10 Innovative 4/20-Inspired Ads

4/20 has come and gone, and the best ideas surrounding the unofficial holiday are in. There were undoubtedly many trends surrounding this day. These ranged from coffee campaigns aimed at cannabis enthusiasts to chicken wings paying tribute to the marijuana-themed holiday. 

SToK x DK's offered an 'Awake & Bake' combo with special treats to kick off the holiday. The deal started at 4:20 AM on April 20, 2022, and the first 100 customers received the combo free through DK's official site. The special consisted of bold and smooth black cold brew with DK's' limited-edition SToK-infused donuts. The first 420 customers at their LA store also received free combos to add to the excitement.

Wingstop ensured there wouldn't be any post-celebratory hunger with their Blazed & Glazed wings. The 4/20 -inspired wings were created with a new blend of curated hemp seeds, terpenes, strawberry, and cayenne pepper.

Cannabis consumers could get their hands on the custom flavors in person and through Wingstop's app.