These examples of exceptional consumer care show brands going above and beyond normal products and services to create memorable experiences above all else. A lot of the time, this means delivering something highly personal to customers, as seen in the TD Bank Automatic Thanking Machines, Groupon's #GrouponSelfie, or the heartfelt Cover Greetings that were placed on the headrests of people flying with KLM.
A more unusual example of a company looking out for the overall wellbeing of its customers includes Taxi Stockholm, now offering therapy sessions in the back of its cabs. One example of consumer care that takes the cake is KLM's Happy to Help campaign, which reached out to all travelers on social media in need of aid, whether they were flying with its airline or not.
18 Consumer Care Campaigns
From Heartwarming Headrest Messages to Airline Holiday Surprises:
Laura McQuarrie — Dec 10, 2014 — Marketing
18
Compassionate Bank Campaigns
TD Bank's Automatic Thanking Machine Gives Clients Personalized Gifts
17
Airline Holiday Surprises
Air Canada Gives the 'Gift of Home' to Canadians Living Abroad
16
Affirming Interactive Mirrors
The Band The Mrs. is About Empowering Women in How They Look
15
Fan-Serenading Football Stars
The NFL 'We Play For You' Video Features Players Singing Thank You
14
Rebranded Lemonade Campaigns
Mike's Hard Lemonade Honors 1 Million Facebook Fans with a New Name
13
Personalized Sickness-Curing Campaigns
Kleenex Watched Social Media and Sent Out Get Well Kits
12
Festive Airline Publicity Stunts
The WestJet Christmas Miracle Answered Passengers' Wishes
11
Heartfelt Gifting Campaigns
The #GrouponSelfie Campaign Rewards People with Surprise Gifts
10
Tearjerking Christmas Videos
WestJet's 'Christmas Miracle' Brought Snow to the Dominican Republic
9
Free Holiday Flight Campaigns
Jet Blue Offered Free Flights to Get People Home for the Holidays
8
Airline Assistant Dogs
KLM's Lost and Found Service is Run by an Adorable Dog
7
Heartening Soda-Delivering Drones
This Singapore Coca-Cola Delivery is More Special Than Usual
6
Feel-Good Hair Campaigns
Pantene Delivered Personalized Remedies for Bad Hair Day Situations
5
Tailored Video Response Campaigns
This Honda Social Media Campaign Made Custom Vines for Consumers
4
Toy Tracking Services
Virgin Trains Introduces the Teddy Tracker to Prevent Lost Toys
3
Heartwarming Headrest Messages
KLM's Cover Greetings Surprises Passengers with Personalized Notes
2
Backseat Shrink Services
Taxi Stockholm is Offering Therapy Sessions in the Back of Their Cabs
1
Customer-Thanking Playlists
Spotify Made Personalized Spotify Playlists for its Customers
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Photography Brand Suitcases
This Conceptual Kodak Luggage Follows the Brand's Design Aesthetic
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Inclusive Hotel Soaps
Diamond Brown Aims to Pioneer Inclusivity in Hotel Amenities
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Break-Focused AI Campaigns
Kit Kat is Encouraging AI Tool Breaks to Boost Their Optimization
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Celeb-Backed Wellness Brands
Kare by Kalani is a Groundbreaking, Research-Driven Beauty Brand
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Mood-Boosting Haircare
Happy Hair People Combines Expert Haircare with Uplifting Fragrances
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Skincare-Inspired Haircare
Dove's Love Your Hair Collection Supports Six Different Hair Profiles
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Premium Skincare Amenity Kits
JetBlue's Mint Airline Amenity Kits Feature Multiple New York Brands
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Eco-Conscious Skincare Brands
Kiehl's Mission Renewal Shows its Commitment to People and the World
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Branded Holiday Gifting Suites
Scotch Brand Created a Festive Suite for Wrapping & Packing Gifts
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Festive Airline Post Boxes
easyJet's Letters to Santa Campaign Supports Traveling Families
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Unisex Fashion Brand Cosmetics
The A.P.C. SELF-CARE Collection Has Six Products
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Mother's Day QSR Campaigns
The KFC Nuggets of Appreciation Meal Celebrates Moms
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Consumer-Centric Luxury Car Campaigns
Genesis Motors Canada Recently Unveiled 'Centred Around You'
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
AI Travel Campaigns
Trivago is Using AI to Replace Spokespeople & Simplify Productions
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Hospital Entertainment Campaigns
Honda is Bringing Tiny Drivable Cars to Kids Staying in Hospitals
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Rebranded Customer Support Platforms
LG's LG Canada Support Division is Now LG CareQ
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Toronto Milestone Retailers
Carriage Trade Celebrates 60 Years of Luxury and Philanthropy
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Health Network Brand Campaigns
The University Health Network Announced its 'UHNITED' Campaign
Simplified Loyalty Programs
CVS Pharmacy Adds Two More Membership Tiers to its Reward Program
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Branded Rest Stops
Kinder Bueno's Summer Gets Bueno Program Includes a Special Destination
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Tax-Deductible Snack Breaks
KitKat Created a One-Day Event for the End of the Tax Year
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Premium In-Flight Cosmetics
Thirteen Lune and American Airlines Partnered for Onboard Amenities
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Comfort-Focused Business Features
Uber Launches a Series of Features to Benefit Business Travelers
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Complimentary Spice Grocer Campaigns
Sainsbury's Seasonings Shuttle Service Provides Free Spices
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Inspiring Heritage Campaigns
Comcast's 'Be the Next Story Told' Spot Celebrates Hispanic History
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Clean Water CSR Campaigns
The Give Water, Give Health Campaign Provides Clean Water for Thousands
Airplane Apology Agreements
Carter's is Easing the Travel Journey for Families with Fussy Flyers
Elevated In-Flight Menus
Delta Airlines Enhances its Onboard Experiences with Upgraded Menus
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Mother’s Day Spa Giveaways
DOVE Chocolate Celebrates Moms with a Special Mother's Day Initiative
Opulent Traveler Rewards
Bank Of America Rewards Program Adds Experiential Perks for its Customers
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Contemporary Home Brand Initiatives
abc carpet & home Participated in the Holiday Cheer
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Sibling Caregiver Campagins
CDSS Launches 'Care Instructions' Campaign
Design-Led Lifestyle Brands
The John Lewis Partnership Unveils a New Lifestyle Brand and Tote Bag
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Personalized Heartfelt Digital Greetings
Merrygram Emerges as a More Meaningful Alternative
Low-Cost Holiday Grocer Campaigns
This Kroger Memorial Day Promotion Offers Enhanced Savings
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic