Branded Halloween costumes offer loyal brand fans a fun and effortless way to stand out during the season, while also providing brands with additional exposure and engagement opportunities. In a world where companies are dropping lifestyle fashion products throughout the year, the Halloween season offers a unique opportunity for them to go beyond their usual merch in a playful way.
While some bubble tea brands are turning fans into walking, talking cups of bubble tea, wine brands are giving adults to turn themselves into boxed wines, and snack brands are creating head-turning glow-in-the-dark costumes that cleverly amplify visibility in more ways than one. Other standout examples include official costumes that let people step into the whimsical role of a brand mascot, embodying the essence of their favorite companies in a playful and memorable way.
12 Branded Halloween Costumes
12
Boxed Toy Couples Costumes
The Barbie & Ken Box Couple Costume is Playful
11
Wine-Themed Pet Costumes
Franzia Wines x BARK Collaborated on a Dog Costume and Toy
10
Branded Sauce Halloween Costumes
The Hidden Valley Ranch Costume is Arriving for Halloween
9
Candy-Themed Halloween Costumes
STARBURST® Releases Official 'Little Lad' Halloween Costume
8
Bubble Tea Costumes
Spirit Halloween & Kung Fu Brew Created Boba-Inspired Halloween Outfits
7
Spooky Soda Costumes
These MTN DEW Halloween Costumes Reference Favorite Flavors
6
Boxed Wine Costumes
Franzia Created a Wearable Wine Halloween Costume with a Dispenser Spout
5
Macaroni-Inspired Halloween Costumes
The Cheetos Bold to the Bone Costume Glows in the Dark
4
Multi-Person Chocolate Costumes
Kit Kat Created a Fun Halloween Group Costume
3
Official Coffee Shop Costumes
Dunkin' and Spirit Halloween Created Donut and Coffee Costumes
2
Unpalatable Candy Costumes
The Zombie Skittles Costume Emits Odor to Keep Others Away
1
Tomato Blood Costume Kits
The HEINZ Tomato Blood Costume Kit Arrives Just in Time for Halloween
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Adorable Dog Costumes
Pandaloon Launched a New Collection of Dog Apparel in Time for Halloween
Hilarious Dog Costumes
Bark Shop's Elephant Booty Suit is the Perfect Costume for Your Dog
Condiment-Themed Holiday Sweaters
The Hidden Valley Ranch Green Holiday Sweater is High-Quality
Mail-In Ballot Halloween Costumes
Yandy Debuts the Hilarious and Timely Mail-In Ballot Costume
Spooky Seasonal Cafe Products
The Starbucks Japan Halloween Collection is Charmingly Seasonal
Viral Chicken Sandwich Costumes
Yandy is Selling a Sold Out Chicken Sandwich Costume for Halloween
Boxed Wine Backpacks
Boxed Wine Brand Franzia Created a Wine-Dispensing Backpack
Digital Halloween Platforms
TREAT TOWN is an App-Based Experience for Virtual Trick-or-Treating
Pet-Centered Holiday Products
PetSmart Launched its 2021 Lineup of Holiday Goodies for Pets
Boxed Toy Couples Costumes
The Barbie & Ken Box Couple Costume is Playful
Spooky Halloween Bath Lines
Lush's Halloween Line Offers Three New Products
Wine-Themed Pet Costumes
Franzia Wines x BARK Collaborated on a Dog Costume and Toy
Pet Samurai Armor
Samurai Age Has Created a Line of Armor for Dogs and Cats
Branded Sauce Halloween Costumes
The Hidden Valley Ranch Costume is Arriving for Halloween
Playful Colored Children's Jewelry
Super Smalls Jewelry is Ideal for Playing Dress Up
Candy-Themed Halloween Costumes
STARBURST® Releases Official 'Little Lad' Halloween Costume
DIY Video Game Character Masks
