focused Initiatives
SpotOn and Giving Kitchen Partner to Support Employees
Cookie-Forward Branded Promotions
Panera Celebrated National Cookie Day in 2025
Communal Prevention Initiatives
The American Foundation for Suicide Prevention Runs Its Campaign
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Chef-Forward Fundraising Campaigns
Harris Teeter Announces Its 35th Annual Chef's Best Fundraiser
Pet Shelter-Supporting Campaigns
Hill's Pet Nutrition Partners with Josh Hutcherson
Charitable Back-To-School Campaigns
Toyota Celebrates Its Big Summer Giveback Anniversary
Senior Creative Teams
Tosti Creative Put Out a Call for Senior Creatives Aged 70 and Older
Charitable Restaurant Launches
Zam's Celebrates Its U.S. Debut with Events and Meal Donations
Moving Company-Supported Food Initiatives
Go Mini’s & Move for Hunger Form a Strategic Partnership
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Influencer-Backed Ice Cream Campaigns
Tillamook and Tefi Pessoa Debuted The Real Scoop Newsstand
Pet Food Campaigns
Open Farm Launched Its Pets Are Perfect. So, We Must Be Too Campaign
Pet Parent Valentine's Treats
Tropical Smoothie Cafe's Fur-Ever Duo Treats Dogs & Dog Lovers
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Youth Sport Initiatives
adidas Canada Partners with Tim Hortons for Timbits® Soccer
Rewarding Ethical Chocolate Promotions
Tony’s Chocolonely and The Social Hub Amsterdam Partnered
Charity-Supporting Chocolate Campaigns
Lindt and NSPCC Teamed Up for the Holidays
Crowdsourced Donut Contests
Tim Hortons' Battle of the Donuts Asks for Creative Fan Ideas
Paralympic Dual-Focused Promotional Campaigns
The Canadian Paralympic Committee Gains Visibility
Fitness-Focused Food Drives
In March, Technogym Hosted the Let's Move & Donate Food Campaign
Signature Food Giveaways
Craveworthy Brands' Bet on the Bite Shares Free, Fan-Fave Menu Items
Athlete-Supporting Donut Initiatives
Tim Hortons Reintroduces its 'Special Olympics Donut'
Soccer Season Donut Ranges
Krispy Kreme Match Day Dozen Celebrates the World Cup
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Multi-Level Cancer Awareness Campaigns
The United Breast Cancer Foundation is at Times Square
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Food Banks-Supporting Chocolate Campaigns
Cadbury is Running the 'Make Every Bite Count' Campaign
Seasonal Anime Donut Ranges
The Mister Donut Pokémon Donuts Feature Festive Options
Seasonal Social Good Sandwiches
Urban Eat and Teenage Cancer Trust Partnered for the Holidays
Canadian Cafe Brand Expansions
Foodtastic and Inspired Brands Partnered to Bring Dunkin' to Canada
Charitable Bakery Biscuits
McGhee’s Bakery and Maggie's Partnered for Cancer Support
QSR-Run Charitable Adoption Initiatives
Wendy’s Runs the Round Up for Adoption Program
Social Media-Inspired Salad Campaigns
The Florette #SaladTok Campaign Marks the Summer of Salads
Dessert Disaster Lawyer Campaigns
This Carvel Campaign Aims to Rescue Dessert Disaster Victims
Gifting-Focused Donut Ranges
The Krispy Kreme Valentine’s Day Collection is Arriving February 3
Charitable Hunger Relief Initiatives
Halo Top Makes a Charitable Contribution to Food Banks Canada
Digital Dog Shelter Campaigns
Rare Breed Has Initiated the Charitable Treat Your Shelter Promotion
Promotional Movie Baked Goods
Sweet P’s Bake Shop Partnered with DreamWorks for New Treats
Social Good Clothing Campaigns
ZigZag and The Salvation Army Partnered to Prevent Fashion Waste
Charitable Ice Cream Scoops
Culver's Will Hold its Annual Scoops of Thanks Day on May 7th
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Charitable Pancake Fundraising Drives
Stacked Pancake & Breakfast House Runs Make Happy Tummies
Branded Pet-Fostering Challenges
The PEDIGREE Foundation Launched the Foster 50 Challenge
Springtime-Inspired Donut Ranges
Parlor Doughnuts Fresh Picked Dozen is Arriving for Springtime
Christmasy Customer-Rewarding Retailer Campaigns
The One Stop 2025 Christmas Campaign Gives Back
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Dog-Honoring Fundraising Campaigns
Universal Joint is Running Its Dogust Campaign in August
Dog Tax Credit Campaigns
Blue Buffalo Debuts a Dog Tax Credit Campaign
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Curated Pet Subscriptions
Genius Dog's Limited Monthly Boxes Create Moments Between People & Pets
Small Business-Honoring Events
Fairfax City Economic Development Brings Back Small Business Month
Impact Travel Guides
Giveback Guide Connects Travelers With Meaningful Ways To Support Local
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Socially Supportive Sundae Campaigns
Baskin-Robbins Sundae Scaries Campaign is Running on Sundays
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Interactive Food Bank Partnerships
Häagen-Dazs and GiftAMeal Partnered on a New Campaign
Tree-Planting Drink Campaigns
The Human Bean links beverage sales to global reforestation efforts
Creativity-Focused Global Ambassador Programs
Crayola Creativity Week Begins with an Announcement
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Social Good Gifting Ranges
The Virgin Experience Days Gifts for Good Collection is Purposeful
Sports Community Platforms
Sports Social Connects Athletes And Gamers Through Local Events
Music Venue-Led Food Drives
The 9:30 Club Addresses Hunger and Food Waste
Charitable Back-To-School Campaigns
Academy Sports + Outdoors Partnered with French Toast and BEAR
Charitable Qsr Campaigns
A&W Canada is Running the Burgers to Beat MS Day Campaign
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Week-Long Charitable Cookie Campaigns
Tim Hortons is Hosting a Week-Long Smile Cookie Campaign
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Corporate Volunteer Initiatives
TELUS Hosted Its 21st Annual Days of Giving
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Charitble Children-Supporting Initiatives
Dunkin’ Joy in Childhood Foundation Donates $1.6 Million
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Celebration-Themed Donut Ranges
These New Parlor Doughnuts Treats are Arriving for Spring
Digital Fundraising Competitions
Headquarterz Launched the Community Cup
Promotional Partnership Promotions
Savvy Sliders Teams With Girl Scouts For Cookie Discount
Casual Baking Class Concepts
The Baking Social Makes Baking Fun, Social and Accessible
Global Sourcing-Focused Innovation Events
Made-In-China.com Hosted the Amazing April 2026 Event
Tech-Enabled Food Waste Reduction
Sobeys Uses FoodHero to Redirect Surplus Grocery Inventory
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Long-Term Food Insecurity Efforts
Jack and Jill of America Debut a 100,000-Hour Service Challenge
Student-Focused Charitable Campaigns
Tackle Hunger & Collaborators Launch Fill the Fridge Campaign
Complimentary Lifetime Cookie Campaigns
The Dirty Dough Free Treats for Life Giveaway is Tasty
Outdoor Advocacy-Focused Partnerships
ISPO Partners with It's Great Out There Coalition