Graveyards as Architectural Masterpieces
David Chipperfield is currently redesigning The Cemetery Island in Venice, Italy.
Implications - Society has always had a difficult time dealing with the concept of death. By associating graveyards with impressive architectural designs, consumers are better able to cope with death as it takes something unnerving and mixes it with something the public is much more comfortable with. Corporations looking to address uncomfortable ideas with their customers can similarly alleviate tension by associating the ideas with much more comfortable topics.