The conventional format of advertising, particularly in the fashion world, has always been billboard ads and magazine ads, but these days, fashion films are taking over our TV screens and the Internet. These new media ventures are gaining popularity for good reason. Rather than fashion brands and designers advertising a new product through one single image, a video is now a great way to get the message of a product across in a more direct and thoroughly entertaining way.
Many of these films are presented as movie trailers, pulling viewers in and capturing their attention in a way that traditional advertisements are not always able to. Often filmed by world-famous directors, fashion films are a relatively new method of advertising that are constantly growing in popularity.
From psychedelic fashions to sultry fragrance launch videos, fashion films are a fantastic way to find out about your favorite new products and collections.
19 Fabulous Fashion Films
From Punk to Preppy, Fashion Films are Taking Over the Advertising World:
Souzan Michael — Jul 28, 2011 — Fashion
18
Dubstep Fashion Films
Kristin Cavallari Sexes It Up in New Donna Mizani Ad Campaign
17
Sensual Fashion Films
Going Mad by Dequeker and Mello Combines Sexiness and Vibrant Video Effects
16
Tropical Fashion Films
Tutti Frutti for Vs Magazine Takes a Retro-Inspired Trip to Paradise
15
Futuristic Fashion Films
Ruth Hogben Takes the Gareth Pugh Fall 11 Collection to Heavenly Heights
14
Culinary Fashion Films
Retro Pizza-Making in Precious by Monica Menez for Willems Wonderglasses
13
Floating Fashion Films
The Rodarte + Maggie Cheung Short Film by Wing Shya
12
New Media Fashion Films
JN Motion Showcases The Styles Current In Fashion Film Production
11
Nightmarish Fashion Films
The Dior 'Lady Blue Shanghai' David Lynch Short Film
10
Puppet Fashion Films
The Double Identity by Karolina Zmarlak Sickly Sweet
9
Moody Men's Fashion Films
A Preview of the Dior Homme ‘The Time I Had Some Time Alone'
8
3-D Fashion Films
Nada Shepherd "Future Fashion/Fashion Future" Replaces Her Runway Show
7
Picturesque Punk Fashion Films
The Polarizing James Henry ‘Poetic Punk' Short
6
Dichromatic Fashion Films
Striking 'Black/White' for British Vogue March 2009
5
Preppy Fashion Films
The Polo Ralph Lauren Fall 2010 Video Sells Smart Style
4
Elemental Fashion Films
The Gareth Pugh Spring 2010 Interactive Cube Video Installation
3
Sensual Fragrance Films
Bottega Veneta Perfume Ad is a Simple Work of Art
2
Scary Fashion Films
Alexander McQueen & David Sims Present Spooky Menswear
1
Psychedelic Fashion Videos
The Mania Film by Barnaby Roper Uses Illuminati Iconography
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
90s-Inspired Fashion Capsules
Filippa K’s Spring/Summer 2023 Line is Inspired by Memories
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Nostalgic Neon Rollerskates
The Impala x Barbie Rollerskates Match the Style in the Barbie Movie
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Film-Celebrating Pool Floaties
The Funboy x Barbie: The Movie Collection is Plastic and Fantastic
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Vintage Ski-Inspired Fashion Collections
Filippa K's AW '23 Line Takes Cues from 1970s Ski Culture
Film-Inspired Apparel Collections
A24 and Online Ceramics Launch 'Spring Breakers' Themed Apparel
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Collage Art Footwear Campaigns
The Merrell 1TRL SS23 Campaign is Titled ‘My Trail’
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Filmmaker-Backed Movie Apparel
Sofia Coppola Lends Her Work to Uniqlo for a Graphic Shirt Series
Punk Romance-Inspired Fashion Collections
Maison Margiela's Fall 2023 Show is Edgy Yet Soft
Outdoor-Ready Luxurious Fashion Series
Fendi Unveils its Latest Collection Made for FW24
Hollywood Glamor-Inspired Fashion Capsules
The Ferragamo Pre-Fall 2023 is Out and Striking
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Vintage TV-Themed Apparel
Sports Brand Umbro Launches Its Debut Collection with MTV
Four-Seasons Fashion Lookbooks
Adam Jones Works with Photographers on a Comprehensive Lookbook
Celebrity-Spotlighting Menswear Campaigns
BTS member Suga Stars in Valentino's Latest Campaign
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Undone Luxury Fashion
AVAVAV FW23 Ripped Clothing Right Off of the Runway
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Sci-Fantasy Fashion Collections
Forever 21 and Netflix Draw Inspiration from Rebel Moon
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Pre-Duct-Taped Shoe Designs
Vans Vault Takes the Pre-Distressed Footwear Style to the Next Level
Filmic Skater Shoes
The Vans x Barbie Collaboration Shares Laid-Back Skater Styles
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Filmmaker-Inspired Apparel Collections
Uniqlo Reveals a Collection Featuring Sofia Copolla
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Sci-Fi Film-Inspired Fashion
sacai Honors Christopher Nolan with the Interstellar Collection
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Vintage Hollywood-Inspired Apparel
PALY Unveils its Fall/Winter 2022 Lookbook, 'Hollywood Is Hell'
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Metaverse Fashion Festivals
KMFF Showcases Fashion Brands in the Metaverse
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Hip Hop Fashion Exhibitions
MFIT Presents Fresh, Fly, and Fabulous: Fifty Years of Hip Hop Style
High-Fashion Football Footwear
The Adidas Football for Prada Collection Features Three Styles
Slick Architect-Inspired Fashion Campaigns
The New Norse Projects Campaign Celebrates Delivery 2
Detailed Filmic Fashion Publications
'Barbie: The World Tour' Breaks Down Outfits from the Film
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
French Baguette-Shaped Bags
The Fendi Baguette Drew Attention at Milan Fashion Week
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Luggage-Honoring Fashion Collections
The Louis Vuitton 'Flight Mode' Collection is Travel-Ready
Commemorative Fashion NFTs
The CFDA is Unveiling Non-Fungible Tokens & a Metaverse Exhibition
AI Film Festivals
Runway ML Launches an Artificial Intelligence Film Competition
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Vintage Americana Fall-Ready Fashion
Universal Works Unveils Far From Memphis for FW23
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Dynamic Fall-Centric Fashion Shows
JORDANLUCA Unveils FW24 During Milan Fashion Week
Punk Rock-Informed Fall Fashion
Av Vattev Designs the superculture Collection for FW24
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Minimal Preppy Fashion Capsule
G.H. Bass Presents a Look at the Modern Ivy Collection
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Rugged Fashion-Forward Jackets
FJackets Marries Form and Function With its Diverse Collection
Romance-Inspired Jewelry Campaigns
Balmain's Campaign is Shot by the Talanted Olivier Rousteing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Nostalgic Emo Band-Inspired Shoes
adidas is Channelling Teen Angst with the Fall Out Boy Sneakers
Rockstar-Inspired Instant Film Designs
Polaroid Unveils the For the Rebel Rebels Collection
Expansive Graphic-Detailed Streetwear
Drama Call Presents its New Collection for the Season
Film-Inspired Backpack Desigs
Sprayground Announced a Collaboration with Iconic Film Scarface
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Workwear-Inspired Fashion Collections
The Fendi Spring/Summer 2024 is Chic and Ultra-Functional
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Narrative Fall-Ready Modern Fashion
Daniel W. Fletcher Presents I Loved You From the Start
Happiness-Celebrating Fashion Campaigns
Prada's Memories of Beauty Salutes the Year of the Rabbit
Iconic Fragrance Short Films
Diptyque's Do Son Collection Launch Celebrated with Short Film
Retro Italian-Inspired Fall Fashion
Martine Rose's FW23 Collection is Sexy, Very Sexy
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Purpose-Driven Celebrity Fashion
Atelier Jolie is Angelina Jolie's Own Design Label
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
North African Culture-Inspired Fashion
Daily Paper's Under the Same Moon Series Readies for SS23
Statement-Making Logo-Adorned Jeans
Chanel's Denim Collection Emphasizes the Brand's Identity
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Digital Fashion Teasers
Fabricant, the Digital Fashion House, Debuts a Teaser for Its New Line
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Cult Movies-Inspired Graphic Streetwear
Place+Faces Presents the Film Club Collection
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Playful Travel Fashion Campaigns
The FOSSIL Made For This Campaign Celebrates the Brand's Heritage
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Graphic-Centric Minimal Streetwear
Drama Call Presents a Look at its Newest Collection
Monochrome Pixelated Clothing Collections
LOEWE's Recent Line Boasts 8-Bit Video Game Aesthetics
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
3D-Printed Dynamic Couture Fashion
Balenciaga's Latest Couture Collection Highlights Armour
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Dynamic Muted Luxury Fashion
Prada Presents Let's Talk About Clothes for the FW23 Season
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Online Sustainable Fashion Toolkits
Fashion Takes Action Features an Important Resource
Traditional Football-Themed Fashion
Mitre and Lack of Guidance Join Forces on a Collection
Laidback Fashion Brand Sunglasses
Converse Sunglasses Come in Three Style Options
Virtual Personal Styling Services
Fashivly Was Founded by Professional Stylist Ashlyn Greer
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Slick Boxing Fashion Collection
John Lawrence Sullivan and Everlast Collaborate on a New Range
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Community-Focused Fall Fashion
Feng Chen Wang Presents its New Collection for the FW23 Season
Pleats-accented Fashion Collection
Issey Miyake Embraces Pleated Fashion for Spring/Summer 2024
Contemporary Workwear-Inspired Fashion
Madhappy Debuted Its Utility-Focused Pre-Fall 2023 Range
Fashion Recap Artful Books
Style Not Com Unveils the Fashion In 2023 Highlights Book
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Branded Film Launches
Oakley Launches Future Genesis and a New Brand Aesthetic
Personalized Film Apps
Movie Me Helps Individuals Discover New Movies