After previously working on an all-white iteration of the same shoe, Patta and Reebok are relaunching the ‘Club C’ silhouette in a new all-black iteration. The sneaker arrives with a full-grain leather upper, foam tongue, a black midsole, and a Pan-African flag that replaces the Union Jack symbol famous for gracing Reebok’s designs. The ‘Club C’ features a perforated toe cap for improved ventilation, while red, black, and green accents can be seen on the shoe's tongue decorating the standard Reebok logo.
Proceeds from the sneaker’s sales will go to The Black Archives, Sistah Space, and The Good Neighbourhood Collective, three UK-based organizations aiding the African Diaspora.
The Patta x Reebok ‘Club C’ collaboration is available now on the Patta website.
Image Credit: Patta, <a rel='nofollow' href='https://hypebeast.com/2023/1/patta-reebok-club-c-sneaker-reissued-charitable-causes-london-amsterdam'>hypebeast</a>, <a rel='nofollow' href='https://www.patta.nl/products/patta-x-reebok-club-c-85-core-black-core-black-glen-green'>patta.nl</a>
Key Themes Behind This Trend
- Diaspora-supporting Footwear
- The collaboration between Patta and Reebok to support the African Diaspora presents an opportunity for other footwear brands to create similar partnerships to support underrepresented communities.
- Pan-african Flag Design
- The use of the Pan-African flag in the design of the new 'Club C' silhouette presents an opportunity for other brands to incorporate cultural symbols into their designs and cater to diverse audiences.
- Charitable Sneaker Releases
- The release of the Patta x Reebok 'Club C' collaboration with proceeds going to organizations aiding the African Diaspora presents an opportunity for other brands to release charitable products for social impact.
Where This Applies
- Footwear
- The Diaspora-supporting collaboration between Patta and Reebok presents an opportunity for other footwear brands to not only create socially conscious products but also support underrepresented communities through their sales.
- Fashion
- The use of cultural symbols in fashion, such as the Pan-African flag on the Patta x Reebok 'Club C' silhouette, presents an opportunity for other brands to cater to diverse audiences and create inclusive designs.
- Charity
- The release of charitable products, like the Patta x Reebok 'Club C' collaboration with proceeds going to organizations aiding the African Diaspora, presents an opportunity for companies across various industries to use their products as a force for social impact.
