Following the disastrous revelation of the Brandi Favre scandal, this top list takes a look back on some of the biggest celebrity scandals, providing insight on the controversy surrounding celebrities and their "mishaps." And as you will find, sometimes innovation, infamy, and increased popularity are the hidden fruits of supposed PR disasters.
Good or bad, advantageous or not, there is no denying celebrity events like the Brandi favre scandal are game changers on a big scale.
32 Celebrity Stunts & Scandals
20
VP Babygates
Did Sarah Palin Fake Pregnancy for her Teen Daughter?
19
Racy Cougar Celebrities
Brooke Shields' Scandalous Kurv Photo Shoot
18
Global Political Image Scandals
Will Elizabeth Wong Be the Carla Bruni of Malaysia?
17
Political Fashion Controversies
Elisabeth Hasselbeck Calls Sarah Palin Wardrobe Scandal Sexist
16
Getting Fat for Publicity?
Was The Jessica Simpson Weight Gain Scandal A PR Stunt?
15
Olympic Athletes as News Gossip
CNN Roasts Amanda Beard on Michael Phelps
14
Tabloid-Mocking Editorials
'Footballer's Wives' in V Plays Up the World Cup WAG Fuss
13
Scandalous Fashion Retrospective
Britney Spears' Sexy Performance Gear Over the Year
12
Post-Campaign Scandals
GOP Advisors Blast Sarah Palin
11
Paris Hilton Disowned
Grandpa Cuts Heiress Off From Family Fortune
10
Virtual Footwear Throwing
Reliving the Bush Shoe Scandal Through Animated Gifs
9
Pageant Queen Comebacks
Carrie Prejean Keeps Miss California Title, Angers Perez Hilton
8
Blackmailed British Royal Outed
Not Harry or William (Follow Up)
7
Doped-Up Athletes
Sumo Wrestlers Follow Michael Phelps' Trail of Marijuana Smoke
6
Political Scandals for Cell Phone Marketing
Virgin Mobile Ads Bash Spitzer
5
Fallen Heroes
Olympian Tim Montgomery Busted for Heroin
4
Politicians as Reality TV Stars
Tom DeLay to Join Cast of "Dancing With the Stars"
3
U.S. E-Voting Election Scandals
Diebold's Faulty Voting Machines
2
Fake Celebrity Networking 2.0
‘FakTwitter' Involves Aussie Celebrity Twitter Profiles
1
Tabloid Spoof Promotions
DLKW Uses Fergie Scandal to Promote Prince's New Album
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The Miley Cyrus Maison Margiela Campaign Boasts Avant-Garde Themes
Athlete-Designed Skating Looks
Madison Chock Launches a Skating Wardrobe Brand
Superhero Lifestyle Collections
Disney Drops Brand Collabs for The Fantastic Four: First Steps
Modern Heritage-Based Streetwear
adidas Spotlights its 'Superstar Collection' for Fall and Winter
Heritage-Driven Boot Campaigns
The Red Wing Made the Hard Way Goes Against Sneaker Drops
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Provocative Soda Stunts
Evolution Fresh x Bretman Rock Hosted a Soda-Powered Car Wash
Co-Branded 6-Packs
Heinz and Heineken Created a Craveable Matchup for Sports Fans
Wellness Swap Pop-Ups
Bragg's Trendy Trade-In Helped People Exchange Fads for ACV
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Branded Jewish Dating Shows
Matchmaking Traditions Inspired a New Manischewitz Matchmakers Show
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Mockumentary Product Tests
Robert Irwin vs. 100 Crocs Puts Columbia Sportswear Shoes to the Test
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Telecom Event Ticket Campaigns
Verizon and David Beckham Teamed Up for the FIFA World Cup 2026
Beer Brand Campaigns
AB InBev Launched Its 'Cheers to Bars' Campaign for the FIFA World Cup 2026
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Actress-Supported Footwear Campaigns
Jimmy Choo Partners with Sydney Sweeney on Its New Campaign
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Film-Inspired Vodka Marketing Campaigns
GREY GOOSE Partners with The Devil Wears Prada 2
Football-Themed Hiring Campaigns
The NFL Links Draft Culture to Inclusive Hiring Practices
Iconic Draft Activations
At This Year's NFL Draft, Heinz is Crowning the First-Ever "Mr. 57"
