French photography duo Exterface explores the topic of insomnia in their latest pictorial, 'Mirage.'
'Mirage' was shot in a hotel room in New York City during a recent trip, with model Sean Anthony playing the character of a sleepless man.
The cinematic editorial leaves us wondering about what's really going on. Is this sleepless man simply tired and jet-lagged, or does he have a guilty conscious?
Implications - In today's market, there are many products that are practical and useful but fails to inspire or stimulate the mind. Companies and businesses will benefit by providing products or items that will leave the consumer mystified or stirred. In doing so, they will create a clientele that is more likely to remember their brand.
What's Driving This Trend
- Mystifying Products
- Opportunity for companies to create products that leave consumers mystified or stirred, generating a memorable brand experience.
- Stimulating Experiences
- Providing experiences that inspire and stimulate the mind, moving beyond practicality to create lasting impressions on consumers.
- Cinematic Marketing
- Utilizing cinematic techniques in marketing campaigns to create intrigue and leave consumers wondering.
Who This Affects Most
- Fashion
- Fashion brands can incorporate mystifying elements into their designs to create a unique and captivating experience for consumers.
- Hospitality
- Hotels and accommodations can offer immersive experiences that leave guests inspired and questioning reality.
- Advertising
- Advertising agencies can adopt cinematic storytelling techniques to create compelling campaigns that leave audiences curious and engaged.
