The passing of famous stars such as Michael Jackson and Farrah Fawcett has raised the slightly morbid issue of funerals and cemeteries.
This cluster explores the different ways in which people are remembered. From Michael Jackson's stadium funeral to bizarre and humorous headstones, there seem to be many different ways in which people like to celebrate the life of loved ones.
Implications - When people meet the end of their life, they want to go out with one more bang. Celebrities and those who have attained a famous lifestyle, like to associate their funeral and tombstone themes with what they have accomplished. Many people now even plan their death ceremonies earlier in order to be fully prepared.
SCORE
5.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 64%
Freshness 8%
