Jennifer Gordon, 35, a local publicist and owner of a handbag company, had offered to sell space on her stomach out of desperation for tickets for her and her husband, Mitch, 37, to Sunday's Bears vs. Indianapolis Colts game in Super Bowl XLI in Miami. And uBid.com is the winner of her belly's ad space. "For the tickets, Gordon will display the uBid.com logo on her nearly nine month pregnant belly throughout the day on Sunday, during and after the game."
Key Themes Behind This Trend
- Pregnant Belly Advertising
- Disruptive innovation opportunity: Brands can capitalize on the unique and attention-grabbing advertising space provided by pregnant bellies.
- Guerrilla Marketing
- Disruptive innovation opportunity: Companies can explore unconventional and creative marketing tactics, such as buying ad space on unconventional body parts, to stand out in a crowded advertising landscape.
- Brand Ambassadors
- Disruptive innovation opportunity: Brands can leverage individuals, like Jennifer Gordon, who are willing to use their bodies as advertising platforms, to generate buzz and increase brand visibility.
Where This Applies
- Advertising and Marketing
- Disruptive innovation opportunity: Advertising agencies can offer new and unconventional advertising services, such as pregnant belly advertising, to cater to unique client requirements.
- Sports and Entertainment
- Disruptive innovation opportunity: Event organizers and sports teams can partner with individuals who are willing to display advertising on their bodies to generate additional revenue and create novel sponsorship opportunities.
- Fashion and Accessories
- Disruptive innovation opportunity: Fashion and accessory brands can collaborate with individuals, like Jennifer Gordon with her handbag company, to promote their products through creative and attention-grabbing advertising strategies.
