These commemorative campaigns range from airline birthday ads to celebratory cookie commercials. In addition to celebrating a brand-specific milestone, these examples also aim to engage audiences in new and unexpected ways.
While some brands are engaging audiences with humor -- the Gillette BODY Razor commercial recounts the most outrageous facial hair fads from the past 100 years -- others are choosing a more emotive approach with retrospectives that educate viewers about a company's history and core values.
Standouts include rooftop social media stunts like Nordstrom's immersive commercial that celebrates the retailer's 2015 anniversary sale. Another favorite is a gaming console celebration ad by Playstation whose commemorative campaign recounts 20 years of play while promoting a hashtag of the same name.
15 Commemorative Campaign Examples
12
Fan-Celebrating Footwear Ads
The Converse Made by You Campaign Boasts Over 200 Portraits
11
Vibrant Airline Birthday Campaigns
The easyJet 20th Birthday Campaign Looks Back on Trips Taken
10
Social Media Travel Sweepstakes
This Digital Campaign for the Netherlands is from Expedia
9
Gaming Console Anniversaries
PlayStation's #20YearsofPlay Campaign Looks Back Fondly
8
Rooftop Instagram Stunts
This Nordstrom Instagram Campaign Takes Marketing to New Heights
7
Beautiful Birthday Campaigns
Dove's 50th Anniversary Campaign Celebrates Beauty at Every Age
6
Cinematic Fast Food Commercials
These McDonald's Ads are Parodies of Famous Scenes in Film
5
Retro Cafe Makeovers
This Tim Hortons Cafe Immerses Itself in Its 1964 Roots
4
Bicentennial Brand Celebrations
The Royal Doulton 200th Anniversary Campaign is Digitally Powered
3
Historic Brand Campaigns
This Hudson's Bay Commercial Goes Back to the Brand's Roots
2
Evolving Facial Hair Ads
The Gillette BODY Razor Commercial is Fun and Takes on Different Eras
1
Vacation-Rewarding Campaigns
Expedia Rewards Vacation-Deprived Canadians with Well-Deserved Trips
Related Ideas
Untouched Underwear Ads
The Aerie #AerieReal Campaign Moves Away from Photoshop and Supermodels
Artist-Inspired Sneakers
These Printed Andy Warhol Shoes Combine Artwork with Converse Trainers
Anti-Airbrush Guerrilla Marketing
The New Part of Dove's Real Beauty Campaign Reverts Photoshoppin
Retrospective Magazine Exhibits
Gossip Magazine Grazia Celebrated Its 10th Anniversary in 2015
Hi-Tech Coffee Chains
A Concept Tim Hortons Store Proposes a Hi-Tech New Design and Coffee Beer
Retail Concept Sneaker Designs
The colette x ASICS Collaboration Presents an Impressive Pair
Massive Multicultural Markets
The Anthony Bourdain Food Market Will Host 100 International Vendors
Beacon-Powered Pop-Ups
Hudson's Bay Company's LXR & Co. Pop-Up Boasts Beacon Shopping Capabilities
Self-Conscious Billboard Ads
The Dove 'Girl Outdoor' Ad Has a Girl Hiding Using the Ad Itself
Summery Pop-Up Shops
This Byrant Park Pop-Up Celebrates the Target x Lilly Pulitzer Collection
Customized Candy Studios
Kit Kat's Custom Chocolate Bar Pop-Up Lets Customers Create new Flavors
Deceptive Take-Out Cakes
Jayne McCool's Fast Food Cakes Resemble Takeaway Meals From Brands
Adventure-Capturing Campaigns
Marriott Lends Out GoPro Travel Cameras for Guests to Try
Fast Food Capsule Collections
The McDonalds x Colette Collaboration Features Posters and Tote Bags
Customizable Sneaker Kits
LOOP Provides Colorful Laces for Creating Custom Sneakers
Subtle Skincare Packaging
The Delicate Skin Care Branding for Dove's DermaSeries is Barely There
Transformed Customer Models
Holt Renfrew is Featuring Consumers and Staff as Models
Self-Esteem-Promoting Restaurants
'Beautiful' Women Get Free Meal at Brazilian Restaurant Spoleto
Commemorative Cork Sneakers
