Forget about Red Bull, the buzz is all about Pussy, the newest energy drink on the block. Celebrities from Hugh Hefner to James Blunt seem to love the drink.
According to the official description, “Pussy is a 100% natural drink. No nasty chemicals and nothing manufactured. It is made for people looking for a natural alternative. Pussy is about natural energy, it’s irreverent, sophisticated and a pleasure to drink. Pussy is NOT about being serious, chemical energy, having a corporate attitude or being predictable."
As for the controversial name, they say it "shocks and demands attention - that’s the point. Inhibition is a recipe for mediocrity. This is a premium energy drink named with confidence.”
So what’s this Pussy made of? It is made with, “a blend of fresh white grape juice from Southern Italy, pressed Mexican limes and lightly carbonated water. These are then mixed with Grenadilla and Lychee flavours, infused with six selected botanical herbs.”
I have noticed that the logo of the MTV Staying Alive AIDS awareness organization is present on the can. Does this mean Pussy is good in fighting AIDS?
Key Themes Behind This Trend
- Natural Energy Drinks
- Opportunity for creating more natural and healthy energy drink alternatives without artificial chemicals.
- Controversial Branding
- Opportunity for disruptive branding strategies that shock and demand attention.
- Partnerships with Social Causes
- Opportunity for energy drink brands to align with social causes and make a positive impact.
Where This Applies
- Beverage Industry
- Opportunity for innovation in the beverage industry to create unique and natural energy drinks.
- Advertising Industry
- Opportunity for advertising agencies to develop bold and attention-grabbing branding campaigns.
- Non-profit Industry
- Opportunity for non-profit organizations to collaborate with energy drink brands for mutual benefit and social impact.