Playful Tennis-Inspired Fashion Campaigns
Gucci Debuts the Original Sinner Campaign
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Sparkling Juice Campaigns
Welch's Break Out The Fancy Juice Celebrates Daily Moments Made Special
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Gilded Cleaning Product Branding
The Fabulosa Rebranding Was Developed by the Brandon Agency
Celeb-Supported Fragrance Campaigns
Prada's Paradoxe Radical Essence Taps Emma Watson
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Influencer-Supported Worldwide Promotional Campaigns
GUESS? Taps Chiara Ferragni for Its Campaign
Kickoff Footwear Commercials
Skechers' Big Game Ad Stars Sofía Vergara
Game-Day-Ready Dog Campaigns
Blue Buffalo x Olivia Culpo Team Up for Football-Inspired Treats
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Scent Spritz Billboards
goodwipes' Scentsational Summer Billboard Releases Scent Every 30 Seconds
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Personal Care-Focused Olympic Initiatives
Procter & Gamble Hosts the Champions Clubhouse
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Cleaning Mascot Retirements
Mr. Clean Announced He's Stepping Aside After 68 Years
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Beauty-Backed Sports Teams
First Aid Beauty is Supporting the Olympic & Paralympic USA Teams
Cheeky Swimmer Spirit Campaigns
Tom Daley and Malibu Reunited to Showcase Heat-Reactive Swimwear
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Beauty Brand-Focused Film Collaborations
L'Oréal Paris Partners with the Devil Wears Prada 2
Cross-Disciplinary Campaign Films
Levi's 'Behind Every Original' is Supported by 'Backstory'
Fiber-Focused Cereal Ads
Raisin Bran Uses its Super Bowl Spotlight To Promote Gut Health
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Anti-Counterfeit Campaigns
This Vaseline Nigerian Prince Campaign Warns Against Fake Products
Football Revival Collections
Travis Scott x Nike Total 90 Collection Reworks an Soccer Franchise
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Actress-Led Kombucha Campaigns
Health-Ade and Lindsay Lohan Partnered to Promote Kombucha
Loyalist Skincare Campaigns
The Parëva Beauty In My Skin Campaign Features Real Brand Advocates
Emergency Beer Initiatives
Heineken Fan Rescue Delivered Beer to Scottish Fans in Boston
Film-Inspired Cocktail Campaigns
Ketel One Vodka Collaborates with Patrick Schwarzenegger
Cheeky Garlic-Inspired Couture Campaigns
Hellmann's and Arielle Vandenberg Promote Garlic Aioli
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Athlete Marketing Platforms
Faves Was Built by Pro Athletes and Fintech/Adtech Experts
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Musician-Supported Beauty Campaigns
The Revlon Be Unforgettable Campaign Enlists Megan Moroney
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Actress-Supported Luxury Haircare Companies
Kérastase Taps Demi Moore as Its Brand Ambassador
Immersive Athlete-Focused Ambassador Programs
Freaks of Nature Announced the Freak Team Program
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
Athlete-Led Marketing Strategies
Forta Cosmetics Uses Athlete Network to Launch Its Setting Spray
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Athlete-Approved Chocolate Sweepstakes
Ferrero and Tom Brady Partnered to Celebrate the World Cup
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Basketball Athlete-Backed Water Campaigns
Saratoga Spring Water Partners with Skylar Diggins
Champagne Podium Celebrations
Moët & Chandon Has Marked 60 Years of the Formula 1 Champagne Spray
Collaborative Domestic Violence Campaigns
Purina and Sarah Hyland Debut 'Courageous Together'
Spontaneous Holiday Experiences
Virgin Red Challenged People on the Street to Turn FOMO into Go-Mo
Canadian Soccer Style Campaigns