The Nike Air Max 90 Cork Model Celebrates 25 Years
Professional Headshot Tours
LinkedIn is Touring the US to Give Profile Advice and Headshots
Blanket-Themed Shoes
These Mens Converse are Inspired by the Classic Hudson's Bay Striped Blanket
Gradated Shampoo Bottles
The Dove Shampoo Advanced Hair Series Packaging Shows Off Product Color
Cosmetic Anniversary Soirees
The BYS Cosmetics Brand Hosted a Three Year Anniversary Dinner Party
Fast-Food Reservation Platforms
Mcdonald's Locations in Sweden are Testing Online Reservations
Motorbike Jacket-Inspired Shoes
The Jack Purcell Moto Jacket Shoes Are Inspired By Biker Jackets
Floating Website Birthday Cakes
The eBay Birthday Cake Floated Down the River Thames
Retail Patio Spaces
Hudson's Bay Calgary is Leasing a Significant Portion to a New Restaurant
Rebellious Rapper Sneakers
These Chuck Taylor All Star Ill Sneakers are Inspired by Wiz Khalifa
Quirky Denim Matchmakers
G-Star Raw's Tinder-Style Web Tool Makes Shopping for Perfect Denim Easy
Stylish Scandinavian Sneakers
The Converse CONS Polar Skate Sneakers Have Mad Attitude
Miniaturized Fast Food Combos
The New McDonalds Mini Meals May Replace the Supersize Option
Interacting Intelligently with Media
Joanne Kwok's Media Speech on Media Consumption Effects
Donut Brand Pop-Up Picnics
Krispy Kreme Threw a Summer-Themed Picnic on a Sunny London Rooftop
Comic-Inspired Sneakers
The Chuck Taylor All Star DC Comics Sneakers Feature Superman & Batman
Wholehearted Airline Rebrands
The Southwest Airlines Rebrand
Uplifting Beauty Calendars
These Calendar Events by Burts Bees Bring Brightness to Your Days
Live Razor Shaving Launches
Gillette's Fusion ProGlide with FlexBall is Unveiled in New York City
Speedy Grocery Services
Urbery's Grocery Delivery Brings Items to Your Home in a Matter of Hours
Rotating Facial Razors
These Rotating Razors Make Shaving Easier Than Ever Before
Cola-Honoring Notebooks
This Limited Edition Notebook Celebrates Coca-Cola's 100th Anniversary
Vibrant Airline Birthday Campaigns
The easyJet 20th Birthday Campaign Looks Back on Trips Taken
Delicate Skincare Packaging
Dove's True Tone Branding Suggests Its Gentle and Premium Qualities
Student-Inspired Hotels
Amsterdam's 'Student Hotel' Exemplifies the Youth-Based Travel Market
Press-Inspired Branding
Headline News Prints the Day's News on Coffee Sleeves to Gain Readers
Iconic Signature Sneakers
The Converse Jack Purcell Signature Shoes
Kaleidoscopic Cognac Bottles
The Ryan McGinness for Hennessy Bottle Boasts a Dizzying Design
Daily Kindness Newscasts
This Series of Heartwarming Airbnb Ads Highlights Human Kindness
Op Art Sneaker Ads
Alex Trochut's Footlocker Ads Celebrate the Retailer's Branding
Retro Barber Shop Bags
This Paul Smith-Designed Toiletry Bag Will Take You Back
Personalized Deodorant Commercials
This Axe Brazil Ad Changes Its Plot Based on User's Interests
Celebratory Gym Makeovers
Jordan Brand Renovates the NBA Allstar's Emsley A. Laney High School Gym
Time Traveling Videos
The 'Hunter and Bear's 2012 Birthday' is Phenomenal
Lavish Regal Breakfasts
This Cereal Celebrates Queen Elizabeth's Longest Reign
Customized Candy Confections
The My M&Ms; Service Offers Personalized Treats for Any Occasion
Nostalgic Travel Campaigns
Expedia's 'Throw Me Back' Recreates #TBT Photos from Summers Past
Voice-Activated Beer Fridges
Molson's Clever Fridge Only Unlocks with Voice Translation
Coffee Shop Fruit Shakes
These Tim Hortons Smoothies Will Appeal to the Health-Conscious Crowd
Social Travel Shops
Conrad Hotels Lets Its Guests Make a Travel Booking Through Instagram
Massive Shaving Murals
Gillette Artistically Features The World's Biggest Shave
Bejeweled Shaving Tools
Ryan Lochte Receives Diamond Encrusted Razors From Gillette
