The Brazilians have found some whimsical ways to liven up their storm drains. SAO! and Delufuent teamed up to create 6emeia, a project that involves painting the streets of Sao Paulo.
Implications - Graffiti artists create street art to express their perspective on pervasive social issues and make a subversive statement; this storm drain compares the pollutants that enter the drain to cigarette smoke entering a person's lungs. Businesses can use this practice to their advantage by creating revolutionary and rebellious campaigns in outdoor public spaces. The most successful of these ambient campaigns will also take a gritty social or activist tack to inspire a reaction from passersby and guarantee attention.
Why This Trend Is Growing
- Gritty Street Art
- Opportunity for businesses to incorporate revolutionary and rebellious campaigns in outdoor public spaces.
- Activist Ambient Advertising
- Creating campaigns that take a gritty social or activist tack to inspire a reaction from passersby and guarantee attention.
- Whimsical Urban Art
- Opportunities for artists to create street art that brings color and life to urban landscapes.
Industries Being Reshaped
- Advertising
- Opportunities for advertising agencies to create unique and attention-grabbing campaigns in urban environments.
- Art
- Opportunities for artists to bring their creativity to public spaces and contribute to the cultural fabric of cities.
- Urban Planning
- Opportunities for cities to incorporate public art into their designs, making streets and public spaces more vibrant and engaging.