These Fortnite Halloween Costumes Can Be Made at Home
Dressing-Inspired Clogs
Crocs, Hidden Valley Ranch & The Hundreds Collaborated on a Shoe
Vegan Burger Halloween Costumes
Yandy Launched a New 'Beyond Burger Costume' in Time for Halloween
Plantable Ketchup Labels
Heinz Created a Limited-Edition Bottle for Cultivating Tomatoes at Home
Undead-Inspired Halloween Treats
Zombie Skittles Pack a Rotten Flavor in the Mix
Matching Dog Christmas Sweaters
Sainsbury's Unveils Matching Holiday Sweaters for You and Your Dog
Expansive Halloween Pet Collections
The Petco 'Bootique' Halloween Collection Has Options for All
Sophisticated Boxed Spirits
Black Box Wines is Now Offering Whiskey, Vodka, and Tequila in Boxes
Nostalgic Sitcom Costumes
Disguise Unveils New Line of IP-Based Costumes for Halloween 2021
Plastic-Packaged Rosé Wines
Electric Rosé Offers a Distinctly Packaged Wine Product
AR Halloween Costume Try-Ons
Snap Inc. and Disguise Release a New Halloween AR Shopping Feature
Pumpkin-Flavored Oat Milks
Trader Joe’s Non-Dairy Pumpkin Oat Beverage is Perfect for Fall
Ranch Dressing Pool Floats
Hidden Valley Ranch Launched a Summer Collection with Pool Floats
Hot Dog-Shaped Lamps
UNDERCOVER and Will Sweeney Helmut Hot Dog Man Lights up a Room
Vintage Streetwear Exhibitions
Bunka Gakuen Costume Museum Hosts NIGO's VINTAGE ARCHIVE
Spooky Soda Costumes
These MTN DEW Halloween Costumes Reference Favorite Flavors
Yogurt-Covered Rainbow Candies
The New Skittles Dips Feature a Creamy Yogurt-Flavored Coating
Boxed Wine Costumes
Franzia Created a Wearable Wine Halloween Costume with a Dispenser Spout
Spooky Unicorn Cakes
Baskin-Robbins Has a New Zombie Unicorn Cake for Halloween 2021
Macaroni-Inspired Halloween Costumes
The Cheetos Bold to the Bone Costume Glows in the Dark
Seasonal Spiced Chocolate Snacks
The Undercover Snacks Dark Chocolate + Pumpkin Spice is Flavorful
Chewy Oversized Candy Varieties
Skittles Giants are Three-Times Larger Than the Original Candy
Free-From Trick-or-Treat Candies
UNREAL Chocolate Has Announced New Offerings Ahead of Halloween
QSR-Inspired Graphic Merchandise
McDonald's and Cactus Plant Flea Market Drop a Capsule
Spooky Mummy Themed Burritos
The IHOP Monster Mummy Burrito is Arriving for Fall
Bespoke Fall-Inspired Bath Products
Lush Debuts New Toffee Apple Lip Scrub Offering and More
Halloween Teeth Health Campaigns
Crest's New Products Help Protect Kid's Teeth this Halloween
Halloween Burrito Promotions
Chipotle Taps Social Platform BeReal for Its Boorito Promotion
Fruity Halloween Cereals
Limited-Edition Halloween Fruity Pebbles Cereal is Coming This Fall
LGBTQ+ Confectionary Initiatives
Skittles Partners with GLAAD to Support LGBTQ+ Community
Condiment-Filled Christmas Stockings
Hidden Valley's Stocking Contains 52 Ounces of Original Ranch
Popping Candy Frappuccinos
Starbucks Japan Created a 'Treat with Trick' Drink for Halloween
Spooky Popping Candy Products
The Hilco Kool-Aid Halloween Candies are Tasty
Upcycled Box Costumes
Amazon's DIY "Boxtumes" Help to Reuse Delivery Boxes
Sour Candy Nail Colors
Sally Hansen Created a Candy-Colored Nail Polish Range for Halloween
Video Game-Inspired Fashion Videos
The New YEEZY GAP Tokyo Walk-Through is Inspired by GTA
Premium Boxed Wine Ranges
The Nighthawk by Bota Box Range was Expanded with Three New Options
Fruit Blend Boxed Wines
Franzia Refreshers Blend Sweet Varietal Wines & Natural Fruit Flavors
Tongue-Tingling Dipping Sauces
Hidden Valley's Blazin’ Hot Ranch Dipping Sauce is the Spiciest Yet
Spooky Cookie Popcorn Snacks
The Cookie Pop Oreo Halloween Popcorn is Available at Sam's Club
Halloween-Themed Neutral Sneakers
The Nike SB Dunk Low Sneaker Gets a Festive Mummy Design
Cheerleader Dog Halloween Costumes
Urban Outfitters New Puppy-Friendly Costume is Adorable
Celebratory False Lash Collections
The Glamnetic Birthday 2.0 Collection is Glam
Peanut Candy Pancakes
IHOP Has New Reese’s Pieces Pancakes & Caramel Apple à La Mode Pancakes
Holiday Beer Apparel Collaborations
Franzia and Budweiser Team Up to Release Holiday Apparel Line
Hilarious Crime-Themed Halloween Ads
Butterfinger Debuted a Candy Criminal-Inspired Promotion
Halloween Cookie Snack Packs
Partake Debuts the Crunchy Chocolate Chip Mini Cookies for Halloween
Spiced Candy Revivals
Skittles Sweet Heat Candies are Arriving Back in the UK for Halloween
Spooky Vegan Chocolate Eggs
Mummy Meagz Debuted the ‘Boo Boo Egg’ in Time for Halloween
Pizza-Flavored Ranch Dips
Hidden Valley Now Sell Pepperoni Pizza Dip
Chocolate-Covered Toffee Bites
Cocomels' Newest Poppable Treat is Free from Dairy, Gluten & GMOs
Authentic Italian Aperitivos
Select Aperitivo Recetly Expanded to the Ontario Market
Plant-Based Ranch Dressings
Hidden Valley Plant Powered Ranch is Free from Dairy and Eggs
Spooky Dog Cookies
Bootique Oven-Baked Creme Cookie Dog Treats Sport Seasonal Packaging
Sweet-and-Spicy Candies
Wrigley's is Releasing a New Line of Spicy Skittles
Charitable Healthy Meal Initiatives
Once Upon a Farm Launched its A Million Meals Initiative
Prepackaged Chocolate Gifts
The Galaxy Caramel Truffles are New for Christmas 2020
Cinematic Wine Commercials
Vin Vault Wines' Movie-Style Ad Introduces Its New Boxed Packaging
Collaborative Rainbow Cookies
The HI-CHEW x Zola Bakes Halloween Box Takes Cues from a Chewy Treat
Virtual Video Game Restaurants
Chipotle is Opening a Restaurant on Roblox & Sharing Burritos
Trick-or-Treat-Friendly Gummy Candies
The Haribo Trick or Treat Bags Come Individually Wrapped
Winter-Focused Energy Drinks
The Red Bull Winter Edition Pomegranate Embraces Colder Weather
Tomato Blood Costume Kits
The HEINZ Tomato Blood Costume Kit Arrives Just in Time for Halloween
Halloween-Themed Kid's Menus
Chuck E. Cheese Brings Back Its Monster Menu Ahead of Halloween
Wine-Branded Pool Loungers
Black Box California Rosé and The Pool Room Created a Shell Pool Float
Branded Ranch Dressing Pizzas
Piology's Chicken Bacon Ranch Pizza is Made with Hidden Valley Ranch
Halloween Burrito Contests
Chipotle is Bringing Back the #Boorito TikKok Contest for 2020
Colorful Candy-Scented Candles
Starburst Candles Come in Two Tropical Candy Scents
Spooky Literary Snack Branding
These Mr Kipling Desserts Have a Roald Dahl-Inspired Branding
Halloween Safety Programs
Nissan Canada and Waze partner to Bring Back Glow Guards
Mythical AR Attractions
Legoland Windsor Resort Shares AR Activation Points
Limited-Edition Halloween Shakes
These Carvel x Freeform Shakes are Hocus Pocus-Themed
Scottish Garden-Inspired Flavored Gins
Boë Gin Has Unveiled Two new Flavored Spirits
Small-Batch Heritage Lagers
Shiner Beers Launched the Shiner 1909 to Celebrate 112 Brewing Years
Everyday Occasion Boxed Wines
Spar is Launching Two New Bag in a Box Wines This Month
Classy Automatic Wine Dispensers
'Boxxle Box' is a Posh, Automated Way to Drink Boxed Wine
Locally Grown Hops Kombuchas
Brew Dr. Northwest Hops Kombucha Has Simcoe, Palisade and Centennial