Unabashedly Confident Spoofs
The xoVain Editors Poke Fun at the Dove Beauty Ads in This Clip
Dapper Grooming Campaigns
Three Stylish Stars to Represent the Gillette Fusion ProGlide Styler
User-Friendly Flight Apps
Concept for a New Turkish Airlines App Would Be Intuitive to Navigate
Anticipated Coffee Lineup Apps
Tim’s Time App Lets you Know the Wait Time at Any Tim Hortons
Winterized Down Sneakers
The Converse Chuck '70 Down Jacket is Inspired By Down Jackets
Foodie-Focused Social Networks
Loblaws' President's Choice Discoveries Platform Stuns Food Fans
Film Festival Cocktails
The Grey Goose Brand Ambassador Unveils Exclusive 2015 TIFF Cocktails
Satiric Bad Boss Ads
These Clever Ads Promote Leadership by Staging Improvised Sketches
Emoji Branding
Laura McQuarrie Counts Down Her Favorite Examples of Emoticon Ad Campaigns
Smile-Activated Cameras
This Interactive Dove Ad Reinforces That Beauty is Amplified with a Smile
Social Travel Bookings
Stayful's #Tweetstay Helps to Arrange an Easy Travel Booking
Eco-Friendly Sewing Camps
This Non-Profit Camp Teaches Children About Sewing and Fashion Basics
Celebratory Frozen Coffees
The Birthday Cake Frappuccino From Starbucks is Only Here for 5 Days
Honest Financial Ads
Better Money Habits Helps Americans Become More Financially Responsibility
Surprise Valentine's Proposals
WestJet Helped Two Torontonians Pull Off a Romantic Proposal
High-Intensity Training Commercials
The Under Armour #RuleYourself Ad Stars Steph Curry
Accommodating Loyalty Programs
The Expedia+ Travel Loyalty Program Lets You Cross-Collect Rewards
Jetsetting Angel Ads
This Victoria's Secret Super Bowl Ad Features Angels Around the World
Hipster Heritage Pop-Ups
Hudson's Bay Company's Drake General Store Pop-Ups Target Young Consumers
Upsized Coffee Branding
Tim Hortons Extra Large Cup Changes the Chain's Cup Size Names
Beautiful Birthday Campaigns
Dove's 50th Anniversary Campaign Celebrates Beauty at Every Age
Man-Sized Razor Campaigns
The 'Gillette City Trim' Campaign Featured a Giant Razor Clearing Grass
Discount Grocery Apps
Flipp Gives Users Access to Grocery Store Deals and Discounts
Tattoo-Supplying Colas
These Coca-Cola Packages Honor National Hispanic Heritage Month
Hunger-Inspired Candy Bars
These Snickers Bars Replace Brand Names with Hunger Symptoms
Emotive Travel Campaigns
Cathay Pacific's Life Well Travelled Campaign Markets Wanderlust
Charitable Food Campaigns
The Latest Walmart Social Media Campaign Raises Funds for Food Banks
Luxe Auto-Inspired Shavers
These Bolin Webb Razors are for Those Who Prefer to Shave With Swag
All-Natural Pumpkin Lattes
Starbucks' Real Pumpkin Spice Beverage Includes Authentic Ingredients
Convenient Coffee Payment Apps
Tim Hortons' Timmy Me App Now Lets You Pay with Your Smartphone
Birthday Cake Beer
The Dogfish Head Higher Math Beer Has Chocolate and Sour Cherry Overtones
Pitch Black Cafes
Tim Hortons' Dark Roast is Promoted in a Cafe That's All Black Inside & Out
Coffee Cup Biofuel
University of Manitoba Microbiologists Turn Tim Hortons Cups Into Ethanol
Adventure-Inspiring Commercials
North Face is Launching Its First-Ever Global Ad Campaign
Unexpected Airline Adventures
Westjet Provided Customers with an Upgraded Vegas Experience
Future-Bound Message Capsules
This Time Capsule Holds Current Text & Videos for Future Generations
Peppery Bacon Donuts
Tim Hortons is Introducing a New Savory Black Pepper Bacon Donut
Mysterious Celebrity Advertisements
This Johnny Depp Dior Commercial Features Ambiguous Mystery
Equality-Supporting Spoof Ads
'Tide to Go' Spoofs Opposition to Same Sex Marriage
Superhero Shaving Commercials
Bill Nye Explains How Superman Shaves in This Gillette Commercial