Whether you believe in extraterrestrial life or not, there's no question that alien life forms and UFO sightings fuel innovations in a number of industries.
From alien photoshopping and couture to UFO home decor, publicity stunts and architecture, the extraterrestrial clearly exists--even if just through our vivid imaginations.
Implications - The idea of life outside of the human race is generally accepted by mainstream populations. The more extreme audiences who believe in aliens have helped integrate the idea into pop culture. Consumers' fascination with aliens may stem from the fear of the unknown in combination with the air of mystery surrounding UFOs. Companies can take advantage of the mystery of space by marketing specific products.
SCORE
5.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 93%
Activity 51%
Freshness 8%
