The popularity of Sumo Wrestling outside Japan may have taken a back seat to mixed martial arts and professional team sports, but not to the extent that it isn't well publicized.
The combination of custom made furniture, inflatable toys, video games, car washes, sexy advertising, sports, etc. have helped bolster this great sports recognition.
One can't help but be intrigued by at least a few of these novelties!
Implications - There is an undeniable fixation with thin, photoshopped figures; however, many people appreciate the chance to look at refreshingly different figures. Images of sumo wrestlers and other comically large figures are examples of how businesses are combating stick-thin imagery and thus standing out from competitors.
SCORE
4.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 68%
Activity 43%
Freshness 8%