Levi's Canada Launched Its World Cup Campaign Starring Kaila Novak
90s-Inspired Soccer Campaigns
adidas Unveiled its 'Backyard Legends' Film Ahead of FIFA 2026
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Cheeky Trash Bag Ads
Hefty Expands Collaboration with John Cena, the Face of Its Hefty Trash Bags
High-Profile Skincare Launch Parties
Clarins Celebrated Beauty Launch with Maroon 5 and Others
Brand-Creator Matchmaking Events
Dhar Mann Studios & Brand Innovators Hosted a Speed Dating Event
Hometown Athlete Branding
Hershey’s Released Limited-Edition Chocolate Bars for Christian Pulisic
Celebrity Wellness Brand Expansions
Bob Marley's Estate Expanded into Natural Health Markets
Franchise IP Platforms
Authentic Acquires Care Bears to Expand Entertainment Ecosystem
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Music Awards-Inspired Promotional Events
Johnnie Walker Hosted an Activation for the Grammys
Celebrity-Backed Whiskey Campaigns
Redbreast Irish Whiskey Taps Andrew Scott for Next Chapter
Actress-Backed Handbag Collections
Prada Spotlights Its Galleria Handbag Collection
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Humorous High-Intensity Campaigns
Nike Launched its Star-Studded 'Rip the Script' Video Campaign
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Celeb-Forward Fragrances Releases
Skylar Announces the Launch of the Double Dates Scent
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Racing Icon-Supporting Vodka Brands
NEFT Vodka Welcomes Mad Mike Whiddett to Its Motorsport Roster
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Soccer-Themed Snack Brand Partnerships
Pringles and Sucuk und Bratwurst The Night Kit
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Co-Branded Family-Oriented Events
Disney and Formula 1 Launch Fuel the Magic Campaign
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Anti-Bias Fashion Unveilings
Primark Created "Kim Parr" to Challenge Preconceptions
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Locker Room Fashion Events
Pacsun Hosted an Event in the Los Angeles Rams Locker Room
In-App Unscripted Microseries
Bravo's Salon Confessionals Spills Personal Stories, Drama & More
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Youth Athlete-Celebrating Initiatives
Gatorade Pays Homage to Two Exceptional High School Athletes
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Celebrity-Backed Luxe Fashion Campaigns
Burberry's Holiday Film is Dubbed ’Twas the Knight Before…
NFL Boardgame Iterations
Hasbro Guess Who NFL Edition Brings Real Players to the Classic Game
Confessional Snack Hotlines
The Pop Secret Hotline Invites People to Call and Spill Secrets
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Costumed Fan Stunts
AXE's Mystery Wiener Couple Captivated Fans at the World Cup
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Health-Focused Sports Activations
Raisin Bran Brings Gut Health to Major League Pickleball
Sporty Pet-Centric Video Series
Purina Pro Plan Launched Fueled By Video Series
Superstitious Soccer Campaigns
Sedano's Supermarkets Launched Where Superstitions Are Born
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Social Gathering-Inspired Campaigns
Farm Rich Partners with Laura Rutledge on a New Campaign
Prominent Culinary Sponsor Anniversaries
Martin's Famous Potato Rolls Supports a Popular Event
Healthcare Professional Appreciation PSAs
Annie Estrin Pays Homage to Healthcare Professionals
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Media Exposure Platforms
PrBoost Delivers Scalable Brand Publicity Across Trusted News Sites
International Traveler-Focused Campaigns
Brand USA Launches Two Complementary Campaigns
Ethical Influencer Programs
TikTok and 4A's Back the Responsible Influence Certification Program
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign