Top 40 Pop Culture Trends in August

The August 2022 pop culture trends range from celebrity-designed wireless earbuds to virtual talent agency projects and showcase how brands are tapping into mainstream media to reach consumers.

Notably, Kim Kardashian is expanding her empire with a new partnership with audio brand Beats. The pair recently launched the audio brand’s first-ever custom collaboration for the ‘Beats Fit Pro,’ a brand new pair of wireless earbuds. Available in three colorways -- Moon, Earth, and Dune -- the earphones feature Kim Kardashian's iconic minimalist aesthetic with Beats’ powerful audio technology.

Another intriguing example from the August 2022 pop culture trends comes from Sony. The technology brand recently launched the 'PRISM Project,' a new virtual talent management agency operating under the umbrella of Sony Music Entertainment. "The project hopes to draw new attention to the virtual talent and 'VTuber,' or virtual YouTuber, space by hiring several talented individuals from around the world."